Aggero

Video Content Intelligence / Marketing Analytics Softwareaggero.io

Aggero is an AI-powered video intelligence SaaS platform that analyzes video content at the frame, hook, message, and visual/audio level to predict performance and guide creative decisions, serving media buyers, influencer teams, social teams, and enterprise brands across beauty, gaming, technology, automotive, and betting verticals.

Company typePrivate
Founded2018
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2B
OfferingSoftware

What Aggero does

Aggero Technologies Ltd. is a London-headquartered, UK-incorporated (England and Wales) AI video intelligence SaaS platform that analyzes video content at the frame, hook, message, and visual/audio level to identify the elements that drive engagement and conversion. The platform processes over 1.6M videos, 6M+ hours of content, 2.3B+ comments, and 70K+ attributes across TikTok, YouTube, Instagram, and Twitch, supporting 100+ languages. Core product modules include Drivers & Drainers (performance attribution), Video Predictions (pre-publish scoring), Creative Briefs (structured video guidance), AI Creative Assistant (generative ideation), Audience Intelligence (sentiment and intent), and Video Hook Optimization. Technical capabilities span computer vision, natural language processing, predictive analytics, anomaly detection, and generative AI, all combined in a multimodal pipeline.

The company operates a hybrid go-to-market: a self-serve product-led growth motion with a 14-day free trial and three published tiers (Starter $79/mo, Essential $199/mo, Premium $399/mo), layered with an enterprise direct-sales motion offering custom pricing, dedicated account management, and onboarding workshops. Target buyers are media buyers, influencer and creator teams, social media teams, e-commerce brands, and enterprise brand marketers; named enterprise customers include P&G, Estee Lauder, COTY, Olaplex, Wargaming, Nvidia, MSI, KIA, Jagex, CCP, Gunzilla, Karate Combat, Fortuna, and Superbet across beauty, gaming, technology, automotive, and betting verticals. Primary markets are the US and Western Europe, with stated intent to expand into non-English markets. The company raised approximately $1.98M in March 2022 led by LAUNCHub Ventures and is privately held with a headcount of 11-50.

Aggero firmographics

Firmographics

Name: Aggero
Legal name: Aggero Technologies Ltd.
Website: https://aggero.io
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 11–50 employees
Short description: Aggero is an AI-powered video intelligence SaaS platform that analyzes video content at the frame, hook, message, and visual/audio level to predict performance and guide creative decisions, serving media buyers, influencer teams, social teams, and enterprise brands across beauty, gaming, technology, automotive, and betting verticals.
Ownership category
akta.pro rank

Aggero industry classification

Industry

Product category: Video Content Intelligence / Marketing Analytics Software
akta.pro primary industry: Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
akta.pro secondary industry: Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)

Keywords

Video analytics platform
Content intelligence software
AI video analysis
Creative intelligence SaaS
Influencer marketing analytics

Where Aggero is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Aggero business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

SaaS Subscription - Starter Plan: Entry-level subscription at $79/month ($948/year) providing 1,200 credits per year. Includes core features: Content Brief, Performance Drivers & Drainers, Creative Assistant, Video Hook, Full Performance Metrics, Predictive, Audience Insights, Custom Detection Model, Custom Reports, Hashtags & Trend Insights, Meta Ads tracking, TikTok/Instagram account tracking, CSV data upload, and Campaign Public Data.
SaaS Subscription - Essential Plan: Mid-tier subscription at $199/month ($2,388/year) with 2,400 credits per year. All Starter features plus Technical Support with dedicated email support and fast response times.
SaaS Subscription - Premium Plan: High-tier subscription at $399/month ($4,788/year) with 4,800 credits per year. All Essential features plus Dedicated Account Manager, Workshops, and Customer Call to Set-up for personalized onboarding.
Enterprise Custom Solutions: Custom solutions for brands, agencies, and large organizations with personalized support, strategic guidance, and direct access to team. Pricing by negotiation.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Entry-level plan for creators, small businesses, and social teams with core video analysis features
Subscription	Monthly	Mid-tier plan with enhanced credits and technical support
Subscription	Monthly	High-volume plan for scaled video content optimization with dedicated support
Subscription	Multi-year contract	Custom enterprise solutions for large organizations with personalized support

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Aggero product offering

Product offering

Core offering

Aggero operates an AI-powered video content intelligence SaaS platform that analyzes every frame, hook, message, and visual/audio element of video content across TikTok, YouTube, Instagram, and Twitch. The platform identifies performance drivers and drainers, provides pre-publication predictive scoring, generates data-backed creative briefs, and surfaces audience sentiment to help marketing teams optimize video creative decisions. It is sold on tiered monthly/annual subscriptions (Starter $79/mo, Essential $199/mo, Premium $399/mo) with custom enterprise pricing.

Product overview

Aggero is a self-service SaaS platform for AI-powered video content performance analysis and creative intelligence. The core platform analyzes video components, attributes, and patterns across TikTok, YouTube, Instagram, and Twitch to optimize engagement and performance. Key modules include Drivers & Drainers (identifying performance factors), Video Predictions (pre-publication forecasting), Creative Briefs (structured video guidance), AI Creative Assistant (chat-based insights), and Audience Intelligence (sentiment analysis). The platform processes over 1.6M videos, 6M+ hours of content, and 2.3B+ comments, tracking 70K+ video attributes. Available in four tiers: Starter ($79/mo), Essential ($199/mo), Premium ($399/mo), and Enterprise (custom pricing). Built for media buyers, influencer/creator teams, social teams, and e-commerce brands.

Differentiator

Problem solved

Functional benefit

Products and services

Drivers & Drainers

Quantifiable outcome

67% higher retention rates with strategically optimized hooks
+12 more outcomes

Companies that use Aggero

Customer profile

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Aggero technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability12 records

Feature12 records

Aggero partnerships and signals

Strategic signal

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Aggero competitors and assessment

Company assessment

Direct peers

Tubular Labs: Video intelligence platform that provides cross-platform video analytics, audience insights, and competitive benchmarking for brands and agencies. Closely comparable to Aggero in offering content-level video performance analysis and cross-social measurement.
Pixability: Video advertising and analytics platform focused on YouTube, TikTok, and CTV with creative optimization and campaign performance tools. Comparable to Aggero's cross-platform video creative intelligence and brand performance measurement.
CreatorIQ: Enterprise influencer marketing platform with creator analytics, performance tracking, and campaign measurement. Comparable to Aggero's influencer/creator optimization and audience intelligence capabilities, especially for large brands.
Aspire (formerly AspireIQ): Influencer marketing platform for creator discovery, campaign management, and performance analytics. Comparable to Aggero in serving marketing teams that need data-driven creator and content optimization.
HypeAuditor: AI-powered influencer analytics platform providing audience quality, fraud detection, and performance benchmarking across social platforms. Comparable to Aggero's audience intelligence and creator/content verification use cases.
Dash Hudson: Visual marketing and social analytics platform for brands, with predictive performance scoring and content optimization across Instagram, TikTok, and Pinterest. Directly comparable to Aggero's pre-publication prediction and creative optimization features.
Grin: Influencer marketing platform with creator CRM, content management, and performance analytics. Comparable to Aggero in helping brands manage creator relationships and measure content performance.
vidIQ: YouTube creator analytics and optimization tool providing content recommendations, performance predictions, and SEO insights. Comparable to Aggero's predictive creative intelligence and video content optimization features.

Emerging players

Conviva: Video experience analytics platform providing real-time QoE, audience measurement, and content performance insights for streaming platforms. Comparable to Aggero's video performance measurement, but more focused on streaming/distribution than social/marketing.
Lumen5: AI video creation platform that turns text into short-form videos for marketing teams. Comparable to Aggero in serving marketing teams with AI-driven video creative workflows, though positioned more on creation than analysis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Aggero financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Aggero leadership team

Management profile

Number of profiles

Profiles3 records

Aggero funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Aggero M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aggero

What does Aggero do?

Is Aggero a public or private company?

Aggero is a private company. It is classified as venture growth investor backed and is currently operating.

When was Aggero founded?

Aggero was founded in 2018. It employs 11 to 50 people.

Where is Aggero based?

Aggero is headquartered in London, United Kingdom, in the Europe region.

How does Aggero make money?

Four revenue lines are on record. SaaS Subscription - Starter Plan is the primary driver. The others are saaS Subscription - Essential Plan, saaS Subscription - Premium Plan and enterprise Custom Solutions.

Who are Aggero's main competitors?

Direct peers on record are Tubular Labs, Pixability, CreatorIQ, Aspire (formerly AspireIQ), HypeAuditor, Dash Hudson, Grin and vidIQ. Emerging players are Conviva and Lumen5.

Does Aggero have an API?

No public API is recorded for Aggero.

What industry is Aggero in?

Aggero's product category is Video Content Intelligence / Marketing Analytics Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of MPAHAJAM, Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging).