Terrakotta

What Terrakotta does

Terrakotta is an AI-powered commercial real estate (CRE) data and dialing platform built to compress the prospecting workflow for CRE brokers, acquisitions teams, and commercial services professionals. The platform combines two core products — Dial (an all-in-one calling platform with power dialer, voice cloning, AI voicemails, call recording, and AI summaries) and Database (a property research platform featuring PropGPT, an AI skip tracer that uses GPT-style natural-language prompts to surface owner and tenant contact information) — and layers in additional modules for phone-number verification and grading (Verify), notes and follow-up tracking (Follow Up), and a metrics dashboard (Chart). A Chrome Extension overlays property and owner context onto Google, CRM platforms, and listing sites to enable skip tracing in-browser. Native integrations connect Terrakotta to Salesforce (including Rethink, Apto, and Ascendix connectors), HubSpot, RealNex, Follow-Up Boss, Foundry, Monday.com, and Excel, with a REST API for custom workflows; voice calling is powered by Plivo and billing by Stripe.

The company sells on a tiered SaaS subscription model: a Solo tier for individual brokers (self-serve), a Team tier for 2+ users (mid-market, sales-assisted), and an Enterprise tier for 10+ users (sales-assisted, custom pricing, 1-hour support SLA), producing a hybrid product-led growth and enterprise field sales go-to-market motion. Named customers span the largest global CRE brokerages (Cushman & Wakefield, CBRE, JLL, Avison Young) and technology-enabled real estate firms (Flyhomes), alongside a long tail of individual CRE broker users; testimonials cite daily usage and the ability to place 300+ calls per day through AI voicemail automation. Terrakotta is a privately held Delaware corporation headquartered at 1111B S Governors Ave STE 3438, Dover, Delaware, with a San Francisco city presence, 1-10 employees, and is backed by Y Combinator, which led a $500,000 funding round in February 2024. Vincent Wilson serves as CEO and co-founder.

Name

Terrakotta

Legal name

Terrakotta Inc.

Website

https://terrakotta.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Terrakotta is an AI-powered commercial real estate prospecting platform that combines AI skip tracing (PropGPT), voice cloning, power dialing, and CRM integrations to help CRE brokers identify property owners and scale outbound outreach.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Prospecting Software

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Commercial real estate software
• AI prospecting platform
• Skip tracing software
• CRE dialing platform
• AI voice cloning

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Solo Tier: Single-user subscription tier offering unlimited calls & voicemails, call recording with AI summaries, AI skip tracer access, and phone number verification with 4-hour support response time.
2. SaaS Subscription - Team Tier: Multi-user subscription tier (2+ users) with enhanced support (2-hour response time) and expanded collaborative features for team-based commercial real estate operations.
3. SaaS Subscription - Enterprise Tier: Enterprise subscription (10+ users) with dedicated support (1-hour response time) and custom integration capabilities, sold through sales-assisted motion with quote-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Terrakotta is an AI-powered commercial real estate prospecting and outreach platform built around two integrated products: Dial (an AI calling workspace with power dialer, voice cloning, AI voicemails, call recording, and AI summaries) and Database (a property and owner research platform with the PropGPT AI skip tracer). The platform is sold as a SaaS subscription to commercial real estate brokers, acquisitions teams, and commercial services professionals, and integrates natively with major CRE CRMs including Salesforce, HubSpot, RealNex, Follow Up Boss, Foundry, and Monday.com.

Product overview

Terrakotta is an AI-powered commercial real estate (CRE) data and dialing platform consisting of two core integrated products: Dial (calling platform) and Database (property research platform). These are supported by feature modules including PropGPT (AI skip tracer), Verify (phone verification), Follow Up (notes), and Chart (metrics). A Chrome Extension enables web-based property data access. The platform offers tiered pricing: Solo (1 user), Team (2+ users), and Enterprise (10+ users) plans, all integrating with CRM platforms like Salesforce, HubSpot, RealNex, and Follow Up Boss.

Differentiator

Problem solved

Functional benefit

Products and services

• Dial AI-powered all-in-one calling platform for CRM-integrated outbound outreach, targeted at commercial real estate brokers. Includes a power dialer, voice cloning, AI voicemail drops, call recording, and AI-generated call summaries.
• Database Comprehensive property database and research platform for commercial real estate, featuring the PropGPT AI skip tracer for finding owner phone numbers and property details via natural language prompts. Used by CRE brokers, acquisitions teams, and commercial services professionals.
• Terrakotta Chrome Extension Chrome browser extension that overlays Terrakotta's property and owner information on Google, CRM sites, listing sites, and any website, enabling in-browser skip tracing and call context for CRE brokers.

Quantifiable outcome

• Users can make 300+ calls per day using AI voicemails and voice cloning
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative CRM integration with Salesforce including Rethink, Apto, and Ascendix connectors for seamless data synchronization and workflow automation. Enables real-time contact and property data sync between platforms.
• HubSpotcoreTechnology or IntegrationNative CRM integration with HubSpot for contact management, pipeline tracking, and automated data syncing within the HubSpot ecosystem.
• RealNexcoreTechnology or IntegrationNative integration with RealNex commercial real estate platform enabling data exchange and workflow integration for CRE professionals.
• Follow Up BosscoreTechnology or IntegrationNative CRM integration with Follow Up Boss for real estate lead management and automated follow-up workflows.
• FoundrycoreTechnology or IntegrationIntegration with Foundry CRE platform for data synchronization and property research workflows.
• StripecoreTechnology or IntegrationStripe processes all payment transactions for Terrakotta subscriptions. Stripe privacy policy governs payment data handling including credit/debit card information and billing.
• PlivocoreTechnology or IntegrationPlivo provides the underlying voice calling services (Plivo Services) that power Terrakotta's outbound calling functionality. Customer agreements require compliance with Plivo's Authorized Use Policy and Privacy Policy.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reonomy: Reonomy is a commercial real estate data and intelligence platform offering property and owner information to brokers and investors. It is the closest direct peer to Terrakotta's Database/PropGPT skip-tracing capability, serving the same CRE broker prospecting workflow.
• Crexi: Crexi is a CRE marketplace and data platform that provides property listings, ownership data, and prospecting tools for commercial brokers. It overlaps with Terrakotta's skip-tracing and property research value proposition for the same broker buyer persona.
• Buildout: Buildout provides a CRE-focused CRM, marketing, and deal management platform used by brokers and investment sales teams. It competes with Terrakotta for the same CRE broker seat budget and offers native CRM, which Terrakotta integrates with rather than replaces.
• Apto: Apto is a CRM purpose-built for commercial real estate brokers and integrates with Salesforce. It is a direct competitor for the broker workflow seat and is one of the connectors Terrakotta already supports.
• RealNex: RealNex is a CRE platform combining CRM, deal management, and property research for brokers. It is both a partner (integrated with Terrakotta) and a partial competitor for the same broker workflow.

Broad incumbents

• CoStar: CoStar is the dominant CRE data and analytics incumbent offering property records, owner information, and brokerage tools. As a broad incumbent, it provides overlapping data capabilities but lacks Terrakotta's AI-native dialing and voice cloning layer.
• Compass: Compass is a large residential-leaning real estate brokerage platform with proprietary tech, but it increasingly serves commercial and adjacent segments. As a broad incumbent with internal AI investment, it represents a long-term competitive threat if it expands deeper into CRE tooling.

Emerging players

• Outreach: Outreach is a sales engagement platform with AI-assisted dialing, sequencing, and CRM workflows. While not CRE-specific, it competes for the same outbound prospecting budget and is actively embedding AI voice capabilities that could overlap with Terrakotta.
• SalesLoft: SalesLoft is a sales engagement platform offering dialer, cadence, and conversation intelligence features. It represents an adjacent emerging player that competes for sales-team tooling budgets and is shipping AI-driven calling features.
• PropMix: PropMix is an AI-driven CRE data and analytics platform offering property insights, valuations, and owner intelligence. It is an emerging player whose AI property data capabilities overlap with Terrakotta's PropGPT skip-tracing module.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/terrakottaai
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terrakotta