What Cargoroo does

Cargoroo, operated by Moby Bikes Netherlands B.V. under the 'Cargoroo by MOBY' brand, runs a shared electric cargo bike service in Dutch cities. Founded in Amsterdam in 2018 by Jaron Borensztajn, Erik de Winter and Jelle Maijer, the company places fleets of Urban Arrow Family, FamilyNext and CargoXL electric-assist bikes at designated parking zones in Utrecht, The Hague, Groningen and Eindhoven (the last via partner umob) and runs a small pilot in Dublin. Riders register, locate, reserve and unlock bikes through a dedicated iOS/Android app and pay per minute of use, with an optional wallet top-up model that includes bonus credits and €15 first-ride promotions in Utrecht and The Hague.

The service is built on a consumer mobile app that handles registration, reservation, locking/unlocking and payment, backed by Joyride's shared-mobility platform and hosted on AWS infrastructure, with Firebase used for analytics/crash reporting and Adjust for marketing attribution. The fleet itself is composed of three Urban Arrow cargo bike variants serving differentiated use cases (family transport, errands, business/heavy loads), and bikes must be returned to their starting parking zone at the end of each ride.

Cargoroo generates revenue via per-minute usage fees (€0.09/min in The Hague and €0.11/min in Utrecht, with costs continuing during pauses) and a prepaid wallet scheme with tiered bonus credits. The commercial model targets a fragmented base of urban families, occasional riders, pet owners, students and small businesses — essentially any consumer needing car-like cargo capacity without ownership. The company was acquired by Dublin-based MOBY in 2022, the same year it raised €10 million to support expansion into Germany and France, though current operational scale remains concentrated in the Netherlands.

Name

Cargoroo

Legal name

Moby Bikes Netherlands B.V.

Website

https://cargoroo.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Cargoroo operates a shared electric cargo bike rental service in Dutch cities, accessed through a mobile app, serving urban families, small businesses and occasional riders who need car-like cargo capacity without ownership.

Ownership category

akta.pro rank

Product category

Shared Micromobility

NAICS

Local Messengers and Local Delivery (492210)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)

akta.pro secondary industry

Bikeshare (Station-Based/Docked) (TLAFAMAE)

Keywords

• Shared electric cargo bikes
• Micromobility services
• Bike-sharing platform
• Cargo bike rental
• Urban mobility solutions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pay-per-ride usage fees: Revenue generated through per-minute usage fees for electric cargo bike rentals. Users pay only when they ride, with no subscription required.
2. Wallet prepayment: Users can preload wallet balance for rides, with promotional bonus credits available on top-ups (€2 bonus on €30, €5 on €50, €10 on €100).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Cargoroo operates a shared electric cargo bike rental service accessible through the "Cargoroo by MOBY" mobile application. Users locate, reserve, unlock, and pay for electric cargo bikes on a per-minute basis across designated service areas in Dutch cities. The fleet comprises Urban Arrow electric cargo bikes (Family, FamilyNext, and CargoXL models) designed for transporting children, shopping, pets, and business deliveries without requiring car ownership.

Product overview

Cargoroo operates a shared electric cargo bike service as part of the MOBY mobility platform. The core offering consists of the Cargoroo by MOBY mobile app combined with a fleet of three distinct Urban Arrow cargo bike models: the Urban Arrow Family (standard family bike for school runs and shopping), the Urban Arrow FamilyNext (newer generation with enhanced comfort and safety features), and the Urban Arrow CargoXL (heavy-duty variant for business deliveries and bulky items). Users access the bikes through one unified app that handles registration, reservation, unlock/lock, payment, and ride management. The service functions as a single integrated platform offering bike rental rather than a modular product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Cargoroo Shared Electric Cargo Bike Service A shared mobility service offering electric cargo bikes for rent through the Cargoroo by MOBY mobile app. Users can find, reserve, unlock, and pay for rides on a per-minute basis, with bikes available in designated parking zones across Dutch cities including Utrecht, The Hague, Groningen, and Eindhoven. Designed for families, small businesses, and urban residents needing car-like cargo capacity without ownership.
• Urban Arrow Family Bike Model The standard family cargo bike in the Cargoroo fleet, designed for school runs, shopping, and everyday city life. Features electric pedal assist and is suitable for transporting children and cargo around urban areas.
• Urban Arrow FamilyNext Bike Model The newest generation family bike in the Cargoroo fleet, featuring enhanced comfort, safety, and a smoother ride designed for modern urban families. Electric pedal assist enables effortless riding for parents transporting children.
• Urban Arrow CargoXL Bike Model A heavy-duty cargo bike variant in the Cargoroo fleet, built for bigger loads. Ideal for moving bulky items, business deliveries, and transporting tools and equipment around the city. Electric pedal assist enables easy handling of heavy cargo.

Quantifiable outcome

• 73% of Cargoroo trips replace car rides
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• MOBY (Moby Bikes)coreStrategic or Co-development PartnerCargoroo is now operated by MOBY, an international mobility company founded in Dublin in 2020. MOBY operates public bike-sharing schemes and micromobility services across Europe.
• JoyridecoreTechnology or IntegrationPlatform and app operations provider for Cargoroo's shared mobility service.
• Amazon Web Services (AWS)majorTechnology or IntegrationCloud hosting and infrastructure provider.
• Firebase (Google)majorTechnology or IntegrationAnalytics, crash reporting, and push notifications for the mobile app.
• umobminorChannel Partner/ Reseller/ DistributorPartner for Eindhoven location where Cargoroo bikes are available via umob app.
• Urban ArrowcoreOthersSupplier of electric cargo bikes including Urban Arrow Family, FamilyNext, and CargoXL models.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Voi Technology: European e-scooter and e-bike operator active in 100+ cities. Comparable multi-city shared micromobility model targeting European urban populations, though primarily scooter-focused rather than cargo-focused.
• Bolt: European mobility super-app offering scooters, bikes, and car-sharing across many cities. Directly comparable multi-modal shared-mobility strategy and overlaps with Cargoroo's urban European use cases.
• Lime: Global shared micromobility operator with e-bikes and e-scooters across European cities. Larger and broader portfolio than Cargoroo, but addresses overlapping urban mobility demand and competes for municipal partnerships.
• TIER Mobility (Dott): European shared micromobility operator offering e-scooters and e-bikes across multiple countries, now merged with Dott. Comparable in shared-mobility model and multi-city European footprint; overlaps with Cargoroo on urban short-trip use cases.

Direct peers

• Swapfiets: Dutch-founded subscription bike service (including e-bikes) operating across European cities. Most direct domestic competitor to Cargoroo, serving overlapping urban Dutch customers with a subscription model rather than Cargoroo's usage-based model.
• Donkey Republic: European bike-share operator with a hybrid station-based and free-fleet model across 100+ cities. Comparable shared-mobility infrastructure play targeting urban European markets, though focused on standard bikes rather than cargo bikes.
• nextbike: European bike-share operator present in 300+ cities, including Germany and Netherlands. Closest comparable for multi-city European bike-share infrastructure, though predominantly regular bikes rather than cargo bikes.

Others

• Urban Arrow: Manufacturer and supplier of Cargoroo's cargo bike fleet (Family, FamilyNext, CargoXL). Not a direct competitor but the key supply-chain partner whose pricing, product roadmap, and capacity directly shape Cargoroo's unit economics.
• Uber (JUMP legacy): Operated JUMP e-bike share including cargo variants in European cities before winding down; relevant as a historical benchmark for shared cargo-bike economics at scale in urban European markets.

Emerging players

• Swap Bike: Emerging shared cargo bike operator in Europe. Smaller and earlier-stage than Cargoroo, but operating in the same niche cargo-bike-rental category with comparable target use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cargoroo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cargoroo