Hopp
Hopp is an Icelandic micromobility company that provides a SaaS fleet-management platform and licenses it via a franchise model to 70+ local entrepreneurs operating e-scooters, e-bikes, car sharing, and taxi services across 13+ countries.
- Company typePrivate
- Founded2019
- HeadquartersReykjavík, Iceland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Hopp does
Hopp is an Icelandic micromobility company that combines a SaaS fleet-management platform with a franchise-operated e-scooter and e-bike sharing service. Founded in Reykjavík in 2019, the company built its own software stack — including a consumer-facing mobile app, a driver app for taxi operations, and a Management Dashboard for franchisees — and licenses it to local entrepreneurs who own and operate vehicles in their communities. Beyond two-wheeler sharing, Hopp directly operates an electric car sharing service with 70+ vehicles in Reykjavik through subsidiary Hopp Deilibílar ehf., and runs a taxi dispatch platform (Hopp Taxi) through subsidiary Hopp Leigubílar ehf., taking an 18% service fee on rides.
The platform spans three customer segments: individual consumers booking via iOS/Android apps across 13+ countries, business customers using Company Accounts for centralized employee travel, and franchisees (70+ worldwide) who run local fleets under the Hopp brand. Revenue is generated through per-minute usage fees (scooters, bikes, cars), an 18% taxi commission, franchise/license fees, and a revenue share on franchisee operations. Hopp has raised a total of $7.5M across two disclosed rounds ($2.8M from Brunnur II and $4.7M from Glymur and Nefco in December 2022) and positions itself as carbon-negative from inception, with 890,518 kg of CO2 offset and 6,997,920 km traveled to date.
Technology is built in-house by a software development studio and emphasizes data-driven operations — every ride is logged anonymously, feeding heatmaps, real-time redistribution recommendations, and AI maintenance diagnostics surfaced to franchisees through the Management Dashboard. The franchise model is the central go-to-market: Hopp provides software, operational playbooks, and marketing materials, while franchisees deploy capital and bear fleet risk, enabling capital-light international expansion. The Iceland headquarters (Skúlagata 13, Reykjavík) also hosts a satellite software development office (Nóatún 17).
Hopp firmographics
Firmographics- Name
- Hopp
- Legal name
- Hopp ehf.
- Website
- https://hopp.bike
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hopp is an Icelandic micromobility company that provides a SaaS fleet-management platform and licenses it via a franchise model to 70+ local entrepreneurs operating e-scooters, e-bikes, car sharing, and taxi services across 13+ countries.
- Ownership category
- akta.pro rank
Hopp industry classification
Industry- Product category
- Micromobility SaaS / Shared Mobility Platform
- NAICS
- Taxi and Ridesharing Services (48531), Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Ride-Hailing with Integrated Micromobility (Bikes/Scooters in App) (THADADAK)
- akta.pro secondary industries
- Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery) (THADADAJ), Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD), Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms) (TLAFAIAM)
Keywords
Where Hopp is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices5 records
Markets served
Hopp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- E-scooter and E-bike Rentals: Usage-based revenue model where users pay an unlock fee plus per-minute rate for e-scooter and e-bike rentals. Pricing varies by location. The company also generates revenue from franchise fees and takes a share of franchisee operations.
- Car Sharing: Per-minute rental of electric cars and vans in Reykjavik. Users pay per minute with pricing starting from 65 ISK/min. Additional fines apply for improper parking, low battery returns, and zone violations.
- Taxi Service Commission: Hopp charges an 18% service fee on each taxi ride. Drivers receive bi-weekly payouts. The company also offsets carbon emissions monthly from taxi operations.
- Franchise Fees and Revenue Share: Hopp generates revenue through franchise fees and provides franchisees with an end-to-end software platform. Franchisees pay for vehicles and receive support for planning, launching, and operating their fleets. Conservative estimates suggest 100+ scooters can generate €119,950 year-over-year revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | E-scooter and E-bike Standard Rate |
| Usage-based | Pay-as-you-go | Car Sharing Reykjavik |
| Usage-based | Pay-as-you-go | E-scooter Various Markets |
| Usage-based | Pay-as-you-go | Taxi Service |
| Other | Multi-year contract | Franchise Investment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Hopp product offering
Product offeringCore offering
Hopp operates a mobile-first micromobility SaaS platform and shared mobility service that enables e-scooter, e-bike, electric car sharing, and taxi booking through a unified consumer app. The company also licenses its software platform and operational know-how to local entrepreneurs through a franchise program, providing end-to-end fleet management, payments, and analytics tooling for franchisees to operate Hopp-branded fleets in their own communities.
Product overview
Hopp is a sustainable micromobility company offering a multi-service platform centered on the Hopp App. The core product portfolio includes e-scooter and e-bike sharing (Scooters & Bikes), electric car sharing (Car Sharing), and taxi booking (Hopp Taxi). Supporting products include the Driver App for taxi operators and Company Account for business fleet management. The Franchise Program enables entrepreneurs to launch local Hopp operations using the company's software platform and Management Dashboard, creating a scalable network model. All services are accessible through the unified Hopp mobile application.
Differentiator
Problem solved
Functional benefit
Products and services
- Hopp App Unified mobile application (iOS and Android) that lets consumers locate, unlock, and pay for Hopp e-scooters, e-bikes, electric car sharing, and taxi services, plus access trip history, CO2 saved metrics, and family/company account features.
- Scooters & Bikes Per-minute electric scooter and e-bike rental service operating across multiple franchise cities worldwide, with pricing varying by location (e.g., €0.15/min in Croatia, €0.95 in Tenerife, 39 ISK/min in Akureyri).
- Car Sharing Electric car and van sharing service in Reykjavik with 70+ vehicles rentable per minute starting from 65 ISK/min via the Hopp app, with fines for improper parking, low battery returns, zone violations, and excessively dirty returns.
- Hopp Taxi App-based taxi booking service in Iceland that matches riders with licensed drivers, displays pickup locations and arrival times, calculates dynamic per-trip pricing based on distance, timing, traffic, and demand, and handles automatic payments and receipts.
- Hopp Driver App Dedicated mobile application for licensed Icelandic taxi drivers (operation or work permit holders) to mark availability, view trip requests with routes and pricing, accept trips, receive automatic in-trip navigation, and collect automatic payments, with bi-weekly payouts on the 11th and 25th of each month and an 18% service fee.
- Company Account Business account management solution that lets companies invite members, set usage restrictions, and receive monthly overviews and unified receipts for employee Hopp trips, simplifying business travel expense management and supporting corporate sustainability goals.
- Franchise Program
Quantifiable outcome
- 890,518 kg of CO2 saved through use of electric vehicles instead of alternatives
- +3 more outcomes
Companies that use Hopp
Customer profileSegments4 records
Ideal customer profiles4 records
Hopp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hopp partnerships and signals
Strategic signalScale indicators8 records
Recent moves4 records
Expansion highlights5 records
Hopp competitors and assessment
Company assessmentDirect peers
- Lime: Global e-scooter and e-bike sharing operator with shared-mobility software stack. Direct competitor to Hopp's two-wheeler product and to its franchise-style city operations across Europe.
- Tier Mobility: European micromobility leader operating e-scooters and e-bikes across 100+ cities under its own operator model. Closest direct competitor to Hopp in continental European franchise-style expansion.
- Voi Technology: Sweden-founded e-scooter sharing operator active across European cities. Direct peer given overlapping Nordic/European footprint and shared two-wheeler product surface.
- Dott: Tier-Dott merged European e-scooter and e-bike operator across France, Germany, Italy and others. Direct competitor in the same multi-city shared-mobility category.
- Bird: Global e-scooter sharing platform with a franchised microfleet operator model (Bird Platform). Direct peer given franchise and shared-mobility software parallels with Hopp.
- Spin (Tron-e / Ford): Micromobility operator (acquired by Tier) deploying e-scooters across European and North American cities via owned and partner-operated fleets. Comparable fleet-and-city operating model.
Broad incumbents
- Bolt: European ride-hailing super-app that has expanded into e-scooters and car-sharing. Comparable as a multi-vertical mobility platform threatening Hopp across both taxi and micromobility surfaces.
- Uber: Global ride-hailing and multi-vertical mobility platform that owns Lime. Broad incumbent reference point for Hopp's taxi marketplace and super-app ambitions.
- Lyft: North American ride-hailing and shared mobility platform. Adjacent incumbent for benchmarking taxi-app economics and corporate-account products, though region-limited.
Emerging players
- Wunder Mobility: Software provider for shared-mobility operators (scooters, bikes, cars). Direct comparable to Hopp's franchise/SaaS layer and to the management dashboard product offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hopp social profiles
Digital presenceHopp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hopp leadership team
Management profileNumber of profiles
Profiles2 records
Hopp subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hopp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hopp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hopp
What does Hopp do?
Hopp operates a mobile-first micromobility SaaS platform and shared mobility service that enables e-scooter, e-bike, electric car sharing, and taxi booking through a unified consumer app. The company also licenses its software platform and operational know-how to local entrepreneurs through a franchise program, providing end-to-end fleet management, payments, and analytics tooling for franchisees to operate Hopp-branded fleets in their own communities.
Is Hopp a public or private company?
Hopp is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hopp founded?
Hopp was founded in 2019. It employs 11 to 50 people.
Where is Hopp based?
Hopp is headquartered in Reykjavík, Iceland, in the Europe region.
How does Hopp make money?
Four revenue lines are on record. E-scooter and E-bike Rentals are the primary driver. The others are car Sharing, taxi Service Commission and franchise Fees and Revenue Share.
Who are Hopp's main competitors?
Direct peers on record are Lime, Tier Mobility, Voi Technology, Dott, Bird and Spin (Tron-e / Ford). Broad incumbents are Bolt, Uber and Lyft. Wunder Mobility is listed as an emerging player.
Does Hopp have an API?
No public API is recorded for Hopp.
What industry is Hopp in?
Hopp's product category is Micromobility SaaS / Shared Mobility Platform. Its primary akta.pro industry code is THADADAK, Ride-Hailing with Integrated Micromobility (Bikes/Scooters in App), with a secondary code of THADADAJ, Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery). Its NAICS code is 48531 and its SIC code is 7510.