Moore

What Moore does

Moore is a private constituent experience management (CXM) company serving the nonprofit sector, founded circa 2011 and headquartered in the Washington, D.C. area (Lanham, MD), with approximately 4,100 employees. The company delivers integrated fundraising services to enterprise nonprofits spanning strategy, creative, media planning and buying (CTV, DRTV, digital, email, social, text, direct mail), production, and donation processing — operating its own national production network that inserts 4.1 billion mail pieces annually and processes more than half of all nonprofit mail donations through Moore RMG (formerly Merkle Response Management Group, acquired January 2023). Strategic acquisitions including Communications Corporation of America (October 2022) have vertically integrated print, envelope manufacturing, and commingling capabilities.

Name

Moore

Legal name

Moore

Website

https://wearemoore.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Moore is a private constituent experience company serving the nonprofit sector with an AI-powered data platform (SimioCloud), integrating fundraising strategy, creative, media, direct mail production, and donation processing for enterprise nonprofits, and increasingly small and mid-sized nonprofits through the freemium SimioAccelerate product.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Grantmaking and Giving Services (8132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

akta.pro secondary industries

Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)

Keywords

• Nonprofit fundraising services
• Donor data platform
• Omnichannel campaign execution
• Direct mail production
• Donor engagement solutions

Headquarters

HQ city

Lanham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Integrated Fundraising Services for Nonprofits: Moore provides end-to-end nonprofit fundraising services including data analytics, creative, media buying (CTV, DRTV, digital, social, text), direct mail production, and donation processing (caging/response management). Revenue is generated through professional services engagements with nonprofit clients, spanning strategy, execution, and processing fees. The company processes more than half of all nonprofit donations, representing a significant transaction processing revenue stream.
2. SimioCloud SaaS Platform Subscriptions: SimioAccelerate offers a free tier with premium subscription reaching general availability in May 2026. Other SimioCloud products (SimioAudience, SimioConnect, SimioEnhance, Moore CRM) operate on subscription or usage-based models for data, CRM integration, and donor intelligence services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Moore is an integrated constituent experience management company that provides U.S. nonprofits with end-to-end fundraising services spanning data analytics, AI-powered donor modeling, creative, omnichannel media buying (CTV, DRTV, digital, social, email, text, direct mail), direct mail production, and donation processing. Its proprietary SimioCloud data platform and the Simio product family layer SaaS-based donor intelligence, audience activation, CRM, and agentic AI fundraising capabilities on top of the services.

Product overview

Moore is a constituent experience management (CXM) company serving the nonprofit sector with a unified platform-plus-modules architecture anchored by SimioCloud — an AI-powered nonprofit data platform consolidating data from 700+ organizations, 132+ million donors, and 2+ billion verified donation transactions. The core product portfolio includes SimioAudience (donor acquisition), SimioConnect (data integration), SimioAccelerate (agentic AI fundraising), and Moore CRM (donor management), supported by specialized modules including SimioJourney (donor journey optimization), SimioEnhance (data enrichment), SimioOptimize (campaign optimization), and SimioCloud Email Acquisition. The research suite comprises Moore ACTS (multi-channel activation), the Neuro-Fundraising Lab (biometric creative testing), and TRUSTbuilder (brand trust assessment). Communication products include PSAdirect (PSA distribution), GIVEfluential (influencer marketing), Moore MOBILEpurpose (texting), and STORYconnect (video storytelling). The digital suite adds Co-Targeting with SimioCloud and encompasses full-channel services spanning direct mail, CTV, DRTV, digital advertising, email, social, and text. Moore RMG (formerly Merkle Response Management Group) provides caging and response management. All products are designed for omnichannel integration across the nonprofit donor lifecycle from acquisition through major and planned giving.

Differentiator

Problem solved

Functional benefit

Brands

• SimioCloud: AI-powered donor intelligence platform powering fundraising with billions of donation transactions and predictive modeling
• SimioAudience
• SimioConnect
• SimioAccelerate
• Moore MOBILEpurpose
• Moore CRM
• STORYconnect
• PSAdirect
• GIVEfluential
• Moore ACTS
• Neuro-Fundraising Lab
• TRUSTbuilder
• Co-Targeting with SimioCloud
• Moore Response Management Group (Moore RMG)

Products and services

• SimioAudience

Quantifiable outcome

• Up to 85% higher response rates and doubled major donors for enterprise clients using SimioAccelerate
• +14 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMoore collaborates with Microsoft on Azure to develop and host SimioAccelerate, an AI-powered agentic fundraising platform. Microsoft participated as a collaborator in development, with Moore being a Microsoft Elevate Partner. SimioCloud leverages Azure infrastructure for scalability, and Microsoft Co-Pilot is used within SimioAccelerate for AI-generated personalized donor communications. Children's Hospital of Philadelphia also cited Microsoft Azure as enabling their data-powered, constituent-first marketing operation at scale.
• The Trade DeskcoreTechnology or IntegrationMoore has direct integration with The Trade Desk for programmatic CTV media buying, enabling dynamic bidding, granular targeting, and live performance adjustments for nonprofit advertising campaigns.
• SimioCloud (Subsidiary)coreTechnology or IntegrationSimioCloud is Moore's wholly-owned subsidiary and data intelligence platform powering all of Moore's products and services. It provides the core AI modeling, donor data cooperative, and predictive analytics that underpin SimioAccelerate, SimioAudience, SimioConnect, and all other Simio products.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• M+R: M+R is one of the largest direct response fundraising agencies serving progressive nonprofits and advocacy organizations, offering integrated digital, direct mail, and creative services. Closest direct competitor to Moore in nonprofit integrated fundraising services, with comparable agency-plus-data model.
• Pursuant: Pursuant is a fundraising and donor engagement agency serving nonprofits with data-driven direct mail, digital, and analytics capabilities. Comparable to Moore's traditional services business; both compete for enterprise nonprofit accounts.
• The Lukens Company: The Lukens Company is a direct response fundraising agency specializing in direct mail, digital, and analytics for nonprofits, with a strong acquisition and retention focus. Comparable in customer base (large nonprofits) and direct mail-centric service mix to Moore.
• CCS Fundraising: CCS Fundraising is a fundraising consulting and managed services firm specializing in campaigns, development planning, and analytics for nonprofits. Comparable enterprise nonprofit customer base with services-led engagement model.
• Russ Reid: Russ Reid (now part of Earle Palmer Brown / DDS) is a direct response fundraising agency for faith-based and nonprofit clients with strong direct mail heritage. Comparable to Moore's traditional direct mail fundraising services for nonprofit clients.

Broad incumbents

• Blackbaud: Blackbaud is the largest pure-play vertical software company serving nonprofits, with CRM (Raiser's Edge), fundraising, and analytics products. Comparable customer base (US nonprofits) and overlapping CRM/data capabilities vs. Moore CRM and SimioConnect; broader portfolio but less integrated services.

Emerging players

• Classy: Classy is a leading online fundraising platform for nonprofits, supporting donation forms, peer-to-peer campaigns, and event fundraising. Comparable donor acquisition and digital fundraising use cases; narrower scope than Moore but a meaningful competitor for digital channel spend.
• Bonterra: Bonterra (combining Network for Good, GiveWell, and others) provides fundraising, CRM, and grant management software for nonprofits. Comparable customer base and overlapping CRM/fundraising functionality with Moore CRM and SimioCloud offerings.
• DonorSearch: DonorSearch is a leading wealth screening and prospect research platform used by nonprofits to identify major gift prospects. Comparable donor intelligence/data enrichment capability vs. Moore's SimioEnhance and SimioJourney, with overlapping RFM/wealth modeling.
• Givebutter: Givebutter is a fast-growing modern fundraising platform for nonprofits with donation forms, events, and CRM functionality. Comparable SMB nonprofit customer segment and freemium pricing model; potential competitor to SimioAccelerate's free tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WeAreMoore
• Facebookfacebook.com/mooredmgroup
• LinkedInlinkedin.com/company/wearemoore
• Instagraminstagram.com/moorenonprofitmarketing
• Xx.com/mooredmgroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moore