Evenly Technologies, Inc.

What Evenly Technologies, Inc. does

Evenly Technologies, Inc. operates a virtual-first orthodontic care platform that enables general dentists to deliver Invisalign treatment through their practices without requiring in-house orthodontic specialists. Founded in 2019 and headquartered in Washington D.C., the company partners with approximately 600-800 dental practices nationwide, where dentists conduct initial 3D intraoral scans and handle two in-office visits per case while Evenly's clinical team performs consultation, treatment planning, weekly remote monitoring, and administrative functions including billing, insurance submission, and collections. The company operates through affiliated professional entities (Evenly Mid-Atlantic PLLC, Evenly DC PLLC, Evenly Dentistry North P.C., Evenly SouthEast PLLC) in Washington D.C., Maryland, Virginia, North Carolina, and Florida.

The core technology stack consists of 3D intraoral scanning via iTero scanners, a proprietary Evenly Track mobile application that enables weekly at-home patient check-ins through image-based scanning, a HIPAA-compliant Doctor Portal built on Appian's low-code platform, and Invisalign aligners manufactured by Align Technology under Evenly's orthodontist-prescribed treatment plans. Clinical leadership is provided by Dr. Wayne Hickory (Chief Medical Officer), a 35+ year orthodontic veteran and one of America's largest Invisalign providers with 20,000+ cases treated. The product line extends beyond adult clear aligner therapy to include Phase One early-intervention orthodontics for children ages 7-12 and a direct-to-consumer whitening product (Superbeam Whitening Foam Rinse at $24.00).

Revenue is generated primarily through a transaction-based model in which Evenly retains between $2,000 and $5,200 per case across seven complexity-based pricing tiers (patient fees ranging $2,000-$6,500), with partner dentists receiving $500-$1,300 per case. Evenly covers all Invisalign lab fees and liability insurance, eliminating upfront costs for dentists. The company has treated over 15,000 cases cumulatively and claims a reduction in office visits of up to 90% through its virtual-first model. Evenly is privately held and backed by New Enterprise Associates (NEA, $10.3M Series A, September 2019) and Invus Opportunities (January 2022).

Name

Evenly Technologies, Inc.

Legal name

Evenly OpCo, LLC

Website

https://evenly.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Evenly Technologies operates a virtual-first orthodontic platform that partners with 600+ U.S. dental practices to deliver Invisalign treatment, remote monitoring, and specialist-led treatment planning, enabling general dentists to provide clear aligner care with minimal chair time.

Ownership category

akta.pro rank

Product category

Orthodontic Care Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Dental Equipment and Supplies Manufacturing (339114)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Implant Prosthetics & Abutment Fabrication (HLABAJAC)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Pediatric Orthodontics (HLABABAB)

Keywords

• Teleorthodontics platform
• Clear aligner treatment
• Remote dental monitoring
• Invisalign provider services
• Dental practice enablement

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Invisalign Treatment Fees (Tiered): Evenly generates revenue by sharing treatment fees with partner dentists. Patient fees range from $2,000 to $6,500 depending on treatment complexity (Tier 1-7). Evenly retains $2,000 to $5,200 per case, with dentists receiving $500 to $1,300. Fees are billed separately for services rendered by Evenly vs. the dentist.
2. Oral Care Products: Direct-to-consumer sales of whitening and oral care products through the patient store, including the Superbeam Whitening Foam Rinse at $24.00.
3. Administrative & Billing Services: Evenly OpCo provides billing and collection services on behalf of dentists, including submission of bills to patients, insurance plans, and maintenance of accounts receivables.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Evenly Technologies operates a virtual-first orthodontic care platform that enables general dental practices to deliver Invisalign clear aligner treatment in-house. Evenly's licensed orthodontists handle consultations, custom treatment planning, weekly remote monitoring, and administrative tasks (billing, insurance, collections), while partner dentists conduct only two in-office visits per case (scanning/delivery and final evaluation). The company also sells consumer oral care products (e.g., Superbeam Whitening Foam Rinse) through its online patient store and offers supplementary services such as Phase One early-intervention orthodontics for children.

Product overview

Evenly Technologies, Inc. operates as a virtual-first orthodontic care company that partners with dental practices to provide Invisalign clear aligner treatment. The core offering consists of Evenly Orthodontics, a platform combining remote monitoring via the Evenly Track mobile app with in-person care at partner dentist offices. For dental practices, Evenly offers two solutions: Evenlycore and Evenlyedge, which differ in scope and features. The company manages treatment planning, weekly remote check-ins, and administrative tasks while partner dentists handle only two in-office visits (delivery and final evaluation). Additional products include Phase One Orthodontics for children, custom retainers (provided complimentary at treatment completion), and the Superbeam Whitening Foam Rinse consumer product. The ecosystem also includes the HIPAA-compliant Doctor Portal for dentists and Evenly U for professional education.

Differentiator

Problem solved

Functional benefit

Products and services

• Evenlycore Invisalign solution for general dental practices. Evenly handles patient consultations, custom treatment planning, remote monitoring, and administrative work, while the partner dentist provides only two in-office visits (aligner delivery and final evaluation). Designed for general dentists seeking to add orthodontic revenue without hiring in-house orthodontists.
• Evenlyedge Premium Invisalign solution for dental practices that includes all Evenlycore services plus additional features to grow orthodontic revenue with minimal overhead. Targeted at practices seeking to scale their clear aligner business.
• Superbeam Whitening Foam Rinse Direct-to-consumer oral care product sold via the Evenly Patient Store for $24.00. A fast-foaming minty rinse that whitens teeth, removes stains, and cleans aligners, retainers, and night guards. Contains hydrogen peroxide and papaya/pineapple enzymes.

Quantifiable outcome

• Office visits reduced by up to 90%
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and support.

• iTerocoreTechnology or IntegrationEvenly provides exclusive iTero Partner Discounts to partner dental practices, including 50% off monthly subscription fees for iTero 3D intraoral scanning equipment. iTero scanners are used for patient teeth scanning and digital treatment modeling.
• Align Technology (Invisalign)coreTechnology or IntegrationEvenly is an authorized provider of Invisalign clear aligner treatment. Align Technology manufactures the custom aligners based on Evenly's treatment plans. Evenly covers all lab fees for partner practices.
• AppiansupportTechnology or IntegrationEvenly uses Appian's low-code process automation platform for its Doctor Portal, enabling secure, HIPAA-compliant access for dentists to view patient treatment plans, progress, and scheduling.
• CareCreditsupportChannel Partner/ Reseller/ DistributorCareCredit healthcare credit card accepted as financing option for patients to pay for treatment over time.
• Healthcare Finance Direct (HFD)supportChannel Partner/ Reseller/ DistributorHealthcare Finance Direct accepted as financing option for patients seeking flexible payment plans for orthodontic treatment.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Candid: Candid is a direct-to-consumer clear aligner company offering at-home orthodontic treatment with remote orthodontist oversight, competing for the same patient demand that Evenly captures through its dental practice channel.
• Dental Monitoring: Dental Monitoring provides AI-powered remote orthodontic monitoring software used by orthodontists and DSOs to track aligner progress via patient smartphone scans — directly overlapping with Evenly Track's weekly remote check-in functionality.
• OrthoFX: OrthoFX sells clear aligners directly to orthodontic and dental practices with practice-management support, mirroring Evenly's B2B2C model of enabling dentists to deliver in-office aligner treatment.
• Smileie: Smileie offers direct-to-consumer clear aligners with remote monitoring, competing in the same end market for affordable, convenient orthodontic treatment that Evenly delivers through partner practices.
• SmilePath: SmilePath is an Australian-founded DTC clear aligner brand with U.S. operations, providing at-home impression kits and remote orthodontist-supervised treatment similar to Evenly's virtual-first model.

Broad incumbents

• SureSmile (Dentsply Sirona): SureSmile is Dentsply Sirona's clear aligner and digital orthodontic treatment platform sold through dental practices, competing with Invisalign-aligned offerings like Evenly as part of a broader dental equipment and consumables portfolio.
• 3M Clarity Aligners: 3M's Clarity Aligners compete in the dentist- and orthodontist-dispensed clear aligner market as part of 3M Oral Care's broader portfolio, serving similar dental practice customers with comparable treatment economics.

Emerging players

• uLab Systems: uLab Systems provides in-office aligner treatment planning software and clear aligner products for orthodontists and dentists, partially overlapping with Evenly's enablement of in-practice orthodontic workflows.
• LightForce Orthodontics: LightForce makes 3D-printed custom braces and treatment planning software for orthodontists, addressing the same in-office orthodontic enablement opportunity as Evenly but with a fixed-appliance rather than aligner focus.
• SmileSnap: SmileSnap provides virtual consultation and lead-conversion tools for orthodontic and dental practices, adjacent to Evenly's virtual-first orthodontic consultation and treatment coordination workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/evenly
• Facebookfacebook.com/evenlyortho
• Instagraminstagram.com/evenlyortho

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evenly Technologies, Inc.