SmileSnap
- Company typePrivate
- Founded2019
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SmileSnap does
SmileSnap is a Denver-based SaaS company, founded in 2019 by Greg Pellegrom (CEO), Jameson Stafford (CTO), and Michael K. Lowe, that provides a HIPAA-compliant virtual consultation and smile assessment platform for dental and orthodontic practices. The core product is a customizable website widget and supporting iOS/Android mobile application that enables patients to submit photos, exchange two-way SMS messages, participate in live video consultations, and receive recorded video responses from providers 24/7. The platform is positioned as a "virtual front door" for dental practices, designed to convert website visitors into qualified leads and ultimately into treatment starts, with customers reporting 80-95% conversion rates from virtual consultations to treatment acceptance.
The company's revenue model is primarily subscription-based SaaS with three published tiers — Starter ($249/month), Pro ($349/month), and Pro Plus ($499/month) — plus annual billing discounts, AAO member discounts, and $25 per-consult overage fees. In 2023, SmileSnap extended into managed services with SmileSnap360, which provides remote treatment coordinators who handle the full virtual consultation workflow for practices under multi-year custom contracts. The company serves more than 1,200 dental and orthodontic offices across the US, Canada, Europe, and Australia, with the American Association of Orthodontists (AAO) endorsement serving as the centerpiece of its go-to-market motion and a flagship distribution channel to 19,000+ member orthodontists.
SmileSnap distributes through a product-led growth model with self-service website sign-up and demo booking (Calendly), supplemented by an affiliate and reseller partner program targeting dental marketing agencies and website vendors. Strategic partnerships with Cellerant Consulting Group, eNox Media, and Ortho Marketing Made Simple extend reach into dental practice customers, while a heavy webinar and content marketing program establishes thought leadership. The company has remained privately held and largely bootstrapped, with only one disclosed $500K funding round in May 2020 and no reported institutional venture capital or acquisition activity.
SmileSnap firmographics
Firmographics- Name
- SmileSnap
- Legal name
- Docovia Inc. d/b/a SmileSnap
- Website
- https://smilesnap.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SmileSnap industry classification
Industry- Product category
- Teledentistry / Dental Practice Software
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Multilingual, Accessibility & Health Literacy Enablement (HLACAEAN)
- akta.pro secondary industry
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)
Keywords
Where SmileSnap is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SmileSnap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Subscription SaaS - Starter Tier: Entry-level subscription at $249/month or $2,490/year providing up to 2 users, 1 office location, 1 widget, and 25 consults. Includes unlimited photo, email, text, and app-based virtual consultations with dashboard for analytics.
- Subscription SaaS - Pro Tier: Mid-tier subscription at $349/month or $3,490/year providing up to 5 users, 3 office locations, 2 widgets, and 100 consults. Includes all Starter features plus live video consultations.
- Subscription SaaS - Pro Plus Tier: Premium tier at $499/month or $4,990/year providing up to 10 users, 5 office locations, 3 widgets, and unlimited consults.
- Per-Consult Overage Fees: Additional consults beyond tier limits charged at $25 per consultation. Additional users $25/month, additional locations $49/month, additional widgets $49/month.
- SmileSnap360 Managed Services: Full-service virtual treatment coordinator outsourcing where SmileSnap remote TCs manage the entire virtual consultation process including initial assessments, video consults, patient education, scheduling, and follow-up. Priced separately via custom quote.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - $249/mo or $2,490/yr - Entry level for small practices |
| Subscription | Monthly | Pro - $349/mo or $3,490/yr - Mid-tier with video capabilities |
| Subscription | Monthly | Pro Plus - $499/mo or $4,990/yr - Unlimited consultations for high-volume practices |
| Other | Multi-year contract | SmileSnap360 - Custom pricing - Full-service remote TC management |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
SmileSnap product offering
Product offeringCore offering
SmileSnap provides a HIPAA-compliant cloud-based SaaS platform that enables dental and orthodontic practices to conduct virtual smile assessments and consultations via a customizable website widget, native iOS/Android mobile apps, two-way SMS, live video conferencing, and an analytics dashboard. The platform also offers SmileSnap360, a managed service providing remote treatment coordinators to handle virtual consultation management end-to-end.
Differentiator
Problem solved
Functional benefit
Brands
- SmileSnap360: Remote treatment coordinator service that handles virtual consultation management for dental practices, including patient qualification, scheduling, education and follow-up.
Products and services
- SmileSnap Virtual Consultation Platform
- SmileSnap Mobile App (iOS & Android)
- SmileSnap360 Managed Treatment Coordinator Service
Quantifiable outcome
- 90%+ patient conversion rate from virtual consultations to treatment starts
- +4 more outcomes
Companies that use SmileSnap
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
SmileSnap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
SmileSnap partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Ortho Marketing Made SimplecoreMarketing partnership with Alex Hamilton & Cory Wise, Co-Founders of Ortho Marketing Made Simple. Joint webinars and marketing roundtables discussing digital patient acquisition strategies and the evolving dental marketing funnel.
- eNox MediacoreWebsite optimization partner. Amanda Cabrera from eNox Media partners with SmileSnap to host office hours sessions teaching dental practices how to optimize their websites for virtual consultations.
- American Association of Orthodontists (AAO)flagshipOfficial endorsement by the AAO in April 2020. AAO evaluated and endorsed SmileSnap to help members implement virtual consults during COVID-19 pandemic. AAO negotiated exclusive discounted pricing for its 19,000+ member orthodontists.
- Cellerant Consulting GroupcoreStrategic partnership announced October 2019. Cellerant Consulting Group is a dental consulting firm that recommends SmileSnap as part of their advisory services to dental practices seeking digital transformation and teledentistry solutions.
- Affiliate PartnersminorIndividuals or small firms referring dental clients to SmileSnap. Affiliate codes track referrals and reward new customer sign-ups. Part of the SmileSnap affiliate and reseller partnership programs launched October 2019.
- Reseller PartnersminorCompanies selling marketing or related services into dental practice customer base that bundle or resell SmileSnap. Integration support provided by SmileSnap tech team. Part of the SmileSnap affiliate and reseller partnership programs launched October 2019.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
SmileSnap competitors and assessment
Company assessmentDirect peers
- NexHealth: Patient engagement and online booking platform for dental practices with virtual waiting room and digital forms. Directly comparable to SmileSnap in targeting dental/orthodontic offices with cloud-based patient communication and scheduling workflows.
- Modento: Dental patient communication and engagement platform offering digital intake, two-way texting, and virtual consultation workflows. Closely comparable in product scope and dental/orthodontic target customer base.
- Lighthouse 360: Patient communication and engagement suite for dental practices covering recall, reminders, reviews, and two-way texting. Comparable vertical SaaS targeting the same dental SMB customer with similar communication-centric features.
- Solutionreach: Long-standing patient engagement platform for dental and medical practices with messaging, recall, and online scheduling. Closely comparable as a vertically-focused dental patient communication vendor with broader feature breadth.
- Weave: Patient communication and engagement platform for dental and medical practices, with two-way texting, reputation management, and virtual office features. Comparable in target customer and core communication/value proposition.
- Rhinogram: HIPAA-compliant telehealth and patient communication platform with two-way texting, video, and virtual visit tools for healthcare providers. Comparable in HIPAA-compliant virtual consultation capabilities and target customer overlap with dental practices.
- Demandforce: Patient engagement and marketing automation platform owned by Internet Brands, serving dental and medical practices with automated messaging, recalls, and online scheduling. Comparable vertical SaaS for dental patient communication and lead capture.
Broad incumbents
- Dentrix (Henry Schein): Dominant on-premise dental practice management software from Henry Schein, used by tens of thousands of practices. Comparable as the broad incumbent in dental software; could bundle competing patient engagement/virtual consultation features.
- Curve Dental: Cloud-based dental practice management software for single and multi-location practices with integrated patient communication. Comparable cloud incumbent that competes for the same dental SaaS budget as SmileSnap.
Emerging players
- MouthWatch: Teledentistry platform offering intraoral camera hardware and software for remote dental consultations and asynchronous case review. Comparable in teledentistry focus and target dental/orthodontic customer base, though more hardware-leaning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SmileSnap social profiles
Digital presenceSmileSnap financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmileSnap leadership team
Management profileNumber of profiles
Profiles5 records
SmileSnap subsidiaries and ownership
Company hierarchySubsidiaries1 record
SmileSnap funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmileSnap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmileSnap
What does SmileSnap do?
SmileSnap provides a HIPAA-compliant cloud-based SaaS platform that enables dental and orthodontic practices to conduct virtual smile assessments and consultations via a customizable website widget, native iOS/Android mobile apps, two-way SMS, live video conferencing, and an analytics dashboard. The platform also offers SmileSnap360, a managed service providing remote treatment coordinators to handle virtual consultation management end-to-end.
Is SmileSnap a public or private company?
SmileSnap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmileSnap founded?
SmileSnap was founded in 2019. It employs 11 to 50 people.
Where is SmileSnap based?
SmileSnap is headquartered in Denver, United States, in the North America region.
How does SmileSnap make money?
Five revenue lines are on record. Subscription SaaS - Starter Tier is the primary driver. The others are subscription SaaS - Pro Tier, subscription SaaS - Pro Plus Tier, per-Consult Overage Fees and smileSnap360 Managed Services.
Who are SmileSnap's main competitors?
Direct peers on record are NexHealth, Modento, Lighthouse 360, Solutionreach, Weave, Rhinogram and Demandforce. Broad incumbents are Dentrix (Henry Schein) and Curve Dental. MouthWatch is listed as an emerging player.
Does SmileSnap have an API?
No public API is recorded for SmileSnap.
What industry is SmileSnap in?
SmileSnap's product category is Teledentistry / Dental Practice Software. Its primary akta.pro industry code is HLACAEAN, Multilingual, Accessibility & Health Literacy Enablement, with a secondary code of HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs). Its NAICS code is 621210 and its SIC code is 7372.