Nana Academy
Nana Academy (Nana Inc.) operates a vertically integrated B2B2C managed marketplace for skilled trades, combining technician training with appliance repair service delivery. Founded 2017 in Oakland, California; serves consumer and business customers via its Academy-trained workforce.
- Company typePrivate
- Founded2017
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Nana Academy firmographics
Firmographics- Name
- Nana Academy
- Legal name
- Nana Inc.
- Website
- https://nanahome.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 11–50 employees
- Short description
- Nana Academy (Nana Inc.) operates a vertically integrated B2B2C managed marketplace for skilled trades, combining technician training with appliance repair service delivery. Founded 2017 in Oakland, California; serves consumer and business customers via its Academy-trained workforce.
- Ownership category
- akta.pro rank
Nana Academy industry classification
Industry- Product category
- Home Services Marketplace
- NAICS
- Educational Support Services (611710), Other Technical and Trade Schools (611519)
- akta.pro primary industry
- Enterprise/School-District Virtual Tutoring Providers (B2B2C) (EDANAGAF)
- akta.pro secondary industries
- Center-Based Toddler Care (18–36 months) (EDACAGAB), Infant & Toddler Nanny Services (HSAAABAJ), Parent’s Helper (Non-Infant) & Child Supervision (HSAAAGAA), Newborn Routine Setup & Household Newborn Logistics (NCS) (HSAAACAI)
Keywords
Where Nana Academy is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Markets served
Nana Academy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Nana Academy product offering
Product offeringCore offering
Nana Academy operates as part of Nana Inc., a vertically integrated B2B2C managed marketplace for skilled trades, beginning with the appliance repair trade. The platform connects consumers who need home repair services with qualified technicians, while also providing training and development resources (Nana Academy) to grow the skilled trades workforce.
Differentiator
Problem solved
Functional benefit
Products and services
- Appliance Repair Marketplace Managed marketplace platform that matches consumers needing appliance repair services with vetted independent technicians. The service handles the full lifecycle from booking to completion for the appliance repair trade.
- Nana Academy Training Program Training and educational program for technicians entering the skilled trades, designed to develop qualified appliance repair professionals for the Nana marketplace.
Companies that use Nana Academy
Customer profileIdeal customer profiles2 records
Nana Academy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nana Academy competitors and assessment
Company assessmentDirect peers
- Thumbtack: Online marketplace connecting consumers with local professionals across home services categories. Directly comparable as a B2C marketplace for skilled trades, though Thumbtack operates as a horizontal listings platform rather than a vertically integrated operator.
- Handy: Marketplace for home cleaning, handyman, and assembly services owned by Angi. Comparable as a vertically managed marketplace with employed/contracted pros, similar in spirit to Nana's vertically integrated approach.
- TaskRabbit: IKEA-owned marketplace for freelance handyman, moving, cleaning, and minor home repair tasks. Comparable as a consumer-facing marketplace for skilled/semi-skilled home service work.
- Puls: On-demand appliance and home repair service operating its own employed technician workforce. Most directly comparable peer given the appliance repair focus and employed-tech (vertically integrated) operating model.
Broad incumbents
- Angi: Public home services marketplace (formerly Angie's List, now IAC-owned) operating Angi Leads, Angi Ads, and Handy. Comparable as the dominant incumbent in the same consumer-to-pro home services flow Nana targets.
- HomeAdvisor: Long-running home services lead-generation marketplace (now part of Angi Inc.). Comparable as a consumer-to-pro matching platform across skilled trades categories.
- Frontdoor: Public company offering home warranty plans and dispatching service technicians across appliance, HVAC, plumbing, and electrical trades. Comparable as a vertically managed home repair provider with consumer-direct demand.
- Neighborly: Franchise parent of multiple home service brands (Mr. Appliance, Mr. Rooter, Mr. Electric, etc.). Comparable as a multi-trade home services operator with appliance repair as an entry vertical — directly overlapping with Nana's starting category.
Emerging players
- Porch: Home services platform connecting homeowners with pros across categories, with a media/data angle. Comparable as a marketplace adjacent to Nana's category footprint.
Others
- ServiceLive: B2B service dispatch and contractor marketplace originally spun out of Servicemaster. Comparable as an enabling marketplace infrastructure layer for trades work, particularly in warranty/insurance channels.
Market position
Customer concentration
Nana Academy social profiles
Digital presenceNana Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nana Academy leadership team
Management profileNumber of profiles
Profiles3 records
Nana Academy funding detail
Funding detailFunding overview
Funding rounds3 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nana Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nana Academy
What does Nana Academy do?
Nana Academy operates as part of Nana Inc., a vertically integrated B2B2C managed marketplace for skilled trades, beginning with the appliance repair trade. The platform connects consumers who need home repair services with qualified technicians, while also providing training and development resources (Nana Academy) to grow the skilled trades workforce.
When was Nana Academy founded?
Nana Academy was founded in 2017. It employs 11 to 50 people.
Where is Nana Academy based?
Nana Academy is headquartered in Oakland, United States, in the North America region.
Who are Nana Academy's main competitors?
Direct peers on record are Thumbtack, Handy, TaskRabbit and Puls. Broad incumbents are Angi, HomeAdvisor, Frontdoor and Neighborly. Porch is listed as an emerging player. ServiceLive is listed as an others.
Does Nana Academy have an API?
No public API is recorded for Nana Academy.
What industry is Nana Academy in?
Nana Academy's product category is Home Services Marketplace. Its primary akta.pro industry code is EDANAGAF, Enterprise/School-District Virtual Tutoring Providers (B2B2C), with a secondary code of EDACAGAB, Center-Based Toddler Care (18–36 months). Its NAICS code is 611710.