What Fijoya does

Fijoya is an AI-powered benefits engagement platform founded in 2023 that serves employers, employees, benefits brokers, and vendor point-solution providers through a unified marketplace and payment infrastructure. The platform combines a global benefits marketplace covering 200+ to 3,000+ health and wellness options across 30+ categories, an AI-driven recommendation engine that personalizes benefits to employee preferences, a 24/7 AI Benefits Assistant chatbot, real-time virtual corporate card payments issued by Celtic Bank with policy-driven eligibility and tax/labor rule validation, and an employer dashboard for utilization analytics. A preventive-care module, Fijoya Care, grounds health recommendations in official guidelines from USPSTF and ODPHP.

The company operates on a usage-based, pay-per-use revenue model in which employers set employee stipend amounts and only pay for benefits actually consumed, with unspent funds returning to the employer budget. Products can be consumed as a standalone app or as a fully white-labeled backend, allowing brokers and partners to deploy Fijoya infrastructure under their own brands. Distribution combines direct enterprise sales with channel partnerships (Lumity/Alera Group for SMB and mid-market, ICHRA Shop for ICHRA frameworks, Tendo for marketplace supply, Asinta and Remote for international reach).

Fijoya is incorporated as Fijoya Inc. (Delaware/New York-governed) and Fijoya Technologies Ltd (Israel), with a Tel Aviv headquarters near HaShalom station and a US office at 488 Madison Avenue, New York. The company is venture-backed by Team8, a cybersecurity, enterprise software, and fintech investor, having raised $8.3 million in a March 2024 funding round. It holds SOC 2 Type 2, HIPAA, and GDPR compliance certifications.

Name

Fijoya

Legal name

Fijoya Inc.

Website

https://fijoya.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Fijoya is an AI-powered employee benefits engagement platform that combines a health and wellness marketplace, virtual card payments, and personalized recommendations to help employers administer and employees consume benefits more efficiently. Founded in 2023 and backed by Team8, it operates across the US and Israel.

Ownership category

akta.pro rank

Product category

Employee Benefits Platform

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

akta.pro secondary industries

Employee Financial Wellness Platforms (Workplace PFM) (FSAGADAK), Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)

Keywords

• Employee benefits platform
• Health benefits marketplace
• Benefits administration software
• Lifestyle spending accounts
• AI benefits engagement

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Usage-based Platform Fees: Employers pay based on actual benefits usage through a pay-per-use model. Unspent funds automatically return to employer budget, eliminating waste on unused benefits. This shifts from traditional PEPM (per-employee-per-month) to pay-for-active-use model.
2. Subscription/Brokerage: Platform licensing and brokerage fees from employer contracts and broker partnerships. Employers set employee stipend amounts with full budget control while Fijoya earns fees based on platform usage and transaction volume.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fijoya is an AI-powered employee benefits engagement platform that combines a global marketplace of 200+ health and wellness benefits across 30+ categories with an AI recommendation engine, an AI Benefits Assistant for 24/7 employee support, real-time virtual corporate card payments, and an Employer Dashboard for budget and utilization management. The platform is sold to employers as a single-contract alternative to multiple point-solution vendor relationships, using a usage-based pricing model.

Product overview

Fijoya is an AI-powered employee benefits engagement platform that combines a global benefits marketplace with 200+ health and wellness options, an AI recommendation engine for personalized suggestions, seamless payment processing via virtual corporate cards, and an Employer Dashboard for real-time budget and utilization insights. The platform architecture consists of the core Global Benefits Stack (Marketplace) as the foundation, with the AI Benefits Assistant providing 24/7 personalized employee support, the Employer Dashboard enabling employers to manage benefits and track KPIs, the LSA Program for lifestyle spending accounts, and Fijoya Care delivering preventive health recommendations. Smart Payments with virtual corporate cards automate real-time transaction validation against eligibility and compliance rules. Products are available as a standalone Fijoya app or as a fully white-labeled backend, with flexible per-user and per-transaction pricing on a usage-based model.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Benefits Stack (Marketplace) A global benefits marketplace offering 200+ health and wellness options across 30+ categories including fitness, mental health, nutrition, sleep, fertility, and more. Provides employees with choice and flexibility to select benefits tailored to their budget and regional preferences, available to employer clients and their employees.
• AI Benefits Assistant An AI-powered virtual assistant providing personalized, real-time responses to employee benefits and HR questions. Available 24/7 to answer coverage questions, PTO balance inquiries, and benefits navigation for employees of client companies, reducing HR administrative burden.
• Employer Dashboard An employer console providing full customization and control of benefits and spending with real-time insights into utilization, employee preferences, and engagement metrics. Enables budget management, benefit configuration, and monitoring of KPIs for HR and benefits leaders without administrative burden.
• LSA Program A Lifestyle Spending Account module enabling employers to offer flexible LSA budgets to employees. Provides full personalization while maintaining employer control and visibility, with cost optimization where unused funds return to employer budget in the pay-per-use model.
• Fijoya Care A preventive care module providing tailored health recommendations based on official guidelines from USPSTF and ODPHP. Delivers personalized screening reminders and health guidance to employees to improve health outcomes and reduce high-cost claims for employer clients.
• Smart Payments (Virtual Corporate Cards) A real-time, policy-powered payment system with smart virtual corporate Mastercard cards issued by Celtic Bank. Eliminates reimbursement delays by enabling employees to pay for benefits directly, with transactions instantly validated against eligibility, tax, and labor rules and no receipts or reimbursements required.
• White-Label Platform A fully white-labeled backend solution that can power an organization's own benefits platform. Allows partners and enterprise clients to deploy Fijoya's benefits infrastructure under their own brand, with all products combinable or used independently in standalone or white-label model.

Quantifiable outcome

• 10x benefits engagement and utilization
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ICHRA ShopcoreStrategic or Co-development Partner · 1 December 2025Partnership announced December 2025 where ICHRA Shop and Fijoya deliver a smarter choice-driven benefits experience. ICHRA Shop integrates with Fijoya's platform to provide modular, cost-effective employee health benefits within ICHRA frameworks.
• LumitycoreChannel Partner/ Reseller/ Distributor · 1 August 2024Strategic partnership with Lumity, a modern benefits broker within the Alera Group, announced August 2024. Lumity integrates Fijoya's platform to offer clients unparalleled competitive, flexible health and wellness benefits optimized for cost and resources. Fijoya gains expanded reach into small and mid-size market through Lumity's brokerage network.
• TendocoreTechnology or IntegrationPartnership with Tendo to integrate their marketplace offering price-transparent, affordable benefits. Fijoya selected Tendo Marketplace to offer modular, cost-effective employee health benefits with seamless access to a national network of providers.
• RemoteminorChannel Partner/ Reseller/ DistributorPartnership to bring benefits out of the vacuum for global workforce management, enabling flexible benefits delivery for Remote's international client base.
• AsintaminorGTM or Marketing PartnerPartnership announced August 2025 making AI work for global benefits policy-to-payment revolution. Reposted from Asinta, focusing on international benefits strategy alignment.
• Celtic BankcoreOthersFijoya commercial Mastercard cards are issued by Celtic Bank. This partnership enables the virtual corporate card functionality that allows employees to pay for benefits directly without reimbursements.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wellable: Wellable is a corporate wellness platform offering a benefits marketplace, wellness programs, and engagement tools to employers—directly comparable in category and GTM to Fijoya's employer benefits stack.
• Forma: Forma is the closest direct competitor, operating an LSA and flexible benefits platform with employer-funded stipends, a vendor marketplace, and consumer-grade employee experience—directly mirroring Fijoya's LSA Program and Global Benefits Stack.
• ThrivePass: ThrivePass provides Lifestyle Spending Account administration and a benefits marketplace for employers, comparable to Fijoya's LSA and marketplace offering in both product and target customer.
• PeopleKeep: PeopleKeep (owned by ADP) offers LSA and ICHRA administration software for small employers, directly overlapping with Fijoya's SMB segment and ICHRA Shop partnership positioning.

Broad incumbents

• Limeade: Limeade is an established employee wellbeing and engagement platform offering wellness programs, benefits navigation, and analytics to mid-market and enterprise employers—a broader incumbent in the same category as Fijoya.
• Virgin Pulse: Virgin Pulse is a large enterprise wellbeing, benefits navigation, and engagement platform with a global footprint, comparable to Fijoya at the incumbent level for corporate wellness and benefits engagement.
• Accolade: Accolade is a publicly-traded benefits navigation and personalized healthcare advocacy platform serving large employers, comparable to Fijoya at the broader benefits engagement and personalization layer.
• Wellnesse/Castlight Health: Castlight Health is an established healthcare navigation and benefits engagement vendor for large employers, operating in the same benefits personalization and engagement space as Fijoya at the incumbent level.

Emerging players

• Lumity: Lumity is a technology-first benefits broker (now part of Alera Group) that is both a Fijoya channel partner and a competing benefits engagement platform serving small and mid-size employers.
• Take Command Health (ICHRA Shop): ICHRA Shop is an ICHRA-focused benefits administration platform and a current Fijoya partner. It overlaps meaningfully in the ICHRA and SMB employer segment, making it both a partner and a comparable emerging player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fijoya

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fijoya