Orsay.ai
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Orsay.ai does
Orsay.ai, operated as Orsay SAS and headquartered in Paris, provides an AI agent platform that automates inbound lead engagement on Instagram and WhatsApp. The product handles first-touch replies, multi-step conversational qualification, follow-up sequences, lead scoring, and appointment booking — operating 24/7 from the user's own WhatsApp number. The platform is built natively on Meta's official WhatsApp Business API and Instagram Messaging API, with channel-specific conversational engines rather than a generic multi-channel architecture. Additional modules include a Voice AI feature for cloned Instagram voice DMs, a native Instagram/WhatsApp CRM with a setter leaderboard, a Lead Finder producing 50+ targeted leads per day, weighted round-robin lead routing, automatic WhatsApp number warm-up, and a unified inbox with real-time analytics.
The business model is a flat-rate monthly SaaS subscription at €97/month (billed monthly, no long-term commitment), with €0.15 per additional lead beyond plan quota and volume discounts past 1,000 leads/month. A 7-day free trial and a 30-day performance benchmark refund underpin the self-serve product-led motion. Go-to-market is entirely digital: customers sign up at app.orsay.ai, complete configuration in approximately 10 minutes via guided wizard, and the product is distributed through content marketing, organic SEO, and influencer/creator testimonials on Instagram itself. Customer segments include solo creators and influencers, service agencies and small teams (coaching, consulting, training, trading), premium-program closers, and e-commerce brands — all SMB operators generating leads on Instagram and WhatsApp.
As of the latest website data, 200+ teams run Orsay 24/7, generating an average of 400+ qualified bookings per month across the customer base. Named customers include a creator with 300k Instagram followers who credits the product with reaching €400k MRR, a trading team of 12 that replaced 3 human setters, and a coach reporting 3× more qualified calls versus a human setter. The company was founded circa 2024 and has raised $1.1M in a single funding round in May 2025; no ownership, investor, or cap-table data is disclosed.
Orsay.ai firmographics
Firmographics- Name
- Orsay.ai
- Legal name
- Orsay SAS
- Website
- https://orsay.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Orsay.ai industry classification
Industry- Product category
- AI Sales Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where Orsay.ai is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Orsay.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Monthly SaaS Subscription: Standard monthly subscription at €97 covering unlimited Instagram outreach, WhatsApp outreach, Lead Finder (50+ leads/day), AI agent with custom prompt, automatic warm-up, unified inbox, and real-time analytics. Billed monthly with no long-term commitment; customers can cancel in one click.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Operator plan — single tier at €97/month |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Orsay.ai product offering
Product offeringCore offering
Orsay.ai provides an AI-powered sales agent that automatically engages, qualifies, and books appointments with leads coming from Instagram DMs, comments, and WhatsApp. The platform handles lead nurturing, follow-ups, and meeting scheduling for small business operators, solopreneurs, creators, and agencies, operating 24/7 across mobile and desktop.
Product overview
Orsay 2.0 is a unified AI sales automation platform for Instagram and WhatsApp, consisting of the core AI agent platform plus specialized modules. The core platform provides autonomous lead qualification and appointment booking, while the Instagram CRM module offers native pipeline management and conversation tracking. Voice AI enables voice message generation for personalized outreach, and Lead Finder supplies daily lead prospects. All components share a unified inbox and analytics dashboard.
Differentiator
Problem solved
Functional benefit
Products and services
- Orsay 2.0 Operator An AI-driven sales agent that automatically responds to Instagram DMs, comments, and WhatsApp messages, qualifies leads, and books meetings on behalf of small business operators, solopreneurs, creators, and agencies. Sold as a single monthly subscription that includes Voice AI, Instagram CRM, and Lead Finder capabilities.
Quantifiable outcome
- 82% probability of conversion when first contact is made within 5 minutes (vs. 8% after 3 hours)
- +10 more outcomes
Companies that use Orsay.ai
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
Orsay.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature9 records
Orsay.ai partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Meta (WhatsApp Business API)coreOrsay is built natively on Meta's official WhatsApp Business API and Instagram Messaging API. These integrations are non-negotiable prerequisites for the product — they enable Orsay to send and receive messages from a user's own WhatsApp number, access conversation context, and operate within Meta's compliance framework. Without official API access, automations are superficial and expose accounts to restrictions. The partnership is fundamental to the entire product offering.
Scale indicators19 records
Recent moves6 records
Expansion highlights5 records
Orsay.ai competitors and assessment
Company assessmentDirect peers
- ManyChat: ManyChat is a leading chat marketing platform for Instagram, WhatsApp, Messenger, and TikTok, providing automation flows for SMBs. It directly competes with Orsay in the Instagram/WhatsApp automation niche, though its positioning is broader across chat marketing rather than AI-driven sales qualification.
- WATI: WATI is a WhatsApp Business API platform offering shared inbox, broadcasts, chatbots, and CRM for SMBs. It competes with Orsay on WhatsApp-native lead qualification and customer messaging, with a more generalist customer-support orientation versus Orsay's sales-setter focus.
- Chatfuel: Chatfuel is a chatbot platform specializing in Instagram, WhatsApp, Facebook Messenger, and websites, with AI agent capabilities for lead generation and qualification. It is a direct competitor to Orsay in the Instagram/WhatsApp AI chatbot category, historically serving SMBs and agencies.
- Respond.io: Respond.io is an AI-powered customer conversation platform that unifies Instagram, WhatsApp, Messenger, and other channels with chat automation and lead routing. It competes directly with Orsay on multi-channel messaging workflows and AI agent-driven qualification, targeting similar SMB and mid-market segments.
- AiSensy: AiSensy is a WhatsApp Business API platform offering bulk messaging, chatbots, and CRM for marketing and sales teams. It overlaps with Orsay on WhatsApp-native AI chatbot workflows and lead qualification, primarily serving India and emerging markets.
Emerging players
- Artisan (Ava): Artisan builds AI sales agents ("Ava") that automate outbound sales tasks such as lead research and email outreach. It is a comparable AI-driven sales automation peer to Orsay but operates in email/LinkedIn channels rather than Instagram/WhatsApp messaging.
- 11x.ai: 11x.ai offers an autonomous AI sales development representative ("Alice") that handles prospecting, outreach, and lead qualification. It competes with Orsay's positioning as an AI replacement for human setters, but operates primarily in email and LinkedIn rather than messaging apps.
- Regie.ai: Regie.ai provides AI-powered sales engagement and content generation tools for SDR and AE workflows. It overlaps with Orsay in automating sales rep tasks, but its focus is on email and multi-channel sequences rather than conversational Instagram/WhatsApp AI agents.
- BHuman: BHuman is an AI video and voice personalization platform that clones a user's likeness to generate personalized outreach at scale. It is comparable to Orsay's Voice DM feature in applying generative AI cloning to sales outreach, though BHuman focuses on video/email rather than Instagram voice DMs.
Broad incumbents
- Intercom: Intercom is an established customer messaging platform with AI agent ("Fin") for customer support and sales conversations across web, email, and messaging channels. It is a broader incumbent in the conversational AI space with overlapping AI agent capabilities, though not specialized on Instagram/WhatsApp outbound sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Orsay.ai social profiles
Digital presenceOrsay.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orsay.ai leadership team
Management profileNumber of profiles
Profiles2 records
Orsay.ai funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orsay.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orsay.ai
What does Orsay.ai do?
Orsay.ai provides an AI-powered sales agent that automatically engages, qualifies, and books appointments with leads coming from Instagram DMs, comments, and WhatsApp. The platform handles lead nurturing, follow-ups, and meeting scheduling for small business operators, solopreneurs, creators, and agencies, operating 24/7 across mobile and desktop.
Is Orsay.ai a public or private company?
Orsay.ai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Orsay.ai founded?
Orsay.ai was founded in 2024. It employs 1 to 10 people.
Where is Orsay.ai based?
Orsay.ai is headquartered in New York, United States, in the North America region.
How does Orsay.ai make money?
One revenue line is on record: monthly SaaS Subscription.
Who are Orsay.ai's main competitors?
Direct peers on record are ManyChat, WATI, Chatfuel, Respond.io and AiSensy. Emerging players are Artisan (Ava), 11x.ai, Regie.ai and BHuman. Intercom is listed as a broad incumbent.
Does Orsay.ai have an API?
No public API is recorded for Orsay.ai.
What industry is Orsay.ai in?
Orsay.ai's product category is AI Sales Automation Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of EDABACAO, AI & Automation in Customer Service (Chatbots, Agent Assist). Its NAICS code is 513210 and its SIC code is 7372.