Recart

What Recart does

Recart (legal entity GhostMonitor Inc.) is a private SMS marketing and list growth platform purpose-built for direct-to-consumer brands on Shopify. Founded in 2015 and headquartered in Wilmington, Delaware with a European operations office in Budapest, Hungary, the company serves 10,000+ Shopify brands with a self-serve app, dedicated SMS strategists, and an agency partner ecosystem. Its flagship technical differentiator is OneClick Opt-in, the world's first typeless popup that lets shoppers join SMS/email lists with a single tap, supplemented by lightweight popups that load up to 400% faster than average. The platform bundles the OneClick opt-in tool, automated DTC flows (welcome, abandoned cart, browse abandonment, fulfillment, replenishment, reviews), a Campaign Library of 200,000+ real SMS/email examples, built-in A/B testing, and a Conversion Lab benchmarking 10,000+ Shopify stores.

Recart monetizes primarily through usage-based SMS messaging fees (customers pay only for texts sent, with no hidden carrier surcharges and rollover of unused messages), augmented by managed-service tiers that include a dedicated SMS strategist, automation build-outs, split testing, and monthly strategy sessions at no additional cost. Distribution combines a product-led growth motion via the Shopify App Store with enterprise field sales (free 30-minute demos) and a channel partner program for agencies. The company has raised approximately $4.7M across a 2019 seed ($1.3M, Oktogon Ventures) and a 2021 Series A ($3.4M, Lead Ventures), with backing from Day One Capital and Oktogon Ventures. Notable customers include Simple Modern, The Wellness Company, True Classic, BlendJet, Four Sigmatic, Born Primitive, and Carnivore Snax.

Name

Recart

Legal name

GhostMonitor Inc.

Website

https://recart.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Recart is an SMS marketing and list growth platform purpose-built for Shopify DTC brands, offering OneClick typeless popups, automated messaging flows, and a managed-service tier to 10,000+ merchant customers globally.

Ownership category

akta.pro rank

Product category

SMS Marketing Software

NAICS

Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

akta.pro secondary industries

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• SMS marketing software
• Popup opt-in tools
• Shopify ecommerce apps
• Subscriber list growth
• Abandoned cart automation

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SMS Usage-based Messaging: Recart charges based on the number of text messages sent. Users pay only for texts they send with no hidden fees or carrier charges. Unused messages can roll over to subsequent periods.
2. Managed Service Plans: Premium managed service tier includes dedicated SMS strategist, automation build-outs, split testing, audience segmentation, monthly strategy sessions, and campaign creation at no extra cost beyond usage fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Recart is an SMS marketing and subscriber list growth platform purpose-built for Shopify direct-to-consumer (DTC) brands. The core product enables merchants to capture email and SMS subscribers via opt-in popups (including a patented one-click typeless signup), send automated SMS campaigns and flows (welcome series, abandoned cart, browse abandonment, replenishment, reviews), and manage revenue-first promotional campaigns with built-in A/B testing. Recart charges on a usage-based model for SMS messages sent, and offers a fully managed service tier that includes a dedicated SMS strategist at no extra cost.

Product overview

Recart is an SMS marketing and list growth platform built specifically for Shopify merchants, consisting of a core SMS platform with several integrated modules. The flagship product is SMS for Shopify, which is enhanced by the OneClick Opt-in popup tool (the world's first one-click, typeless signup experience), List Growth tools for accelerating subscriber acquisition, Campaign Library with over 200K real campaign examples, and Automation/Flows for automated messaging sequences. Additional offerings include Abandonment Recovery for cart and browse abandonment, Managed SMS (Client Strategy) for fully managed service with dedicated strategists, and Integrations for connecting with the merchant's existing tech stack including Klaviyo, Postscript, Attentive, Monocle, and Gorgias. The platform emphasizes high opt-in rates, lightweight popups that load 400% faster, built-in A/B testing, and fair pricing with no hidden fees.

Differentiator

Problem solved

Functional benefit

Products and services

• SMS for Shopify The core SMS marketing platform built specifically for Shopify merchants, designed to grow email and SMS subscriber lists and drive ecommerce revenue through text messaging campaigns and automated flows. Targets DTC brands selling through Shopify stores.
• OneClick Opt-in Standalone one-click popup tool for Shopify that allows shoppers to join SMS and email lists with a single tap, eliminating typing friction. Built-in typeless signup with stored preference data enabling one-tap re-subscription across brands. Targets DTC ecommerce merchants seeking higher opt-in rates.
• Campaign Library Searchable library containing over 200,000 real SMS and email campaigns from the top 10,000 brands that merchants can browse by brand, industry, or keyword for inspiration and benchmarking.
• Client Strategy / Managed SMS Fully managed SMS marketing service providing a dedicated SMS strategist, automation build-outs, split testing, audience segmentation, monthly strategy sessions, and campaign creation at no extra cost beyond SMS usage fees. For brands requiring hands-on SMS marketing support.

Quantifiable outcome

• 4x average opt-in rates compared to legacy ESP tools
• +5 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• KlaviyocoreTechnology or IntegrationIntegration with Klaviyo enables connection to existing email service provider tech stack. Allows brands using Klaviyo to import contacts and leverage Recart's SMS capabilities alongside email marketing.
• PostscriptcoreTechnology or IntegrationIntegration partnership allowing Recart to work alongside Postscript SMS platform, providing brands flexibility in their SMS marketing stack.
• AttentivecoreTechnology or IntegrationIntegration with Attentive enables connection to another major SMS platform, giving brands options for how to combine Recart's opt-in technology with their preferred SMS sending platform.
• GorgiassupportingTechnology or IntegrationIntegration with Gorgias customer support platform enables connecting SMS marketing data with customer service workflows.
• MonoclesupportingTechnology or IntegrationIntegration with Monocle (analytics/attribution platform) enables tracking and reporting on SMS marketing performance and ROI attribution.
• Agency Partner EcosystemsupportingChannel Partner/ Reseller/ DistributorNetwork of agency partners who recommend and manage Recart for their DTC client brands. Partners can browse ecosystem and access partner portal for management.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Klaviyo: Klaviyo is the leading ecommerce-focused email and SMS marketing CRM, natively built for Shopify DTC brands — directly comparable to Recart as a CRM, SMS, and popup platform for the same customer base. Recart even integrates with Klaviyo for hybrid deployments.
• Attentive: Attentive is a major SMS marketing platform purpose-built for DTC and retail brands, with comparable list-growth, segmentation, and automation features. Recart supports an integration with Attentive so brands can use Recart's opt-in technology with Attentive's sending engine.
• Postscript: Postscript is a Shopify-native SMS marketing platform targeting DTC brands with conversational texting, automation flows, and list growth. It overlaps with Recart's core SMS-for-Shopify product and is integrated alongside Recart for opt-in capture.
• Omnisend: Omnisend is an omnichannel marketing automation platform for ecommerce (email, SMS, push) with Shopify integrations and signup-form/popup tools. It serves a similar DTC merchant audience with overlapping lifecycle and list-growth capabilities.
• Privy: Privy is a Shopify-focused popup, email capture, and email marketing tool used heavily by SMB DTC merchants. It competes with Recart on popup-driven list growth and basic automation flows for the same Shopify storefront customer.
• Sendlane: Sendlane is a behavior-based email and SMS marketing automation platform for ecommerce brands, offering comparable list-growth, segmentation, and lifecycle flow features targeting DTC merchants.
• Justuno: Justuno is a popup and lead-capture platform with ecommerce personalization and A/B testing capabilities, directly competing with Recart's popup-driven list growth offering for Shopify and other merchants.
• OptiMonk: OptiMonk is a popup, onsite retargeting, and list-growth platform used by ecommerce brands — competing directly with Recart's popup product and even powering Recart's own retargeting popups.

Broad incumbents

• Yotpo: Yotpo is a broader ecommerce marketing platform spanning reviews, loyalty, SMS, and subscriptions. It overlaps with Recart in SMS marketing (via its SMSBump product) and retention flows for the same DTC Shopify customer base.

Emerging players

• Drip: Drip is an ecommerce CRM focused on email and SMS personalization, segmentation, and automation for DTC brands. It targets a similar Shopify DTC audience with comparable lifecycle messaging capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCU1I8CtgslBMkvg1hwyvxHA
• Facebookfacebook.com/ghostmonitor-1433751980263147
• LinkedInlinkedin.com/company/recartapp
• Instagraminstagram.com/recartapp
• Xx.com/ghostmonitor

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recart