Feedtrail
Feedtrail was a healthcare experience management SaaS platform serving hospitals and health systems with patient feedback, employee engagement, and reputation management modules, acquired by Relias in January 2025.
- Company typePrivate
- Founded2015
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Feedtrail does
Feedtrail was a private healthcare experience management software company founded in 2015 and headquartered in Raleigh, North Carolina, that operated under the product name Feedtrail HealthcareXM. The platform served hospitals and health systems with three integrated modules: Patient Experience Software (customizable surveys, real-time personalized outreach, and feedback collection), Healthcare Employee Engagement (surveys including new hire, pulse, exit, and annual instruments, with internal NPS tracking), and Healthcare Reputation Management (automated prompting of satisfied patients to leave public reviews with real-time response monitoring). Underlying technology combined configurable survey infrastructure with analytics tied to patient journey touchpoints, designed for the healthcare continuum including acute care, post-acute, behavioral health, and community health settings.
The company monetized through subscription-based recurring revenue contracts sold via enterprise direct sales targeting large healthcare organizations, with named reference customers including Novant Health and Cedars-Sinai. Pricing was quote-based and not publicly disclosed, consistent with a consultative B2B enterprise model. Feedtrail raised approximately $2.67 million in disclosed funding across six rounds from 2017 through 2021 from investors including Cofounders Capital, FCA Health Innovations (FCA Venture Partners), Dioko Ventures, SaaS Ventures, and the Cedars-Sinai Accelerator.
In January 2025, Feedtrail was acquired by Relias, a healthcare workforce solutions provider headquartered in Morrisville, North Carolina, and was integrated into Relias's quality improvement suite. The acquisition was intended to expand Relias's reach into post-acute, behavioral, and community health sectors and combine patient and employee experience data with Relias's existing workforce and compliance offerings. Following the acquisition, Feedtrail operates as part of Relias rather than as an independent entity.
Feedtrail firmographics
Firmographics- Name
- Feedtrail
- Website
- https://feedtrail.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Feedtrail was a healthcare experience management SaaS platform serving hospitals and health systems with patient feedback, employee engagement, and reputation management modules, acquired by Relias in January 2025.
- Ownership category
- akta.pro rank
Where Feedtrail is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Markets served
Feedtrail business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Healthcare Experience Management Platform: Subscription-based software platform providing patient and employee experience management solutions to healthcare organizations. Following acquisition by Relias in January 2025, operates as part of Relias's quality improvement suite.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Feedtrail product offering
Product offeringCore offering
Feedtrail provides a unified patient and employee experience management software platform (HealthcareXM) for healthcare organizations. The platform enables customizable patient and employee surveys, real-time personalized outreach, internal NPS tracking, and automated prompting of satisfied patients to leave public reviews. It is designed for acute care, post-acute, behavioral health, and community health sectors, and was acquired by Relias in January 2025.
Product overview
Feedtrail was a healthcare experience management platform that was acquired by Relias in January 2025. Following the acquisition, Feedtrail's patient and employee experience capabilities were integrated into Relias' unified quality improvement suite. The combined offering includes Patient Experience Software, Healthcare Employee Engagement, and Healthcare Reputation Management modules, which work together to help healthcare organizations improve patient satisfaction, retain staff, and strengthen their online brand presence.
Differentiator
Problem solved
Functional benefit
Products and services
- Feedtrail HealthcareXM
Quantifiable outcome
- Engaged patients show 8-21% lower healthcare costs
- +1 more outcomes
Companies that use Feedtrail
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Feedtrail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Feedtrail partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ReliasprimaryRelias acquired Feedtrail HealthcareXM in January 2025 to enhance its healthcare workforce solutions. The integration aims to improve healthcare outcomes, operational efficiency, and expand into post-acute, behavioral, and community health sectors. Feedtrail now operates as part of Relias's quality improvement suite.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Feedtrail competitors and assessment
Company assessmentEmerging players
- GetWellNetwork: GetWellNetwork provides patient engagement and digital health solutions to hospitals and health systems, including interactive patient care, feedback, and care plan adherence. It is an adjacent emerging player with overlapping patient experience capabilities.
- Loyal Health: Loyal (Loyal Health) provides a digital patient experience platform for health systems including access, scheduling, and patient feedback/engagement. It is an emerging competitor in the same patient experience category as Feedtrail.
- Reputation.com: Reputation.com is a reputation experience platform that helps healthcare and multi-location businesses manage reviews, listings, and customer feedback. Its healthcare reputation management offering directly overlaps with Feedtrail's reputation module.
- Binary Fountain: Binary Fountain is a healthcare-focused patient experience and online reputation management platform serving hospitals and medical groups. Its review generation, surveys, and analytics directly overlap with Feedtrail's product surface.
Direct peers
- NRC Health: NRC Health provides healthcare-specific patient experience, employee engagement, and consumer experience solutions to health systems and hospitals across the US. It is one of the closest direct competitors to Feedtrail's unified patient and employee experience platform.
- CipherHealth: CipherHealth provides patient engagement, rounding, post-discharge outreach, and experience feedback tools to hospitals and health systems. It competes directly with Feedtrail on healthcare-specific patient outreach and feedback workflows.
Broad incumbents
- Medallia: Medallia is a large, horizontal customer and employee experience platform with healthcare-specific deployments at major health systems. It overlaps with Feedtrail's patient and employee feedback, surveys, and experience analytics capabilities, but as a broader CX suite.
- Press Ganey: Press Ganey is the dominant incumbent in healthcare patient experience measurement, offering CAHPS and HCAHPS surveys, patient experience analytics, and workforce solutions to thousands of US health systems. It is the primary direct incumbent to Feedtrail in the patient experience category.
- Qualtrics (Patient Experience): Qualtrics offers a broad experience management platform with a dedicated healthcare patient experience module serving health systems, payers, and pharma. It competes with Feedtrail on customizable surveys, NPS, and analytics but as part of a much larger CX portfolio.
Others
- Relias: Relias is a healthcare workforce, compliance, and quality improvement software provider that acquired Feedtrail in January 2025. It is not a direct competitor but the strategic acquirer and now the parent platform embedding Feedtrail's experience modules into its broader suite.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Feedtrail social profiles
Digital presenceFeedtrail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feedtrail leadership team
Management profileNumber of profiles
Profiles5 records
Feedtrail funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feedtrail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feedtrail
What does Feedtrail do?
Feedtrail provides a unified patient and employee experience management software platform (HealthcareXM) for healthcare organizations. The platform enables customizable patient and employee surveys, real-time personalized outreach, internal NPS tracking, and automated prompting of satisfied patients to leave public reviews. It is designed for acute care, post-acute, behavioral health, and community health sectors, and was acquired by Relias in January 2025.
Is Feedtrail a public or private company?
Feedtrail is a private company. It is classified as corporate owned and is currently acquired.
When was Feedtrail founded?
Feedtrail was founded in 2015. It employs 11 to 50 people.
Where is Feedtrail based?
Feedtrail is headquartered in Raleigh, United States, in the North America region.
How does Feedtrail make money?
One revenue line is on record: healthcare Experience Management Platform.
Who are Feedtrail's main competitors?
Emerging players on record are GetWellNetwork, Loyal Health, Reputation.com and Binary Fountain. Direct peers are NRC Health and CipherHealth. Broad incumbents are Medallia, Press Ganey and Qualtrics (Patient Experience). Relias is listed as an others.
Does Feedtrail have an API?
No public API is recorded for Feedtrail.