What Sisu does

Sisu Software, Inc. is a privately held, US-based (Utah) vertical SaaS company that provides a performance, accountability, and pipeline management platform for real estate teams and brokerages. Its product surface is organized into three integrated products — Sisu (the core performance, transaction, and e-signature platform), Sunburst (an AI coaching layer that processes team data to surface missed opportunities and coaching actions), and Battr (an AI-driven lead conversion and standards-enforcement tool) — together with a recently launched native e-signature module called SisuSign. The underlying architecture is cloud-based, delivered via web and mobile apps (iOS/Android), with an open API and deep two-way integrations to leading real estate CRMs (Sierra Interactive, Lofty/Chime, BoomTown, Follow Up Boss, CINC), positioning Sisu as a layer that sits alongside — rather than replacing — the CRM system of record.

Sisu sells on a recurring SaaS subscription basis with quote-based pricing tied to Active User licensing, billed quarterly or annually with a 90-day termination notice. Distribution is hybrid: a self-serve login portal and mobile apps are supported by direct sales via "Book a Demo," dedicated account managers, content marketing, webinars, the GRIT podcast, an annual virtual event (Sprint to 2026), and a Skool community. The customer base spans ~9,230 teams and brokerages and ~109K users across the US, with cumulative platform metrics of 6.62M transactions, $18.9B in tracked gross commission, and $788B in closed transaction volume. Logos range from national franchises (eXp, RE/MAX, Keller Williams, Coldwell Banker, Compass, Better Homes and Gardens) to mid-market teams (Pilot Realty, Fig Team, Novak Team, Utah Life Team) to SMBs and enterprise operators (ZOOCASA, Side).

The company was founded in 2016 by Brian Charlesworth and is led by a small executive team including a CRO, CFO, SVP Software Development, VP/Head of Engineering, and Director of Community. Sisu has raised a modest $5M in disclosed venture funding (Moderne Ventures 2018; Watertower Ventures and Chartline 2021), with ongoing operations reportedly financed largely through cash flow. A strategic vertical extension into mortgage brokerage is signaled through sister company Sympli Mortgage.

Name

Sisu

Legal name

Sisu Software, Inc.

Website

https://sisu.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sisu is a vertical SaaS platform that gives US real estate teams and brokerages real-time pipeline, agent accountability, AI coaching (Sunburst), lead enforcement (Battr), and integrated e-signature (SisuSign), serving ~9,230 teams and 109K users via quote-based SaaS subscriptions and deep CRM integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Bountiful

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Web-hosted subscription service with licensing based on Active User counts. Subscribers pay recurring fees for platform access during the contracted term, with quarterly or annual billing cycles. Subscription fees are earned upon effective date and are non-refundable.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sisu provides a cloud-based SaaS performance and accountability platform exclusively for real estate teams and brokerages, combining three integrated products—Sisu (real-time performance intelligence, dashboards, goal setting, transaction management, client portal, e-signature), Sunburst (AI coaching that identifies missed opportunities and coaches agents autonomously), and Battr (AI lead conversion enforcement that audits and reassigns neglected leads)—plus deep integrations with major real estate CRMs. The platform replaces fragmented stacks of spreadsheets, intake forms, dashboards, transaction management systems, and e-signature tools with one unified pipeline management system used by 9,230+ teams and brokerages.

Product overview

Sisu offers three integrated products: Sisu (core performance and accountability platform), Sunburst (AI coaching platform), and Battr (AI lead conversion enforcement tool). Together, these products provide real estate teams with complete visibility and control - from lead management through transaction close. Sisu serves over 9,000 teams and includes features such as goal setting, analytics dashboards, lead management, transaction management, client portal, and e-signature (SisuSign). Sunburst layers AI coaching on top to identify opportunities and coach agents autonomously. Battr automates lead standards enforcement to maximize conversion.

Differentiator

Problem solved

Functional benefit

Brands

• Sunburst: AI coaching platform for agents, ISAs, TCs, Director of Ops, and team leaders
• Battr
• SisuSign

Products and services

• Sisu The core performance and accountability platform for real estate teams, providing real-time performance intelligence, automation, dashboard analytics, goal setting, transaction management, client portal, and integrated e-signature (SisuSign). Works alongside CRM systems to streamline operations from first conversation to final commission.
• Sunburst AI coaching platform for agents, ISAs, TCs, Directors of Operations, and team leaders. Learns from team data to identify missed opportunities, business blind spots, coaching needs, and profit-growing decisions. Runs agent 1:1s, reinforces team vision, sets goals, and assists with data entry.
• Battr AI-powered lead conversion tool that enforces team standards automatically. Audits leads daily to ensure neglected leads get reassigned, underperforming agents lose lead flow, and every opportunity receives proper follow-up.
• SisuSign Fully integrated e-signature experience within the Sisu platform. Features merge fields to documents, automatic transaction updates when documents are signed, sending from user's Gmail address, copyable templates, status board with full audit trail and timestamps, and correction tools.

Quantifiable outcome

• 320% faster production scaling than industry average
• +4 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and strategic.

• Sierra InteractivecoreTechnology or IntegrationDeep API integration allowing seamless data transfer between Sierra CRM and Sisu platform. Integration handles lead tags, transaction creation, activity syncing (calls, texts, emails, conversations, showings, offers), and two-way tag synchronization. Enables teams using Sierra to track agent performance and manage transactions through Sisu dashboards.
• Lofty (formerly Chime)coreTechnology or IntegrationComprehensive integration using a bridge page for transaction selection. Manages lead information in Lofty and transaction information in Sisu. Syncs activities, appointments, lead sources, and transaction data between platforms. Only syncs team leads (not hidden leads) and relies on Lofty transaction pipeline stages.
• BoomTowncoreTechnology or IntegrationCRM integration for BoomTown users to connect their lead and transaction data with Sisu's performance management platform.
• Follow Up BosscoreTechnology or IntegrationCRM integration allowing Follow Up Boss users to sync lead and activity data with Sisu for enhanced performance tracking.
• CINCcoreTechnology or IntegrationIntegration partnership with CINC CRM platform enabling real estate teams using CINC to leverage Sisu's pipeline management and analytics.
• Sympli MortgagestrategicStrategic or Co-development PartnerRelated company offering mortgage brokerage services. Sisu promotes Sympli as 'Own A Mortgage Brokerage that We Operate', indicating a strategic expansion into the mortgage vertical.
• Real Estate Brokerage PartnerscoreChannel Partner/ Reseller/ DistributorExtensive network of real estate brokerages using Sisu including: EXP Realty, Real, RE/MAX, Keller Williams, LPT Realty, Better Homes and Gardens Real Estate, Coldwell Banker, Compass, Baird & Warner, and dozens of other regional and national brokerages.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BoomTown: BoomTown is a real estate CRM and lead-generation platform for teams and brokerages, offering pipeline reporting and agent-performance dashboards. It is a Sisu integration partner while also offering overlapping performance-management functionality.
• BoldTrail (Inside Real Estate): BoldTrail, formerly kvCORE from Inside Real Estate, is a CRM and back-office platform purpose-built for real estate teams and brokerages. It competes directly with Sisu's pipeline-management, lead-distribution, and team-accountability capabilities, often sold to the same mid-market and enterprise team customers.
• Lofty (formerly Chime): Lofty is an AI-powered real estate CRM with lead nurturing, transaction pipelines, and team-management features. It is a Sisu integration partner but also a direct competitor for team-level pipeline visibility and AI-assisted workflows.
• Wise Agent: Wise Agent is a real estate CRM combining transaction management, lead routing, and team pipelines in one system. It serves individual agents and small-to-mid teams with overlapping functionality to Sisu's core platform.
• Realvolve: Realvolve is a CRM and workflow-automation platform for real estate agents and teams, offering transaction pipelines, lead routing, and task automation. It targets the same team-management use cases as Sisu's core platform and competes for overlapping SMB and mid-market customers.
• Sierra Interactive: Sierra Interactive is a real estate CRM and lead-generation platform for teams and brokerages. It is both Sisu's deepest integration partner and a direct competitive threat — its native team dashboards and AI features could substitute for Sisu's analytics layer.
• Follow Up Boss: Follow Up Boss is a leading real estate CRM with lead routing, pipeline management, and team accountability features widely used by brokerages. It is a Sisu integration partner and the most likely CRM to expand natively into Sisu's pipeline-analytics layer.
• Real Geeks: Real Geeks is a real estate CRM and lead-generation platform serving agents and teams with IDX websites, lead routing, and pipeline management. It overlaps with Sisu on team lead-handling and pipeline analytics for the same brokerage customer base.
• CINC (Commissions Inc): CINC is a real estate CRM, lead-generation, and IDX platform serving teams and brokerages. It is a Sisu integration partner and competes for the same team-accountability, pipeline-management, and brokerage-wide reporting use cases.
• LionDesk: LionDesk is a real estate CRM with pipeline management, lead follow-up automation, and team-accountability features. Its emphasis on automated lead workflows and agent activity tracking puts it in direct competition with Sisu's Battr and core pipeline-management product.

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sisuHQ
• YouTubeyoutube.com/channel/UC7gJPvLWOp3z52pkgO9b_WQ
• Facebookfacebook.com/sisuhq
• LinkedInlinkedin.com/company/sisuhq
• Instagraminstagram.com/sisuhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sisu