What 11x AI does

11x AI builds autonomous AI digital workers for go-to-market (GTM) teams, with the explicit positioning of replacing or augmenting traditional SDR/BDR headcount rather than merely assisting reps. The company was founded in September 2022 in London by Hasan Sukkar and relocated its headquarters to San Francisco in September 2024 while retaining a London office. Two flagship digital workers — Alice (outbound AI SDR) and Julian (inbound AI phone agent) — sit on top of an underlying 11x Platform that consolidates prospecting, real-time company and lead data across 50+ sources, AI personalization, multi-channel outreach (email, phone, social, SMS), and analytics into a single stack, with multilingual support across 105+ languages.

The product architecture is a platform-plus-digital-workers model: Alice autonomously identifies ideal buyers, runs deep per-prospect research, generates personalized outreach, and books meetings 24/7, while Julian handles inbound phone calls, qualifies leads, schedules meetings, and conducts customer expansion conversations. Proprietary components include a multimodal Knowledge Base (ingests PDFs, images, audio, video), a real-time lead database and signal engine, and a deliverability stack claimed at >90% primary-inbox placement. The platform integrates with Salesforce, HubSpot, Slack, Pipedrive, LeadSquared, and provides an API. In November 2024 11x acquired Opkit (AI healthcare) and announced Alice 2.0 plus Jordan, a multilingual call rep, with stated plans to scale to 20 digital workers.

Commercially, 11x sells exclusively through a demo-led enterprise motion ("Get a Live Demo") with custom pricing starting around $5,000/month per the company's own comparison page and $50,000+ annual minimums per third-party reviews, positioning pricing around agent capacity or pipeline outcomes rather than per-seat. Customers span Fortune 500s (Xerox, Rho, Ouster, UST, Groupe Santiane, Leica Biosystems, Gupshup, Checkr) to growth-stage startups (BuildWitt, Workera, MMB Networks, Rillet, Rogo). The company has raised approximately $75-76M across a $2M pre-seed (Aug 2023, Project A Ventures), $24M Series A (Sept 2024, Benchmark), and $50M Series B (Nov 2024, Andreessen Horowitz) at a ~$350M post-money valuation, with ARR of ~$10.5M as of November 2024. In May 2025 founder-CEO Hasan Sukkar stepped down and CTO Prabhav Jain was appointed CEO following 2025 media scrutiny (TechCrunch, Sifted) alleging customer and financial misrepresentation. 11x maintains SOC 2 Type II and CASA certifications and operates across global geographies with enterprise-grade compliance.

Name

11x AI

Legal name

11x AI Inc.

Website

https://11x.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

11x AI builds autonomous AI digital workers (Alice for outbound sales development and Julian for inbound phone qualification) that automate end-to-end GTM workflows for sales, marketing, and RevOps teams at startups through Fortune 500 enterprises.

Ownership category

akta.pro rank

Product category

AI Sales Engagement Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• AI sales automation
• Autonomous digital workers
• AI SDR platform
• Outbound sales software
• Revenue operations platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise SaaS Subscriptions: Quote-based enterprise subscriptions sold primarily on annual contracts. Custom pricing starts around $5,000 per month per the company's own comparison page; third-party sources cite a $50,000+ minimum annual commitment with no free trial. Pricing is positioned around the value delivered by digital workers replacing SDR headcount.
2. Outcome / Value-Based Agent Pricing: Per the company's own marketing, 11x is experimenting with work-based and outcome-based pricing structures aligned to agent capacity and pipeline outcomes (e.g., meetings booked, pipeline generated), positioning 11x as an agent-capacity / outcome-based offering in addition to traditional seat or flat subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

11x AI builds autonomous AI digital workers for go-to-market (GTM) teams. Its flagship products are Alice, an outbound AI Sales Development Representative (SDR) that autonomously identifies buyers, runs personalized multi-channel outreach, and books meetings 24/7, and Julian, an inbound AI Phone Agent that qualifies leads, handles objections, schedules meetings, and runs customer expansion calls. The 11x platform underpins both workers, providing real-time data across 50+ sources, deep prospect research, AI personalization, multi-channel sequences, deliverability infrastructure, and integrations with CRM, Slack, G2, and APIs.

Product overview

11x AI offers a platform-plus-digital-workers architecture rather than a single product. The platform is a unified go-to-market (GTM) engine that consolidates prospecting, outreach, inbound handling, and analytics into one infrastructure, while two named AI digital workers sit on top: Alice (the outbound digital worker / AI SDR that handles prospecting, personalized outreach, lead nurture, reactivation, and event follow-up) and Julian (the inbound digital worker / AI Phone Agent that handles speed-to-lead, inbound qualification, meeting scheduling, customer expansion, and customer onboarding). Together, Alice and Julian operate 24/7 as autonomous sales workers — replacing or augmenting traditional SDR and BDR functions for sales, RevOps, and marketing teams targeting hiring budgets rather than SaaS spend.

Differentiator

Problem solved

Functional benefit

Brands

• Alice: Alice is 11x's outbound AI digital worker — an AI Sales Development Representative (SDR) that automates prospecting, lead research, personalized outreach, and meeting booking. Tracks market signals, engages key accounts, generates demand, activates high-intent leads, revives dormant CRM leads, retargets website visitors, handles closed-lost re-engagement, drives event registration and follow-up, and supports PLG conversion in over 105 languages.
• Julian

Products and services

• Alice Alice is 11x's outbound AI digital worker functioning as an autonomous AI Sales Development Representative (SDR). She identifies ideal buyers, conducts deep prospect research, crafts personalized multi-channel outreach across email, phone, social, and SMS, and books meetings 24/7 across 105+ languages for enterprise sales, growth, and RevOps teams.
• Julian Julian is 11x's inbound AI digital worker functioning as an AI Phone Agent. He handles inbound calls in natural language, qualifies leads, books meetings, conducts customer expansion outreach, manages customer onboarding operations, and adapts to objections mid-call for sales and customer success teams.
• Jordan Jordan is 11x's multilingual AI phone rep digital worker, capable of handling customer calls across 30 languages. It is part of the digital worker lineup announced alongside Alice 2.0 to support global sales and customer engagement.
• 11x Platform The 11x Platform is the unified underlying infrastructure powering Alice and Julian, spanning Find & Research (real-time data, lead generation, deep research, knowledge base), Engage & Convert (multi-channel sequences, smart replies, AI phone agent, inbound qualification), and Measure & Scale (analytics, deliverability, CRM/Slack/G2/API integrations).

Quantifiable outcome

• $100M+ in revenue generated for customers
• +8 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability15 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• OpkitcoreStrategic or Co-development Partner · 11 November 202411x acquired Opkit, an AI startup focused on healthcare solutions, in connection with the Series B announcement in November 2024. Opkit's co-founders joined 11x to lead development on Alice 2.0.
• SalesforcecoreTechnology or IntegrationSalesforce CRM is integrated with the 11x platform via CRM Integration feature; surfaced in customer stories (Workera, Leica Biosystems, Gupshup, Checkr, Questex) using Salesforce as the underlying CRM.
• HubSpotcoreTechnology or IntegrationHubSpot is integrated with the 11x platform; also a 11x investor via HubSpot Ventures; surfaced in customer stories (BuildWitt, cofenster, MMB Networks, Canibuild) using HubSpot CRM.
• SlackcoreTechnology or IntegrationSlack Integration is offered as a dedicated platform feature, enabling 11x to surface outreach activity and alerts directly in Slack channels.
• IBMminorGTM or Marketing PartnerIBM is listed in the 11x website footer as a "Partnered with" organization, indicating co-marketing visibility.
• PavilionminorGTM or Marketing PartnerPavilion (sales/marketing community) is listed in the 11x website footer as a "Partnered with" organization, indicating co-marketing visibility to the GTM community.
• SageminorGTM or Marketing PartnerSage is listed in the 11x website footer as a "Partnered with" organization. (Note: distinct from Sage Group PLC — appears as a partnership logo.)

Scale indicators11 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Artisan (Ava): Artisan builds Ava, an autonomous AI SDR that automates outbound lead generation and personalized outreach for B2B sales teams. It is the closest direct competitor to 11x's Alice, targeting the same mid-market and growth GTM buyers with a similar "AI BDR replacing headcount" thesis.
• Regie.ai: Regie.ai is an AI-powered sales engagement platform that combines AI-generated outreach content with sequence automation and intent signals. It directly overlaps with 11x's Alice outbound motion and is explicitly named in 11x's own comparison-page marketing.
• AiSDR: AiSDR is an AI SDR focused on automated outbound email outreach, lead qualification, and meeting booking. It targets the same SMB-to-mid-market GTM buyer that 11x addresses with Alice, and is similarly listed in 11x's competitive comparison content.
• Apollo.io: Apollo.io combines a B2B contact/database with sales engagement and AI-assisted outreach workflows. It competes with 11x across both the data (50+ sources, lead scoring) and outreach (multi-channel sequencing) layers of the stack.

Broad incumbents

• Salesloft: Salesloft is an established sales engagement platform (cadences, emails, calls, deal management) that has layered AI features (Drift Seller, AI-generated emails) onto its installed base. It competes with 11x at the enterprise tier but is a much broader suite rather than an autonomous-agent-first product.
• Outreach: Outreach is a leading sales execution platform with AI-assisted email, sequencing, and forecasting capabilities (Kaia). It overlaps with 11x's multi-channel outreach and AI personalization but as a broader incumbent suite rather than a pure autonomous-agent offering.
• Salesforce (Einstein / Agentforce): Salesforce has embedded AI SDR-adjacent capabilities (Einstein SDR, Agentforce, Sales Cloud Einstein) into the CRM where customer data already lives. As the dominant enterprise CRM, it represents the largest distribution-and-bundling threat to 11x's standalone GTM automation stack.
• HubSpot (Breeze AI / Sales Hub): HubSpot is both a 11x integration partner and a direct competitor via Breeze AI and Sales Hub AI features (AI prospecting, AI email, conversation intelligence). Its massive SMB and mid-market installed base makes it the most dangerous bundled alternative to 11x for the Growth segment.

Emerging players

• Cognism: Cognism is a B2B sales intelligence platform with intent data, contact database, and increasingly AI-driven prospecting. It overlaps with 11x's data-and-signals layer (real-time company/lead database, ICP targeting) rather than its full autonomous-agent execution.
• Clay: Clay is an AI-powered data enrichment and outbound workflow tool used by GTM teams to combine 50+ data providers and generate personalized outreach. It competes with 11x in the research-and-personalization layer of the stack and is increasingly used as a substitute for AI SDR platforms among growth-stage teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/11x_official
• LinkedInlinkedin.com/company/11x-ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 11x AI