What Kindbridge Behavioral Health does

Kindbridge Behavioral Health operates a HIPAA-compliant telehealth platform delivering specialized virtual therapy for gambling disorder, gaming addiction, and co-occurring mental health conditions including anxiety, depression, substance abuse, and process addictions such as pornography, trading, and prediction-market addiction. The company positions itself as the world's first teletherapy platform specifically focused on behavioral addictions, with licensed therapists providing services across all 50 U.S. states, the District of Columbia, and Puerto Rico via video conferencing, complemented by iOS and Android mobile applications and online self-assessment tools. Its product portfolio spans individual therapy ($165/session), group therapy ($50/session), couples and family counseling, structured programs (8-week gambling coaching, prediction markets treatment), recovery coaching, and self-guided digital courses ($24.99), delivered under subscription tiers ($349-$649/month) or pay-as-you-go billing.

The company's revenue model combines per-session fees, monthly recurring subscriptions, and insurance reimbursement (Aetna, Blue Cross Blue Shield, Cigna, Optum, CMS) as an out-of-network provider. Distribution operates through direct-to-consumer digital channels (website, mobile app, SEO, content marketing, social media, podcast) augmented by a B2B2C channel strategy embedding Kindbridge's clinical services into gambling operators (DraftKings, High Roller Technologies, Saratoga Casino Holdings), prediction-market platforms (Crypto.com Derivatives North America indirectly), sports performance (Momentum Labs), and in-person psychiatric providers (Axis Integrated Mental Health). The Kindbridge Research Institute, a wholly-owned subsidiary, conducts clinical research and operates programs such as the Military Research Associate Program (MRAP) and 50x4Vets, publishing outcomes data showing 76.5% anxiety reduction and 65.2% depression reduction after 12 sessions.

The company is privately held, headquartered in Denver, Colorado (per the disclosed office address, despite the firmographic field listing Manhattan), with 11-50 employees and $5.4 million in disclosed funding as of 2025. Leadership comprises co-founders Daniel Umfleet (CEO), Trent Lambert (Chief Commercial Officer), Robert Jordshaugen (Board Director), Kirk Robinson (CMO), and a clinical leadership team including Chief Clinical Officer Natalie Spiteri-Soper (Psy.D.) and Executive Director of Research Nathan D.L. Smith, PhD. The company is expanding internationally with a pending Ontario, Canada market entry via a 2026 LOI with High Roller Technologies.

Name

Kindbridge Behavioral Health

Legal name

Kindbridge Behavioral Health

Website

https://kindbridge.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Kindbridge Behavioral Health is a Denver-based telehealth platform delivering specialized virtual therapy for gambling disorder, gaming addiction, and co-occurring mental health conditions across all 50 U.S. states, serving individuals, athletes, and military veterans through licensed therapists and operator partnerships.

Ownership category

akta.pro rank

Product category

Behavioral Telehealth Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Substance Use Disorder (SUD) & Addiction Teletherapy Platforms (HLALAEAD)

akta.pro secondary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Telehealth behavioral health
• Gambling disorder therapy
• Gaming addiction treatment
• Online mental health counseling
• Process addiction therapy

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Therapy Sessions: One-on-one counseling sessions with licensed therapists at $165 per session. Includes initial assessment followed by ongoing therapeutic intervention for gambling disorder, gaming addiction, and co-occurring mental health conditions.
2. Subscription Plans: Monthly subscription tiers providing multiple sessions per month: Essential Care ($349/month for 2 sessions) and Advanced Care ($499/month for 4 sessions plus group therapy). Couples/family plans available at $499-649/month.
3. Group Therapy Sessions: Hour-long group counseling sessions at $50 per session for gambling disorder support groups, providing accessible communal therapy options. Monthly subscription also available at $199/month.
4. Family and Couples Therapy: Therapy sessions for families impacted by gambling disorder at $345/session or couples counseling at $250/session, addressing relational harm from behavioral health issues.
5. Insurance Reimbursement: Significant portion (60-80% in some cases) of treatment costs reimbursable through private insurance plans including Aetna, Blue Cross Blue Shield, Cigna, Optum, and CMS. Company operates as out-of-network provider facilitating direct billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Kindbridge Behavioral Health operates a HIPAA-compliant telehealth platform delivering virtual therapy and counseling services to individuals struggling with process/behavioral addictions, including gambling disorder, gaming addiction, pornography addiction, sex addiction, and trading addiction, as well as co-occurring mental health conditions such as anxiety, depression, anger, and stress. Services are delivered by licensed therapists via individual, group, couples, and family therapy formats, supported by subscription plans, per-session pricing, self-guided courses, mental health assessments, and a mobile application accessible across all 50 U.S. states, the District of Columbia, and Puerto Rico.

Product overview

Kindbridge Behavioral Health is a telehealth platform offering specialized behavioral health services with a focus on process addictions (gambling, gaming, pornography, trading) and co-occurring mental health conditions. The platform operates as a unified service combining multiple treatment modalities: individual therapy, group therapy, couples/family counseling, and specialized coaching programs. Core products include Problem Gambling Treatment, Problem Video Gaming Treatment, and Problem Pornography/Sexual Behavior Treatment, each with specialized sub-products (e.g., Sports Betting Treatment, 8-Week Gambling Coaching Program, Women's Only Gambling Support Group, Prediction Markets Treatment). The company also provides general mental health services (anxiety, depression, anger, stress management) and specialized programs for athletes and veterans. Treatment is delivered through licensed therapists via video/phone sessions, supported by a mobile app and mental health assessments. Pricing includes per-session rates ($165 individual, $345 family, $50 group), subscription plans (Essential Care $349/month, Advanced Care $499/month), and self-help courses ($24.99).

Differentiator

Problem solved

Functional benefit

Products and services

• Problem Gambling Treatment Specialized telehealth therapy for gambling disorder, including assessment, individual counseling, and ongoing treatment sessions delivered virtually by licensed therapists, for adults with problem gambling across casino, online, and sports betting.
• Sports Betting Treatment Focused treatment program addressing addiction to sports betting apps and related online gambling behaviors, delivered by licensed therapists via virtual sessions.
• 8-Week Gambling Coaching Program Structured 8-week coaching program providing guided support and behavioral change interventions for individuals seeking to overcome gambling problems.
• Women's Only Gambling Support Group Peer support group specifically designed for women struggling with gambling addiction, providing a safe space for shared experience and communal recovery.
• Problem Video Gaming Treatment Specialized therapy for gaming disorder that uses gaming itself as a therapeutic tool, helping individuals understand in-game behaviors and develop healthier habits.
• Problem Pornography Use Treatment Therapy and support for compulsive or problematic pornography use, including self-guided courses and counseling for affected individuals.
• Problem Sexual Behaviour Treatment Counseling for compulsive sexual behavior and sex addiction, addressing hypersexuality disorders via virtual therapy with licensed therapists.
• Problem Trading Treatment

Quantifiable outcome

• 76.5% reduction in Generalized Anxiety Disorder scores after 12 sessions (industry benchmark: 50%)
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Axis Integrated Mental HealthcoreStrategic or Co-development Partner · 30 January 2026Partnership to expand access to care for Coloradans struggling with gambling addiction and related mental health conditions. Combines Kindbridge's specialized gambling addiction therapy with Axis's advanced psychiatric treatments including Deep TMS and Spravato. Coloradans can access Kindbridge's telehealth services statewide while Axis provides in-person care at clinics in Denver, Aurora, Boulder, and Westminster.
• High Roller TechnologiescoreStrategic or Co-development Partner · 28 January 2026Non-binding Letter of Intent to provide clinical support pathways for at-risk gamblers and self-excluded players in Ontario, Canada. Partnership aims to provide Ontario players with confidential access to clinical support including education, peer support, and access to licensed Canadian clinicians through a stepped-care model. Agreement subject to licensing and regulatory approval in Ontario.
• DraftKingscoreStrategic or Co-development PartnerPartnership with DraftKings to expand treatment access for gambling disorder across multiple states. Kindbridge provides specialized treatment services integrated with DraftKings' responsible gambling initiatives, addressing the growing need for professional support as sports betting expands.
• Momentum LabscoreStrategic or Co-development PartnerPartnership with Momentum Labs to expand sports performance coaching offerings. Momentum Labs provides a sports performance coaching platform helping athletes improve mindset and mental health, with Kindbridge providing support for anxiety disorder and co-occurring conditions.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Hazelden Betty Ford Foundation: Large addiction treatment provider historically focused on residential and outpatient care, now expanding virtual services. Comparable in gambling/addiction treatment expertise but operates predominantly in-person rather than telehealth-first.
• BetterHelp: The largest direct-to-consumer teletherapy platform in the U.S., offering general mental health counseling via subscription. Comparable to Kindbridge in delivery model (HIPAA-compliant video therapy, subscription pricing) but lacks Kindbridge's specialization in gambling/gaming process addictions.
• Cerebral: Subscription-based telehealth platform for mental health including anxiety, depression, and ADHD. Comparable in D2C subscription model and pricing structure; potential competitor if it adds behavioral addiction specialization.
• Talkspace: Public teletherapy platform offering therapy and psychiatry via subscription, with in-network insurance relationships. Comparable to Kindbridge in telehealth delivery and subscription pricing, and could expand into addiction verticals as a competitor.
• Headspace Health: Mental health platform combining self-guided content and teletherapy via the Ginger acquisition. Comparable in D2C mental health delivery and employer-sponsored distribution channels; broader scope than Kindbridge.

Direct peers

• Lionrock Recovery: Telehealth provider of substance use disorder and behavioral addiction treatment, including gambling disorder. Directly comparable to Kindbridge in clinical focus on addiction teletherapy, though broader in modality (SUD-focused).
• Workit Health: Virtual substance use disorder treatment provider with self-guided and clinician-led programs. Comparable to Kindbridge in telehealth addiction treatment delivery and DTC + employer channels; broader modality but overlapping clinical positioning.
• Pelago (formerly Quit Genius): Digital substance use and behavior addiction treatment platform serving employers and health plans. Directly comparable in telehealth addiction treatment and enterprise distribution, with overlap in employer-sponsored channels.

Emerging players

• Monument: Telehealth platform specifically treating alcohol use disorder. Directly comparable to Kindbridge in telehealth specialty addiction treatment and DTC subscription model, though narrower in clinical focus (alcohol only).

Others

• Gamblers Anonymous: Long-standing peer-support fellowship for problem gamblers. Comparable as an alternative support pathway for the same target population (problem gamblers) but uses a free peer-support model rather than licensed therapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kindbridge
• Facebookfacebook.com/kindbridgetherapy
• LinkedInlinkedin.com/company/kindbridge
• Instagraminstagram.com/kindbridgehealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindbridge Behavioral Health