Arrellio
Arrellio operates a vertical SaaS contact lens operating system for US optometry practices, integrating with leading practice management systems and contact lens distributors to automate ordering, patient communications, pricing, and reorders. It serves both independent private practices and multi-location franchise groups, with West Point Optical Group (91 offices) as its largest disclosed customer.
- Company typePrivate
- Founded2022
- HeadquartersColumbus, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Arrellio does
Arrellio is a vertical SaaS company that operates a contact lens ordering and e-commerce platform purpose-built for US optometry practices. The platform integrates via API with the three leading optometry practice management systems (Crystal PM, RevolutionEHR, Eyefinity) and the four major US contact lens distributors (ABB Optical Group, e-dr., FAIT Distribution, Nassau OOGP Vision Group), and is offered as a suite of seven modules covering automated order placement, bidirectional patient status communications via Twilio, transparent pricing quotes versus online retailers, patient reorder follow-ups, exam-walkout retargeting, branded patient-facing webstores, and trial lens inventory optimization. The technology stack is a hosted web application with mobile-responsive patient storefronts, Stripe for payment processing, Twilio for messaging, and SOC 2 Type II / HIPAA-compliant infrastructure with Business Associate Agreements in place.
The company's go-to-market is sales-led, anchored by free 30-minute personalized demos and a direct field-sales motion targeting both single-office private practices and multi-location franchise systems (the largest disclosed customer, West Point Optical Group, operates 91 offices). The founding team — led by CEO Jared Noble, who has been in the optometry business since age 12 — is differentiated by deep optical industry domain experience, and Arrellio's positioning as an independent, privately held vendor (not owned by a managed care plan or manufacturer) is a deliberate competitive choice. The company maintains a distributed operating model: commercial leadership and customer-facing roles are US-based across Columbus (HQ), Phoenix, Dallas, Atlanta, and Cincinnati, while engineering and QA capacity is concentrated across more than a dozen Indian cities.
Revenue mechanics combine per-office monthly SaaS subscriptions (pricing defined in individual Order Forms), optional professional services billed via separate Statements of Work, and ancillary payment-processing fees from patient transactions routed through Stripe. The company filed an SEC Form D in July 2025 for a $3.5 million exempt securities offering, and as of the latest data it lists roughly 20 team members and a small set of named enterprise and SMB customers concentrated in US optometry.
Arrellio firmographics
Firmographics- Name
- Arrellio
- Legal name
- Arrellio, Inc.
- Website
- https://arrellio.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Arrellio operates a vertical SaaS contact lens operating system for US optometry practices, integrating with leading practice management systems and contact lens distributors to automate ordering, patient communications, pricing, and reorders. It serves both independent private practices and multi-location franchise groups, with West Point Optical Group (91 offices) as its largest disclosed customer.
- Ownership category
- akta.pro rank
Arrellio industry classification
Industry- Product category
- Optometry Practice Management Software
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industry
- Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
Keywords
Where Arrellio is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
Arrellio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Per-Office): Arrellio charges a monthly subscription fee per office location, billed on the first day of each calendar month. Fees are detailed in individual Order Forms executed between Arrellio and each subscriber practice. Pricing can be modified upon 60 days' notice after the Initial Term, with increases capped at 10% plus CPI-U. Practices can add additional offices by amending their Order Form with corresponding fee increases. Services are billed monthly via credit card or ACH.
- Professional Services: Arrellio offers professional services including software development, customization add-ins, documentation, training, testing, and integration services, billed via separately executed Statements of Work (SOWs). These are optional add-on services beyond the core subscription.
- Contact Lens Transaction Processing: Arrellio collects payments from patients on behalf of subscriber practices through Stripe and deposits funds weekly (by end of day Friday) into the practice's designated bank account, less applicable platform and processing fees. Practices are responsible for all platform and processing fees related to payment processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per-Office Monthly Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Arrellio product offering
Product offeringCore offering
Arrellio provides a cloud-based contact lens operating system (SaaS platform) for optometry practices that automates the full contact lens revenue cycle. It integrates with major EHR/practice management systems and contact lens distributors to enable automated ordering, patient reorder follow-ups, walkout retargeting, transparent price quotes, branded patient webstores, and automated status communications. The platform is sold as a per-office monthly subscription to optometry practices ranging from single private offices to multi-location franchise systems across the United States.
Product overview
Arrellio is a unified contact lens operating system platform designed for optometry practices, comprising seven integrated modules that work together to automate and optimize the entire contact lens revenue cycle. The core platform integrates with the practice's EHR/PMS (Crystal PM, Eyefinity, or RevolutionEHR) to capture patient data and automate ordering through contact lens distributors (ABB, E-DR, FAIT, OOGP). The product suite includes: Order Automation for automated order placement and tracking; Status Communication for bidirectional SMS/email patient updates; Price Quotes for transparent cost comparisons against online retailers; Patient Reorders for automated follow-up and online reorder capture; Exam Walkouts for retargeting non-purchasing patients; Contact Lens Webstore for branded patient online shopping; and Trial Optimization for streamlined trial lens management. The platform is HIPAA and SOC 2 Type II compliant, built to help practices increase contact lens revenue while reducing administrative burden on staff.
Differentiator
Problem solved
Functional benefit
Products and services
- Arrellio Contact Lens Operating System Cloud-based SaaS platform for U.S. optometry practices that automates the full contact lens revenue cycle. Integrates with EHR/practice management systems and contact lens distributors to enable automated ordering, patient reorder follow-ups, walkout retargeting, transparent price quotes, branded patient webstores, automated status communications, and trial lens optimization. Sold as a per-office monthly subscription to single-office practices and multi-location groups/franchise systems.
- Arrellio Professional Services Optional, separately contracted professional services including software development, customization add-ins, documentation, training, testing, and integration services delivered to subscriber practices via individual Statements of Work.
Quantifiable outcome
- +1% YoY contact lens revenue increase for 8-office optometry practice (Dr. Torrey J Carlson & Associates)
- +3 more outcomes
Companies that use Arrellio
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Arrellio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature8 records
Arrellio partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Crystal PM (Crystal Practice Management)coreCrystal PM is a leading practice management software designed specifically for eye care providers. Arrellio integrates with Crystal PM via API to enable automated contact lens ordering directly from the practice management system, eliminating duplicate data entry and tracking order status in Arrellio's dashboard.
- EyefinitycoreEyefinity offers best-in-class technology for the eye care industry, specializing in claims processing, electronic health records, practice management, patient engagement, and analytics. Arrellio integrates with Eyefinity to automate contact lens workflows within the practice management environment.
- RevolutionEHRcoreRevolutionEHR is the leading provider of cloud-based electronic health record and practice management software for the optometry industry. Arrellio integrates with RevolutionEHR to enable automated contact lens ordering, reducing manual data entry and improving operational efficiency for optometry practices.
- ABB Optical GroupcoreABB Optical Group is the leading authorized distributor of all major soft contact lens manufacturers and the foremost manufacturer of custom soft and gas permeable contact lenses, serving nearly two-thirds of eye care professionals across the US. Arrellio integrates to automate ordering from ABB and track order fulfillment.
- e-dr. (New Era/e-dr.)coree-dr. is a family-owned contact lens distributor with roots dating back to 1912, pioneering e-commerce to eye care professionals in 1998. Arrellio integrates with e-dr. to enable automated ordering and status tracking for practices that use e-dr. as their primary distributor.
- FAIT DistributioncoreFAIT Distribution is the nation's only OD-owned, family-operated contact lens distributor and full-service digital optical lab. FAIT carries 97% of contact lenses in stock and ships nationwide. Arrellio integrates with FAIT to automate the ordering process for practices using FAIT as their distributor.
- Nassau OOGP Vision Group (OOGP)coreNassau OOGP Vision Group is the fastest growing authorized contact lens distributor in the US, formed from the merger of OOGP and Nassau Vision Group in 2020 under Essilor. Arrellio integrates with OOGP to provide automated contact lens ordering and fulfillment tracking for practices using this distributor.
- TwiliocoreTwilio serves as Arrellio's third-party customer engagement platform for automated patient communications. Arrellio sends automated emails and text messages to patients about order status, shipping updates, and delivery notifications through Twilio's infrastructure.
- StripecoreStripe provides Arrellio's payment processing and subscriber deposit services. Arrellio collects payments from end patients on behalf of subscriber practices through Stripe and deposits funds weekly (by end of day Friday) into the practice's designated bank account, less applicable platform and processing fees.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Arrellio competitors and assessment
Company assessmentDirect peers
- Demandforce: Patient communication, recall, and reputation management platform for healthcare practices. Comparable to Arrellio because it competes for the patient communication, re-engagement, and practice automation budgets that Arrellio targets within optometry practices.
- Solutionreach: Patient engagement and communication platform for healthcare practices. Directly comparable to Arrellio because it provides patient communication, recall, and reactivation features that overlap with Arrellio's status communication and reorder modules across the same healthcare-practice buyer.
- Weave: Communication and patient experience platform for small and mid-sized healthcare practices including optometry. Comparable to Arrellio because it offers patient texting, automated reminders, and practice communication tools that compete for the same communication-driven workflows Arrellio automates within optometry.
- EyeCarePro: Digital marketing and patient engagement services specifically for optometry practices. Comparable to Arrellio because it targets the same optometry vertical with patient acquisition, communication, and retention tooling — overlapping with Arrellio's reorder and walkout retargeting features.
Others
- CooperVision: Major contact lens manufacturer with growing direct and digital practice channels. Not a software peer but a critical upstream participant — Arrellio integrates with distributors that supply CooperVision products, and any manufacturer direct-to-practice platform would reshape the competitive landscape.
- VisionWeb: Optical industry software and services platform providing practice management, ordering, and lab connectivity tools. Comparable as a long-standing optical technology provider whose ordering infrastructure intersects with Arrellio's automated contact lens ordering workflows.
- Hubble Contacts: Direct-to-consumer contact lens subscription brand. Comparable thematically as one of the D2C alternatives that compete with optometry practices for contact lens revenue — relevant as the structural headwind Arrellio's product helps practices mitigate.
- 1-800 Contacts: Largest direct-to-consumer contact lens retailer in the US. Not a software peer but the central competitive threat Arrellio helps its customers defend against — Arrellio's core value proposition is recapturing revenue that would otherwise flow to 1-800 Contacts.
Broad incumbents
- RevolutionEHR (Rev360): Cloud-based EHR and practice management software purpose-built for optometry. Comparable to Arrellio because it sits at the center of optometry practice workflows and could natively build the contact lens ordering, retargeting, and reorder features Arrellio provides as an add-on.
- OfficeMate: Practice management and EHR software for optometry and ophthalmology practices. Comparable to Arrellio because it manages the patient and ordering data that Arrellio's integrations plug into, and could expand its platform to compete with Arrellio's contact lens operating system.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Arrellio social profiles
Digital presenceArrellio compliance and trust
Trust signalCompliance2 records
Arrellio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arrellio leadership team
Management profileNumber of profiles
Profiles8 records
Arrellio funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arrellio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arrellio
What does Arrellio do?
Arrellio provides a cloud-based contact lens operating system (SaaS platform) for optometry practices that automates the full contact lens revenue cycle. It integrates with major EHR/practice management systems and contact lens distributors to enable automated ordering, patient reorder follow-ups, walkout retargeting, transparent price quotes, branded patient webstores, and automated status communications. The platform is sold as a per-office monthly subscription to optometry practices ranging from single private offices to multi-location franchise systems across the United States.
Is Arrellio a public or private company?
Arrellio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arrellio founded?
Arrellio was founded in 2022. It employs 1 to 10 people.
Where is Arrellio based?
Arrellio is headquartered in Columbus, United States, in the North America region.
How does Arrellio make money?
Three revenue lines are on record. SaaS Subscription (Per-Office) is the primary driver. The others are professional Services and contact Lens Transaction Processing.
Who are Arrellio's main competitors?
Direct peers on record are Demandforce, Solutionreach, Weave and EyeCarePro. Others are CooperVision, VisionWeb, Hubble Contacts and 1-800 Contacts. Broad incumbents are RevolutionEHR (Rev360) and OfficeMate.
Does Arrellio have an API?
Yes. Arrellio provides an API for connecting Subscriber's Point of Sale Software/Practice Management System to Arrellio's Service. The API enables data flows needed to facilitate the functioning of Arrellio's contact lens operating system, allowing integration with EHR/PMS systems for automated ordering, status tracking, and patient communication. API Keys are required to access the API connections between Arrellio and the Subscriber's Point of Sale Software. Terms and Conditions reference API Key as 'the security key(s) needed to access the API connections between Arrellio and the Subscriber's Point of Sale Software.'
What industry is Arrellio in?
Arrellio's product category is Optometry Practice Management Software. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAHAJAE, Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions). Its NAICS code is 62132 and its SIC code is 3851.