Ocra

Parking Revenue Management Softwaregetocra.com

Ocra (Parq, Inc.) is an AI-powered parking revenue management platform that helps hotels and commercial parking operators distribute inventory across digital marketplaces and optimize pricing through dynamic, AI-driven yield management.

Company typePrivate
Founded2018
HeadquartersLos Angeles, United States
Headcount51–100
GTM typeB2B
OfferingSoftware

What Ocra does

Ocra (legal entity Parq, Inc.) is an AI-powered parking revenue management company purpose-built for hotel and commercial parking assets. Its core offering combines a Revenue Management System (RMS) and Global Distribution System (GDS) under one platform, enabling hotels and parking operators to distribute a single pool of parking inventory across major digital marketplaces (SpotHero, ParkWhiz, Airport Parking Reservations, and others) while using AI-driven dynamic pricing and predictive analytics to optimize yield. The company was founded in 2019 by Ethan Glass and Nate Dunning, who began as event-day parking operators around the LA Coliseum, built internal omnichannel software ("One-Click Rate Adjustment"), and pivoted during COVID-19 to a B2B SaaS model. Headquartered in Chicago with a remote-first team of 11-50 employees, Ocra serves 25+ hotel groups across 118 revenue-managed properties plus 50+ commercial parking operators spanning 600+ locations in North America.

The technology stack centers on three proprietary components: Universal Inventory (synchronized, oversell-proof inventory pooling across all demand channels), AI-Powered Dynamic Pricing (real-time rate changes based on booking velocity, event calendars, and market patterns), and a Centralized Reporting & Analytics layer. Ocra CoPilot layers dedicated human revenue management experts on top of the software to handle pricing and allocation strategy end-to-end. Partner-facing APIs (Locations, Blackouts, Transactions) plus Ocra Rails and White Label products position the platform as middleware for other parking technology companies.

Ocra generates revenue through a transaction-fee model (commission only on new, incremental parking revenue generated for hotels, who retain 100% of existing guest parking revenue), managed revenue management services (CoPilot), and SaaS licensing to commercial parking operators. The Collect-and-Remit financial model issues hotels a single monthly direct deposit. To date the company has raised $10M across a $3.5M seed (April 2024, MCR and Parker Technology co-led) and a $5M Series A (August 2025, Trestle Partners led with MCR follow-on), reaching cash-flow breakeven while growing approximately 200% year-over-year.

Ocra firmographics

Firmographics

Name: Ocra
Legal name: Parq, Inc.
Website: https://www.getocra.com
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 51–100 employees
Short description: Ocra (Parq, Inc.) is an AI-powered parking revenue management platform that helps hotels and commercial parking operators distribute inventory across digital marketplaces and optimize pricing through dynamic, AI-driven yield management.
Ownership category
akta.pro rank

Ocra industry classification

Industry

Product category: Parking Revenue Management Software
NAICS: Parking Lots and Garages (812930), Parking Lots and Garages (81293)
SIC: Services-Automotive Repair, Services & Parking (7500)
akta.pro primary industry: Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
akta.pro secondary industries: Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators) (TLAJAIAH), Parking Access & Revenue Control (PARCS) & Payment Systems (BPABAKAD), Parking Facilities Property Management (BPAJAGAN)

Keywords

Parking revenue management
AI parking optimization
Hotel parking software
Parking distribution system
Parking management SaaS

Where Ocra is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Ocra business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

Revenue Share on Incremental Parking Revenue: Ocra earns revenue share based only on new, incremental revenue generated through the platform. Hotels retain 100% of their existing guest parking revenue. This upside-driven model ensures alignment of incentives and risk-free implementation for hotel partners.
Managed Revenue Management Services: Full-service revenue management where Ocra's team of experts handles 100% of dynamic pricing and inventory allocation strategy. Dedicated revenue optimization managers work with hotel teams to maximize yield while ensuring sufficient capacity for guests and staff.
Software Platform Licensing: SaaS platform for commercial parking operators providing omni-channel rate and inventory management. Operators access centralized management of rates, inventory, blackouts, and reporting across infinite parking demand channels.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Monthly	Revenue Share Model - Hotels retain 100% existing revenue, Ocra earns commission only on incremental new revenue

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Ocra product offering

Product offering

Core offering

Ocra provides an AI-powered parking revenue management and distribution platform that helps hotels and parking operators maximize parking revenue through dynamic pricing, real-time inventory management, and access to a global distribution network of parking consumers. The company sells its proprietary Revenue Management System (RMS) software and a parking-specific Global Distribution System (GDS) connectivity layer, supplemented by managed services, to monetize parking assets for hospitality and parking operators.

Product overview

Ocra is an AI-powered parking revenue management company offering a unified platform plus modular solutions for hotels, parking operators, and demand channels. The core offering consists of the Ocra RMS & GDS Platform combined with Ocra CoPilot (human-led revenue management service), Universal Inventory management, and the Collect-and-Remit financial model. The company provides specialized vertical solutions: Ocra for Hotels enables AI-powered dynamic pricing and distribution across parking OTAs; Ocra for Parking Operators provides omni-channel rate and inventory management. For technology partners, Ocra offers API products including Ocra Rails (à la carte API access with Locations, Blackouts, and Transactions APIs), White Label embedding, and Partner Transaction API. All products leverage AI for dynamic pricing optimization and predictive analytics.

Differentiator

Problem solved

Functional benefit

Products and services

Ocra Revenue Management System (RMS) AI-powered dynamic pricing and revenue management platform that helps hotels and parking operators optimize parking rates and maximize revenue in real time based on demand signals.
Ocra Global Distribution System (GDS) for Parking Distribution platform that connects hotel and parking operator inventory to a global network of parking consumers and booking/reservation channels.
Ocra Managed Services Hands-on operational and revenue optimization services for parking operations at hotels and dedicated parking facilities, complementing the RMS software.

Quantifiable outcome

$28M incremental revenue generated in 2025 across 118 hotel locations
+4 more outcomes

Companies that use Ocra

Customer profile

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Ocra technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature6 records

Ocra partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

ActablcoreGTM or Marketing Partner · 11 June 2026Preferred technology partner status within Actabl Partner Network. Ocra's parking revenue management integrates with Actabl's hospitality business intelligence, labor management, and operations solutions serving 14,000+ properties. Partnership enables hoteliers to seamlessly unlock parking as ancillary revenue while leveraging Actabl's comprehensive suite.
TrackMyShuttlecoreStrategic or Co-development Partner · 11 March 2026Strategic partnership to transform airport hotel parking experience. Combines Ocra's parking revenue management with TrackMyShuttle's real-time shuttle tracking and guest communication platform. Provides 'white-glove' solution addressing pre-airport transit anxiety while unlocking ancillary revenue for hotels.
SpotHerocoreTechnology or IntegrationLeading parking reservation marketplace with over $1B in reservations sold and presence in 300+ cities. Ocra's integration enables hotels to list inventory on SpotHero with dynamic pricing controls. Operators can set max/min price thresholds for SpotHero IQ from within Ocra platform.
ParkWhizcoreTechnology or IntegrationDigital parking demand platform serving millions of parkers across North America. Utilized by major brands including Ticketmaster/Live Nation, Groupon, and Madison Square Garden. Ocra enables seamless integration with ParkWhiz's marketplace.
Airport Parking ReservationscoreTechnology or IntegrationFirst company to offer online airport parking reservations with nearly two decades of experience. Serves customers seeking convenient and affordable airport parking in U.S. and Canada. Part of ParkSleepFly hotel+parking package provider.
Parker TechnologycoreTechnology or IntegrationCustomer service platform combining parking domain expertise, flexible software, and professional customer service center. Partner API (running on Ocra's rails) enables Parker reps to access reservation data in real-time, reducing in-lane friction for customers.
CoreParkminorStrategic or Co-development PartnerValet operating system for hotels replacing paper processes with digital e-tickets, automates charge posting to PMS, provides real-time vehicle tracking. Complementary to Ocra's revenue optimization - CorePark handles operational control while Ocra unlocks upside on unused inventory.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Ocra competitors and assessment

Company assessment

Direct peers

SpotHero: Leading North American parking reservation marketplace and technology platform with over $1B in reservations sold. SpotHero is both a key demand channel partner for Ocra and a competitor building adjacent pricing and inventory tools, making it the closest direct comparable for Ocra's RMS/GDS.
FLASH: Cloud-based parking management platform serving operators and asset owners across North America, formed in part through the Parkonect acquisition. FLASH competes with Ocra across parking operations, revenue management, and demand channel distribution.
Parkonect: Parking operations and valet management software provider (acquired by FLASH). Several Ocra executives (CTO Anthony Broad-Crawford, Head of Sales Jake Squillaci) came from Parkonect, and the platform overlaps with Ocra's operator-focused inventory and rate management.
Parker Technology: Customer service and intercom platform purpose-built for parking, integrating with reservation systems in-lane. Parker Technology is both a strategic investor in Ocra and a complementary platform serving the same hotel and operator customers.

Broad incumbents

ParkMobile: One of the largest North American mobile parking payment apps, serving consumers and operators across thousands of locations. ParkMobile competes indirectly as a demand channel and operator-side management suite at much larger scale.
PayByPhone: Global mobile parking payments provider owned by Volkswagen Financial Services, used by hundreds of operators and municipalities. PayByPhone is an adjacent incumbent in the parking payments and enforcement stack that Ocra's hotel partners also use.
T2 Systems: Long-standing enterprise parking management software vendor serving universities, municipalities, and commercial operators. T2 overlaps with Ocra's operator-side rate and inventory management at the broader portfolio level.
Amano McGann: North American parking access and revenue control systems provider offering gates, pay stations, and management software. Amano McGann is a broader incumbent serving many of the same hotel and commercial operator customers as Ocra.
Passport: Mobility and parking management software platform serving municipalities, airports, and commercial operators across North America. Passport competes for the same operator-side technology budgets as Ocra in commercial parking.

Others

Actabl: Hospitality business intelligence, labor management, and operations software suite serving 14,000+ properties (ProfitSword, Hotel Effectiveness, Alice, Transcendent). Actabl is Ocra's preferred technology partner and could evolve into a competitor if it bundles parking revenue management into its hospitality stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Ocra financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ocra leadership team

Management profile

Number of profiles

Ocra funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ocra M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocra

What does Ocra do?

Is Ocra a public or private company?

Ocra is a private company. It is classified as unknown and is currently operating.

When was Ocra founded?

Ocra was founded in 2018. It employs 51 to 100 people.

Where is Ocra based?

Ocra is headquartered in Los Angeles, United States, in the North America region.

How does Ocra make money?

Three revenue lines are on record. Revenue Share on Incremental Parking Revenue is the primary driver. The others are managed Revenue Management Services and software Platform Licensing.

Who are Ocra's main competitors?

Direct peers on record are SpotHero, FLASH, Parkonect and Parker Technology. Broad incumbents are ParkMobile, PayByPhone, T2 Systems, Amano McGann and Passport. Actabl is listed as an others.

Does Ocra have an API?

Yes. Ocra offers APIs for integration with parking demand channels and technology companies. Available APIs include: Locations API (for accessing parking inventory), Blackouts API (for managing blackout periods), and Transactions API (for pulling real-time data on transactions, rates, and reporting). Ocra positions itself as 'the most robust middleware in the parking industry' enabling one-to-many API communication. Integrations can be executed via 'Ocra Rails' (select solutions à la carte with custom interface design) or 'White Label' (embed entire Ocra platform with custom branding). Developer documentation is at getocra.com/parking-technology-companies.

What industry is Ocra in?

Ocra's product category is Parking Revenue Management Software. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAH, Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators). Its NAICS code is 812930 and its SIC code is 7500.