Navy to Navy Homes

What Navy to Navy Homes does

Navy to Navy Homes is a Jacksonville, Florida-based property management and real estate services firm founded in 1998 by Mario Gonzalez, a 24-year retired Navy Pilot. The company manages 400+ landlord relationships across Jacksonville and Pensacola, with a specialized focus on military families, veterans, and community heroes (first responders, teachers, healthcare workers) served through the Homes for Heroes program in which it ranked #1 nationally for two consecutive years. Customer segments span individual landlords and small-scale property investors, military families requiring relocation support, home buyers, and home sellers. The firm operates two physical offices (Jacksonville headquarters at 4540 Southside Blvd. Suite 702; Pensacola regional office at 3000 Langley Ave Ste. 402 Office 5) with a team of 11-50 employees including 20+ agents/realtors.

Name

Navy to Navy Homes

Legal name

Navy to Navy Homes LLC

Website

https://navytonavy.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Navy to Navy Homes is a Jacksonville, Florida-based property management and real estate firm founded in 1998 by a retired Navy Pilot, serving 400+ landlords and military families across Jacksonville and Pensacola with tiered management services and Homes for Heroes rewards.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management - Standard: Full management services including lease signing, monthly rent collection, coordinated repairs, routine inspections, and 24/7 owner online portal. Billed as Basic + 10% of monthly rent.
2. Property Management - Basic (Tenant Placement): Tenant placement service including complete rental analysis, internet marketing, professional showings, full tenant screening, and fast vacancy filling. One-time fee of 75% of one month's rent.
3. Property Management - Platinum: Full Standard service plus eviction protection, legal action coverage, tenant removal and repairs, and fast turnaround. Billed as Standard + $19.95/month.
4. Real Estate Buyer Representation: Buyer agent services with average buyer receiving $1,500 cash back through Homes for Heroes program. Commission-based revenue from home purchases.
5. Real Estate Seller Representation: Seller agent services including home valuation, marketing, and sales representation. Commission-based revenue from home sales.
6. Pet Fees: Non-refundable pet fees typically $300 for approved pets
7. Application and Onboarding Fees: Application fees and tenant onboarding/leasing fees for rental applicants

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Navy to Navy Homes provides full-service residential property management for landlords and investors (tenant placement, rent collection, maintenance coordination, inspections, financial reporting, eviction protection) and traditional residential real estate brokerage services (home buying and selling representation). Operations are concentrated in the Jacksonville and Pensacola, Florida markets, with a specialization in military and veteran families delivered through the Homes for Heroes rewards program and dedicated relocation resources.

Product overview

Navy to Navy Homes is a full-service property management and real estate company serving the Jacksonville and Pensacola, FL areas since 1998. The core offering is Property Management Services with three pricing tiers: BASIC (tenant placement at 75% of one month's rent), STANDARD (full management at BASIC + 10%/month), and PLATINUM (STANDARD + $19.95/month with eviction protection). Supporting the core business are digital tools including an Owner Portal, Tenant Portal, Rent vs. Sell Calculator, ROI Calculator, and Vacancy Loss Calculator. The company specializes in military relocation through the Homes for Heroes program offering 25% cash back to heroes. Additional services include home buying/selling, tenant screening, property marketing, inspections, rent collection, financial reporting, maintenance coordination, and Landlord Rescue for distressed properties. Technology operations are powered by Appfolio for property management, with integrations to Findigs for applications, Property Meld for maintenance requests, and syndication to Zillow and Trulia.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Full-service residential rental property management for landlords and investors, including tenant placement, rent collection, maintenance coordination, routine inspections, financial reporting, and optional eviction protection across Jacksonville and Pensacola, FL.
• Home Buying Services Residential buyer representation services for individuals and families purchasing homes in Jacksonville and Pensacola, including agent-led transactions, mortgage program guidance (VA, FHA, conventional, renovation loans), and Homes for Heroes cash back rewards averaging $1,500 per buyer.
• Home Selling Services Residential seller representation services for homeowners in Jacksonville and Pensacola, including home valuation, marketing, negotiation, and closing coordination aimed at quick sale at the highest possible price.
• Landlord Rescue Services Targeted property management intervention for landlords with problematic tenants or distressed rental situations, including rent collection recovery, legal action, property restoration, and tenant replacement.
• Military Relocation Services Specialized real estate and property management services tailored to active duty military, veterans, and their families, including discounted management fees, free first month of management for military landlords, 50% off application fees for active duty tenants, and reduced onboarding fees for PCS moves.
• Homes for Heroes Program Rewards program offering 25% cash back on real estate transactions for firefighters, EMS personnel, military/veterans, law enforcement, teachers, and healthcare workers, delivered through the Homes for Heroes national network. Navy to Navy Homes was the #1 Homes for Heroes real estate company in the nation for two consecutive years and has given back over $400,000 to community heroes.
• Agent Referral Program B2B-style partnership program enabling outside real estate agents to refer clients to Navy to Navy Homes for property management while the referring agent retains the sale-side commission and client relationship.

Quantifiable outcome

• Over 400 landlords currently served with property management services
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Homes for HeroescoreGTM or Marketing PartnerNational partnership with Homes for Heroes offering Hero Rewards program. Navy to Navy was the #1 Homes for Heroes real estate company nationally for two consecutive years. Heroes (military, veterans, first responders, teachers, healthcare workers) receive 25% cash back on real estate transactions. Navy to Navy has given back over $400,000 to community heroes.
• AppfoliocoreTechnology or IntegrationProperty management software platform used for property listings, tenant applications, rent collection, owner portals, and tenant portals. Listings automatically syndicate to major rental sites including Zillow and Trulia.
• Property MeldsupportingTechnology or IntegrationMaintenance request platform enabling tenants to submit maintenance requests online. Integrated into tenant portal experience.
• ZillowsupportingTechnology or IntegrationZillow Premier Agent status with property listings syndicated to Zillow platform. Properties also syndicated to Trulia and other popular rental listing sites.
• FindigssupportingTechnology or IntegrationOnline rental application platform used for tenant applications. Allows prospective tenants to apply online for rental properties.
• OnSight PROSsupportingTechnology or IntegrationThird-party inspection service providing comprehensive property inspections including 360-degree virtual photos and 80-150 high resolution photos per inspection.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Greystar Real Estate Partners: The largest multifamily and student housing property management company in the U.S., managing over $300B in assets. Comparable as a scaled residential property management operator using standardized platforms and tech integrations, but operating broadly rather than in the military/community-hero niche.
• FirstService Residential: Large North American residential property management firm, primarily focused on community associations and high-rise residential. Comparable in property management service delivery and tiered pricing, but serves different property types (condos, HOAs) and lacks the military niche.
• Invitation Homes: Largest single-family rental REIT in the U.S., operating as both an owner-operator and third-party manager of residential rentals. Comparable in single-family rental operations and resident services, but at massive institutional scale versus Navy to Navy's SMB landlord book.
• RPM Living: National multifamily property management firm with a single-family rental division. Comparable in core PM service delivery and tech stack approach, but at materially larger scale and without military niche focus.
• BH Management Services: Large national residential property manager serving institutional and individual owners with tech-enabled operations. Comparable in core property management offerings but with a much larger institutional customer base versus Navy to Navy's SMB/military landlord focus.
• Asset Living: One of the largest third-party property management firms in the U.S., with a sizable multifamily and single-family rental portfolio. Comparable business model (full-service property management with ancillary services) but operates nationally without Navy to Navy's military-community specialization.

Emerging players

• Doorvest: Tech-enabled rental investment and property management platform serving small landlords. Comparable in target customer (SMB landlords) and bundled PM/transaction services, but delivered through a digital-first national model versus Navy to Navy's localized approach.
• Bungalow: Tech-enabled residential rental company offering co-living and single-family rentals with bundled property management. Comparable in serving the rental management market with consumer-friendly technology, but operates as a rental brand itself rather than a third-party manager.
• Mynd Property Management: Tech-enabled single-family rental property manager serving individual investors across multiple U.S. markets. Directly comparable in serving SMB landlords with residential units, but differentiates through proprietary technology and a multi-market footprint versus Navy to Navy's local, high-touch model.

Direct peers

• Veterans United Home Loans: Largest VA-focused mortgage lender in the U.S., serving the same military/veteran customer base as Navy to Navy Homes. Highly comparable in veteran-community brand authority and specialized military expertise, but operates in mortgage origination rather than property management or real estate brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NavytoNavy
• YouTubeyoutube.com/channel/UCMbwRO8SXG0xs0mmP-x7AXA/about
• Facebookfacebook.com/navytonavy
• LinkedInlinkedin.com/in/mario-gonzalez-910592156

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navy to Navy Homes