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EatStreet

Full company profile

uuid0002e8l

Namestring
EatStreet
Websiteurl
eatstreet.com
Company typeenum
Private
Founded yearint
2010
Descriptiontext

EatStreet is an online and mobile food ordering marketplace that connects approximately 15,000 restaurants with diners across the United States for delivery and pickup. Founded in 2010 and headquartered in Madison, Wisconsin, the company operates a two-sided platform in which consumers place orders via the EatStreet website or mobile channel and EatStreet routes those orders to partner restaurants for fulfillment. The company has expanded its footprint and capabilities through targeted acquisitions, including College Advertising Solutions (March 2016, campus-channel distribution), Patronpath (September 2016, ordering technology), and Cedar Valley Food Runner (May 2019, local-market delivery presence in Iowa).

The platform is delivered as a unified online ordering marketplace (eatstreet.com) with no separate SaaS or enterprise product line evidenced in the data. Underlying technology is not described in detail in the source material; the company's value proposition centers on aggregating local restaurant supply and providing consumer-side ordering convenience rather than proprietary last-mile logistics technology. EatStreet runs a lean operation with 51-100 employees, consistent with an asset-light marketplace model that relies on restaurant partners for fulfillment rather than operating its own delivery fleet at scale.

The business model is the standard food-delivery aggregator construct: EatStreet monetizes via commissions on orders processed through the platform, with pricing details not publicly disclosed. The company has raised approximately $44.9M in cumulative disclosed funding across six rounds from 2012 through 2018, with notable investors including 4490 Ventures (multi-round lead), Great Oaks Venture Capital, the State of Wisconsin Investment Board, Lumia Capital, and Silicon Valley Bank. The absence of any disclosed funding event after October 2018, combined with no disclosed revenue or ARR, makes current financial trajectory difficult to verify and is a key diligence gap.

Short descriptiontext

EatStreet is an online and mobile food ordering platform connecting approximately 15,000 restaurants with diners across the United States for delivery and pickup, headquartered in Madison, Wisconsin, and operating with a 51-100 person team.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersMadison, United States
HQ citystring
Madison
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
online food ordering, food delivery marketplace, restaurant delivery platform, mobile food ordering, local restaurant delivery
Industry3 codes
PRIMARYBPAMAHAB
Food Delivery & Restaurant Logistics Platforms
Business & Public Services/Web, Mobile & Digital Platforms/On-Demand, Gig & Local Services Platforms
SECONDARYAFAIAMAA
Restaurant Meal Delivery Platforms & Aggregators
Agriculture & Food Production/Food Distribution & Wholesale/Online Food Distribution
SECONDARYCRAFAFAB
Restaurant Meal & Prepared Food Delivery
Consumer Products & Retail/E-commerce & Marketplaces/Grocery & On-demand Delivery Commerce
NAICS code1 code
  • Restaurants and Other Eating Places72251
SIC code1 code
  • Retail-Eating & Drinking Places5810
Product category
Online Food Ordering & Delivery Marketplace
Social media profiles3 records
Cost components4 values
Technology or R&D, Operations, Marketing or Sales, Personnel
GTM typeB2B and B2C
B2B and B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

EatStreet operates an online and mobile food ordering platform that connects diners with a nationwide network of approximately 15,000 partner restaurants for delivery and pickup. The platform streamlines commerce between restaurants and hungry diners, serving as an aggregation and ordering marketplace for local food.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

EatStreet offers a single unified food ordering platform enabling users to order food online from local restaurants. The platform serves as an online ordering marketplace connecting consumers with restaurants for delivery and pickup.

Product and service1 record
1EatStreet Food Ordering Platform
CategoryOnline food ordering and delivery marketplace
Description

Online and mobile food ordering marketplace that lets diners order delivery or pickup from a nationwide network of approximately 15,000 partner restaurants, and lets restaurants access outsourced online ordering and delivery infrastructure.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Bite Squad
TypeDirect peer
Description

Bite Squad was a food delivery marketplace in the US that merged with Waitr. It is comparable to EatStreet given similar geographic focus on non-top-tier US markets and similar operational model.

2DoorDash
TypeDirect peer
Description

DoorDash is the dominant US food delivery marketplace, connecting consumers with restaurants for delivery and pickup. It is the closest direct competitor to EatStreet in terms of core marketplace model, restaurant onboarding model, and end-customer value proposition.

3Uber Eats
TypeDirect peer
Description

Uber Eats operates a multi-country food delivery marketplace leveraging Uber's logistics network. It competes head-on with EatStreet in the same consumer and restaurant cohorts across major US markets.

4Grubhub
TypeDirect peer
Description

Grubhub runs an online and mobile food ordering platform for delivery and pickup, now owned by Wonder Group after the Just Eat Takeaway divestiture. It targets the same diner-restaurant online ordering use case as EatStreet.

5ChowNow
TypeDirect peer
Description

ChowNow is a commission-free online ordering platform focused on independent restaurants, providing direct-ordering websites and apps. It competes with EatStreet for independent restaurant relationships but differentiates via pricing model.

6Postmates
TypeDirect peer
Description

Postmates operates an on-demand food and goods delivery marketplace, now part of Uber. It overlaps with EatStreet's marketplace model in the same restaurant discovery and delivery category.

7Slice
TypeEmerging player
Description

Slice is an online ordering platform purpose-built for pizzerias and independent restaurants. It overlaps with EatStreet in the restaurant online-ordering space, with a sharper vertical focus.

8Waitr
TypeDirect peer
Description

Waitr operated a food delivery and restaurant ordering marketplace across smaller US cities before merging with Asap and ultimately Bite Squad/ASAP. It is comparable to EatStreet by targeting secondary and tertiary US markets.

9Caviar
TypeEmerging player
Description

Caviar is a premium food delivery marketplace (now part of DoorDash) that served curated, upscale restaurants. It overlaps with EatStreet in restaurant-discovery-led food ordering but with a different positioning tier.

10Ordermark
TypeOthers
Description

Ordermark consolidates incoming online orders (including from third-party marketplaces) into a single stream for restaurants. It is ecosystem-adjacent to EatStreet as both a complementary tool for restaurants and a potential competitor in the broader online-ordering stack.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds6 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors13 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

EatStreet

Online Food Ordering & Delivery Marketplaceeatstreet.com

EatStreet is an online and mobile food ordering platform connecting approximately 15,000 restaurants with diners across the United States for delivery and pickup, headquartered in Madison, Wisconsin, and operating with a 51-100 person team.

What EatStreet does

EatStreet is an online and mobile food ordering marketplace that connects approximately 15,000 restaurants with diners across the United States for delivery and pickup. Founded in 2010 and headquartered in Madison, Wisconsin, the company operates a two-sided platform in which consumers place orders via the EatStreet website or mobile channel and EatStreet routes those orders to partner restaurants for fulfillment. The company has expanded its footprint and capabilities through targeted acquisitions, including College Advertising Solutions (March 2016, campus-channel distribution), Patronpath (September 2016, ordering technology), and Cedar Valley Food Runner (May 2019, local-market delivery presence in Iowa).

The platform is delivered as a unified online ordering marketplace (eatstreet.com) with no separate SaaS or enterprise product line evidenced in the data. Underlying technology is not described in detail in the source material; the company's value proposition centers on aggregating local restaurant supply and providing consumer-side ordering convenience rather than proprietary last-mile logistics technology. EatStreet runs a lean operation with 51-100 employees, consistent with an asset-light marketplace model that relies on restaurant partners for fulfillment rather than operating its own delivery fleet at scale.

The business model is the standard food-delivery aggregator construct: EatStreet monetizes via commissions on orders processed through the platform, with pricing details not publicly disclosed. The company has raised approximately $44.9M in cumulative disclosed funding across six rounds from 2012 through 2018, with notable investors including 4490 Ventures (multi-round lead), Great Oaks Venture Capital, the State of Wisconsin Investment Board, Lumia Capital, and Silicon Valley Bank. The absence of any disclosed funding event after October 2018, combined with no disclosed revenue or ARR, makes current financial trajectory difficult to verify and is a key diligence gap.

EatStreet firmographics

Firmographics
Name
EatStreet
Website
https://eatstreet.com
Company type
Private
Founded year
2010
Operating status
Operating
Headcount range
51–100 employees
Short description
EatStreet is an online and mobile food ordering platform connecting approximately 15,000 restaurants with diners across the United States for delivery and pickup, headquartered in Madison, Wisconsin, and operating with a 51-100 person team.
Ownership category
akta.pro rank

EatStreet industry classification

Industry
Product category
Online Food Ordering & Delivery Marketplace
NAICS
Restaurants and Other Eating Places (72251)
SIC
Retail-Eating & Drinking Places (5810)
akta.pro industry
PRIMARYBPAMAHAB
Food Delivery & Restaurant Logistics Platforms
Business & Public Services/Web, Mobile & Digital Platforms/On-Demand, Gig & Local Services Platforms
SECONDARYAFAIAMAA
Restaurant Meal Delivery Platforms & Aggregators
Agriculture & Food Production/Food Distribution & Wholesale/Online Food Distribution
SECONDARYCRAFAFAB
Restaurant Meal & Prepared Food Delivery
Consumer Products & Retail/E-commerce & Marketplaces/Grocery & On-demand Delivery Commerce

Keywords

  • Online food ordering
  • Food delivery marketplace
  • Restaurant delivery platform
  • Mobile food ordering
  • Local restaurant delivery

Where EatStreet is headquartered

Location

Headquarters

HQ city
Madison
HQ country
United States
HQ region
North America

Markets served

EatStreet business model

Business model
GTM type
B2B and B2C
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Operations, Marketing or Sales, Personnel

EatStreet product offering

Product offering

Core offering

EatStreet operates an online and mobile food ordering platform that connects diners with a nationwide network of approximately 15,000 partner restaurants for delivery and pickup. The platform streamlines commerce between restaurants and hungry diners, serving as an aggregation and ordering marketplace for local food.

Product overview

EatStreet offers a single unified food ordering platform enabling users to order food online from local restaurants. The platform serves as an online ordering marketplace connecting consumers with restaurants for delivery and pickup.

Differentiator

Problem solved

Functional benefit

Products and services

  • EatStreet Food Ordering Platform Online and mobile food ordering marketplace that lets diners order delivery or pickup from a nationwide network of approximately 15,000 partner restaurants, and lets restaurants access outsourced online ordering and delivery infrastructure.

Companies that use EatStreet

Customer profile

Ideal customer profiles2 records

EatStreet technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

EatStreet partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights4 records

EatStreet competitors and assessment

Company assessment

Direct peers

  • Bite Squad: Bite Squad was a food delivery marketplace in the US that merged with Waitr. It is comparable to EatStreet given similar geographic focus on non-top-tier US markets and similar operational model.
  • DoorDash: DoorDash is the dominant US food delivery marketplace, connecting consumers with restaurants for delivery and pickup. It is the closest direct competitor to EatStreet in terms of core marketplace model, restaurant onboarding model, and end-customer value proposition.
  • Uber Eats: Uber Eats operates a multi-country food delivery marketplace leveraging Uber's logistics network. It competes head-on with EatStreet in the same consumer and restaurant cohorts across major US markets.
  • Grubhub: Grubhub runs an online and mobile food ordering platform for delivery and pickup, now owned by Wonder Group after the Just Eat Takeaway divestiture. It targets the same diner-restaurant online ordering use case as EatStreet.
  • ChowNow: ChowNow is a commission-free online ordering platform focused on independent restaurants, providing direct-ordering websites and apps. It competes with EatStreet for independent restaurant relationships but differentiates via pricing model.
  • Postmates: Postmates operates an on-demand food and goods delivery marketplace, now part of Uber. It overlaps with EatStreet's marketplace model in the same restaurant discovery and delivery category.
  • Waitr: Waitr operated a food delivery and restaurant ordering marketplace across smaller US cities before merging with Asap and ultimately Bite Squad/ASAP. It is comparable to EatStreet by targeting secondary and tertiary US markets.

Emerging players

  • Slice: Slice is an online ordering platform purpose-built for pizzerias and independent restaurants. It overlaps with EatStreet in the restaurant online-ordering space, with a sharper vertical focus.
  • Caviar: Caviar is a premium food delivery marketplace (now part of DoorDash) that served curated, upscale restaurants. It overlaps with EatStreet in restaurant-discovery-led food ordering but with a different positioning tier.

Others

  • Ordermark: Ordermark consolidates incoming online orders (including from third-party marketplaces) into a single stream for restaurants. It is ecosystem-adjacent to EatStreet as both a complementary tool for restaurants and a potential competitor in the broader online-ordering stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

EatStreet social profiles

Digital presence

EatStreet financial estimates

Financial estimate

Revenue estimate

Valuation estimate

EatStreet leadership team

Management profile

Number of profiles

Profiles4 records

EatStreet funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

EatStreet M&A and investment

M&A and investment

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EatStreet

What does EatStreet do?

EatStreet operates an online and mobile food ordering platform that connects diners with a nationwide network of approximately 15,000 partner restaurants for delivery and pickup. The platform streamlines commerce between restaurants and hungry diners, serving as an aggregation and ordering marketplace for local food.

Is EatStreet a public or private company?

EatStreet is a private company. It is classified as venture growth investor backed and is currently operating.

When was EatStreet founded?

EatStreet was founded in 2010. It employs 51 to 100 people.

Where is EatStreet based?

EatStreet is headquartered in Madison, United States, in the North America region.

Who are EatStreet's main competitors?

Direct peers on record are Bite Squad, DoorDash, Uber Eats, Grubhub, ChowNow, Postmates and Waitr. Emerging players are Slice and Caviar. Ordermark is listed as an others.

Does EatStreet have an API?

No public API is recorded for EatStreet.

What industry is EatStreet in?

EatStreet's product category is Online Food Ordering & Delivery Marketplace. Its primary akta.pro industry code is BPAMAHAB, Food Delivery & Restaurant Logistics Platforms, with a secondary code of AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators. Its NAICS code is 72251 and its SIC code is 5810.

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Live signals
Milwaukee Journal SentinelFor some of Wisconsin's delivery-based companies, stay-at-home orders mean growing even fasterWisconsin-based delivery companies, such as EatStreet, are experiencing accelerated growth due to stay-at-home orders implemented during the pandemic. The CEO of EatStreet noted that this represents a surprise increase in demand compared to their previous planned market expansions.CaptimesDelivering on its potential: How EatStreet is changing the way Madison gets dinnerEatStreet, a Madison-based food delivery startup, has raised $37 million in venture capital and serves 1.8 million active users. It operates in 271 cities with 15,000 restaurants, and its drivers are W2 employees with benefits. The company plans to expand delivery services into markets where it already has an online platform.Fast CasualOlo partners with EatStreet to fuel delivery for restaurantsOlo, an online food ordering platform for restaurants, has partnered with EatStreet to integrate EatStreet's delivery network into Olo's Rails platform. The partnership connects EatStreet's 250 markets and 15,000+ restaurants with Olo's restaurant clients, providing broader delivery coverage in underserved U.S. markets. This integration streamlines order management by connecting EatStreet orders directly to restaurant POS and existing systems through Olo Rails, reducing logistics time and improving order accuracy.PR NewswireAmid U.S. growth, EatStreet launches first national TV campaignEatStreet, an online food ordering and delivery company, launched its first national TV campaign on August 28, 2017, to support its rapid growth in key markets across more than 250 U.S. cities. The campaign, which will run alongside radio and digital audio ads on the Big Ten Network during college football games, positions EatStreet as the \u201csmartest shortcut from hungry to happy\u201d by likening the service to pneumatic tubing that quickly delivers food. This represents a strategic expansion effort as the company, which connects customers to over 15,000 restaurants, seeks to rapidly grow its diner base through high-engagement programming.ForbesHow EatStreet Grew Into An Online Food Ordering PowerhouseMadison-based online food ordering platform EatStreet has grown from a university dorm room startup into a company partnering with over 15,000 restaurants across hundreds of U.S. markets, raising more than $40 million across three funding rounds. The Series C round was led by Amsterdam-based Prime Ventures, whose managing partner previously guided European competitor Takeaway.com to an IPO. EatStreet has executed a series of acquisitions—including Patronpath, College Advertising Solutions, and key assets from Philadelphia-based Zoomer—to expand its restaurant integration technology, campus food ordering operations, and delivery capabilities.PR NewswireEatStreet launches new fan-focused branding to get us all from hungry to happyEatStreet has launched a redesigned website and mobile app along with a new brand identity, spearheaded by its new CMO Suzanne Harms and Madison-based branding agency Planet Propaganda, under the mantra of moving customers from 'Hungry to Happy'. The rebranding includes a new logo, color scheme, photography, and customer-driven user experience improvements such as Apple Pay integration on iOS, restructured menus, cuisine-type search, and reduced checkout screens from five to two on Android. The company, which operates in over 250 cities connecting customers to more than 15,000 restaurants, frames the rebrand as responding to user feedback and supporting its growth trajectory.PR NewswireEatStreet names former Duluth Trading Company Marketing Exec Suzanne Harms as first CMOEatStreet has appointed Suzanne Harms as its first chief marketing officer to drive brand awareness and customer acquisition. Harms, a former executive at Duluth Trading Company, will also serve as chief creative officer and is overseeing the launch of EatStreet's new brand identity and advertising campaigns. This leadership addition aims to strengthen EatStreet's position as a leading independent food ordering service in the U.S.PR NewswireEatStreet adds delivery service with purchase of certain Zoomer assets in 10 U.S. marketsEatStreet has acquired certain assets from the Philadelphia-based food delivery startup Zoomer to expand its delivery services into 10 U.S. markets. The transaction includes approximately 200 restaurant contracts and transfers about 1,000 drivers and 30 corporate employees to EatStreet's workforce.PR NewswireEatStreet, Pingup partner to further simplify online food orderingEatStreet and Pingup have announced a partnership enabling customers to order food directly from search results on Yahoo and YP through a simple "Order" button, without leaving the publisher's search experience. EatStreet, the largest independent online food ordering service in the U.S., connects 15,000 restaurants across 250 cities, while Pingup's transaction platform aggregates 144,000 local merchants and reaches over 250 million monthly searches. The integration allows Pingup to connect its publisher network of Yahoo and YP with EatStreet's restaurant network, enabling instant in-context food ordering for consumers.PR NewswireEatStreet named one of Madison's top places to workMadison Magazine selected EatStreet as the fifth-best place to work in the large business category (100+ employees) as part of its annual Best Places to Work survey released in September 2016. The ranking was determined by an independent 60-question employee engagement survey measuring factors including communication, team dynamics, and trust in leadership. EatStreet, the largest independent online and mobile food ordering service in the U.S., recently relocated to a new Madison office featuring amenities such as a game room, rooftop terrace, and bar.