Moby Bikes
Moby Bikes is an Irish micromobility operator running public e-bike sharing (MOBY MOVE), B2B e-bike/e-moped fleet rentals for delivery companies and corporates (including Just Eat, Gorillas, ESB), and proprietary STRIM tap-and-ride technology across Ireland, the UK, Netherlands, Croatia, and the US.
- Company typePrivate
- Founded2019
- HeadquartersGlasnevin, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Moby Bikes does
Moby Bikes is an Irish electric mobility company operating three business units: consumer bike sharing (MOBY MOVE), B2B delivery and corporate fleet rental, and STRIM, its proprietary tap-and-ride micro-mobility technology. Founded in Dublin in August 2019 by CEO Thomas O'Connell, Moby runs dockless public e-bike sharing schemes in Dublin, Bray, Greystones, Wicklow Town, Athlone, Westmeath, and Tullamore, with operations additionally in London, Nottingham, Utrecht, The Hague, Zagreb, and New York, and stated country-level presence in Belgium and France.
The technology stack centers on IoT-enabled e-bikes with GPS trackers, QR-coded service and damage reporting, an IoT rental platform with both app-based and app-less tap-and-ride unlock, and supporting hardware including fire-resistant lithium-ion battery cabinets. Moby Delivery extends this into B2B fleet-as-a-service for delivery operators, with weekly rental of e-bikes (from €31.95/week) and e-mopeds (from €82.95/week) under 12/24/48-month flexible leases, all-inclusive of insurance, maintenance, and 24-hour service response. The Cargoroo sub-brand, acquired in January 2025, adds 150 e-cargo bikes in Utrecht and The Hague, with European expansion planned for 2026.
Moby's revenue model is predominantly subscription-based recurring revenue from per-ride consumer subscriptions, B2B fleet monthly rentals, and multi-year corporate leases. Public-sector clients include Dublin City Council, Wicklow County Council, City of Utrecht, City of The Hague, and the European Parliament; enterprise clients include ESB, Just Eat, and Gorillas UK. The company has raised approximately €6.85 million across disclosed rounds (including a €4M Series A in April 2023 and a €2.85M round in January 2024) while reporting profitability across operations in five-plus countries with reported 30% month-over-month growth.
Moby Bikes firmographics
Firmographics- Name
- Moby Bikes
- Legal name
- MOBY BIKES LTD
- Website
- https://mobybikes.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moby Bikes is an Irish micromobility operator running public e-bike sharing (MOBY MOVE), B2B e-bike/e-moped fleet rentals for delivery companies and corporates (including Just Eat, Gorillas, ESB), and proprietary STRIM tap-and-ride technology across Ireland, the UK, Netherlands, Croatia, and the US.
- Ownership category
- akta.pro rank
Moby Bikes industry classification
Industry- Product category
- Shared Micromobility Services
- NAICS
- Transportation and Warehousing (48-49)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Dockless Bike Rentals (THADAGAC)
- akta.pro secondary industries
- Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB), E-Bike Rentals (THADAGAE)
Keywords
Where Moby Bikes is headquartered
LocationHeadquarters
- HQ city
- Glasnevin
- HQ country
- Ireland
- HQ region
- Europe
Offices6 records
Markets served
Moby Bikes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Public Bike Sharing (MOBY MOVE): Dockless bike share scheme where consumers pay per ride or subscription to use e-bikes across multiple cities in Ireland. Revenue is generated through ride fees and potentially subscription plans.
- B2B Fleet Rental (Delivery): 'e-bikes as a service' model providing managed fleets of electric bikes to delivery companies, corporates, hotels, and property management companies. Customers pay a simple monthly rental fee with all-inclusive coverage (repairs, maintenance, branded vehicles). No upfront purchase costs.
- Vehicle Rental - Netherlands: Weekly rental of e-bikes (from €31.95/week), e-mopeds (from €82.95/week), and Gen3 delivery bikes to delivery riders with flexible lease terms of 12/24/48 months
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | E-Mopeds from €82.95/week (excl. VAT) |
| Subscription | Monthly | E-Bikes from €31.95/week |
| Subscription | Multi-year contract | Flexible Lease Terms: 12/24/48 months |
| Subscription | Monthly | Student Discount: 65% off standard rides |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Moby Bikes product offering
Product offeringCore offering
Moby Bikes operates a public dockless e-bike sharing service through the MOBY MOVE app across Dublin and other Irish cities, allowing consumers to scan, unlock, and ride e-bikes on a per-ride or subscription basis. The company also runs a B2B e-vehicle fleet rental-as-a-service (MOBY Delivery) providing e-bikes, e-cargo bikes, e-mopeds, and e-trailers to delivery companies, corporates, and governments on all-inclusive monthly contracts. Underpinning both is STRIM, Moby's proprietary tap-and-ride technology platform, and the acquired Cargoroo cargo bike sharing brand operating in the Netherlands.
Product overview
MOBY Bikes operates three distinct business units as a unified platform: Bike Sharing (via MOBY MOVE), Fleets & Delivery (via MOBY Delivery), and STRIM (proprietary technology). MOBY MOVE is the consumer-facing dockless e-bike sharing app licensed across Dublin and Ireland. MOBY Delivery provides B2B e-vehicle fleet management and rental-as-a-service for delivery companies, restaurants, and corporates. STRIM is the proprietary tap-and-ride technology system that powers the company's shared mobility operations. The acquired Cargoroo brand operates as Europe's #1 cargo bike sharing service in the Netherlands. Together, these products form a comprehensive micromobility platform spanning public bike sharing, B2B fleet services, and enabling technology.
Differentiator
Problem solved
Functional benefit
Brands
- Cargoroo: Europe's #1 cargo bike sharing brand. Operates shared e-cargo bikes in Utrecht and The Hague. Acquired by MOBY with expansion plans across Europe in 2026.
- STRIM
- MOBY E-Bikes
- MOBY E-Scooters
Products and services
- MOBY MOVE Dockless e-bike sharing platform available to individual consumers via the MOBY MOVE iOS and Android apps. Customers scan QR codes on e-bikes to unlock and ride across Dublin, Bray, Greystones, Wicklow Town, Athlone, Westmeath, and Tullamore. Operates on per-ride and subscription pricing, with a 65% student discount.
- MOBY Delivery B2B e-vehicle fleet management and rental service providing e-bikes, e-cargo bikes, e-mopeds, and e-trailers to delivery companies, corporates, hotels, and government bodies on all-inclusive monthly rental contracts. Includes repairs, maintenance, branded vehicles, GPS tracking, and 24-hour service response, with no upfront purchase costs and flexible 12/24/48 month lease terms.
- STRIM Proprietary tap-and-ride technology system built by Moby Bikes to make shared mobility faster, simpler, and smarter. Functions as a micro-mobility parking, rental, and charging solution that enables app-less bike access. Available to operators and partners via demo request on the Moby Bikes website.
- Cargoroo Europe's #1 cargo bike sharing brand, now operated by Moby Bikes. Offers shared e-cargo bikes to consumers in Utrecht and The Hague via a dedicated Cargoroo app on iOS and Android, with planned expansion across Europe in 2026.
Quantifiable outcome
- 30% month-over-month growth rate
- +3 more outcomes
Companies that use Moby Bikes
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Moby Bikes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Moby Bikes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- CargoroocoreMOBY acquired and now operates Cargoroo, Europe's #1 cargo bike sharing brand with 150 e-cargo bikes in Utrecht and The Hague. Expansion plans across Europe in 2026.
- FreeNow Ireland LtdminorFreeNow Ireland enables booking of MOBY services through their app. Partners facilitate vehicle rental agreements between customers and MOBY. FreeNow Ireland, 7-12 Baggot Court, Dublin 2, D02 F891, Ireland.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Moby Bikes competitors and assessment
Company assessmentDirect peers
- Lime: Global dockless e-bike and e-scooter sharing operator with strong European presence. Directly comparable to MOBY MOVE on dockless bike share mechanics, urban permits, and B2B/subscription offerings, though with much larger capital base and fleet.
- TIER Mobility: Berlin-based European micro-mobility operator offering e-scooters, e-bikes, and shared mopeds across 20+ European cities. Directly comparable in dockless model, multi-country operating footprint, and B2B fleet partnerships.
- Voi Technology: European dockless e-scooter and e-bike operator active across 100+ cities. Comparable in shared micro-mobility rental model, B2B partnerships with delivery operators, and city-permit-driven strategy.
- Dott: European dockless e-scooter and e-bike operator with operations in multiple EU cities. Direct peer in shared urban micro-mobility with similar sustainability positioning and city-partnership model.
- nextbike: Germany-based bike share operator (station-based and dockless) active in 300+ cities across Europe and beyond. Comparable as a bike-share specialist working with municipalities on public bike sharing schemes, similar to MOBY's contracts with Dublin and Wicklow councils.
- Bolt (micromobility): Estonian mobility super-app that has expanded into e-scooter and e-bike sharing across European cities. Comparable as a multi-modal platform player using tech-led approach to shared urban mobility.
- Donkey Republic: Copenhagen-based bike share operator offering both station-based and dockless rental across European cities. Closely comparable in dockless bike rental model, municipal partnerships, and technology platform (Donkey Bikes, Booking system).
Emerging players
- Swapfiets: Dutch subscription-based bike rental service operating across multiple European countries. Comparable in subscription/membership revenue model and presence in the Netherlands, but focused on personal-use bikes rather than shared fleets.
- Beryl: UK-based bike share and micro-mobility operator with strong focus on city partnerships, safety tech, and B2B schemes. Comparable in dockless bike share mechanics and government/municipal customer base, particularly in UK and Ireland markets.
Broad incumbents
- Uber (JUMP / Lime partnership): Global mobility super-app that has offered shared bikes and scooters (formerly via JUMP, now via partnership with Lime). Comparable as a multi-modal urban mobility platform with shared vehicle offerings, and a competitor for last-mile delivery partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moby Bikes social profiles
Digital presenceMoby Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moby Bikes leadership team
Management profileNumber of profiles
Profiles3 records
Moby Bikes subsidiaries and ownership
Company hierarchySubsidiaries1 record
Moby Bikes funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moby Bikes M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moby Bikes
What does Moby Bikes do?
Moby Bikes operates a public dockless e-bike sharing service through the MOBY MOVE app across Dublin and other Irish cities, allowing consumers to scan, unlock, and ride e-bikes on a per-ride or subscription basis. The company also runs a B2B e-vehicle fleet rental-as-a-service (MOBY Delivery) providing e-bikes, e-cargo bikes, e-mopeds, and e-trailers to delivery companies, corporates, and governments on all-inclusive monthly contracts. Underpinning both is STRIM, Moby's proprietary tap-and-ride technology platform, and the acquired Cargoroo cargo bike sharing brand operating in the Netherlands.
Is Moby Bikes a public or private company?
Moby Bikes is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moby Bikes founded?
Moby Bikes was founded in 2019. It employs 11 to 50 people.
Where is Moby Bikes based?
Moby Bikes is headquartered in Glasnevin, Ireland, in the Europe region.
How does Moby Bikes make money?
Three revenue lines are on record. Public Bike Sharing (MOBY MOVE) is the primary driver. The others are B2B Fleet Rental (Delivery) and vehicle Rental - Netherlands.
Who are Moby Bikes's main competitors?
Direct peers on record are Lime, TIER Mobility, Voi Technology, Dott, nextbike, Bolt (micromobility) and Donkey Republic. Emerging players are Swapfiets and Beryl. Uber (JUMP / Lime partnership) is listed as a broad incumbent.
Does Moby Bikes have an API?
No public API is recorded for Moby Bikes.
What industry is Moby Bikes in?
Moby Bikes's product category is Shared Micromobility Services. Its primary akta.pro industry code is THADAGAC, Dockless Bike Rentals, with a secondary code of TLABAGAB, Cargo Bikes & E-Cargo Bikes Rental/Leasing. Its NAICS code is 48-49 and its SIC code is 7510.