Tracktor
Tracktor is a Paris-based B2B SaaS marketplace connecting 3,000+ construction professionals with 2,500+ equipment suppliers across 5,000+ active sites, managing €150M+ in annual rental volume through mobile and web procurement tools.
- Company typePrivate
- Founded2000
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tracktor does
Tracktor SAS is a Paris-based B2B SaaS marketplace that digitizes equipment rental and procurement workflows for the French construction (BTP) sector. The platform operates through three interconnected interfaces — a Web Client and Mobile Client (iOS/Android) for construction companies' field teams and administrators, and a Web Supplier portal for equipment rental partners — enabling multi-supplier sourcing, quote comparison, order management, incident declaration, and invoice validation. As of the most recent data, the platform connects 3,000+ professionals and 5,000+ construction sites with 2,500+ suppliers including Kiloutou, Loxam, Lafarge, Cemex, and Mediaco, managing €150M+ in annual rental volume. Enterprise customers include French construction majors Vinci Construction and Bouygues Construction, with deep ERP integrations to SAP, Coupa, Microsoft Dynamics, IFS, Ivalua, and SAP Ariba.
The core technology stack is purpose-built for BTP procurement: a multi-supplier sourcing engine that filters suppliers by proximity (under 50km from site) and equipment type, OAuth2/RBAC-secured architecture with GDPR-compliant hosting on Scaleway (ISO 27001 certified, France-based), and modular add-ons including Greenway carbon footprint tracking (integrating Hiboo environmental data), an integrated messaging system, a Kanban workflow view, and a Parc Interne module for supplier internal fleet management. Data processing automations include framework contract compliance checking and anomaly detection on invoice line items (e.g., flagging damage charges).
Tracktor operates a SaaS subscription revenue model with annual billing and quote-based pricing that is not publicly disclosed. The go-to-market is hybrid: enterprise field sales targeting French construction majors (with SAP/Coupa integration emphasis and dedicated account management) combined with product-led growth via free trial sign-up for PME and ETI segments. The company was founded in 2016 (with the platform's SaaS origins traceable to 2000) by Idir Ait Si Amer (CEO), Sameh Mohamed (CTO), Julien Mousseau, and Louis Chalret (CPO). Cumulative disclosed funding totals approximately €16.5M across a 2017 seed round, a 2019 round, and a €12M Series A in February 2022 led by AXA Venture Partners and Bpifrance, with proceeds earmarked for European expansion and tripling of business volume.
Tracktor firmographics
Firmographics- Name
- Tracktor
- Legal name
- Tracktor SAS
- Website
- https://tracktor.fr
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tracktor is a Paris-based B2B SaaS marketplace connecting 3,000+ construction professionals with 2,500+ equipment suppliers across 5,000+ active sites, managing €150M+ in annual rental volume through mobile and web procurement tools.
- Ownership category
- akta.pro rank
Tracktor industry classification
Industry- Product category
- Construction Equipment Rental Management Software
- NAICS
- Computer Facilities Management Services (541513)
- SIC
- Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)
- akta.pro secondary industries
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)
Keywords
Where Tracktor is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Tracktor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Tracktor operates as a SaaS platform with subscription-based pricing. The platform offers Mobile Client, Web Client for customers, and Web Supplier interfaces for equipment rental management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based / Not publicly disclosed |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Tracktor product offering
Product offeringCore offering
Tracktor is a SaaS platform that connects construction companies (BTP sector) with a network of equipment rental suppliers. It enables site teams to source equipment, compare quotes from multiple suppliers, place and track orders, declare incidents, and validate invoices against framework contracts. The platform is delivered through a web client, a mobile client for field teams, and a dedicated web supplier interface, with native ERP integrations to systems such as SAP and Coupa.
Product overview
Tracktor is a SaaS platform dedicated to the construction and BTP (Bâtiment et Travaux Publics) sector, facilitating the digitization of equipment rental management. The platform operates through three interconnected interfaces: Web Client and Mobile Client for construction companies (field teams and administrative staff), and Web Supplier for equipment rental partners. The core platform is organized into functional modules — Locations (equipment rental management), Béton & Matériaux (concrete and materials ordering), and Prestations & Services (field services) — supported by add-on modules including Parc Interne (internal fleet management for suppliers), Greenway (carbon balance tracking), Messagerie (integrated messaging), and Kanban View (visual order management). All interfaces connect to a centralized dashboard and integrate with enterprise systems including SAP, Coupa, Microsoft Dynamics, IFS, Ivalua, and Ariba.
Differentiator
Problem solved
Functional benefit
Products and services
- Tracktor Web Client Web-based SaaS platform for construction and industry firms to manage equipment rentals, orders, supplier relationships, invoice validation, and analytics from the office or headquarters.
- Tracktor Mobile Client Native mobile application (iOS and Android) for construction site teams to place orders, track deliveries, declare incidents, attach documents, and validate invoices directly from the field.
- Tracktor Web Supplier Web portal for equipment rental suppliers and service providers to receive quote requests, submit quotes, manage fleet inventory, track orders, handle billing, and manage incidents.
Quantifiable outcome
- Reduce equipment rental costs by 15% through framework contract compliance, optimized supplier selection, and elimination of unnecessary billing
- +3 more outcomes
Companies that use Tracktor
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Tracktor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature8 records
Tracktor partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Scaleway SAScoreFrench cloud infrastructure provider hosting Tracktor data in ISO 27001 certified data centers located in Paris, France. Ensures GDPR compliance and data sovereignty for French customers.
- SAPcoreERP integration partnership enabling seamless data synchronization between Tracktor and SAP systems. Eliminates manual re-entry for enterprise customers like Bouygues Construction, streamlining procurement and financial processes.
- KiloutoucoreMajor French equipment rental company and historical partner on Tracktor platform. One of 2,500+ connected suppliers providing equipment to construction companies through the platform.
- LoxamcoreLeading French equipment rental company connected to Tracktor platform. Enables construction companies to source and compare Loxam equipment alongside other suppliers on the platform.
- CemexcoreGlobal cement and concrete company operating concrete plants. Partner on Tracktor's concrete materials ordering feature for construction companies.
- LafargecoreLeading building materials company providing concrete and cement through Tracktor's sourcing platform for construction site deliveries.
- SuezminorEnvironmental services company providing waste management and services (benne rentals) through Tracktor's service/maintenance use case feature.
- VeoliaminorResource management company providing environmental services through Tracktor platform's benne and waste management ordering feature.
- DerichebourgminorMulti-service company providing equipment and services through Tracktor's platform for construction and industrial needs.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Tracktor competitors and assessment
Company assessmentBroad incumbents
- EquipmentShare: US-based construction equipment rental operator with a proprietary technology platform (T3) that combines fleet telematics, rental management, and contractor tooling. Much larger and vertically integrated, but converges on Tracktor's combination of rental marketplace and operational software.
- PlanRadar: Austrian B2B SaaS for construction and real estate project management, including defect, task, and document workflows. Sells into the same European construction enterprise buyers but addresses site/project workflows rather than rental sourcing specifically.
Direct peers
- Dozr: Canadian marketplace for construction equipment rental enabling contractors to source equipment from multiple suppliers with transparent pricing and availability. Operates a similar two-sided rental marketplace model targeting the same contractor persona.
- Yardlink: UK-based construction equipment rental marketplace connecting contractors with plant hire suppliers, with comparable quote-comparison, framework contract, and ERP-style ordering workflows. Closest like-for-like competitor outside France, especially for any UK expansion.
Regional players
- Alobees: French construction field management SaaS focused on site teams, including timesheets, equipment tracking, and project reporting. Domestic French peer addressing adjacent workflows for the same construction site manager persona.
- Kairnial: French construction collaboration and document management platform serving contractors and project owners. Same French enterprise buyer base with overlapping construction digitization positioning.
Emerging players
- Briq: Construction financial planning and analytics SaaS used by general contractors to forecast project outcomes. Sits in the same construction-tech procurement/finance buyer workflow that Tracktor integrates with via Coupa/SAP.
Others
- Hiboo: French construction equipment data platform already integrated into Tracktor's Greenway carbon module. Not a direct competitor, but a data and telematics ecosystem partner that could also surface adjacent equipment intelligence to contractors.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key highlights7 records
Customer concentration
Tracktor social profiles
Digital presenceTracktor compliance and trust
Trust signalCompliance2 records
Tracktor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tracktor leadership team
Management profileNumber of profiles
Profiles5 records
Tracktor funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tracktor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tracktor
What does Tracktor do?
Tracktor is a SaaS platform that connects construction companies (BTP sector) with a network of equipment rental suppliers. It enables site teams to source equipment, compare quotes from multiple suppliers, place and track orders, declare incidents, and validate invoices against framework contracts. The platform is delivered through a web client, a mobile client for field teams, and a dedicated web supplier interface, with native ERP integrations to systems such as SAP and Coupa.
Is Tracktor a public or private company?
Tracktor is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tracktor founded?
Tracktor was founded in 2000. It employs 11 to 50 people.
Where is Tracktor based?
Tracktor is headquartered in Paris, France, in the Europe region.
How does Tracktor make money?
One revenue line is on record: saaS Subscription.
Who are Tracktor's main competitors?
Broad incumbents on record are EquipmentShare and PlanRadar. Direct peers are Dozr and Yardlink. Regional players are Alobees and Kairnial. Briq is listed as an emerging player. Hiboo is listed as an others.
Does Tracktor have an API?
Yes. Tracktor operates a SaaS platform with multiple interfaces (Mobile Client, Web Client, and Web Supplier). The platform includes APIs for system integration. OAuth2 authentication is used for secure access.
What industry is Tracktor in?
Tracktor's product category is Construction Equipment Rental Management Software. Its primary akta.pro industry code is TLABAJAD, Equipment & Tool Tracking (Powered/Non-Powered), with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 541513 and its SIC code is 3531.