CLUVI
CLUVI is a Bogotá-based SaaS platform that provides AI-powered digital menus, ordering, delivery, reservations, and analytics for more than 10,000 restaurants across Colombia, Peru, and Mexico.
- Company typePrivate
- Founded2024
- HeadquartersBogotá, Colombia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
CLUVI firmographics
Firmographics- Name
- CLUVI
- Legal name
- Cluvi
- Website
- https://cluvi.co
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CLUVI is a Bogotá-based SaaS platform that provides AI-powered digital menus, ordering, delivery, reservations, and analytics for more than 10,000 restaurants across Colombia, Peru, and Mexico.
- Ownership category
- akta.pro rank
CLUVI industry classification
Industry- Product category
- Restaurant Technology Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industries
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where CLUVI is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
CLUVI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Menu SaaS: Subscription-based digital menu platform providing AI-powered menus, ordering systems, and restaurant management tools on a recurring subscription model
- Order & Pay System: Commission-free self-service ordering system for restaurants enabling direct orders from tables and various venues
- Delivery Management System: Own delivery system for managing orders from digital channels without commission fees
- Marketing & Analytics Services: Data-driven marketing tools and analytics services helping restaurants optimize menu performance
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
CLUVI product offering
Product offeringCore offering
CLUVI provides an AI-powered digital menu platform that helps restaurants digitize, manage, and optimize their menu, ordering, payments, reservations, delivery, analytics, marketing, and customer feedback in one integrated ecosystem. The platform is sold on a recurring subscription basis and serves more than 10,000 restaurants across Colombia, Peru, and Mexico.
Product overview
CLUVI is a restaurant digitalization platform that provides a unified ecosystem of interconnected modules. The core offering is the AI-powered Digital Menu, which connects to supplementary modules including Order & Payment (self-service ordering), Reservations management, Delivery system, Analytics, Marketing tools, and Surveys. The platform serves over 10,000 restaurants across Latin America, with the menu serving as the central hub connecting to external platforms like Facebook, Google, Instagram, and WhatsApp. The company also offers Otto, an AI assistant, as a complementary branded tool.
Differentiator
Problem solved
Functional benefit
Brands
- Otto: AI-powered assistant for restaurants mentioned on the website at otto.cluvi.ai
Products and services
- Menú Digital con Inteligencia Artificial (AI Digital Menu) AI-powered digital menu platform that enables restaurants to create, manage, and display their menus digitally. Includes self-programmable capabilities, customer analytics, and personalized designs, and serves as the central hub connecting to ordering, reservations, delivery, analytics, marketing, and survey modules. Targets restaurants and hospitality operators.
- Sistema de Domicilios Propio (Proprietary Delivery Management System) Commission-free delivery management system for restaurants handling orders from digital channels directly. Features advanced polygon coverage mapping, automatic WhatsApp-based delivery tracking, driver location sharing, and support for discount coupon campaigns. Targets restaurants seeking to avoid third-party delivery commissions.
- Otto (AI Assistant for Restaurants) AI-powered assistant for restaurants accessible at otto.cluvi.ai, providing intelligent automation and operational support layered on top of the Cluvi digital menu ecosystem. Targets restaurant operators using the Cluvi platform.
- Analítica Avanzada (Advanced Analytics) Advanced analytics module that compares each restaurant's menu behavior against market benchmarks, providing data-driven insights to help restaurants increase sales and optimize operations. Sells as a standalone analytical offering. Targets restaurant operators and hospitality groups.
- Gestión de Reservas (Reservation Management with Timeline) Reservation management system with timeline visualization that builds a customer database including floor plans, cover and product pre-sales, and attendance management for walk-ins and no-shows. Sold as a standalone module for restaurants and hospitality venues.
- Orden & Pago (Self-Service Order and Pay) Self-service ordering and payment system that lets customers place orders directly from tables, food courts, room service, cinemas, and stadiums without staff intervention. Sells as a standalone module for restaurants and large venues.
- Marketing Digital para Restaurantes Marketing toolkit that converts the digital menu into a digital marketing channel for virtual promotional campaigns, enabling restaurants to drive offers through their connected menu. Sold as a standalone marketing offering.
- Encuestas Personalizadas (Custom Surveys) Custom survey system that collects customer opinions and feedback so restaurants can make data-driven decisions and improve service quality. Sold as a standalone customer feedback offering.
Quantifiable outcome
- 80% of people prefer to see a menu before visiting a new restaurant
- +1 more outcomes
Companies that use CLUVI
Customer profileNamed customers23 records
Segments7 records
Ideal customer profiles3 records
CLUVI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature7 records
CLUVI partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- FacebookcorePlatform integration allowing restaurants' Cluvi menus to connect with Facebook for social media visibility and customer engagement
- GooglecoreIntegration connecting digital menus with Google search and maps, enabling restaurants to appear in search results with their menus
- InstagramcoreIntegration with Instagram allowing restaurants to share their digital menus through visual social media content
- WhatsAppcoreDeep integration including automatic delivery tracking through WhatsApp, location sharing to delivery riders, and commercial contact capabilities for sales
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CLUVI competitors and assessment
Company assessmentDirect peers
- Menufy: US-based digital menu and online ordering SaaS for restaurants, with multi-language menus and commission-free ordering — closely analogous to Cluvi's core offering and SMB go-to-market.
- GloriaFood: Free online menu, ordering, and reservation platform serving independent restaurants globally — overlapping Cluvi's menu + ordering + reservation modules with a similar SMB target.
- Popmenu: Restaurant marketing platform combining digital menus, online ordering, and guest engagement tools — directly comparable to Cluvi's integrated menu + marketing + analytics stack.
- ChowNow: Commission-free direct online ordering system for restaurants, emphasizing platform independence — matches Cluvi's commission-free delivery value proposition.
- Olo: Enterprise restaurant ordering platform serving large chains with direct digital ordering, delivery, and guest engagement — comparable enterprise positioning to Cluvi's hotel and chain customers.
- owner.com: AI-powered restaurant platform offering websites, online ordering, and marketing automation for independent restaurants — closely matches Cluvi's SMB-focused AI menu and marketing positioning.
Broad incumbents
- Toast: Large US restaurant POS and operating system with digital ordering, delivery, and marketing modules — broader portfolio than Cluvi but increasingly overlapping as it expands internationally.
- Lightspeed Restaurant: Cloud POS and commerce platform for restaurants globally — comparable end-to-end stack (POS + online ordering + delivery + analytics) but at much larger scale and broader footprint.
- Rappi: Dominant LATAM super-app with restaurant delivery and increasingly its own merchant ordering tools — competing with Cluvi both as a delivery channel and increasingly as a merchant-services platform in the same geographies.
Emerging players
- Bbot: Online ordering and contactless menu/payment solution for hospitality venues including stadiums and hotels — directly overlaps Cluvi's order-and-pay modules for stadiums, cinemas, and room service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CLUVI social profiles
Digital presenceCLUVI financial estimates
Financial estimateRevenue estimate
Valuation estimate
CLUVI leadership team
Management profileNumber of profiles
Profiles1 record
CLUVI funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CLUVI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CLUVI
What does CLUVI do?
CLUVI provides an AI-powered digital menu platform that helps restaurants digitize, manage, and optimize their menu, ordering, payments, reservations, delivery, analytics, marketing, and customer feedback in one integrated ecosystem. The platform is sold on a recurring subscription basis and serves more than 10,000 restaurants across Colombia, Peru, and Mexico.
Is CLUVI a public or private company?
CLUVI is a private company. It is classified as venture growth investor backed and is currently operating.
When was CLUVI founded?
CLUVI was founded in 2024. It employs 51 to 100 people.
Where is CLUVI based?
CLUVI is headquartered in Bogotá, Colombia, in the Latin America region.
How does CLUVI make money?
Four revenue lines are on record. Digital Menu SaaS are the primary driver. The others are order & Pay System, delivery Management System and marketing & Analytics Services.
Who are CLUVI's main competitors?
Direct peers on record are Menufy, GloriaFood, Popmenu, ChowNow, Olo and owner.com. Broad incumbents are Toast, Lightspeed Restaurant and Rappi. Bbot is listed as an emerging player.
Does CLUVI have an API?
No public API is recorded for CLUVI.
What industry is CLUVI in?
CLUVI's product category is Restaurant Technology Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 51321 and its SIC code is 7372.