Conversion Logic
Conversion Logic was a SaaS provider of cross-channel attribution, measurement, and analytics solutions for marketers and advertisers, founded in 2014 in Los Angeles. The company raised approximately $14.1 million in venture funding through 2017, with no recent operational signals.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Conversion Logic firmographics
Firmographics- Name
- Conversion Logic
- Website
- https://conversionlogic.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Conversion Logic was a SaaS provider of cross-channel attribution, measurement, and analytics solutions for marketers and advertisers, founded in 2014 in Los Angeles. The company raised approximately $14.1 million in venture funding through 2017, with no recent operational signals.
- Ownership category
- akta.pro rank
Conversion Logic industry classification
Industry- Product category
- Marketing Attribution & Analytics Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industry
- Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)
Keywords
Where Conversion Logic is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Conversion Logic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Conversion Logic product offering
Product offeringCore offering
Conversion Logic provides a SaaS platform for cross-channel attribution, measurement, and analytics that helps marketers and advertisers quantify the impact of media spend across digital and offline channels. The software aggregates performance data and applies attribution models to inform media planning, budget allocation, and campaign optimization decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Cross-Channel Attribution & Analytics Platform SaaS platform that provides cross-channel attribution, measurement, and analytics for marketers and advertisers, enabling evaluation of media spend performance across multiple channels.
Companies that use Conversion Logic
Customer profileIdeal customer profiles1 record
Conversion Logic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Conversion Logic competitors and assessment
Company assessmentDirect peers
- Northbeam: Northbeam is a direct cross-channel attribution and marketing measurement SaaS for e-commerce and DTC brands, overlapping with Conversion Logic's cross-channel attribution positioning and serving the same marketer buyer.
- AppsFlyer: AppsFlyer is a leading mobile marketing attribution and analytics SaaS platform, the most direct large-scale competitor to Conversion Logic's cross-channel measurement offering, with overlap in unified attribution and marketing analytics use cases.
- Adjust: Adjust is a global mobile attribution and marketing analytics platform (acquired by AppLovin), directly comparable to Conversion Logic as a cross-channel measurement SaaS serving app and digital marketers.
- Branch: Branch provides cross-platform attribution, deep linking, and measurement for mobile and digital marketing, directly competing with Conversion Logic's cross-channel attribution and analytics product.
- Rockerbox: Rockerbox is a marketing attribution and MMM platform serving mid-market and enterprise brands, closely aligned with Conversion Logic in product scope (cross-channel attribution and unified measurement) and customer profile.
- Triple Whale: Triple Whale provides DTC-focused cross-channel attribution, analytics, and ad-spend optimization, directly comparable to Conversion Logic in product, target customer (performance marketers), and go-to-market.
- Kochava: Kochava is a cross-channel attribution, marketing analytics, and identity SaaS, directly comparable to Conversion Logic's cross-channel attribution and measurement positioning.
- Singular: Singular unifies marketing attribution, cost, and analytics in a single SaaS, directly overlapping with Conversion Logic's cross-channel measurement value proposition for performance marketers.
Broad incumbents
- Google Analytics: Google Analytics (especially GA4) is a free, broadly used cross-channel analytics offering from a hyperscaler; it competes with Conversion Logic on cross-channel measurement and has effectively commoditized baseline attribution for many buyers.
- Adobe Analytics: Adobe Analytics is the enterprise cross-channel analytics and attribution product within Adobe Experience Cloud, serving as a broad incumbent competing for the same enterprise marketing-measurement budgets that Conversion Logic targeted.
Market position
Customer concentration
Conversion Logic social profiles
Digital presenceConversion Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conversion Logic leadership team
Management profileNumber of profiles
Profiles4 records
Conversion Logic funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conversion Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conversion Logic
What does Conversion Logic do?
Conversion Logic provides a SaaS platform for cross-channel attribution, measurement, and analytics that helps marketers and advertisers quantify the impact of media spend across digital and offline channels. The software aggregates performance data and applies attribution models to inform media planning, budget allocation, and campaign optimization decisions.
Is Conversion Logic a public or private company?
Conversion Logic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Conversion Logic founded?
Conversion Logic was founded in 2014. It employs 1 to 10 people.
Where is Conversion Logic based?
Conversion Logic is headquartered in Los Angeles, United States, in the North America region.
Who are Conversion Logic's main competitors?
Direct peers on record are Northbeam, AppsFlyer, Adjust, Branch, Rockerbox, Triple Whale, Kochava and Singular. Broad incumbents are Google Analytics and Adobe Analytics.
Does Conversion Logic have an API?
No public API is recorded for Conversion Logic.
What industry is Conversion Logic in?
Conversion Logic's product category is Marketing Attribution & Analytics Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of MPAAACAF, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its NAICS code is 513210 and its SIC code is 7372.