Izicap

What Izicap does

Izicap is a Nice, France-based fintech company that provides a POS-integrated loyalty and marketing automation platform targeted at small merchants across Europe. The platform enables merchants to enroll customers in loyalty programs directly from their existing payment terminals via a built-in application that prompts for a phone number immediately after payment, with no additional hardware required. Izicap's all-in-one platform combines customer database management, automated loyalty programs, multi-channel communications (email, SMS, and Facebook Messenger), and social media automation covering Google review requests and Instagram/Facebook follower acquisition. Native integrations are in place with five major POS terminal brands: Verifone, Ingenico, PAX, Poynt, and Castle.

The business operates a subscription-based SaaS revenue model and reaches merchants through three distribution channels: direct website sales with demo and simulator tools, a dedicated Bank and Acquirer Partner Program that distributes the solution to merchant portfolios, and OEM/embedded distribution inside payment terminals. Primary end customers are SMB merchants in verticals including restaurants, butchers, bakeries, hairdressers, florists, beauty salons, fashion retail, and fast food operators; secondary customers are banks and payment acquirers that use the platform to reduce merchant churn and differentiate their terminals. The company cites an average merchant revenue increase of +20% as a customer outcome.

Izicap is privately held and headquartered at 4 Chemin de l'Arénas, Bâtiment Unity, 06200 Nice. The company employs 51-100 staff, led by founder and CEO Reda El Mejjad and co-founder and COO Miguel Mateus. Disclosed funding includes a 2015 seed round, a 2018 round of approximately $10.5 million led by Entrepreneur Venture and Seventure Partners, and a November 2022 EUR 15 million investment from the European Investment Bank announced at Web Summit Lisbon. The EIB financing supports product innovation, partnership development, the creation of over 60 jobs, and expansion into Portugal and Italy alongside the French home market.

Name

Izicap

Legal name

Izicap

Website

https://izicap.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Izicap is a Nice, France-based fintech providing a POS-integrated loyalty and marketing automation platform for European small merchants, distributed directly and through bank and acquirer channel partnerships.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Loyalty platform
• Customer retention software
• POS-integrated loyalty
• Digital marketing automation
• Merchant loyalty solutions

Headquarters

HQ city

Nice

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription for Loyalty Platform: Subscription-based model providing access to loyalty program, customer management, communication tools, and social media automation. Merchants pay for ongoing access to the all-in-one platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Izicap provides an all-in-one, automated customer loyalty and marketing automation platform that integrates directly with merchant Point of Sale (POS) terminals. After each payment, the POS prompts the customer to enroll in the merchant's loyalty program via phone number entry, automatically building a customer database. The unified platform combines loyalty program management, multi-channel communication (email, SMS, Facebook), and social media automation (Google reviews, Facebook and Instagram follower requests), with a complementary Partner Program enabling banks and payment acquirers to distribute the solution to their merchant bases.

Product overview

Izicap offers a unified loyalty and marketing platform for small merchants, combining a customer database management system, an automated loyalty program module, and multi-channel communication tools (email, SMS, Facebook) with social media automation. The platform integrates natively with major payment terminal brands (Verifone, Ingenico, PAX, Poynt, Castle) to enable seamless customer enrollment directly from the POS. The core Loyalty Solution and Communication Module work together within the all-in-one platform, delivering an average revenue increase of +20% according to the company. Additional offerings include a Simulator tool for ROI estimation and a dedicated Partner Program for Banks and Acquirers to white-label or distribute the solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Izicap Loyalty Platform All-in-one 100% automated platform combining customer file management, loyalty program automation, and multi-channel communication tools (email, SMS, Facebook) to help small merchants boost customer retention and revenue.
• POS Loyalty Enrollment App Application integrated with payment terminals (Verifone, Ingenico, PAX, Poynt, Castle) that enrolls customers in loyalty programs directly from the POS after payment completion via phone number entry.
• Partner Program for Banks and Acquirers B2B partnership solution enabling banks and payment acquirers to reduce merchant churn, differentiate their payment terminals, and create new revenue streams by offering Izicap loyalty solutions to their merchants.

Quantifiable outcome

• Average increase in merchant revenue of +20%

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Banks and AcquirerscoreChannel Partner/ Reseller/ DistributorIzicap partners with Banks and Acquirers worldwide to help them reduce merchant churn, differentiate their payment terminals, and create new revenue streams. The partnership enables banks to offer loyalty solutions to their merchant customers, helping merchants grow revenue, increase customer loyalty, and build lasting customer relationships.
• POS Providers (Verifone, Ingenico, PAX, Poynt, Castle)coreTechnology or IntegrationIzicap integrates its loyalty application directly into Point of Sale terminals from major providers including Verifone, Castle, Ingenico, PAX, and Poynt. This integration enables merchants to enroll customers in loyalty programs directly from their existing payment terminal without additional hardware.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Square Loyalty: Block/Square offers a natively integrated loyalty product within its POS and payments ecosystem for SMBs, directly competing with Izicap in merchant retention and rewards while leveraging a much larger payment infrastructure.
• Toast Loyalty: Toast provides POS-integrated loyalty and marketing tools for restaurants and food service SMBs, overlapping with Izicap's restaurant and fast food verticals while bundling a much broader restaurant management suite.
• Lightspeed Loyalty: Lightspeed offers loyalty features inside its POS and commerce platform targeting retail and hospitality SMBs, competing with Izicap across multiple verticals including fashion, beauty, and food service.

Direct peers

• Smile.io: Smile.io provides a loyalty and rewards platform for small and mid-sized e-commerce and retail merchants, with comparable mechanics around points, VIP tiers, and referral programs aimed at retention.
• Yotpo Loyalty: Yotpo offers a loyalty and referrals product alongside reviews and SMS marketing, mirroring Izicap's combination of retention, communications, and social proof automation for SMBs.
• LoyalZoo: LoyalZoo is a digital loyalty platform targeting small retailers and restaurants, with a similar SMB focus and POS-friendly deployment model as Izicap.
• Kangaroo Rewards: Kangaroo Rewards provides a cloud-based loyalty and digital marketing platform for SMB retailers and restaurants, comparable to Izicap in customer base and feature scope.
• Thanx: Thanx is a digital loyalty and customer engagement platform for restaurants and retail SMBs, with POS integrations that mirror Izicap's go-to-market approach.
• Paytronix: Paytronix provides loyalty, gift, and online ordering solutions for restaurants and convenience stores, overlapping with Izicap's restaurant and SMB food service verticals.
• Como: Como offers a customer engagement and loyalty platform for SMB retailers and restaurants, with comparable multi-channel communication and rewards automation features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/izicap
• Facebookfacebook.com/IzicapApp
• LinkedInlinkedin.com/company/izicap
• Instagraminstagram.com/izicapapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Izicap