BurnAlong
BurnAlong is a B2B digital health and wellbeing platform delivering 50,000+ live and on-demand classes across 70+ categories to employers, health plans, hospitals, and benefits consultants. Operating under Tivity Health since January 2023, it pairs AI-powered personalization with social motivation and chronic-condition programming.
- Company typePrivate
- Founded2015
- HeadquartersPikesville, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What BurnAlong does
Burnalong is a B2B digital health and wellbeing platform that delivers 50,000+ live and on-demand video classes across 70+ wellness categories, taught by 10,000+ credentialed instructors, to enterprise employers, health plans, hospitals and medical specialists, and employee benefits consultants. Its core product is a streaming video library spanning physical fitness, mental health, emotional support, financial literacy, medical wellbeing, and chronic-condition programming (Parkinson's, MS, cancer survivorship, arthritis, diabetes, cardiovascular, stroke rehabilitation, and more), combined with an AI-powered personalized recommendation engine, live social group classes with colleagues, family, and friends, and population health reporting configurable by line of business or employer group.
The platform is anchored by AI-powered personalization, social motivation features, and inclusive programming calibrated for at-risk populations (65% of users report chronic conditions; 62% self-identify as beginners at onboarding). Wearable integrations with Apple HealthKit and Google Fit feed telemetry into user profiles. In January 2023, Tivity Health (parent of SilverSneakers, Prime Fitness, and WholeHealth Living) acquired Burnalong and in March 2023 launched Burnalong+, a hybrid add-on layering in-person access at 10,000+ U.S. fitness locations. Strategic partnerships — including Cedars Sinai (oncology clinical study, April 2024), Shepherd Center (neurological/adaptive content), FIT4MOM, Liberate, Symmetry, LaBlast, Zen Caregiving, and Dementia By Day — extend clinical credibility and category breadth.
Monetization is primarily subscription-based, billed per employee or per member per month, and distributed through direct enterprise sales, benefits-consultant and insurance-broker channels, health plan integrations, and a self-service tier for employers under 5,000 employees. The company is headquartered in Franklin, Tennessee, and reports operating presence across all 50 U.S. states and 70+ countries.
BurnAlong firmographics
Firmographics- Name
- BurnAlong
- Legal name
- Burnalong, Inc.
- Website
- https://burnalong.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BurnAlong is a B2B digital health and wellbeing platform delivering 50,000+ live and on-demand classes across 70+ categories to employers, health plans, hospitals, and benefits consultants. Operating under Tivity Health since January 2023, it pairs AI-powered personalization with social motivation and chronic-condition programming.
- Ownership category
- akta.pro rank
BurnAlong industry classification
Industry- Product category
- Digital Health and Corporate Wellness Platform
- NAICS
- Sports and Recreation Instruction (61162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industries
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Health Promotion, Prevention & Wellness Education (EDALAFAF)
Keywords
Where BurnAlong is headquartered
LocationHeadquarters
- HQ city
- Pikesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BurnAlong business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Enterprise Subscriptions: Burnalong generates revenue primarily through B2B subscription agreements with employers (of all sizes including enterprise and SMB), health plans, hospital systems, and government entities. Employers and health plans pay for employee/member access to the platform, typically on a per-employee or per-member per-month basis as part of an employee benefits package.
- Self-Service Corporate Wellness: For organizations with fewer than 5,000 employees, Burnalong offers a self-service wellness option with tailored pricing, suggesting a tiered or consumption-based model for smaller employers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-Service Corporate Wellness for small employers (under 5,000 employees) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
BurnAlong product offering
Product offeringCore offering
BurnAlong operates a digital health and wellbeing platform that delivers 50,000+ live and on-demand video classes across 70+ wellness categories, taught by 10,000+ certified instructors. The platform is sold primarily to employers, health plans, hospitals, and benefits consultants as a subscription-based corporate wellness solution, with an extension (BurnAlong+) that adds in-person access at 10,000+ U.S. fitness locations. AI-powered personalization, social motivation features, and chronic-condition programming are core to the offering.
Product overview
Burnalong is a digital-first health and wellbeing platform acquired by Tivity Health (January 2023) and operated as a brand under Tivity Health. The portfolio is anchored by the Burnalong Core Platform — a digital library of 50,000+ live and on-demand video classes across 70+ wellness categories, taught by 10,000+ instructors — and extended by Burnalong+, a hybrid add-on that adds in-person gym access at 10,000+ U.S. fitness locations. Specialized modules include Health Enhancement Programs (evidence-based curriculum for chronic conditions), Aging Adults & Medicare Programming, and content partnerships such as the Shepherd Center neurological content program. The platform targets employers, health plans, hospitals and specialists, and employee benefits consultants through a single end-to-end solution with AI-powered personalization, social motivation features, and tiered reporting. Content spans physical fitness, mental health, emotional support, financial literacy, medical wellbeing, and adaptive/accessible programming.
Differentiator
Problem solved
Functional benefit
Brands
- Burnalong+: A comprehensive hybrid fitness and wellness platform that combines digital content with in-person classes at local gyms nationwide, enabling employers to support their entire population with diverse, inclusive, community-based programs.
Products and services
- BurnAlong Core Platform Digital health and wellbeing platform providing 50,000+ live and on-demand video classes across 70+ wellness categories, taught by 10,000+ certified instructors, with AI-powered personalized recommendations, social motivation features, and population health reporting. Sold to employers, health plans, hospitals, and employee benefits consultants.
- BurnAlong+ Hybrid employer fitness and wellness platform that pairs the BurnAlong digital class catalog with in-person access at 10,000+ local gyms across the United States, with AI-powered recommendations, social motivation tools, inclusive challenges, events, and family sub-accounts.
- Health Enhancement Programs Structured, research-based wellness curriculum sourced from CDC, Stanford Health, Mayo Clinic, and YMCA, designed for health plan members and employees, with weekly educational lessons and supplementary sessions covering pre/post-partum health, behavioral health, hypertension, chronic pain, diabetes, and fall prevention.
- Aging Adults & Medicare Programming Specialized wellbeing programming for aging adults and Medicare members, offered in partnership with Medicare plans, health systems, and hospitals, with 24-hour multi-device access, personalized recommendations, customizable schedules, adaptive workouts, chronic condition support, and social motivation.
- Hospitals & Specialists Program Wellness programming for hospitals, rehabilitation specialists, and medical professionals to support patients post-visit or post-surgery, with options to host clinical content alongside the BurnAlong library and address chronic conditions, pre/post-surgery care, prenatal support, and caregiver wellness.
- Corporate Wellness Solutions (Employer Program) Holistic employer wellness program for enterprise employers, municipalities, and higher education institutions that includes the digital platform, customized marketing materials, live and virtual events, custom programming, exclusive live classes, internal champion support, and tiered reporting.
Quantifiable outcome
- 5x engagement compared to traditional wellness programs
- +8 more outcomes
Companies that use BurnAlong
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
BurnAlong technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature5 records
BurnAlong partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and flagship.
- Zen CaregivingminorBurnalong announced a partnership with Zen Caregiving focused on cultivating compassionate caregivers through specialized wellness content and programming.
- SymmetryminorBurnalong partnered with Symmetry, a wellness provider focused on postural realignment, to expand specialty content available on the platform.
- LaBlast FitnessminorBurnalong partnered with LaBlast Fitness to bring dance-based group fitness content to the platform, expanding the variety of fitness programming available to members.
- Cedars SinaicoreBurnalong partnered with Cedars Sinai on a clinical study empowering cancer survivors through digital wellness programming. This research partnership evaluates the impact of Burnalong's cancer wellness content on survivor outcomes.
- LiberateminorBurnalong welcomed Liberate as a partner in mental fitness, adding specialized mental wellness programming to the platform's growing library of content categories.
- FIT4MOMcoreBurnalong partnered with FIT4MOM, a prominent pre- and postnatal health, wellness, and fitness program for every stage of motherhood. The collaboration delivers programs created by moms for moms, supporting women on their wellness journey and transition back to the workforce.
- Tivity HealthflagshipTivity Health, a leading provider of healthy life-changing solutions (parent company of SilverSneakers, Prime Fitness, WholeHealth Living), acquired Burnalong in January 2023. The acquisition accelerates Tivity Health's digital transformation and enhances its ability to support diverse and at-risk populations with condition-specific programming. As a Tivity Health brand, Burnalong gains access to Tivity's network of fitness locations and health plan relationships.
- Shepherd CentercoreShepherd Center, a world-class rehabilitation hospital ranked by U.S. News for brain and spinal cord injury care, provides specialized content for neurological conditions on the Burnalong platform. The partnership enables patients with disabilities to access fitness and rehabilitation programming remotely, addressing a gap where traditional gyms often exclude people with disabilities.
- Estes Express LinescoreEstes Express Lines, North America's largest privately held freight carrier, offers Burnalong as an employee and family wellness benefit, providing virtual health classes across 60+ categories to its workforce.
- Dementia By DayminorBurnalong partnered with Dementia By Day to provide compassionate dementia care content, supporting caregivers and individuals affected by dementia through specialized wellness programming.
Scale indicators18 records
Recent moves7 records
Expansion highlights5 records
BurnAlong competitors and assessment
Company assessmentEmerging players
- ClassPass: ClassPass offers employers a multi-studio fitness and wellness benefit, including in-person classes — comparable to the in-person component of Burnalong+ and competing for the same corporate fitness budget.
- Wondr Health: Wondr Health focuses on metabolic and behavioral health programming (weight management, mental health) delivered digitally to employers and health plans — overlapping with Burnalong's chronic condition and mental wellness categories.
Direct peers
- Virgin Pulse: One of the largest corporate wellness platforms, offering a digital health, wellbeing, and engagement solution to employers and health plans — directly comparable to Burnalong's enterprise and health plan GTM motion and product breadth.
- Calm: Calm Business offers mindfulness, meditation, and sleep content to enterprise HR and benefits buyers — directly competing for the same mental wellness and stress management category within Burnalong's library.
- Wellbeats: Wellbeats delivers on-demand fitness, nutrition, and mindfulness programming to employers, health plans, and benefits brokers — directly competing with Burnalong's digital fitness content offering.
- Limeade: Limeade is an employee wellbeing and engagement platform sold to mid-market and enterprise employers, with inclusion, engagement surveys, and benefits integration — competing head-on with Burnalong's employer channel.
- Wellable: Wellable provides a corporate wellness platform with content, challenges, and rewards to employers — a direct SMB/mid-market competitor with similar subscription-based GTM.
- Headspace Health: Headspace for Business sells mental health, mindfulness, and meditation programming to employers and health plans — overlapping directly with Burnalong's meditation, mental health, and emotional support categories.
Broad incumbents
- SilverSneakers: SilverSneakers, a Tivity Health sibling brand, is the dominant senior fitness benefit offered through Medicare Advantage plans — overlapping heavily with Burnalong's aging-adult and Medicare programming and now part of the same parent company.
- Peloton for Business: Peloton's enterprise wellness offering targets corporate fitness buyers with connected hardware and content — a broader incumbent in the corporate fitness category where Burnalong also competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
BurnAlong social profiles
Digital presenceBurnAlong financial estimates
Financial estimateRevenue estimate
Valuation estimate
BurnAlong leadership team
Management profileNumber of profiles
Profiles3 records
BurnAlong funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BurnAlong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BurnAlong
What does BurnAlong do?
BurnAlong operates a digital health and wellbeing platform that delivers 50,000+ live and on-demand video classes across 70+ wellness categories, taught by 10,000+ certified instructors. The platform is sold primarily to employers, health plans, hospitals, and benefits consultants as a subscription-based corporate wellness solution, with an extension (BurnAlong+) that adds in-person access at 10,000+ U.S. fitness locations. AI-powered personalization, social motivation features, and chronic-condition programming are core to the offering.
Is BurnAlong a public or private company?
BurnAlong is a private company. It is classified as corporate owned and is currently operating.
When was BurnAlong founded?
BurnAlong was founded in 2015. It employs 101 to 250 people.
Where is BurnAlong based?
BurnAlong is headquartered in Pikesville, United States, in the North America region.
How does BurnAlong make money?
Two revenue lines are on record. B2B Enterprise Subscriptions are the primary driver. The others are self-Service Corporate Wellness.
Who are BurnAlong's main competitors?
Emerging players on record are ClassPass and Wondr Health. Direct peers are Virgin Pulse, Calm, Wellbeats, Limeade, Wellable and Headspace Health. Broad incumbents are SilverSneakers and Peloton for Business.
Does BurnAlong have an API?
No public API is recorded for BurnAlong.
What industry is BurnAlong in?
BurnAlong's product category is Digital Health and Corporate Wellness Platform. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical). Its NAICS code is 61162 and its SIC code is 8000.