What Momentum Labs does

Momentum Labs is a privately held technology acquisition firm that acquires, operates, and scales mobile application businesses. Founded in 2014 and operating under Momentum Labs Holdings LLC (Austin, Texas), the firm targets mobile apps with proven cash-flow histories and structures acquisition deals tailored to individual seller needs. Its primary customer segment is mobile app developers and entrepreneurs seeking liquidity for their businesses, and its value proposition is offering top-dollar valuations combined with post-acquisition operating support.

The firm builds and operates a portfolio of acquired consumer mobile apps spanning multiple verticals, including Healthi (formerly iTrackBites, a nutrition and calorie tracker), Ballistic, iNavX (marine and outdoor navigation), Outdoors GPS (with France and GB regional variants), and Mileage Log+ (mileage tracking). Core technology is described as a mobile app development and acquisition platform supported by an in-house team of designers, developers, and marketers. Apps are distributed globally through the iOS App Store and Google Play Store and are scaled through product marketing, advertising, and strategic partnerships.

Momentum Labs' revenue model is based on acquiring cash-flowing apps and growing recurring revenue (described as subscription/recurring) through distribution and monetization improvements. The firm is led by Managing Director and co-founder Shaun Steingold, who oversees all company functions and acquisition activity, and co-founder Russell Cook, who oversees all products. The company operates with 11–50 employees, has no disclosed institutional investors or parent company, and does not publicly disclose revenue, funding, or deal values.

Name

Momentum Labs

Legal name

Momentum Labs Holdings LLC

Website

http://momentumlabs.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Momentum Labs is a privately held technology acquisition firm that acquires, operates, and scales cash-flowing mobile application businesses across multiple verticals, serving app developers and entrepreneurs seeking exit liquidity and distributing apps globally through app stores.

Ownership category

akta.pro rank

Product category

Mobile App Acquisition & Operation

NAICS

Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro primary industry

Roll-Up / Buy-and-Build ETA (FSANALAF)

Keywords

• Mobile app acquisition
• Mobile app operations
• App portfolio management
• Mobile application scaling
• App business investment

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. App Acquisition and Scaling: Acquire mobile app businesses with proven cash flows, then scale distribution and monetization through product marketing, advertising, and strategy partnerships to increase revenue and profitability.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Momentum Labs is a technology acquisition firm that acquires mobile app businesses with proven cash flow histories and then operates and scales them. It deploys in-house designers, developers, and marketing teams to grow acquired apps through product marketing, advertising, and strategic partnerships, earning revenue from app monetization such as subscriptions and advertising.

Product overview

Momentum Labs operates as a technology acquisition firm specializing in acquiring, operating, and scaling mobile applications. The company acquires leading app businesses with strong cash flow histories and provides world-class design, development, and scaling capabilities through dedicated teams. Their portfolio consists of acquired mobile app brands including Healthi (nutrition tracking), Ballistic, iNavX (navigation), Outdoors GPS (outdoor recreation), and Mileage Log+ (mileage tracking), which they operate and grow through product marketing, advertising, and strategic partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthi (iTrackBites) A health and fitness mobile application focused on tracking nutrition and calorie intake, operated as part of Momentum Labs' acquired mobile app portfolio.
• Ballistic A mobile application with ballistic-themed functionality, operated as part of Momentum Labs' acquired mobile app portfolio.
• iNavX A marine and outdoor navigation-focused mobile app included in Momentum Labs' acquired portfolio, supporting charts and GPS-based navigation for boaters and outdoor users.
• Outdoors GPS A GPS navigation application for outdoor activities, operated as part of Momentum Labs' acquired mobile app portfolio.
• Outdoors GPS France Regional France variant of the Outdoors GPS navigation application, distributed as part of Momentum Labs' mobile app portfolio.
• Outdoors GPS GB Regional Great Britain variant of the Outdoors GPS navigation application, distributed as part of Momentum Labs' mobile app portfolio.
• Mileage Log+ A mileage tracking and logging mobile application for recording travel distances, typically used by drivers, freelancers, and small businesses for expense and tax tracking.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AppLovin: AppLovin operates a large portfolio of mobile apps and the underlying monetization/ad-tech stack powering them. It serves the same end-market (mobile-app operators) at vastly greater scale and offers a public-market comparable for the operating-economics logic that smaller app roll-ups like Momentum Labs are trying to replicate.
• Tiny Capital: Tiny Capital acquires and operates a portfolio of small cash-flowing technology and consumer-internet businesses, applying shared operating teams and cost discipline. It is comparable as a broader, larger-scale roll-up platform that owns many small software/tech assets simultaneously, though with a much larger and more diversified portfolio than Momentum Labs.

Direct peers

• Maple Media: Maple Media is a mobile-app holding company that acquires and operates consumer apps at scale across multiple verticals. It is the most direct comparable to Momentum Labs in business model — buying niche mobile apps, then applying shared design, marketing, and monetization infrastructure to grow them.
• MWM (Music World Media): MWM develops, acquires, and operates a portfolio of mobile apps spanning music, creative, and utility categories. It is a direct comparable in the multi-vertical consumer-app roll-up model where shared acquisition-led growth and in-house scaling determine unit economics.
• PlaySimple Games: PlaySimple acquires, builds, and operates casual mobile apps at portfolio scale, focused on subscription monetization. It is comparable as a multi-app consumer-operator pursuing the same buy-and-scale playbook in mobile, with a similar focus on cash-generating consumer verticals.

Others

• Acquire.com (Y Combinator-backed marketplace): Acquire.com is a marketplace where founders sell small software and app businesses directly to operators. It is adjacent infrastructure for Momentum Labs' deal sourcing — competing and complementary buyers on the platform operate using the same roll-up logic Momentum Labs applies, making the marketplace a relevant channel and ecosystem peer.
• Search Fund Accelerator: Search Fund Accelerator supports ETA-style searchers and acquirers of small operating businesses. It is comparable not as a mobile-app peer but as an institutional infrastructure node for the broader Search Fund / ETA ecosystem in which Momentum Labs participates as a roll-up practitioner.

Emerging players

• Jun Group: Jun Group operates consumer apps and related advertising technology, with a portfolio approach to consumer mobile products. It is comparable as a smaller mobile-app operator, though with a more ad-supported revenue mix than Momentum Labs' subscription-recurring book.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momentum Labs