Sendify
Sendify is a Swedish cloud-based logistics platform that lets 15,000+ small and medium-sized businesses compare, book, and track parcel, pallet, and container shipments across multiple carriers in one system, monetizing through subscriptions, transaction fees, freight forwarding, and embedded transport insurance.
- Company typePrivate
- Founded2017
- HeadquartersGothenburg, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Sendify does
Sendify is a Swedish cloud-based logistics platform, headquartered in Gothenburg, that aggregates parcel, pallet, and container shipping volumes from 15,000+ small and medium-sized businesses to negotiate pre-negotiated freight rates with carriers including DHL, DSV, UPS, FedEx, TNT, PostNord, DB Schenker, NTEX, DACHSER, EDS Logistics, and Bring. The core platform allows users to compare carrier rates across hundreds of shipping products, book shipments, generate customs documentation, track deliveries, and receive a single consolidated invoice across all carriers, with native integrations into e-commerce platforms (Shopify, WooCommerce, WIX, Abicart) and ERP/accounting systems (Fortnox, Visma, Ongoing, Pyramid, Prosmart) automating order-to-shipment workflows. The product is offered in three tiers — a free plan, Sendify Plus at 379 SEK/year, and a quote-based Sendify Pro plan for high-volume shippers — with additional revenue from transaction/label fees, Sendify Freight forwarding services for pallet and container shipments, and Sendify Secure group transport insurance developed in partnership with If Skadeförsäkring.
Sendify monetizes through a mix of recurring subscription fees, per-shipment transaction and label fees (5 SEK/label standard), freight forwarding margins on bespoke pallet and container quotes, and insurance premiums. The go-to-market motion is hybrid: a product-led, self-serve funnel targeting SMBs with a no-credit-card free tier, supplemented by direct sales outreach for Pro and high-volume accounts, and channel referrals from ERP/accounting partners such as Fortnox and Visma. Marketing relies on organic SEO, content marketing, paid search, retargeting, and earned media, with the product experience itself functioning as a conversion mechanism through in-platform rate comparison and savings disclosure.
The company was founded in 2017, operates with 51–100 employees, and is part of SPOC Logistics Group AB and Express Delivery Sweden AB. It has raised approximately $8.2M across two disclosed rounds led by Atlantic (2020) and Rider Global (2021), and in 2024 established Sendify GmbH as a Berlin-registered German subsidiary to begin international expansion beyond its Nordic home market.
Sendify firmographics
Firmographics- Name
- Sendify
- Legal name
- Sendify GmbH
- Website
- https://sendify.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sendify is a Swedish cloud-based logistics platform that lets 15,000+ small and medium-sized businesses compare, book, and track parcel, pallet, and container shipments across multiple carriers in one system, monetizing through subscriptions, transaction fees, freight forwarding, and embedded transport insurance.
- Ownership category
- akta.pro rank
Sendify industry classification
Industry- Product category
- Shipping Management Software
- NAICS
- Freight Transportation Arrangement (48851), Couriers and Express Delivery Services (4921), Couriers and Express Delivery Services (492110)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)
- akta.pro secondary industries
- Spot Load Boards (Open Marketplace) (TLAEAJAA), SMB/Commercial B2C Standard Parcel Delivery (TLAAACAB)
Keywords
Where Sendify is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Sendify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription fees (Sendify Plus/Pro): Monthly or annual subscription fees for access to the platform's discounted carrier rates, advanced features, and support tiers. Plus plan billed annually at 379 SEK. Pro plan has custom pricing based on volume.
- Transaction fees on bookings: Revenue generated from booking fees charged on each shipment processed through the platform. Label fees apply for bookings on own contracts or receiver-pays arrangements (5 SEK/label standard, discounted at scale).
- Freight forwarding services (Sendify Freight): Customized freight forwarding and spedition services for pallet and container shipments, generating fees for bespoke quotes handled by the freight team (sea, road, air, rail).
- Transport insurance (Sendify Secure): Group all-risk insurance premium charged on the value of goods shipped, with maximum premium of 1% of goods value and coverage up to 1 MSEK. Offered in partnership with If Skadeförsäkring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for businesses shipping sporadically. Up to 20% lower shipping prices, compare DHL/DSV/TNT/UPS/FedEx, unlimited bookings via integrations, single invoice for all shipments, chat & email support. |
| Subscription | Annual | For businesses shipping weekly. Annual billing at 379 SEK (16% savings vs monthly at 449 SEK). Up to 20% deeper discount on rates, own shipping agreements (fees apply), automated freight rules, receiver-pays option. |
| Subscription | Multi-year contract | Custom plan for high-volume daily shippers. Tailored pricing based on shipment volumes, dedicated freight expert, extended phone support hours. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Sendify product offering
Product offeringCore offering
Sendify is a cloud-based logistics platform that aggregates shipping volumes from 15,000+ businesses to negotiate pre-negotiated discounted rates with major carriers (DHL, DSV, UPS, FedEx, TNT). The platform enables SMBs to compare, book, track, and pay for parcel, pallet, and container shipments through a single interface with consolidated invoicing, plus add-on services including Sendify Secure (transport insurance) and Sendify Freight (freight forwarding).
Product overview
Sendify is a digital logistics platform that aggregates shipping volumes from thousands of businesses to negotiate discounted rates with carriers. The core offering consists of three subscription tiers: Sendify Free (free), Sendify Plus (379 SEK/year), and Sendify Pro (custom pricing). These tiers provide access to the main shipping platform where users can compare and book shipments across multiple carriers. Add-on services include Sendify Secure (group transport insurance) and Sendify Freight (custom freight forwarding for pallets and containers). The platform supports shipment types including parcels, pallets, containers, express, and various freight modes (sea, air, rail, road). Integration capabilities allow connection to e-commerce platforms (Shopify, WooCommerce, WIX, Abicart) and business systems (Fortnox, Visma, Ongoing, Pyramid).
Differentiator
Problem solved
Functional benefit
Products and services
- Sendify Platform Cloud-based logistics platform enabling businesses to compare, book, and track shipments across DHL, DSV, UPS, FedEx, and TNT in a single system with consolidated invoicing and access to pre-negotiated carrier rates.
- Sendify Secure Group all-risk transport insurance for shipments booked through the platform, providing coverage up to 1 MSEK at a maximum premium of 1% of goods value, in partnership with If Skadeförsäkring.
- Sendify Freight Customized freight forwarding and spedition services for pallet and container shipments via sea, road, air, or rail, with individualized quotes handled by Sendify's freight team.
- Package Shipping (Paketfrakt) Parcel shipping service supporting domestic and international package deliveries with economy and express shipping options through multiple integrated carriers.
- Pallet Shipping (Pallfrakt) Pallet shipping service for larger shipments including half pallets, full pallets, LTL (less-than-truckload), and FTL (full truckload) options across multiple carriers.
- Container Shipping (Containerfrakt)
Quantifiable outcome
- Average 20% reduction in shipping costs
- +3 more outcomes
Companies that use Sendify
Customer profileSegments5 records
Ideal customer profiles2 records
Sendify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature9 records
Sendify partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- DHLcoreDHL is one of the five core carrier partners integrated into Sendify's platform, enabling businesses to book DHL parcel, pallet, and freight shipments directly within the platform at pre-negotiated rates.
- DSVcoreDSV is integrated as a core carrier partner, offering DSV parcel, pallet (domestic/international), road freight (LTL/FTL), and DSV System services through the Sendify platform.
- UPScoreUPS is integrated into the platform offering UPS Standard, Express Saver, Expedited, Express, and Express Plus services for parcel and freight shipments.
- FedExcoreFedEx is integrated as a core carrier partner offering FedEx Regional Economy, International Economy, Priority, Priority Express, and First services, plus freight options. New FedEx products are actively being added.
- TNTcoreTNT is available as a carrier partner on the Sendify platform, though TNT Express services are also offered through the FedEx integration post-acquisition.
- If SkadeförsäkringcoreSendify Secure, a group all-risk transport insurance product with coverage up to 1 MSEK and max premium of 1% of goods value, is developed and underwritten in partnership with If Skadeförsäkring, one of the Nordic region's largest insurance providers.
- ShopifycoreNative Shopify app integration allows e-commerce merchants to automatically import orders from their Shopify store into Sendify for shipment booking, with tracking data synced back to the store.
- WooCommercecoreWooCommerce WordPress integration allows online stores to connect their orders to Sendify for automated shipping booking and label generation.
- FortnoxcoreFortnox integration allows businesses to sync order and accounting data between Fortnox and Sendify. Fortnox is a major Swedish ERP/accounting platform, and Sendify is listed as an integration partner.
- VismacoreVisma integrations include Spiris (Visma eEkonomi) and Visma Admin 2000, allowing Swedish businesses using Visma ERP/accounting software to connect orders to Sendify for shipping.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Sendify competitors and assessment
Company assessmentDirect peers
- Shippo: Multi-carrier shipping API and SMB platform offering discounted rates, label generation, and integrations with e-commerce stacks. Comparable in target customer, API-first architecture, and carrier aggregation model.
- Packlink (Boxtal): European SMB shipping aggregator that compares and books parcel and pallet shipments across multiple carriers. Operates across Spain, France, Germany, Italy and the UK, directly competing with Sendify's multi-carrier SMB proposition.
- ShippyPro: Italian-headquartered shipping aggregator and order management platform offering multi-carrier rate comparison, label generation, tracking and returns for SMB e-commerce merchants across Europe. Direct overlap with Sendify on integrations and multi-carrier SMB shipping.
- Easyship: Global multi-carrier shipping platform for SMBs and e-commerce sellers, providing rate comparison, label printing, and customs automation. Closely mirrors Sendify's SMB-focused rate aggregation model with broader international coverage.
- ShipStation (Auctane): One of the most established SMB shipping aggregators in North America, offering multi-carrier rate comparison, label printing, and integrations with major e-commerce platforms. Direct functional peer in the SMB shipping aggregator category.
- Freightos: Digital freight marketplace specializing in international ocean, air and land freight rate comparison and booking. Comparable in marketplace and rate-aggregation mechanics, but skews to enterprise freight rather than SMB parcels.
- Packlink Pro (Boxtal Pro): French SMB shipping aggregator (now part of Packlink) offering multi-carrier rate comparison and booking for small businesses across Europe. Closest geographic and segmental peer to Sendify in the European market.
Broad incumbents
- Flexport: Large digital freight forwarder offering end-to-end ocean, air, trucking, and customs services via a software platform. Overlaps with Sendify Freight on digital freight forwarding but operates at enterprise scale and scope.
- Saloodo! (DHL): DHL's own digital road freight platform for SMB and enterprise shippers across Europe. Direct carrier-owned alternative to Sendify, with the structural advantage of being a major carrier's own platform.
Emerging players
- INSTAFREIGHT: German digital freight forwarder offering SMB and mid-market access to full truckload and less-than-truckload capacity with instant quotes. Comparable in the digital freight forwarding space and an emerging competitor in Sendify's expansion geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sendify social profiles
Digital presenceSendify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sendify leadership team
Management profileNumber of profiles
Profiles2 records
Sendify funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sendify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sendify
What does Sendify do?
Sendify is a cloud-based logistics platform that aggregates shipping volumes from 15,000+ businesses to negotiate pre-negotiated discounted rates with major carriers (DHL, DSV, UPS, FedEx, TNT). The platform enables SMBs to compare, book, track, and pay for parcel, pallet, and container shipments through a single interface with consolidated invoicing, plus add-on services including Sendify Secure (transport insurance) and Sendify Freight (freight forwarding).
Is Sendify a public or private company?
Sendify is a private company. It is classified as corporate owned and is currently operating.
When was Sendify founded?
Sendify was founded in 2017. It employs 51 to 100 people.
Where is Sendify based?
Sendify is headquartered in Gothenburg, Sweden, in the Europe region.
How does Sendify make money?
Four revenue lines are on record. Subscription fees (Sendify Plus/Pro) is the primary driver. The others are transaction fees on bookings, freight forwarding services (Sendify Freight) and transport insurance (Sendify Secure).
Who are Sendify's main competitors?
Direct peers on record are Shippo, Packlink (Boxtal), ShippyPro, Easyship, ShipStation (Auctane), Freightos and Packlink Pro (Boxtal Pro). Broad incumbents are Flexport and Saloodo! (DHL). INSTAFREIGHT is listed as an emerging player.
Does Sendify have an API?
Yes. Sendify API is a technical solution that connects your systems directly to the Sendify shipping portal, enabling you to manage quotes, bookings, and tracking without logging in. It allows businesses to automate shipping workflows, import orders, and integrate directly with their business systems.
What industry is Sendify in?
Sendify's product category is Shipping Management Software. Its primary akta.pro industry code is TLAEAJAG, Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms, with a secondary code of TLAEAJAA, Spot Load Boards (Open Marketplace). Its NAICS code is 48851 and its SIC code is 4731.