What Hiboo does

Hiboo is a Paris-based B2B SaaS company that operates a cloud equipment-data platform for mixed-fleet operators in construction, equipment rental, materials, and waste management. The platform connects to heavy equipment, trucks, telematics providers, and TPMS systems via OEM-native protocols (J1939, CAN bus, OBD-II) and more than 100 third-party integrations — including Caterpillar, Volvo, Liebherr, Komatsu, Wirtgen, Bomag, Hitachi, Trackunit, Webfleet, Trimble, and Goodyear TPMS — without requiring additional hardware. Hiboo normalizes this heterogeneous data into a unified schema and exposes it through a web dashboard (Platform tier), a programmatic API (API tier), or both (Bundle tier); modules include Signal (data aggregation), Sync (ERP/GMAO integration), Analytics/Analyse, Reports/Rapports, and Connect (rental-customer data sharing). The company reports 63,000+ connected equipment across 100+ countries.

Hiboo generates revenue primarily through SaaS subscriptions (annual Platform and Bundle contracts, quote-based) supplemented by usage-based API access (monthly). Go-to-market blends direct enterprise field sales with product-led growth via free trial signup, alongside a B2B2B channel through equipment rental partners such as Flannery Plant Hire and Blackwood Plant Hire in the UK and Bergerat Rent in France, plus event-driven demand generation in construction and rental industry forums. Hiboo raised a €9.3M Series A in January 2024 led by Ring Capital with Emerald Technology Ventures, Nabtesco Technology Ventures, ISAI, Future Industry Ventures, and Citizen Capital, and is led by co-founder and CEO Clément Bénard.

Name

Hiboo

Legal name

Hiboo

Website

https://hiboo.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hiboo is a Paris-based B2B SaaS platform that collects, normalizes, and analyzes data from mixed-brand heavy equipment, trucks, and telematics for construction contractors, equipment rental firms, and software publishers.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)

Keywords

• Fleet management software
• Equipment telematics platform
• Mixed fleet data
• Construction equipment monitoring
• Emissions tracking software

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Hiboo generates revenue primarily through a SaaS subscription model. Customers pay for access to the Hiboo platform (dashboard, analytics, reporting) on a recurring basis. Pricing tiers (API, Platform, Bundle) correspond to different levels of functionality and scale.
2. API/Usage-Based Access: The API tier and Bundle tier likely incorporate usage-based or volume-based pricing components, where customers are charged based on the number of connected assets, data volume, or API calls consumed.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hiboo is a cloud-based SaaS platform that collects, normalizes, and analyzes operational data from mixed-brand heavy construction equipment and utility vehicles without requiring additional hardware. It ingests signals via OEM-native transmission (J1939, CAN bus, OBD-II) and 100+ third-party telematics and TPMS integrations, then delivers unified fleet monitoring, utilization, fuel, and CO2 emissions analytics through a web dashboard or a programmatic API for software publishers and integrators.

Product overview

Hiboo offers a unified SaaS fleet management platform for contractors, equipment rental companies, and software publishers. The core platform (Platform tier) provides centralized data collection and analytics, complemented by an API tier for developers and a Bundle tier combining both. Key modules include Signal for equipment data aggregation (100+ sources including Caterpillar, Volvo, Liebherr, Komatsu, and telematics providers), Sync for ERP/GMAO integration, Connect for rental data sharing with customers, Analytics for performance reporting, and Reports for automated emissions and usage documentation. The platform processes data from 63,000 connected equipment across 100+ countries, targeting idle rate reduction, fuel optimization, and carbon emissions tracking for the construction and equipment rental industries.

Differentiator

Problem solved

Functional benefit

Brands

• Hiboo Connect: A real-time data sharing service for equipment rental companies, enabling lessors to share equipment data with customers in a controlled and time-limited manner.
• Hiboo Signal
• Hiboo Rapports
• Hiboo Sync
• Hiboo Analyse

Products and services

• Hiboo Platform Centralized SaaS platform for fleet management that collects, stores, and normalizes data from all connected heavy equipment and vehicles. Delivers real-time monitoring, reporting, and analytics on downtime, faults, fuel consumption, carbon emissions, and equipment utilization across multi-brand fleets. Targeted at fleet managers in construction contractors and equipment rental companies.
• Hiboo API API access product enabling developers and software publishers to connect to equipment data and feed their applications or systems with reliable, normalized, multi-brand equipment information. Provides programmatic access to equipment signals, analytics, and reporting features for custom integrations.
• Hiboo Connect Real-time data sharing service for equipment rental companies that allows lessors to share equipment data with their contractor customers in a controlled and time-limited manner. Features include granular control over which data is shared and for how long, monetization of data demand, automated sharing via API, and compliance with data regulations. Differentiates rental offerings beyond simple equipment rental.

Quantifiable outcome

• 63,000+ connected equipment assets managed on the platform
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Flannery Plant HirecoreChannel Partner/ Reseller/ DistributorFlannery Plant Hire, a major UK construction equipment rental company, partnered with Hiboo to integrate telematics data across its fleet. This partnership allows Flannery to offer its contractor customers enhanced visibility into rental equipment usage, making Hiboo the preferred telematics platform for Flannery's customer base.
• Blackwood Plant HirecoreChannel Partner/ Reseller/ DistributorBlackwood Plant Hire, a UK-based plant hire company, entered a three-year commercial partnership with Hiboo for telematics integration. The deal covers fleet-wide deployment of Hiboo's data platform, enabling Blackwood to deliver digital fleet management services to its contractor customers.
• DRON LocationminorChannel Partner/ Reseller/ DistributorDRON Location is a rental company partner with Hiboo for equipment data integration, distributing Hiboo's platform to its customer base in the construction sector.
• HalomecminorChannel Partner/ Reseller/ DistributorHalomec is a partner company with Hiboo for equipment data and telematics integration, distributing Hiboo's platform to construction and industrial customers.
• GoodyearcoreTechnology or IntegrationGoodyear, the tire and rubber company, has integrated its Tire Pressure Monitoring System (TPMS) platform with Hiboo's fleet management dashboard. This integration enables Hiboo customers to access real-time tire pressure data alongside other equipment telemetry, enhancing safety, fuel efficiency, and tire lifespan.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trackunit: Danish construction equipment telematics platform providing fleet management and data integration for mixed equipment fleets. Directly comparable to Hiboo in target customer (rental companies and contractors), product category (multi-brand telematics aggregation), and delivery model (cloud SaaS).
• EquipmentShare: US-based equipment rental company with a proprietary telematics and fleet management platform (EOS) that aggregates data across mixed construction fleets. Directly comparable as a construction-focused fleet data platform serving both rental and contractor customers.
• Webfleet (Bridgestone): Bridgestone-owned fleet management platform offering telematics and SaaS fleet analytics. Comparable as a third-party telematics provider that Hiboo explicitly integrates with, targeting similar mid-market and enterprise fleet operators.

Broad incumbents

• Samsara: Public IoT fleet management platform serving transportation, construction, and field services. Comparable as a cloud-based fleet telematics and analytics platform, though Samsara's scope is broader (vehicles, drivers, assets) and serves larger enterprise budgets.
• Geotab: Large fleet telematics provider with hardware and software offerings across commercial vehicle and equipment fleets. Comparable in fleet data aggregation and analytics, with a much broader customer base and deeper enterprise penetration.
• Verizon Connect: Enterprise fleet management platform combining telematics, video, and productivity tools. Comparable as a fleet data SaaS provider serving commercial and industrial customers, though primarily focused on vehicles rather than heavy construction equipment.
• Trimble Transportation: Construction and transportation technology provider with mixed-fleet telematics and asset management solutions. Comparable as a broad incumbent offering equipment data and fleet analytics across construction, though as part of a much larger portfolio.
• Caterpillar (CAT Connect / VisionLink): OEM-captive telematics platform bundled with Caterpillar equipment sales. Comparable as a competing construction equipment data platform, though limited to a single OEM and offered as a captive solution rather than multi-brand aggregator.

Emerging players

• Fleetio: Fleet maintenance and operations management SaaS platform. Comparable in fleet software delivery to mid-market operators, with overlapping use cases (maintenance, utilization) but less focused on heavy construction equipment telematics aggregation.
• MaintainX: Mobile-first CMMS and asset maintenance platform serving industrial customers. Comparable as an adjacent fleet/asset management SaaS with overlapping preventive maintenance and equipment tracking use cases, though positioned for facility and light industrial maintenance rather than heavy construction telematics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hiboo
• LinkedInlinkedin.com/company/hiboohq
• Facebookfacebook.com/hiboohq

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiboo