Bullhorn

Name

Bullhorn

Legal name

Bullhorn, Inc.

Website

https://bullhorn.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Licenses: Bullhorn operates as a cloud-based SaaS company providing recruitment software on a subscription basis. Pricing is quote-based and tiered by agency size (small agencies, midsize, enterprise). The company has grown its customer base to over 10,000 companies and expanded its product portfolio through multiple acquisitions, indicating a land-and-expand revenue motion within existing accounts.
2. Bullhorn Marketplace Partner Ecosystem: Bullhorn's marketplace of 300+ pre-integrated technology partners allows staffing agencies to customize their tech stack. While the marketplace itself may not directly generate revenue, it drives stickiness and upsell opportunities within the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Bullhorn provides a cloud-based software platform purpose-built for staffing and recruitment agencies, combining an applicant tracking system (ATS) and customer relationship management (CRM) with AI-powered candidate matching, recruitment automation, payroll/billing (Middle Office), onboarding, and reporting. The platform is available as a native cloud solution (Bullhorn Platform) and as a Salesforce-based deployment (Bullhorn Recruitment Cloud), with Bullhorn One offering an end-to-end unified suite across front-office, middle-office, and back-office operations.

Product overview

Bullhorn provides a comprehensive cloud-based staffing and recruitment software platform with a modular architecture serving agencies of all sizes from small to enterprise. The core offering combines Bullhorn ATS & CRM with specialized modules including Bullhorn Amplify (AI solution with Chat, Digital Workers, and Search & Match), Bullhorn Automation (formerly Herefish), Bullhorn Reporting & Analytics, Bullhorn Middle Office, and Bullhorn Onboarding. Customers can choose between the native Bullhorn Platform or the Salesforce-based Bullhorn Recruitment Cloud. Bullhorn One provides an end-to-end unified suite combining front-office, middle-office, and back-office functions. The company has grown through strategic acquisitions including Textkernel (AI), KonaSearch (search), Able (onboarding), cube19 (analytics), Herefish (automation), and Connexys/Jobscience (Salesforce-based solutions). A 300+ partner marketplace extends functionality, while Bullhorn Insights and the SIA | Bullhorn Staffing Indicator provide proprietary market intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• Bullhorn ATS & CRM: Core applicant tracking and customer relationship management platform for staffing agencies.
• Bullhorn Amplify
• Bullhorn Search & Match
• Bullhorn Automation
• Bullhorn Middle Office
• Bullhorn Platform
• Bullhorn Recruitment Cloud
• Bullhorn Insights
• Bullhorn Connexys

Products and services

• Bullhorn ATS & CRM Bullhorn's core applicant tracking system and customer relationship management platform for staffing agencies, combining candidate management, job tracking, and client relationship features in a unified system.
• Bullhorn Amplify AI-powered solution comprising Amplify Chat (conversational interface), Digital Workers (autonomous task execution), and Search & Match (AI candidate matching) to automate recruitment workflows and scale operations.
• Bullhorn Search & Match AI-powered candidate search and matching software that surfaces top predicted candidates for job openings, enabling recruiters to place candidates faster with laser-accurate searches.
• Bullhorn Automation Recruitment automation software (formerly Herefish) that automates candidate engagement, keeps CRM data clean, and streamlines recruitment workflows through configurable automations.
• Bullhorn Reporting & Analytics Staffing-specific analytics and reporting suite providing actionable insights on margin, activity, and financial data to maximize revenue across recruiters, clients, jobs, and candidates.
• Bullhorn Middle Office Back-office operations module handling payroll, billing, time & expense management, and compliance for staffing firms to operationalize complex time and labor rules; handles 1.3 million workers paid monthly.
• Bullhorn Onboarding Candidate onboarding solution that streamlines the hiring process with mobile-friendly experiences, customizable workflows, and compliance management to reduce dropout rates.
• Bullhorn Platform Cloud-based staffing platform serving as the foundation for Bullhorn's recruitment software, enabling agencies to manage the entire candidate and client lifecycle.
• Bullhorn Recruitment Cloud Salesforce-based recruitment platform for staffing agencies that prefer or require Salesforce infrastructure, offering full ATS and CRM capabilities on the Salesforce platform; Bullhorn is the #1 ISV for recruitment on Salesforce.
• Bullhorn Time & Expense Time tracking and expense management solution for staffing firms to efficiently capture, approve, and manage candidate timecards and expenses (formerly MyPeopleNet).
• Bullhorn Marketplace Partner ecosystem with 300+ pre-integrated technology partners offering job boards, assessments, background checks, engagement tools, analytics, and other specialized recruiting software.
• Bullhorn Insights Proprietary labor market research platform providing real-time data on workforce trends, hiring activity, employer confidence, and fill rates for UK&I markets.
• SIA | Bullhorn Staffing Indicator Weekly tracking of U.S. temporary staffing hours covering 150,000+ temporary workers across hundreds of staffing firms, with AI-classified occupation segments including IT Staffing and Light Industrial.
• Bullhorn GRID Global Recruitment Insights & Data survey providing industry benchmarks, recruiter perspectives, and trend analysis for the staffing industry.
• Bullhorn Talent Platform Workforce management module integrated with Bullhorn for managing schedules, time tracking, and operational workflows for placed candidates.

Quantifiable outcome

• 24% more placements per head for Bullhorn customers
• +13 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• KonaSearchcoreTechnology or Integration · 6 September 2024Bullhorn acquired KonaSearch (September 2024), a Massachusetts-based search and candidate matching software company. The acquisition enhances Bullhorn's sourcing capabilities for executive search firms on the Salesforce platform and accelerates its Sourcing AI strategy.
• Able (Onboarding)coreTechnology or Integration · 11 January 2022Bullhorn acquired Able, a provider of candidate engagement and onboarding solutions, to enhance offerings for staffing and recruiting organizations. The acquisition improves candidate onboarding efficiency, reduces dropout rates, and meets modern workers' expectations for digital experiences.
• cube19 (Analytics)coreTechnology or Integration · 9 November 2021Bullhorn acquired cube19, a long-time partner and analytics and reporting solutions provider for staffing agencies. The acquisition enhances Bullhorn's real-time, actionable business intelligence capabilities and supports the digital transformation of staffing firms.
• Herefish (Automation)coreTechnology or Integration · 1 January 2020Bullhorn acquired Herefish (2020), a recruitment automation platform. Led by Jason Heilman who grew Bullhorn Automation more than 25x. Herefish automates email workflows, candidate engagement sequences, and repetitive recruiting tasks within Bullhorn.
• SalesforcecoreTechnology or IntegrationBullhorn operates as the #1 ISV for recruitment on Salesforce, offering Bullhorn Recruitment Cloud—a fully integrated recruitment platform running on Salesforce. This partnership provides staffing firms with Bullhorn's ATS, CRM, and back-office capabilities within the Salesforce ecosystem.
• Sense (Candidate Engagement Platform)coreTechnology or IntegrationSense powers staffing firms to automate mass candidate communication that starts one-on-one conversations. Teams send and receive messaging in Bullhorn with real actionable insights. Sense users have seen NPS, referrals, and redeployment double.
• Haley Marketing GroupminorGTM or Marketing PartnerWebsite development, blogging, social media, recruitment marketing, SEO, and PPC. Haley Marketing exclusively works with staffing and recruiting firms, helping them solve complex marketing challenges. Available through Bullhorn's marketplace.
• CloudCallcoreTechnology or IntegrationCloudCall provides unified communications integration with Bullhorn, enabling click-to-dial, power dialing from tear sheets, native pop-up notes, integrated IM and texting, and automatic call recording. All communication is saved directly in Bullhorn with call recordings and notes.
• Staffing Industry Analysts (SIA)coreStrategic or Co-development PartnerBullhorn partners with SIA to publish the SIA | Bullhorn Staffing Indicator, tracking weekly hours worked for 150,000+ temporary and contract workers across hundreds of US staffing firms. Expanded the indicator to include Light Industrial, Office/Clerical, and IT Staffing segments.
• Bullhorn Marketplace Partners (300+)coreTechnology or IntegrationBullhorn's marketplace includes 300+ pre-integrated technology partners spanning job boards, multi-posters, assessment tools, personality assessments, background checks, reference verification, video interviewing, VMS automation, texting/SMS, VoIP, data sources, analytics, and shift management solutions.
• TextkernelcoreTechnology or IntegrationBullhorn acquired Textkernel (June 2024), an Amsterdam-based AI recruitment solutions provider specializing in talent parsing and matching technology. Textkernel's solutions serve over 2,500 staffing agencies worldwide. The acquisition accelerates Bullhorn's AI strategy and sourcing capabilities.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• JobAdder: JobAdder provides cloud-based ATS and CRM software purpose-built for staffing and recruitment agencies across ANZ, UK, and other markets. It is a direct vertical competitor to Bullhorn with similar customer base and core functionality.
• Crelate: Crelate offers ATS, CRM, and recruiting workflow software for staffing agencies and search firms. It directly competes with Bullhorn in the North American staffing vertical, particularly among small to mid-size agencies.
• Loxo: Loxo is an AI-powered talent intelligence platform built for staffing agencies and executive search firms. It competes directly with Bullhorn's Amplify/Search & Match offerings with an AI-first positioning for the same staffing customer base.
• Recruiterflow: Recruiterflow provides ATS + CRM software specifically designed for staffing and recruiting agencies. It is a direct competitor to Bullhorn targeting small and mid-market agencies with workflow automation and candidate management.
• Vincere: Vincere offers a CRM/ATS platform tailored for recruitment and staffing agencies, including temporary staffing, permanent placement, and executive search. It directly overlaps with Bullhorn's core front-office product set.

Broad incumbents

• iCIMS: iCIMS is a large, established talent acquisition platform serving enterprise employers across multiple industries. While it overlaps with Bullhorn in recruitment technology, it serves corporate talent acquisition teams broadly rather than specializing in staffing agencies.
• Greenhouse: Greenhouse provides an ATS and recruiting platform primarily serving corporate in-house talent acquisition teams. It competes with Bullhorn in recruitment software broadly but does not specialize in the staffing agency model that Bullhorn serves.
• Lever (now part of Employ Inc): Lever offers a talent acquisition suite (ATS + CRM) for corporate hiring teams and is now part of the Employ Inc. portfolio alongside Jobvite. It overlaps with Bullhorn in recruitment technology but addresses corporate ATS buyers rather than staffing agencies.
• Workday: Workday is a leading enterprise HCM cloud platform with Workday Recruiting as its talent acquisition module. It competes at the high end of the recruitment software market and represents a broader incumbent that staffing-adjacent employers may choose instead of Bullhorn.
• Eightfold AI: Eightfold AI is an AI-native talent intelligence platform serving large employers across talent acquisition, management, and workforce planning. It is a broader incumbent that overlaps with Bullhorn Amplify's AI positioning at the enterprise tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Bullhorn
• LinkedInlinkedin.com/company/bullhorn
• Facebookfacebook.com/Bullhorn

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries9 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A20 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bullhorn