What Fyndiq does

Fyndiq AB is a Swedish online marketplace operator headquartered in Stockholm that connects third-party sellers directly with consumers seeking discounted merchandise. The platform spans a broad catalog covering mobile accessories, mobile phones, electronics, refurbished ("Begagnat") electronics, home and garden, fashion and accessories, health and beauty, sports and leisure, children's products, and entertainment. Notable product features include "Design Your Own" customization services for phone cases and clothing, a package tracking tool, and a mobile app. Products are listed and priced individually (ranging from roughly 39 SEK to over 1,000 SEK), with promotional sections such as the "Topp 100" deals and seasonal campaigns driving traffic.

The platform ships products directly from suppliers to customers and operates localized storefronts in Sweden (fyndiq.se), Denmark (fyndiq.dk), Norway (fyndiq.no), and Finland (fyndiq.fi). Fyndiq generates revenue primarily through marketplace commissions and fees on transactions between third-party sellers and buyers, with no subscription tier; individual product pricing and frequent discount-driven promotions underpin the consumer value proposition. Marketing relies on its own e-commerce site, organic social, email, and prominently displayed peer reviews (152,400+ reviews averaging 3.6/5) as trust signals.

Fyndiq was founded in 2010 and has raised approximately $35.4M in disclosed funding across 2010-2019, including a $20M round in 2014 led by Northzone with participation from Industrifonden. The company has been part of the CDON Group, sharing infrastructure with CDON's investor relations and careers platforms, and operates with a full C-suite spanning CTO (Atra Azami), CDO (Björn Idren), CPO (Niklas Öhman), COO (Dennis Bolin), CFO (Mattias Haraldsson), CSO (Mark Nidefelt), and CMO (Mattias Nahlin). The business model is product-led growth: consumers self-serve through the website without sales intervention.

Name

Fyndiq

Legal name

Fyndiq AB

Website

https://fyndiq.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Fyndiq is a Swedish online marketplace, headquartered in Stockholm, connecting third-party sellers with Nordic consumers seeking discounted mobile accessories, electronics, fashion, home, and refurbished products across Sweden, Denmark, Norway, and Finland. It operates as a subsidiary of CDON Group and generates revenue through marketplace commissions on individual unit-priced transactions.

Ownership category

akta.pro rank

Product category

Online Marketplace

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)

Keywords

• Online marketplace
• Nordic e-commerce
• Discount shopping
• Consumer marketplace
• Bargain retail

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Marketplace transaction fees: Fyndiq operates as a marketplace platform where third-party sellers list products. Revenue is generated through commissions or fees on sales transactions between sellers and buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fyndiq is a Swedish online marketplace that connects third-party sellers with consumers, offering discounted and bargain products across multiple categories including fashion, electronics, home goods, beauty, sports, and children's products in the Nordic region. The platform enables independent merchants to list and sell products directly to consumers while providing features such as package tracking, custom design services for phone cases and clothing, and a refurbished electronics section.

Product overview

Fyndiq is Sweden's largest online marketplace, operating as a multi-category e-commerce platform connecting third-party sellers with consumers. The platform offers over 180,000 mobile accessory products and millions of items across categories including mobile accessories, home & garden, fashion, health & beauty, sports & leisure, children's products, entertainment, and electronics. The company also provides a refurbished/used electronics section called 'Begagnat'. Notable product features include custom design-your-own services for phone cases (Designa eget mobilskal) and clothing (Designa egna kläder). The marketplace ships products directly from suppliers to customers throughout Sweden. The platform operates across multiple Nordic markets including Sweden, Denmark, Norway, and Finland under the Fyndiq brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Fyndiq Marketplace Core online marketplace platform where independent Nordic merchants list and sell discounted products across categories including fashion, electronics, home and garden, beauty, sports, and children's products to consumers in Sweden, Denmark, Norway, and Finland.
• Refurbished Electronics A dedicated section on Fyndiq's marketplace offering refurbished and restored electronic devices, including mobile phones and tablets, targeted at consumers seeking quality electronics at lower price points.
• Design Your Own Phone Case A customization service enabling consumers to design and order personalized phone cases, integrated within the Fyndiq marketplace platform for Nordic shoppers.
• Design Your Own Clothes A customization service that enables consumers to design and personalize their own clothing items through Fyndiq's online platform.
• Fyndiq Mobile App Mobile application for iOS and Android that allows Nordic consumers to browse, purchase, and track orders from Fyndiq's discount marketplace on their mobile devices.

Quantifiable outcome

• 3.6 out of 5 customer rating based on 152,400+ reviews

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CDON GroupcoreStrategic or Co-development PartnerFyndiq is part of the CDON Group, one of the Nordic region's leading e-commerce platforms. The company shares infrastructure and resources with CDON, including links to CDON's investor relations (investors.cdon.com) and careers page (careers.cdon.com).

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CDON: Nordic e-commerce marketplace operator and Fyndiq's parent company. Operates in Sweden, Denmark, Finland, and Norway with a marketplace model serving similar regional consumers, though more focused on broader retail than bargain positioning.
• Wish: Global bargain-focused marketplace connecting consumers with low-cost products from third-party sellers. Directly competes with Fyndiq on bargain pricing and discount positioning across mobile accessories, fashion, and home goods.
• Tradera: Swedish online auction and marketplace platform owned by Schibsted. Competes with Fyndiq in the Nordic market with similar e-commerce marketplace dynamics and an emphasis on bargain and secondhand items.
• AliExpress: Global cross-border marketplace offering ultra-low-cost products directly from Chinese manufacturers and sellers. Competes directly with Fyndiq on bargain pricing across virtually all categories, including mobile accessories, electronics, and fashion.
• Back Market: European refurbished electronics marketplace operating across multiple countries. Direct competitor to Fyndiq's Begagnat segment in refurbished smartphones, laptops, and consumer electronics with strong quality assurance branding.
• Refurbed: European marketplace specializing in refurbished electronics with quality guarantees and warranty programs. Overlaps with Fyndiq's Begagnat section, particularly for refurbished smartphones, tablets, and consumer electronics.
• Joom: Cross-border bargain marketplace offering low-cost products from international sellers to European consumers. Direct competitor in the bargain e-commerce marketplace category with similar target demographics of price-conscious shoppers.
• Tise: Nordic consumer-to-consumer marketplace focused on sustainable secondhand fashion and lifestyle products. Comparable to Fyndiq in Nordic market presence and bargain/sustainability positioning, though with stronger C2C and circular-economy emphasis.

Broad incumbents

• eBay: Global marketplace leader with significant used, refurbished, and bargain inventory. Broader and more diversified than Fyndiq, but overlaps in mobile accessories, electronics, and value-conscious shopper demographics across Europe.
• Amazon: Global e-commerce marketplace dominant in the Nordics via amazon.se and adjacent storefronts. While positioned broadly rather than as a bargain specialist, Amazon's marketplace, wide catalog, and pricing power provide direct competitive pressure on Fyndiq's seller base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fyndiq
• Facebookfacebook.com/fyndiq
• LinkedInlinkedin.com/company/fyndiq-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fyndiq