Rubbl
- Company typePrivate
- Founded2019
- HeadquartersSolana Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Rubbl firmographics
Firmographics- Name
- Rubbl
- Website
- https://rubbl.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rubbl industry classification
Industry- Product category
- Heavy Equipment Rental Marketplace
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro industry
- Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers)Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)Spot Load Boards (Open Marketplace)Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Digital Freight Networks, Load Boards & Freight Marketplaces
Keywords
Where Rubbl is headquartered
LocationHeadquarters
- HQ city
- Solana Beach
- HQ country
- United States
- HQ region
- North America
Markets served
Rubbl business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales
Rubbl product offering
Product offeringCore offering
Rubbl operates the first fully-managed online heavy equipment rental marketplace, providing real-time access to high-quality vetted heavy equipment. The platform connects equipment owners and renters, facilitating transactions for construction and industrial equipment through an online marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Rubbl Heavy Equipment Rental Marketplace
Companies that use Rubbl
Customer profileIdeal customer profiles2 records
Rubbl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rubbl partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Rubbl competitors and assessment
Company assessmentDirect peers
- EquipmentShare: EquipmentShare operates a digital heavy equipment rental marketplace plus fleet management and telematics software, directly competing with Rubbl in online discovery and fulfillment of construction equipment rentals.
- DOZR: DOZR is an online marketplace for renting heavy equipment, connecting contractors with equipment owners; it is the closest direct peer to Rubbl in the digital, multi-supplier rental model.
- BigRentz: BigRentz is an online construction equipment rental marketplace aggregating inventory from multiple rental companies, directly comparable to Rubbl's marketplace thesis and customer base.
Broad incumbents
- United Rentals: United Rentals is the largest equipment rental company in North America with a broad fleet and an expanding digital booking experience, representing the dominant incumbent Rubbl is attempting to disintermediate.
- Herc Rentals: Herc Rentals is a publicly traded, large-scale equipment rental provider with significant North American fleet coverage, representing another incumbent whose customers Rubbl targets.
- Sunbelt Rentals: Sunbelt Rentals is a top-tier North American equipment rental provider with full-service capabilities across construction, industrial, and specialty equipment, serving as a primary incumbent competitor.
- Cat Rentals (Caterpillar): Cat Rentals, operated through Caterpillar's dealer network, offers OEM-backed heavy equipment rental globally; while not a marketplace, it competes for the same contractor rental spend.
Emerging players
- Rent1: Rent1 is a digital heavy equipment rental marketplace serving contractors with multi-supplier inventory, representing an emerging competitor in Rubbl's core category.
- Yardly: Yardly is an emerging digital platform focused on simplifying construction equipment and contractor rentals, with overlapping marketplace and managed-service positioning to Rubbl.
Others
- Coface / commercial insurance partners: Insurance and credit service providers to the equipment rental ecosystem are adjacent ecosystem enablers; comparable because Rubbl's fully-managed value proposition relies on embedded insurance and risk services for transactions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Rubbl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubbl leadership team
Management profileNumber of profiles
Rubbl funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubbl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubbl
What does Rubbl do?
Rubbl operates the first fully-managed online heavy equipment rental marketplace, providing real-time access to high-quality vetted heavy equipment. The platform connects equipment owners and renters, facilitating transactions for construction and industrial equipment through an online marketplace.
Is Rubbl a public or private company?
Rubbl is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rubbl founded?
Rubbl was founded in 2019. It employs 11 to 50 people.
Where is Rubbl based?
Rubbl is headquartered in Solana Beach, United States, in the North America region.
Who are Rubbl's main competitors?
Direct peers on record are EquipmentShare, DOZR and BigRentz. Broad incumbents are United Rentals, Herc Rentals, Sunbelt Rentals and Cat Rentals (Caterpillar). Emerging players are Rent1 and Yardly. Coface / commercial insurance partners is listed as an others.
Does Rubbl have an API?
No public API is recorded for Rubbl.
What industry is Rubbl in?
Rubbl's product category is Heavy Equipment Rental Marketplace. Its primary akta.pro industry code is TLABAFAH, Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers), with a secondary code of TLAEAJAA, Spot Load Boards (Open Marketplace). Its NAICS code is 532412 and its SIC code is 7350.