Million Marker
- Company typePrivate
- Founded2019
- HeadquartersBerkeley, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Million Marker firmographics
Firmographics- Name
- Million Marker
- Legal name
- Million Marker
- Website
- https://millionmarker.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Million Marker industry classification
Industry- Product category
- At-Home Biomonitoring Testing
- NAICS
- Medical Laboratories (621511)
- SIC
- Services-Medical Laboratories (8071), In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro primary industry
- Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK)
Keywords
Where Million Marker is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Markets served
Million Marker business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Fertility Testing Kits: One-time purchase of at-home urine test kits that detect exposure to fertility-disrupting toxins. Customers collect samples at home and mail to laboratory for analysis.
- CleanPath Program: 12-month subscription access to learning library and intervention videos for plastic detox journey, providing ongoing education and guidance.
- Enterprise Fertility Benefits: B2B offerings targeting employers and health plans with employee fertility benefit programs, including testing, education, and ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Million Marker Fertility Kit - at-home exposure testing with results and plan |
| Subscription | Annual | CleanPath - 12-month exposure reduction program access |
| One time/ perpetual license | Pay-as-you-go | Exposure Test - basic at-home testing kit |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Million Marker product offering
Product offeringCore offering
Million Marker sells at-home urine test kits that measure individual exposure to fertility-disrupting chemicals (BPA, phthalates, parabens, oxybenzone). Customers receive personalized results with guidance from a Certified Health Coach, plus access to the CleanPath 8-week intervention program, the Million Marker Approved Products Guide, and a Chemical Glossary covering 723 chemicals. Enterprise customers (employers, health plans, consultants, health systems) receive program reporting and aggregated population-level exposure insights.
Product overview
Million Marker is a health technology company offering a portfolio of products centered on identifying and reducing exposure to fertility-disrupting chemicals. The core consumer offering consists of the Million Marker Fertility Kit (Detect & Detox Test Kit), which combines at-home urine testing with a personalized results report; the Exposure Test as a standalone option; and CleanPath, an 8-week exposure-reduction intervention program with 12 months of learning library access. For employers and organizations, the company provides a comprehensive Fertility Program—a digital DPP-like 12-week experience combining testing, coaching, and personalized guidance. Supporting these offerings are the Approved Products Guide (rating consumer products across Baby + Kids, Bath + Body, Home, Kitchen, and Textiles categories) and the Chemical Glossary (covering 723 chemicals with health concern scoring). The company also offers Research Services for scientific partners conducting exposomics studies.
Differentiator
Problem solved
Functional benefit
Brands
- CleanPath: An 8-week exposure-reduction program included with testing services, providing weekly guidance to reduce chemical exposures.
- Million Marker Fertility Kit
Products and services
- Million Marker Fertility Kit (Detect & Detox Test Kit) Flagship at-home urine test kit that measures personal exposure to BPA, phthalates, parabens, and oxybenzone and pairs results with a personalized CleanPath 8-week intervention program; targeted at consumers seeking to reduce fertility-harming chemical exposure.
- Exposure Test Entry-level at-home urine test kit measuring exposure to fertility-disrupting chemicals (BPA, phthalates, parabens, oxybenzone) with personalized results; targeted at cost-conscious consumers and enterprise cohorts.
- CleanPath Program Personalized 8-week intervention program guided by a Certified Health Coach covering nutrition, lifestyle, and product swaps to reduce exposure to fertility-harming chemicals; delivered with test results or as a standalone coaching subscription.
- Million Marker Fertility Program (Enterprise) Enterprise offering that packages at-home testing, the CleanPath intervention, and aggregated population-level exposure reporting for employers, health plans, benefits consultants, and health systems; positioned as a preventive complement to fertility treatment benefits.
- Research Services B2B research services enabling universities, government agencies, and clinical partners to leverage Million Marker's biomonitoring platform, chemical database, and intervention methodology for scientific studies.
Quantifiable outcome
- Up to 70% reduction in fertility-harming chemicals
- +4 more outcomes
Companies that use Million Marker
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Million Marker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Million Marker partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- NIH - NIEHScoreNational Institute of Environmental Health Sciences research partnership for exposomics research and environmental health studies related to fertility-disrupting chemicals.
- NIH - NIMHDcoreNational Institute on Minority Health and Health Disparities partnership for research on chemical exposure impacts across diverse populations.
- NIH - NHLBIcoreNational Heart, Lung, and Blood Institute research collaboration for studying environmental factors in health outcomes.
- UCSFcoreUniversity of California, San Francisco research partnership for exposomics research and environmental health science collaboration.
- Stanford UniversitycoreAcademic research partnership with Stanford for development of biomonitoring tools and behavioral intervention programs.
- UCLAcoreUniversity of California, Los Angeles research collaboration for exposomics and environmental health research.
- University of WashingtoncoreAcademic research partnership for environmental health and exposomics research initiatives.
- MD Anderson Cancer CentercoreResearch collaboration focused on environmental factors in cancer and health outcomes.
- Georgetown UniversitycoreAcademic partnership for research on chemical exposure and health impacts.
- Renown HealthcoreHealthcare system partnership for clinical implementation and research studies.
- University of Nevada, RenocoreAcademic research partnership including the Healthy Nevada Project for population health research.
- Healthy Nevada ProjectcorePopulation health initiative collaboration for environmental exposure research.
- NIH Bench 2 CommunitycoreNIH community health research program partnership for translating research into practical interventions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Million Marker competitors and assessment
Company assessmentDirect peers
- Everlywell: Direct-to-consumer at-home health testing brand (food sensitivity, hormones, fertility, toxins). Operates the same mail-in lab test + digital results model as Million Marker, serving similar health-conscious consumers with comparable SKUs and price points.
- Modern Fertility: Consumer fertility hormone testing sold direct to women trying to conceive. Same primary persona (individuals trying to conceive), same at-home mail-in workflow, and same premium wellness positioning — making it the closest head-to-head peer.
- LetsGetChecked: At-home mail-in diagnostics across sexual health, hormones, and wellness panels. Operates its own lab network and ships internationally — directly comparable model and customer overlap, though broader than fertility.
- Viome: At-home consumer health testing (gut microbiome, RNA-based) with personalized nutrition and supplement recommendations. Comparable direct-to-consumer wellness testing + intervention subscription architecture.
- Thorne Health: Direct-to-consumer health testing combined with a supplement and wellness product line. Overlaps with Million Marker on at-home biomarker testing and on the 'test then act' intervention model.
Emerging players
- Function Health: Membership-based comprehensive lab testing brand offering 100+ biomarkers annually. Competes for the same health-conscious consumer wallet and overlaps with Million Marker's longitudinal testing value proposition.
- 23andMe: Direct-to-consumer genetic and health predisposition testing. Overlaps on the consumer at-home testing purchase motion and on exposing users to personalized, actionable health insights.
Broad incumbents
- Kindbody: Larger fertility care provider offering diagnostics, consultations, and IVF services. Million Marker's enterprise fertility benefit offering (B2B Pure program) competes for the same employer-sponsored fertility benefits budget.
- Carrot Fertility: Leading enterprise fertility benefits platform sold to employers and health plans. A primary channel and competitive substitute for Million Marker's enterprise/B2B Pure program.
- Maven Clinic: Virtual clinic for fertility, maternity, and family-building benefits sold to employers. Competes for the same employer benefits wallet and offers a broader clinical care path than Million Marker's wellness-only positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Million Marker social profiles
Digital presenceMillion Marker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Million Marker leadership team
Management profileNumber of profiles
Profiles2 records
Million Marker funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Million Marker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Million Marker
What does Million Marker do?
Million Marker sells at-home urine test kits that measure individual exposure to fertility-disrupting chemicals (BPA, phthalates, parabens, oxybenzone). Customers receive personalized results with guidance from a Certified Health Coach, plus access to the CleanPath 8-week intervention program, the Million Marker Approved Products Guide, and a Chemical Glossary covering 723 chemicals. Enterprise customers (employers, health plans, consultants, health systems) receive program reporting and aggregated population-level exposure insights.
Is Million Marker a public or private company?
Million Marker is a private company. It is classified as venture growth investor backed and is currently operating.
When was Million Marker founded?
Million Marker was founded in 2019. It employs 1 to 10 people.
Where is Million Marker based?
Million Marker is headquartered in Berkeley, United States, in the North America region.
How does Million Marker make money?
Three revenue lines are on record. Fertility Testing Kits are the primary driver. The others are cleanPath Program and enterprise Fertility Benefits.
Who are Million Marker's main competitors?
Direct peers on record are Everlywell, Modern Fertility, LetsGetChecked, Viome and Thorne Health. Emerging players are Function Health and 23andMe. Broad incumbents are Kindbody, Carrot Fertility and Maven Clinic.
Does Million Marker have an API?
No public API is recorded for Million Marker.
What industry is Million Marker in?
Million Marker's product category is At-Home Biomonitoring Testing. Its primary akta.pro industry code is HLAHAOAK, Home-Use & OTC Rapid Self-Tests (Consumer POCT kits). Its NAICS code is 621511 and its SIC code is 8071.