Landis
Landis is a New York-based proptech/fintech founded in 2018 that buys homes with cash for renters who cannot qualify for traditional mortgages, rents the homes back at fair market value, and coaches clients toward credit improvement and eventual buyback, operating across eight U.S. states.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Landis does
Landis Technologies Inc. is a New York-based proptech/fintech company founded in 2018 that operates a rent-to-own homeownership platform for U.S. renters who cannot qualify for traditional mortgages. The company purchases residential homes (priced between $150,000 and $500,000) with cash on behalf of qualified applicants, then leases those homes back to the clients at fair market rent while dedicated Homeownership Coaches work with them to improve credit scores, reduce debt-to-income ratios, and accumulate down payment savings. Upon achieving mortgage readiness, the client buys the home back at a pre-set price (starting at 4% over the original appraised value and stepping up 2% every six months after the first year), with closing costs of 3-6%. Clients who choose not to purchase pay a 3% exit fee.
The platform is supported by an online dashboard for tracking mortgage-readiness milestones, a Payment Estimator for affordability calculations, and an Ally agent portal used by partner real estate agents to refer clients. Eligibility requires a minimum 550 credit score and $55,000+ annual income. Landis is SOC 2 Type 2 certified and currently operates in eight states: Alabama, Florida, Georgia, Indiana, Kentucky, North Carolina, Ohio, and Tennessee.
Revenue is generated through monthly rental income on owned inventory, markups on home buybacks, closing-cost pass-throughs, and exit fees. The company has raised $205 million in total funding — a $165 million Series A (debt + equity) in July 2021 led by Sequoia Capital, and a $40 million Series B in October 2022 led by GV (Google Ventures), with participation from Roc Nation and Will Smith's Dreamers VC.
Landis firmographics
Firmographics- Name
- Landis
- Legal name
- Landis Technologies Inc.
- Website
- https://landis.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Landis is a New York-based proptech/fintech founded in 2018 that buys homes with cash for renters who cannot qualify for traditional mortgages, rents the homes back at fair market value, and coaches clients toward credit improvement and eventual buyback, operating across eight U.S. states.
- Ownership category
- akta.pro rank
Landis industry classification
Industry- Product category
- Rent-to-Own Homeownership Services
- NAICS
- Lessors of Real Estate (5311), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
- akta.pro secondary industry
- Affordable Housing Property Management (BPAJAGAJ)
Keywords
Where Landis is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Landis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Rental Income: Landis purchases homes with cash and rents them to clients at fair market value while they prepare for mortgage eligibility. Monthly rent payments are based on fair market value for comparable rentals in the area.
- Home Appreciation: Revenue generated from the appreciation of houses during the rental period. Landis profits when clients buy back homes at predetermined prices that account for appreciation.
- Buyback Fee: When clients purchase their home back, they pay a price 4% higher than original appraised value (within 12 months), increasing by 2% every 6 months thereafter. Closing costs of 3-6% also apply.
- Exit Fee: If clients decide not to buy the home and exit the program, they pay a fee of 3% of the purchase price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free application and pre-qualification |
| One time/ perpetual license | One time | Initial Deposit (2-3% of purchase price) |
| Subscription | Monthly | Monthly Rent (fair market value) |
| Transaction based/ take rate | One time | Buyback Price Structure |
| Transaction based/ take rate | One time | Exit Fee (3% of purchase price) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Landis product offering
Product offeringCore offering
Landis operates a rent-to-own homeownership platform that purchases homes with cash on behalf of clients who cannot qualify for traditional mortgages, then rents those homes back to the clients at fair market value while they work with dedicated Homeownership Coaches to build credit, reduce debt, and save toward a down payment. The company combines real estate acquisition, property rental, and structured one-on-one financial coaching to provide a defined path from renting to homeownership. Services are delivered through an online client dashboard and currently span 8 U.S. states.
Product overview
Landis operates as a unified rent-to-own homeownership platform combining real estate purchasing, financial coaching, and rental services. The core offering is the Homeownership Program, where Landis buys homes for clients who cannot qualify for traditional mortgages, allowing them to rent while working toward mortgage eligibility. This is supported by the Homeownership Coaching service, which provides one-on-one guidance on credit, savings, and debt management. The Payment Estimator tool helps clients calculate affordability, while the Gold Partner Program extends the platform to real estate agents as a referral channel. The Agent Portal (Ally) enables agent partnerships and client management. Together, these components create an integrated path from renting to homeownership across 8 U.S. states.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeownership Program Rent-to-own program where Landis purchases homes with cash for clients who cannot qualify for traditional mortgages and rents those homes back to the clients at fair market value while they prepare for a future mortgage. Includes a structured path from application through home purchase, with eligibility requiring a minimum 550 credit score, $55,000+ annual income, and a 2-3% initial deposit. Supported home price range is $150,000–$500,000.
- Homeownership Coaching One-on-one coaching service in which dedicated Homeownership Coaches build a tailored mortgage-readiness plan for each client, track credit scores, debt-to-income ratios, and down-payment savings through monthly check-ins, and surface progress through an online client dashboard. Reported outcomes include a 10 percentage-point increase in likelihood of reaching 'good' credit and an average 44-point increase in client credit scores among coaching participants.
Quantifiable outcome
- Program improved access to credit by 10 percentage points and increased average credit scores by 44 points among coaching participants
- +3 more outcomes
Companies that use Landis
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Landis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Landis partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Homes for HeroescoreNational program connecting everyday American heroes (firefighters, EMS, law enforcement, teachers, healthcare professionals, military) with money-saving resources to buy and sell homes. Landis is proud to be their partner in making homeownership more accessible.
- Matthews Realty powered by FathomminorReal estate duo DJ and Mica Matthews run Matthews Realty in Greensboro, North Carolina. They help clients buy, sell, or become homeowners through Landis as partner agents.
- Navy to Navy HomesminorVeteran-owned and operated real estate firm led by retired Navy pilot Mario Gonzalez. Focuses on working with active and veteran military members. One of Homes for Heroes' most trusted affiliates.
- Infinite Homes RealtyminorLouisville, Kentucky real estate firm led by Shantil Newton. The team of 10 agents offers all-in-one services and connects clients with Landis to become homeowners.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Landis competitors and assessment
Company assessmentDirect peers
- Divvy Homes (acquired by Mynd): Closest direct rent-to-own competitor with a near-identical model: Divvy purchases a home for the client, rents it back, and the client buys it out (typically within 3 years) after building credit and savings. Operated in similar U.S. metros before being acquired by property-management platform Mynd.
- Home Partners of America: Rent-to-own single-family home platform acquired by Blackstone in 2021; provides a lease-purchase path for residents who intend to buy but cannot yet qualify for a mortgage. Directly comparable product mechanics, target customer, and capital-intensive inventory model.
- ZeroDown: Bay Area–based rent-to-own startup (now largely wound down) that was a near-mirror of Landis's model: Landis buys the home, the resident rents, with a defined buyback window after two years. Direct comparable before shutdown.
Broad incumbents
- Pretium Partners (Progress Residential): Vertically integrated SFR operator and capital provider (Progress Residential) with tens of thousands of single-family rental homes. While not rent-to-own, Pretium's scale and institutional capital set the benchmark for what Landis must compete against in the rental-while-rehabbing segment.
- Invitation Homes: Largest U.S. single-family rental REIT (~80,000+ homes). Competes with Landis for both rental tenants and acquisition inventory; has launched rent-to-own-adjacent programs and benefits from capital markets access unavailable to private peers like Landis.
- American Homes 4 Rent: Public SFR REIT with ~59,000 homes, concentrated in similar Southeast/Midwest Sun Belt geographies where Landis currently operates. Overlaps on tenant demographic, single-family leasing, and acquisition competition.
- Tricon Residential: Public SFR operator and developer (now part of Blackstone following 2024 take-private) with a built-to-rent and third-party-management platform. Comparable in serving working-family renters on a path to ownership.
- Opendoor: Largest U.S. iBuyer, buying and reselling homes directly. Overlaps with Landis on the all-cash purchase side and increasingly on rent-to-own-adjacent products (Opendoor has piloted lease-to-own offerings).
Emerging players
- Knock: Home-trade-in platform that buys a consumer's old home and provides a guaranteed cash offer, enabling move-up buying. Adjacent proptech solving the same kind of life-stage financing friction Landis addresses.
- Roofstock: Online marketplace for buying and selling single-family rental investment properties. Competes for the same SFR investment capital and provides a potential exit venue or sourcing channel for the type of inventory Landis acquires.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Landis social profiles
Digital presenceLandis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landis leadership team
Management profileNumber of profiles
Profiles1 record
Landis funding detail
Funding detailFunding overview
Funding rounds7 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landis M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landis
What does Landis do?
Landis operates a rent-to-own homeownership platform that purchases homes with cash on behalf of clients who cannot qualify for traditional mortgages, then rents those homes back to the clients at fair market value while they work with dedicated Homeownership Coaches to build credit, reduce debt, and save toward a down payment. The company combines real estate acquisition, property rental, and structured one-on-one financial coaching to provide a defined path from renting to homeownership. Services are delivered through an online client dashboard and currently span 8 U.S. states.
Is Landis a public or private company?
Landis is a private company. It is classified as venture growth investor backed and is currently operating.
When was Landis founded?
Landis was founded in 2018. It employs 51 to 100 people.
Where is Landis based?
Landis is headquartered in New York, United States, in the North America region.
How does Landis make money?
Four revenue lines are on record. Rental Income is the primary driver. The others are home Appreciation, buyback Fee and exit Fee.
Who are Landis's main competitors?
Direct peers on record are Divvy Homes (acquired by Mynd), Home Partners of America and ZeroDown. Broad incumbents are Pretium Partners (Progress Residential), Invitation Homes, American Homes 4 Rent, Tricon Residential and Opendoor. Emerging players are Knock and Roofstock.
Does Landis have an API?
No public API is recorded for Landis.
What industry is Landis in?
Landis's product category is Rent-to-Own Homeownership Services. Its primary akta.pro industry code is FSAEAJAN, Property Management Advisory & Leasing Administration, with a secondary code of BPAJAGAJ, Affordable Housing Property Management. Its NAICS code is 5311 and its SIC code is 6532.