What Lemnisk does

Lemnisk (legally Immensitas Pvt. Ltd.) is a Bengaluru-based enterprise Customer Data Platform (CDP) vendor founded in 2015. The company offers an AI-powered composable CDP that unifies customer data from any source in real time, performs entity-level identity resolution across channels, and activates hyper-personalized marketing campaigns across eight channels (Email, SMS/RCS, WhatsApp, push, Google Ads, Meta Ads, and others). Its proprietary Ramanujan AI engine provides predictive scoring, lead scoring, generative AI content, channel orchestration, and a VoiceSense module that converts call center conversations into structured CDP data. The platform supports flexible deployment (SaaS, on-premise, cloud, or geographic-boundary deployments) and integrates with 200+ tools across SMS/Email/WhatsApp providers, CRMs (Salesforce, Microsoft Dynamics 365), advertising platforms, and data warehouses.

Lemnisk sells primarily to large enterprises in banking, insurance, financial services, retail, telecom, and travel/hospitality through a direct enterprise sales motion with quote-based pricing and 'Get a Demo' engagement. Revenue is generated through enterprise SaaS subscriptions plus implementation and professional services. Named customers include HDFC Life, TATA AIA, AIA Singapore, ADCB, Tawuniya, Town & Country Credit Union, AIA Insurance, and Saudi Motorsport Company. The company is headquartered in Bengaluru with international offices in Singapore, Dubai, and Boston, and operates across South Asia, Southeast Asia, the Middle East, and North America.

The company has been venture-backed with a disclosed $2.9M corporate round from Bharti Airtel in December 2022 (which also established a strategic distribution partnership via Airtel IQ) and a November 2025 secondary transaction at an approximately ₹240 crore (~$29M) valuation, where early investor Artha Venture Fund I achieved a 17x partial exit to Bajaj Financial Securities. Lemnisk holds ISO 27001, ISO 27018, and SOC 2 Type 2 certifications, and has signaled an agentic AI roadmap through the May 2026 strategic advisory appointment of Suvo Sarkar, the former Emirates NBD Senior Executive Vice President who co-created Liv, the first digital bank in the Middle East.

Name

Lemnisk

Legal name

Immensitas Pvt. Ltd.

Website

https://lemnisk.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Lemnisk is an AI-powered enterprise Customer Data Platform that unifies customer data in real time, resolves identity across channels, and activates personalized marketing via its proprietary Ramanujan AI engine, serving banks, insurers, telecoms, retailers, and travel companies across India, Southeast Asia, the Middle East, and North America.

Ownership category

akta.pro rank

Product category

Customer Data Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industries

Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Customer data platform
• Marketing automation software
• Identity resolution
• Real-time personalization
• Customer journey orchestration

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise SaaS CDP Subscription: Enterprise-grade SaaS subscription model for Customer Data Platform access with flexible deployment options including cloud, on-premise, or geo-specific deployment. Pricing is quote-based for enterprise contracts.
2. Implementation and Professional Services: Managed services and professional services for deployment, integration, and ongoing customer support.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Lemnisk sells an AI-Powered Composable Customer Data Platform (CDP) that unifies customer data from any source in real time, resolves customer identities across channels via entity-level identity resolution, and activates hyper-personalized marketing across 8 channels (Email, SMS, WhatsApp, push, Google Ads, Meta Ads, and more). The platform is powered by its proprietary Ramanujan AI engine, supports real-time predictive scoring, LLM-based audience building, journey orchestration, and Voice-to-CDP for call-center data, and is offered as enterprise SaaS or with flexible on-premise, cloud, or geo-specific deployment.

Product overview

Lemnisk offers an AI-powered Composable Customer Data Platform (CDP) built for enterprises, available as SaaS or privately deployed. The core platform unifies customer data from any source in real time and resolves identities across channels. The portfolio consists of the central CDP (the composable data layer with identity resolution, data ingestion, and audience building), the Ramanujan AI engine (the proprietary AI/ML layer providing predictive scoring, generative AI content, channel orchestration, and VoiceSense speech processing), marketing activation modules (Real-Time Marketing Automation across 8 channels, Journey Orchestration, Hyper-Personalization, Low Code/API-Based Activation), and analytics (Paths, Funnels, Cohorts, Campaign reporting). The LLM Audience Builder bridges the AI and data layers, enabling natural language querying of CDP data. All components are designed for enterprise scale with ISO 27001/27018 and SOC2 certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Ramanujan: Proprietary AI engine for marketing automation - provides real-time predictive insights, Gen AI content creation, and channel optimization for customer engagement.
• Ramanujan AI

Products and services

• Lemnisk Customer Data Platform (CDP) An AI-powered composable Customer Data Platform that unifies customer data from any source in real time, resolves identities across channels, and enables hyper-personalized marketing activation across 8 channels. Available as enterprise SaaS or privately deployed, with flexible deployment on-premise, on-cloud, or within geographic boundaries. Targeted at large enterprises in BFSI, telecom, retail, and travel/hospitality.
• Ramanujan AI Proprietary AI/ML engine powering Lemnisk's CDP with capabilities including predictive scoring, lead scoring, channel orchestration, GenAI content generation, and VoiceSense speech processing for call-center data. Marketed as the AI-powered marketing co-pilot that orchestrates hyper-personalized customer journeys at scale.

Quantifiable outcome

• 250% higher user engagement for omnichannel marketers (IDC study cited)
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration41 records

AI capability10 records

Feature8 records

Partnerships

One partnership is on record.

• Suvo Sarkar (Advisory)minorOthers · 1 May 2026Former Senior Executive Vice President at Emirates NBD with 38 years of banking experience. Advises on agentic AI vision and product strategy for enterprise scaling in India and international markets.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Segment (Twilio): Segment is the canonical customer data platform offering real-time data collection, identity resolution, and downstream activation across the martech stack. It is the most direct global comparison to Lemnisk's CDP product, differing primarily by being part of Twilio's communications platform with US-centric enterprise traction.
• CleverTap: CleverTap is an India-headquartered customer engagement and retention platform combining a CDP with omnichannel marketing automation across mobile, web, and messaging. It targets the same enterprise BFSI/retail verticals as Lemnisk and is the most direct APAC peer in scale and product scope.
• mParticle: mParticle is an enterprise CDP focused on mobile-first data ingestion, identity resolution, and real-time activation across 300+ integrations. It is directly comparable to Lemnisk on the CDP core, with deeper mobile/SDK heritage and larger US enterprise footprint.
• MoEngage: MoEngage is an India-headquartered customer engagement platform with AI-driven personalization, journey orchestration, and omnichannel activation. It competes with Lemnisk for enterprise BFSI and retail customers, with stronger consumer-brand orientation and similar APAC distribution.
• Tealium: Tealium is an enterprise CDP with a heritage in tag management and broad data-source connectivity for regulated industries. It competes with Lemnisk on identity resolution, governance features, and large-enterprise BFSI/insurance deployments.
• Treasure Data: Treasure Data is an enterprise CDP with strong data-warehouse-native and AI-driven customer data foundation. It targets large global enterprises — directly comparable to Lemnisk on composable architecture, AI-led scoring, and omnichannel activation.
• Hightouch: Hightouch is a leading Reverse ETL and composable CDP player that syncs warehouse data into 200+ downstream tools. It directly overlaps with Lemnisk's Reverse ETL and composable CDP positioning, with a stronger data-warehouse-first architecture and US enterprise base.

Broad incumbents

• Adobe Real-Time CDP: Adobe Real-Time CDP is Adobe's enterprise CDP embedded within Adobe Experience Platform and integrated with Adobe Analytics, Target, and Campaign. As a broad incumbent, it bundles CDP functionality into a larger CX suite — Lemnisk explicitly positions against it via Adobe integrations and composable deployment.
• Salesforce Data Cloud: Salesforce Data Cloud (formerly CDP) is Salesforce's enterprise CDP tightly integrated with Marketing Cloud, Service Cloud, and the broader CRM platform. As a broad incumbent, it competes by offering CDP as part of an existing Salesforce footprint — Lemnisk integrates with Salesforce but also competes where Data Cloud displaces independent CDPs.

Emerging players

• WebEngage: WebEngage is an India-based customer engagement and data platform serving BFSI, ecommerce, and consumer brands across APAC and the Middle East. It overlaps with Lemnisk on journey orchestration and personalization for enterprise BFSI, though it is more marketing-automation-led than CDP-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LemniskCo
• YouTubeyoutube.com/channel/UCm2TZCEeWNk8vY4OBUIq17g
• Facebookfacebook.com/LemniskCo
• LinkedInlinkedin.com/company/lemnisk
• Instagraminstagram.com/lemnisk_official

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemnisk