What ReadyAssist - 24/7 Roadside Assistance does

ReadyAssist, legally Sundaravijayam Automobile Services Private Limited, is a Bangalore-headquartered, India-only provider of 24/7 roadside assistance (RSA), vehicle care, and connected mobility services, operating since 2015. Its core product is a nationwide RSA network covering flat tyre repair, battery jumpstart, towing, fuel delivery, key unlock, and minor repairs for ICE, EV, and CNG vehicles, executed through an AI-powered command center that performs intelligent dispatch, live tracking, and SLA-driven routing across 11,000+ service providers, 6,500+ tow trucks, and 19,100+ pincodes. Beyond incident response, the company has built adjacent business verticals: CNGFirst (government-approved CNG retrofitment centers), claimsAstro (AI-assisted ISO 27001-certified insurance claims management with computer vision and fraud detection), EV Prime Support (5-year extended warranty subscriptions for electric two-wheelers), doorstep fitment and inspection services, and the HELP-LINE Smart QR connected-vehicle product.

The company monetizes through a hybrid model combining annual RSA subscriptions (Rs. 699+/year tiers ranging up to unlimited Elite plans), per-incident on-demand services (pay-as-you-go), B2B enterprise contracts with EV OEMs, insurance carriers, fleet operators, and corporates, managed-services revenue from insurance claims processing, and professional services revenue from CNG conversions and vehicle fitments. Customer segments span individual vehicle owners (3-3.5M total, 2.8M+ subscribed), enterprise fleets, insurance companies, EV OEMs (official service partner for 8 of India's top 10), and B2B2C channels including Flipkart, Amazon, and OLA. The Mec+ provider app enables instant payouts to 11,000+ service partners, reinforcing supply-side scalability. Notable enterprise customers include Hero Electric, Shell India, Navi General Insurance, OneAssist, GoMechanic, myTVS, and AIS Windshield Experts. The company has raised approximately $6M across two rounds ($1M in January 2021 and $5M in November 2022 led by Howen International Fund) and employs 501-1,000 people.

Name

ReadyAssist - 24/7 Roadside Assistance

Legal name

Sundaravijayam Automobile Services Private Limited

Website

https://readyassist.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ReadyAssist is India's largest 24/7 roadside assistance and vehicle care platform, serving over 3 million individual customers and 8 of India's top 10 EV manufacturers through an AI-powered command center and a network of 11,000+ service providers across 19,100+ pincodes.

Ownership category

akta.pro rank

Product category

Roadside Assistance & Vehicle Care Services

NAICS

Motor Vehicle Towing (488410), Support Activities for Road Transportation (4884), Support Activities for Transportation (488)

SIC

Services-Help Supply Services (7363), Services-Facilities Support Management Services (8744), Services-Prepackaged Software (7372)

akta.pro primary industry

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)

akta.pro secondary industry

Facilities Helpdesk & Service Request Management (FM Call Center/Dispatch) (IMAIALAG)

Keywords

• Roadside assistance
• Emergency vehicle support
• EV maintenance services
• Insurance claims management
• Vehicle fitment services

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. RSA Subscription Plans: Annual subscription plans (Freedom, Basic, Pro, Elite) for vehicles providing unlimited peace of mind with coverage for flat tyre, battery jumpstart, towing, fuel delivery, key unlock and more. Plans start at ₹699/year for basic coverage with premium tiers offering extended towing ranges up to 250km.
2. Per-Incident On-Demand Services: Pay-per-service model for non-subscribed customers requiring emergency assistance. Services include flat tyre repair, battery jumpstart, fuel delivery, key unlock, minor repairs and towing charged per incident.
3. Insurance Claims Management (claimsAstro): AI-assisted end-to-end claims management software and services for insurance companies, enabling faster settlements, cost optimization and improved operational efficiency. ISO 27001-certified infrastructure.
4. EV Prime Support Subscription: Comprehensive 5-year extended warranty and service plan for electric 2-wheelers covering battery, motor, controller, converter, charger and chassis. Includes unlimited RSA, general services and accessories fitment at Rs. 14,999.
5. Doorstep Bike Service: On-demand doorstep bike servicing including oil changes, brake checks, chain lubrication at Rs. 943 per service with free engine oil included.
6. CNG Conversion (CNGFirst): Government-approved CNG kit conversion services for petrol/diesel vehicles. Includes 1-year warranty, Pan-India 24/7 RSA and financing options up to 90%. Conversion spans 6 states across multiple cities.
7. Fitment Services: Professional installation services for dashcams, multimedia systems, GPS devices, tyres, lighting, speakers and other vehicle accessories delivered at customer doorstep.
8. Vehicle Inspection Services: Comprehensive 78-point vehicle health check with doorstep inspection service for used car assessment and pre-purchase evaluations.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels10 records

Core offering

ReadyAssist delivers 24/7 nationwide roadside assistance for bikes, cars, and three-wheelers (including ICE, EV, and CNG vehicles) through an AI-powered command center and a network of 11,000+ service providers across 19,100+ pincodes. Its core offerings cover emergency support (flat tyre, battery jumpstart, towing, fuel delivery, key unlock), subscription RSA plans, the EV Prime Support 5-year extended warranty, the CNGFirst conversion sub-brand, the claimsAstro AI-driven insurance claims management platform, and doorstep fitment services.

Product overview

ReadyAssist is a platform-plus-modules architecture offering 24/7 vehicle care services across India. The core platform is the AI-powered Roadside Assistance (RSA) network serving ICE, EV, and CNG vehicles through 11,000+ service providers across 19,100+ pincodes. Key modules include EV Prime Support (5-year EV warranty subscription), CNGFirst (CNG conversion sub-brand), and claimsAstro (AI-powered insurance claims automation). Service verticals encompass Doorstep Services with specialized add-ons (dashcam installation, multimedia installation, tyre fitment), towing services with live tracking, and preventive maintenance (car inspection, bike express services). The company also operates Project Shakthi as a women empowerment initiative and HELP-LINE Smart QR as a connected vehicle accessory. Revenue streams include subscription plans (starting Rs. 699/year), per-incident services, B2B enterprise contracts, and CNG retrofitment.

Differentiator

Problem solved

Functional benefit

Brands

• CNGFirst: India's largest chain of government-approved CNG conversion and support centers, offering expert fitment, fuel savings, and greener fleet operations.
• claimsAstro
• Project Shakthi
• EV Prime Support
• HELP-LINE Smart QR Tag

Products and services

• 24/7 Roadside Assistance (RSA) 24/7 nationwide emergency support for bikes, cars, and three-wheelers covering flat tyre repair, battery jumpstart, towing, fuel delivery, key unlock, and minor repairs, powered by AI-driven systems and 11,000+ service providers across 19,100+ pincodes.
• RSA Subscription Plans (Freedom, Basic, Pro, Elite) Annual roadside assistance subscription plans providing 24/7 coverage including flat tyre, battery jumpstart, towing, fuel delivery, key unlock, and minor repairs starting at Rs. 699/year with premium Elite tiers offering up to 250km towing and unlimited incidents.
• EV Prime Support Subscription 5-year comprehensive coverage plan for electric 2-wheelers including extended warranty on battery, motor, controller, converter, charger, and chassis, plus unlimited 24/7 roadside assistance, general services, and accessories fitment.
• CNGFirst CNG Conversion Service India's largest chain of government-approved CNG conversion centers offering expert fitment for petrol/diesel vehicles (cars, three-wheelers, and commercial vehicles) using kits from official partners Lovato, Mijo, Sagas, Shigan, and Amol Prala.
• claimsAstro AI Insurance Claims Platform AI-driven end-to-end vehicle insurance claims management platform providing automated inspections, vehicle profiling, damage assessment, valuation, claims admissibility evaluation, and deception detection for instant claim approvals, serving motor insurance companies.
• Doorstep Fitment & Repair Services Professional vehicle care and fitment services delivered to customer doorstep, including tyre fitment, dashcam installation, multimedia system installation, GPS tracking, lighting systems, and speakers, trusted by brands like Flipkart and Amazon.
• Towing Services with Live Dashcam Tracking 24/7 safe and reliable towing services for bikes, cars, and three-wheelers through 6,500+ flatbed and lifting tow trucks, with industry-first live dashcam tracking allowing customers to watch their vehicle's towing journey in real time.
• Professional Dashcam Installation Professional doorstep dashcam installation for all dashcam models with clean concealed wiring and reliable fitment by trained technicians; ReadyAssist installed 10,000+ dashcams in 2025.
• Comprehensive Car Inspection Comprehensive 100+ point vehicle health check with 200+ details delivered at the customer doorstep, providing detailed condition reports to support informed ownership, maintenance, and pre-purchase evaluation decisions.
• Doorstep Bike General Service Professional doorstep bike servicing for two-wheelers up to 150cc including free engine oil, oil changes, brake checks, chain lubrication, and a 24-point vehicle check at Rs. 943 per service inclusive of taxes.
• HELP-LINE Smart QR Tag Digital voice tag for vehicles enabling emergency contact, parking assistance, and accident reporting via masked call, secure chat, callback request, and location pinning, without revealing the vehicle owner's mobile number.
• Project Shakthi Women's Auto-Tech Training Free 10-day structured women's auto-tech training programme combining classroom instruction with hands-on field exposure, initially focused on dashcam and GPS fitment, enabling participants to earn up to INR 50,000 per month as freelance service partners.

Quantifiable outcome

• 96% of service requests attended within given SLA
• +6 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

18 partnerships are on record, tiered flagship, core, strategic and minor.

• Navi General InsuranceflagshipStrategic or Co-development Partner · 12 May 2026Strategic partnership to deliver 'Cashless Anywhere' motor insurance claims experience across India. ReadyAssist provides 24x7 RSA and physical claims survey support across 19,000+ pincodes, while Navi's cashless garage network expanded from 710 to 1,600+ garages targeting 3,000+ by June 2026.
• GoMechaniccoreStrategic or Co-development Partner · 12 May 2026Partner in Navi General Insurance's cashless motor claims network, handling repair services as part of the integrated claims experience.
• myTVScoreStrategic or Co-development Partner · 12 May 2026Partner in cashless motor claims network for vehicle service and repair support in the Navi Insurance partnership ecosystem.
• AIS Windshield ExpertscoreStrategic or Co-development Partner · 12 May 2026Partner in cashless motor claims network providing windshield replacement services as part of integrated insurance claims experience.
• OneAssiststrategicTechnology or Integration · 12 May 2026Technology-driven RSA solutions partnership announced in May 2026 for enhanced digital claims and service integration.
• Hero ElectricflagshipStrategic or Co-development PartnerOfficial service partner providing after-sales RSA support for EV customers. Initiative focuses on empowering and increasing awareness for EVs, strengthening B2C and B2B customer experience.
• Shell IndiastrategicStrategic or Co-development PartnerStrategic partnership in mobility ecosystem with focus on CNG conversions and automobile services. Association built on shared empathy for mechanics' role in mobility ecosystem.
• Top 10 EV Manufacturers (8 of 10)flagshipStrategic or Co-development PartnerOfficial service partner for 8 of India's top 10 EV manufacturers, providing seamless end-to-end service solutions for EV OEMs and enterprise fleets nationwide. Ensures 98% fleet uptime across 500+ EV service cities.
• Lovato (CNG Kit)coreOEM/ Whitelabel/ Licensing PartnerOfficial partner for CNG kit manufacturing. Lovato kits installed at CNGFirst conversion centers with certified technicians trained by the brand.
• Mijo (CNG Kit)coreOEM/ Whitelabel/ Licensing PartnerCNG kit manufacturer partner for government-approved conversions at CNGFirst centers across India.
• Sagas (CNG Kit)coreOEM/ Whitelabel/ Licensing PartnerCNG kit partner for official conversion centers providing certified installation services.
• Shigan (CNG Kit)coreOEM/ Whitelabel/ Licensing PartnerPartner CNG kit manufacturer for conversion centers with government approval.
• Amol Prala (CNG Kit)coreOEM/ Whitelabel/ Licensing PartnerCNG kit partner for official conversion network ensuring certified fitment and warranty support.
• Think GasstrategicStrategic or Co-development PartnerCNG fuel partner supporting the CNGFirst conversion ecosystem with refueling infrastructure integration.
• CRF Women on WheelsminorGTM or Marketing PartnerPartnership with India's largest community of fearless women riders. ReadyAssist provides training, safety awareness, and 24/7 on-road support through its extensive field network.
• Royal BrothersminorStrategic or Co-development PartnerSelf-drive mobility company. Leadership connect session with CEO Abhishek Chandrashekar on future of mobility and sustainable scaling.
• PARIHAR (Bengaluru City Police NGO)strategicStrategic or Co-development PartnerCEO appointed as Advisory Committee member. NGO focuses on family counselling, women counselling, child counselling, women safety and empowerment through skill development and E-Auto driving training.
• Rohit Suri (Former JLR India Head)strategicOthersFormer President of Jaguar Land Rover joined as Strategic Advisor to steer global mobility tech transformation and bring automotive industry expertise.

Scale indicators20 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Bajaj Allianz General Insurance: Large Indian general insurer with motor insurance products bundled with RSA offerings and its own service network. Indirect competitor and potential partner — represents the type of well-capitalized incumbent that can either white-label ReadyAssist's RSA stack or build competing in-house capabilities.
• AXA Assistance: Global provider of roadside assistance, travel assistance, and personal services with operations in multiple countries. Comparable in product breadth (RSA, claims support, concierge) and B2B insurer-customer base; relevant benchmark for international scaling ambitions.
• Allianz Assistance (AWP): Global roadside assistance, travel insurance, and assistance services arm of Allianz Group operating across multiple continents. Represents the global benchmark for RSA scale, technology, and insurer partnerships that ReadyAssist competes against for multinational B2B contracts in India.

Others

• ICICI Lombard General Insurance: Major Indian general insurer offering motor insurance bundled with RSA services through partner networks. Adjacent to ReadyAssist as both a customer (via RSA partnerships similar to Navi) and a potential competitor if it internalizes service capabilities.

Direct peers

• OneAssist: India-based consumer protection and assistance company offering extended warranty, device protection, and roadside assistance. Directly comparable to ReadyAssist on RSA + warranty bundle and is also a named technology/integration partner, making it a hybrid competitor-partner with overlapping B2B insurer relationships.
• GoMechanic: Indian multi-brand car and bike service platform offering doorstep car servicing, repairs, and RSA-style support through a wide partner garage network. Direct competitor in the doorstep services and vehicle care vertical; also a named claims-network partner for ReadyAssist's Navi Insurance integration, illustrating overlapping but distinct positions.
• Global Assure: One of India's largest roadside assistance and warranty service providers, offering 24/7 RSA, EV support, and extended warranty programs. Closely comparable to ReadyAssist in customer base (vehicle owners and insurers), product mix (RSA subscriptions + extended warranty), and B2B insurer partnerships.
• Speedforce: Indian RSA and vehicle support company that ReadyAssist acquired in 2023. Now part of the ReadyAssist ecosystem but historically a direct peer operating competing roadside assistance, towing, and fleet support services across India.
• RoadStar India: Indian roadside assistance and vehicle support provider serving individual and enterprise customers with towing, breakdown, and repair services. Direct peer to ReadyAssist's core RSA offering with similar B2C subscription and B2B enterprise go-to-market in the Indian market.
• iAssist: India-focused roadside assistance and on-road vehicle support company with a network of service providers. Closely comparable operating model — dispatch-based RSA for both individual and corporate customers in India — and a key competitive benchmark for ReadyAssist's per-incident and subscription services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/readyassist
• Instagraminstagram.com/readyassist
• Xx.com/readyassist
• Facebookfacebook.com/readyassist

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReadyAssist - 24/7 Roadside Assistance