Coassemble
Coassemble is an Australia-based SaaS company that converts company documents into AI-generated interactive courses delivered natively inside Slack or Microsoft Teams, serving SMB, mid-market, and enterprise customers through freemium, subscription, and white-label embed pricing.
- Company typePrivate
- Founded2017
- HeadquartersNewcastle, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Coassemble does
Coassemble is an Australian-headquartered, remote-first SaaS company that provides an AI-powered knowledge transfer and training platform for workplace teams. The platform transforms existing documents (PDFs, Word, slides, videos) into structured, interactive courses with quizzes, flashcards, images, and AI narration, and delivers that training directly inside Slack or Microsoft Teams where employees already work. Underlying the product is a cloud-native architecture with a REST API (api.coassemble.com), a multi-language translation engine supporting 100+ languages via BCP-47 codes, SCORM/LTI export for LMS interoperability, and a white-label Embed API for headless deployment inside customer platforms.
The company sells primarily on a freemium-to-subscription motion. A free plan exposes the full feature set to small teams, with paid tiers (Core, Hub, Embed, Enterprise) priced by Authorized User count, monthly or annual billing, and add-on fees for headless deployment. Enterprise contracts include custom creator limits, SOC 2 Type II compliance, multi-account workspaces, HRIS integration with HiBob and Workday, and white-label API access. GTM is hybrid: self-serve product-led growth for SMBs and startups (logos include Airdat, Brighte, Hnry, Maple, Vanta, Gamesight, Camplify, WE·SKI), supplemented by an inside-sales motion for mid-market and direct enterprise sales for large deployments.
Founded in 2017 by Jude Novak and Ryan Macpherson, Coassemble has raised approximately A$7.5M across four funding rounds between 2017 and January 2021 from Clinton Capital Partners, EVP, and OneVentures. Headcount is 11-50 (approximately 13 per the company's own mission page). The company competes in the broader e-learning market projected to reach USD 665B by 2031, and targets a USD 200B online-course platform segment by 2035, but its customer base to date skews toward small, fast-growing companies rather than large enterprise anchors.
Coassemble firmographics
Firmographics- Name
- Coassemble
- Legal name
- Coassemble Pty Ltd
- Website
- https://coassemble.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coassemble is an Australia-based SaaS company that converts company documents into AI-generated interactive courses delivered natively inside Slack or Microsoft Teams, serving SMB, mid-market, and enterprise customers through freemium, subscription, and white-label embed pricing.
- Ownership category
- akta.pro rank
Coassemble industry classification
Industry- Product category
- Corporate Learning Management System
- NAICS
- Software Publishers (513210), Professional and Management Development Training (611430)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Rapid eLearning Authoring Tools (EDAFAHAA)
- akta.pro secondary industries
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
Keywords
Where Coassemble is headquartered
LocationHeadquarters
- HQ city
- Newcastle
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Coassemble business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Monthly or annual subscription plans with tiered Authorized User limits. Plans include Core, Hub, Embed, and Enterprise levels with escalating features. Annual plans offer discounted rates compared to monthly billing.
- Freemium Free Plan: Free plan includes all features (Course Creation, AI, Slack integrations, learner progress insights) with no 14-day countdown or upsell. Generates revenue through conversion to paid plans as teams scale.
- Plan Add-ons: Additional services such as the Headless Add-on charged per Authorized User. Add-on fees billed according to customer's existing Plan billing cycle.
- Enterprise Custom Solutions: Custom pricing for enterprise requirements including white-label API, custom creator limits, and localized multi-language training deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free plan for small teams with all features included |
| Subscription | Monthly | Paid subscription tiers (Core, Hub, Embed, Enterprise) |
| Subscription | Multi-year contract | Enterprise custom pricing |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Coassemble product offering
Product offeringCore offering
Coassemble is an AI-powered knowledge transfer SaaS platform that transforms existing company documents, PDFs, slides, and videos into interactive, branded training courses with quizzes and flashcards. Courses are delivered directly inside Slack or Microsoft Teams where teams already work, eliminating separate logins, and can also be exported as SCORM packages, shared via direct links, or embedded through a white-label headless API. Plans range from a permanent free tier for small teams to enterprise contracts with custom creator limits, multi-language localization, and white-label API deployment.
Product overview
Coassemble is a cloud-based AI-powered knowledge transfer platform that transforms company documents and expertise into interactive, branded training courses. The core platform includes native Slack integration for delivering training directly in workflow tools, an Embed/Headless API for white-label embedding, and an Academy product for external course delivery. The AI Create feature generates courses from documents or prompts, auto-creating lessons, quizzes, flashcards, images, and narration. Deployment options include Slack, Microsoft Teams, SCORM export to LMS, direct links, email, and API embed. Plans range from Free (small teams) to Enterprise (large organizations with custom billing, multi-account workspaces, and SOC 2 compliance).
Differentiator
Problem solved
Functional benefit
Products and services
- Coassemble Core Platform AI-powered knowledge transfer platform that transforms documents, PDFs, slides, and videos into interactive, branded training courses with quizzes, flashcards, and progress tracking, deployed via Slack, Microsoft Teams, direct links, or SCORM export.
- Embed (Headless API) White-label API product that enables enterprises to integrate fully branded Coassemble learning experiences into their own internal apps, websites, and platforms with custom creator limits and multi-language support.
- Academy Public-facing course delivery option that enables organizations to create and sell courses to external audiences beyond internal employee training.
- Coassemble API REST API at api.coassemble.com providing endpoints for managing courses, collections, identities, tracking, themes, translations, and usage, with SCORM tracking, client/user management, and AI allowance controls available at Core plan and above.
Quantifiable outcome
- 5x faster course creation than traditional authoring tools
- +3 more outcomes
Companies that use Coassemble
Customer profileNamed customers13 records
Segments9 records
Ideal customer profiles3 records
Coassemble technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability7 records
Feature5 records
Coassemble partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- SlackcorePrimary product integration partner. Coassemble delivers training directly inside Slack, with deep native integration allowing course sharing via Slack channels, direct messages, real-time engagement tracking, and no-login access through existing Slack workspace authentication. Core differentiator for the product.
- Microsoft TeamscoreSecondary collaboration platform integration. Training deployed via Teams channels for organizations using Teams as primary daily workflow tool alongside Slack.
- SCORM-compatible LMS Platforms (Docebo, Canvas, Moodle, Blackboard, iSpring)supportingInteroperability partnerships enabling course export as SCORM packages. Coassemble courses can be shared via SCORM to any SCORM-compliant LMS. Logos of these platforms displayed as 'We are SCORM compatible' partners.
- HiBobsupportingHRIS integration partner. Coassemble can feed engagement and completion data directly into HiBob HR system, automatically updating employee learning records.
- WorkdaysupportingHRIS integration partner. Coassemble can feed engagement and completion data directly into Workday, enabling learning data to flow into existing HR infrastructure.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Coassemble competitors and assessment
Company assessmentDirect peers
- 360Learning: Collaborative learning platform that enables teams to co-create and deliver training internally. Direct competitor to Coassemble in the AI-augmented, peer-driven workplace learning category, with overlapping target segments in L&D and sales enablement.
- Sana Labs: AI-powered learning and knowledge platform for enterprises. Closely comparable to Coassemble's AI Create workflow, transforming documents into interactive learning experiences; serves a similar enterprise L&D buyer.
- Workramp: All-in-one training platform for customer education, employee onboarding, and partner enablement. Competes directly with Coassemble's SMB and mid-market motion, with similar course-authoring and SCORM export capabilities.
- Skilljar: Customer education LMS for external training and certification. Comparable to Coassemble's Academy product line, with similar B2B SaaS course-authoring and tracking capabilities.
- Trainual: Training and playbook platform for SMBs focused on onboarding and operations documentation. Directly comparable to Coassemble's People & Culture and Operations use cases, with similar SaaS subscription model.
Broad incumbents
- Docebo: Publicly traded enterprise LMS with broad AI-driven learning suite. Coassemble lists Docebo as a SCORM-compatible export target, positioning it as both a partner (LMS export) and a broader incumbent competing for the same enterprise L&D budget.
- Lessonly (by Seismic): Sales enablement and training platform now part of Seismic. Comparable to Coassemble's Sales Enablement use case, offering interactive training and knowledge reinforcement, but as part of a much larger enablement suite.
- TalentLMS: Widely adopted cloud LMS targeting SMBs and mid-market. Competes with Coassemble at the lower end of the market with a broader feature set but less Slack-native distribution.
Emerging players
- LearnDash: WordPress-based LMS plugin enabling course creation and delivery. Overlaps with Coassemble's authoring and SCORM export capabilities, primarily serving the SMB and creator segments.
- Notion (Notion AI): Workspace and knowledge management platform adding AI-generated content and lightweight learning workflows. Adjacent competitor that could substitute for Coassemble's document-to-course pipeline in casual use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Coassemble social profiles
Digital presenceCoassemble compliance and trust
Trust signalCompliance1 record
Coassemble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coassemble leadership team
Management profileNumber of profiles
Profiles3 records
Coassemble funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coassemble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coassemble
What does Coassemble do?
Coassemble is an AI-powered knowledge transfer SaaS platform that transforms existing company documents, PDFs, slides, and videos into interactive, branded training courses with quizzes and flashcards. Courses are delivered directly inside Slack or Microsoft Teams where teams already work, eliminating separate logins, and can also be exported as SCORM packages, shared via direct links, or embedded through a white-label headless API. Plans range from a permanent free tier for small teams to enterprise contracts with custom creator limits, multi-language localization, and white-label API deployment.
Is Coassemble a public or private company?
Coassemble is a private company. It is classified as venture growth investor backed and is currently operating.
When was Coassemble founded?
Coassemble was founded in 2017. It employs 11 to 50 people.
Where is Coassemble based?
Coassemble is headquartered in Newcastle, Australia, in the Oceania region.
How does Coassemble make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are freemium Free Plan, plan Add-ons and enterprise Custom Solutions.
Who are Coassemble's main competitors?
Direct peers on record are 360Learning, Sana Labs, Workramp, Skilljar and Trainual. Broad incumbents are Docebo, Lessonly (by Seismic) and TalentLMS. Emerging players are LearnDash and Notion (Notion AI).
Does Coassemble have an API?
Yes. REST API at https://api.coassemble.com/api/v1/headless/ providing endpoints for managing courses, collections, identities, tracking, themes, translations, and usage. Authentication uses header format: Authorization: COASSEMBLE:WORKSPACE_ID:API_KEY. Supports SCORM tracking, client/user management, and AI allowance controls. Available at Core plan and above. Developer documentation is at developers.coassemble.com.
What industry is Coassemble in?
Coassemble's product category is Corporate Learning Management System. Its primary akta.pro industry code is EDAFAHAA, Rapid eLearning Authoring Tools, with a secondary code of EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces. Its NAICS code is 513210 and its SIC code is 7372.