What Boxy does

Boxy is an Iraq-based shipping aggregator (not a delivery company) founded in 2024 by Ahmed Baqer and Mehrshad Pezeshk, headquartered in Baghdad. The platform integrates 15+ Iraqi delivery carriers — including Aramex, Prime, Hi Express, Al Zaeem, Al Ostora, Kalina, and Al Ameer — into a single dashboard, enabling merchants to compare rates, delivery times, and service types, then ship with one click. Boxy operates a single-pickup model: its drivers collect all merchant orders regardless of destination carrier, then route each shipment to the optimal carrier via an AI Auto-Dispatcher that evaluates speed, cost, and route-specific success rate. The platform covers all 18 Iraqi governorates and supports same-day, next-day, COD, bulky-item, and temperature-controlled delivery through carrier specialization.

The product surface comprises the core Boxy Platform and Dashboard, plus three AI-driven feature modules: AI Smart Paste (NLP that converts WhatsApp/Instagram customer messages into structured orders), Boxy Resolve (automated WhatsApp address confirmations and three-call failed-delivery recovery with transcription), and the AI Auto-Dispatcher for carrier selection. Orders are ingested automatically from six channels — Shopify, Instagram, WhatsApp, Wayl, TikTok, and Facebook — through native integrations or API. The platform provides real-time tracking, daily COD settlement (via cash, ZainCash, Ki Card, or bank transfer), and a single SLA with direct compensation for lost or damaged shipments.

Boxy's revenue model is transaction-based: merchants pay per shipment with rates starting from 3,000 IQD ($2.20) per package, with no subscription, monthly, or minimum order fees. Go-to-market is primarily product-led through a self-serve dashboard at dashboard.tryboxy.com, complemented by inside-sales conversion via a "Ship Now" form with expert follow-up within 24 hours. Customer base comprises 1,000+ active merchants across fashion, retail, and social commerce segments, with named logos including Fedshi, Lili Shopping, StoriX, AJ International, ChicPoint, and Swift. The company is venture-backed, having closed a $1.5 million pre-seed round from EQIQ in 2025.

Name

Boxy

Legal name

Boxy LTD

Website

https://tryboxy.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Boxy is an Iraq-based shipping aggregator that integrates 15+ delivery carriers into a single AI-routed platform, serving 1,000+ e-commerce merchants and social sellers across all 18 Iraqi governorates with unified order management, automated carrier selection, and daily COD settlement.

Ownership category

akta.pro rank

Product category

Shipping Aggregation / Logistics Software

NAICS

Freight Transportation Arrangement (48851), Support Activities for Transportation (488), Couriers and Express Delivery Services (4921)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)

akta.pro secondary industry

Parcel / Final-Mile Delivery Marketplaces (Crowdsourced Capacity) (TLAEAJAK)

Keywords

• Shipping aggregation platform
• Multi-carrier logistics software
• Last-mile delivery management
• E-commerce fulfillment solutions
• COD settlement services

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction-based Shipping Fees: Boxy charges merchants a transaction fee for each package shipped through its platform. Rates start from 3,000 Iraqi Dinars per package with guaranteed discounted rates compared to direct carrier pricing. Merchants pay only when they ship, with no subscription, monthly, or minimum order requirements. The platform acts as a shipping aggregator, collecting shipments and routing to the optimal carrier for last-mile delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Boxy is an AI-powered shipping aggregator platform that integrates 15+ Iraqi last-mile delivery carriers into a single unified dashboard, enabling e-commerce merchants and social sellers to compare rates and delivery times, automatically route orders to the optimal carrier, track shipments in real time, and receive daily cash-on-delivery (COD) settlement. The platform handles pickup from merchant locations via Boxy's own pickup fleet, then dispatches each package to the best-performing partner carrier (Aramex, Prime, Hi Express, Al Zaeem, Kalina, Al Ostora, and others) based on destination, speed, cost, and success rate. Boxy also offers AI Smart Paste to convert WhatsApp/Instagram messages into orders, Boxy Resolve for automated customer confirmations and failed-delivery recovery, and native order sync from Shopify, Instagram, WhatsApp, Wayl, TikTok, and Facebook.

Product overview

Boxy is a shipping aggregator platform for Iraq's e-commerce market, offering a unified platform that integrates 15+ carrier partners into a single dashboard. The core Boxy Platform handles order aggregation from multiple sales channels (Shopify, Instagram, WhatsApp, TikTok, Facebook, Wayl), with AI Smart Paste converting customer messages into orders automatically. The AI-powered auto-dispatcher routes each shipment to the optimal carrier based on destination, price, and success rate. Additional features include Boxy Resolve for automated WhatsApp confirmations and failed delivery calls, real-time tracking with customer notifications, and daily COD settlement. The platform covers all 18 Iraqi governorates with same-day, next-day, COD, cold chain, and bulky delivery capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Boxy Shipping Aggregation Platform Core AI-powered shipping aggregator platform that integrates 15+ Iraqi last-mile delivery carriers (Aramex, Prime, Hi Express, Al Zaeem, Kalina, Al Ostora, Nisr Baghdad, Al Ameer, Al Saei, Transporter Line, Shopini, and others) into a single dashboard. Merchants get one pickup covering all carriers, AI-routed optimal carrier selection per route, real-time tracking, and daily COD settlement. Designed for Iraqi e-commerce merchants and social sellers who currently manage 4-7+ direct carrier relationships.
• COD Settlement Service Daily cash-on-delivery settlement service that consolidates COD collections from all 15+ partner carriers into one unified payout. Replaces the typical weekly or monthly per-carrier reconciliation with next-day settlement, supporting withdrawals via cash, ZainCash, Ki Card, or bank transfer. Available to all Boxy merchants shipping across Iraq's 18 governorates.
• AI Smart Paste AI-powered standalone capability that converts any customer message from WhatsApp, Instagram, TikTok, Facebook, or other channels into a structured shipping order instantly. Uses natural language processing to extract customer name, address, items, and quantities from conversational text. Sold as part of the Boxy platform subscription and offered to Iraqi social sellers and e-commerce merchants who take orders via direct messages rather than through online stores.

Quantifiable outcome

• 40% fewer failed deliveries compared to single-carrier shipping
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and major.

• AramexcoreTechnology or IntegrationInternational courier and logistics company integrated into Boxy's carrier network. Covers Baghdad with same-day and next-day delivery, COD support, and returns handling.
• PrimecoreTechnology or IntegrationFastest cross-province delivery carrier covering all 18 Iraqi governorates. Next-day delivery specialist with COD support and lower RTO rates.
• Hi ExpresscoreTechnology or IntegrationSame-day Baghdad specialist with nationwide coverage. Offers 7 services including same-day delivery, next-day delivery, COD, returns, ID verification, temperature-controlled delivery.
• Al ZaeemcoreTechnology or IntegrationHigh success COD expert covering all 18 governorates. Optimized for successful deliveries with multiple delivery attempts and careful handling.
• Al OstoramajorTechnology or IntegrationBulky delivery specialist covering all 18 governorates. Handles oversized and heavy shipments with cost-efficient pricing.
• KalinamajorTechnology or IntegrationNorth Iraq specialist covering Erbil, Sulaymaniyah, and Duhok. International-level processes via Kurdish agents.
• ShopifycoreTechnology or IntegrationE-commerce platform with native integration for automatic order synchronization. Enables merchants to connect their Shopify stores to 7+ carriers through Boxy.
• Al AmeermajorTechnology or IntegrationNorth Iraq specialist with strong nationwide coverage. Leading performance in northern provinces covering all 18 governorates.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shiprocket: India's leading shipping aggregator for SMBs and social-commerce sellers, offering multi-carrier rate comparison, automated order sync, NDR management, and COD reconciliation. Closest comparable to Boxy in business model and target customer (long-tail e-commerce/Instagram merchants), though at significantly larger scale and in a more mature market.
• PostEx: Pakistan-based e-commerce logistics aggregator offering COD fulfillment, last-mile delivery, and merchant-facing technology for SMB sellers. Highly comparable to Boxy's aggregator model, COD-centric value proposition, and focus on social-commerce merchants in a fragmented emerging market.
• Pickupp: Asia-based crowdsourced last-mile delivery aggregator connecting merchants to a network of delivery partners across Hong Kong, Singapore, Malaysia, Taiwan, and the Philippines. Comparable to Boxy's multi-carrier aggregation model and SMB merchant focus, though Pickupp leans more crowdsourced-fleet vs. carrier-integration.
• Sendcloud: European shipping aggregator that integrates 80+ carriers into a single merchant dashboard for checkout, label printing, tracking, and returns. Comparable to Boxy in its core aggregator/one-dashboard thesis and SMB target, though focused on parcel-heavy Western e-commerce markets with weaker COD relevance.
• Cubyn: France-based shipping aggregator providing multi-carrier fulfillment for e-commerce SMBs, including automated order sync, warehousing, and returns. Comparable to Boxy in its aggregator-for-SMBs model and one-dashboard positioning, though serving a more developed European e-commerce market.
• Freter.com: Brazil-based shipping aggregator that integrates multiple Brazilian couriers into a single platform for SMB merchants, offering rate comparison, label printing, and tracking. Closely comparable to Boxy's aggregator business model and SMB target, particularly relevant as a reference point for emerging-market shipping aggregator unit economics.

Regional players

• iMile: MENA-focused e-commerce logistics company providing last-mile delivery, COD settlement, and cross-border services across the UAE, Saudi Arabia, Egypt, and other regional markets. Comparable to Boxy in serving e-commerce merchants in MENA with COD-heavy logistics, though iMile operates its own fleet rather than purely aggregating.
• SMSA Express: Saudi Arabia's largest domestic courier with extensive COD and e-commerce logistics capabilities across the GCC. Comparable to Boxy's Iraqi carrier partners in operating model (COD-heavy, SMB-focused, province-wide coverage), and a potential regional comparable for Boxy's expansion ambitions.

Broad incumbents

• Aramex: Major MENA-based international courier and logistics company operating across 60+ countries with same-day, next-day, COD, and returns services. A direct Boxy carrier partner and therefore both a supplier and a potential competitive threat; relevant comparable as the established incumbent Boxy is aggregating on top of.
• J&T Express: Fast-growing global e-commerce logistics player operating across Southeast Asia, China, the Middle East, and Latin America with strong COD and SMB merchant focus. Comparable to Boxy's larger carrier partners in MENA, and represents the kind of scaled, low-cost regional incumbent Boxy could either integrate with or compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Try_Boxy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boxy