Upswing Health
Upswing Health is a virtual musculoskeletal care platform that combines AI symptom assessment, licensed athletic trainer coaching, and board-certified orthopedic physician visits to serve self-funded employers, health plans, and self-pay individuals across 43 US states.
- Company typePrivate
- Founded2017
- HeadquartersStamford, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Upswing Health does
Upswing Health is a virtual musculoskeletal (MSK) care platform founded in 2017 in Stamford, Connecticut, that combines an AI-powered symptom assessment tool with telehealth delivery by licensed athletic trainers and board-certified orthopedic physicians. The company was co-founded by practicing orthopedic surgeons Dr. Jay Kimmel and Dr. Steve Schutzer and targets two distinct markets: self-funded employers and health plans on the B2B side, and individual consumers on the direct-to-consumer side. The platform's architecture moves users from AI-driven triage through athletic trainer coaching (average connection time under 15 minutes), virtual orthopedic physician visits, AI-powered motion tracking via the XTRA integration, condition-specific rehabilitation programs, fixed-price MRI ordering, and coordinated referrals to in-network in-person care when needed.
The commercial model is a flexible payment stack: employer and health plan customers can subscribe per-employee-per-month, pay a per-episode case rate of $300-$500 (versus a typical $3,000 MSK episode), or enter shared savings arrangements where Upswing is paid a percentage of claims costs saved. Direct-to-consumer offerings include flat-rate virtual orthopedic visits at $89-$150, MRI ordering at $499, and a $30/month subscription, all without insurance requirements. Upswing operates in 43 US states and reports outcomes of a 56% reduction in MSK costs ($189 per member per month), 44% decrease in patient pain levels, and resolution of 80%+ of MSK injuries virtually without in-person visits.
Distribution is anchored by health plan and benefits consultant partnerships (Anthem, Centivo, SCAN Health Plan, Collective Health, AON, Gallagher, Nomi Health), a flagship State of Connecticut employer relationship that has produced a published case study, and a 2024-2025 channel buildout including HealthJoy, Hinge Health, BowTie Medical, Nextera Healthcare, Integrated Source One, and Trinity Marketing Services. The company has raised $5M in seed funding led by Connecticut Innovations in May 2022, operates with 11-50 employees, and competes in the digital MSK segment against well-capitalized players including Hinge Health and Sword Health.
Upswing Health firmographics
Firmographics- Name
- Upswing Health
- Legal name
- Upswing Health, Inc.
- Website
- https://upswinghealth.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Upswing Health is a virtual musculoskeletal care platform that combines AI symptom assessment, licensed athletic trainer coaching, and board-certified orthopedic physician visits to serve self-funded employers, health plans, and self-pay individuals across 43 US states.
- Ownership category
- akta.pro rank
Upswing Health industry classification
Industry- Product category
- Virtual Musculoskeletal Care
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC)
Keywords
Where Upswing Health is headquartered
LocationHeadquarters
- HQ city
- Stamford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Upswing Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Employer/Health Plan Subscriptions: Upswing offers employer payment plans including per employee per month, per engagement case rate, or a blended model. Employers save 56% on MSK costs at $300-$500 per episode vs typical $3,000 per episode.
- Individual Per-Visit and Subscription Plans: Direct-to-consumer pricing for orthopedic consultations ($89-$150/visit), MRI services ($499), and monthly subscription plans ($30/month). No insurance required for self-pay patients.
- Per Episode/Fee-for-Service: Fee-per-episode model allows employers to pay only when employees use Upswing Health services. Also offers shared savings model where Upswing is paid a percentage of total MSK claims costs saved.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ortho Direct - Virtual orthopedic physician consultation |
| Unit Pricing | Pay-as-you-go | MRI Direct - MRI with orthopedic physician consult |
| One time/ perpetual license | Pay-as-you-go | Ortho Specialist Program - Comprehensive orthopedic care package |
| Subscription | Monthly | ORTHO DIRECT Monthly Subscription |
| Outcome Based/ Performance | Pay-as-you-go | Employer Per Episode Cost |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Upswing Health product offering
Product offeringCore offering
Upswing Health provides a virtual musculoskeletal (MSK) care platform that combines an AI-powered symptom assessment tool, real-time licensed athletic trainer coaching, board-certified orthopedic physician telehealth visits, AI-driven motion tracking, virtual rehabilitation exercise programs, and fixed-price MRI ordering. The platform is sold to employers and health plans as an employee MSK benefit and directly to consumers as self-pay on-demand orthopedic care.
Product overview
Upswing Health is a virtual musculoskeletal (MSK) care platform delivered as a unified, vertically integrated system. The platform's core architecture is anchored by an AI-powered Symptom Assessment Tool that triages users presenting with pain, followed by access to Licensed Athletic Trainers (marketed as Upswing Coaches) for real-time guidance and rehab programs, and Virtual Orthopedic Physician Visits for advanced diagnosis and treatment. Supporting modules include MRI Direct (a fixed-price MRI ordering service), Virtual Rehabilitation Programs (self-help PT-developed exercise protocols), and Coordinated Referrals for in-person care escalation. The platform is offered to two distinct markets: directly to self-pay individuals (Ortho Direct at $150/visit, MRI Direct at $499) and to employers and health plans (Upswing for Employers), where it operates on a per-employee-per-month, per-episode, or shared savings pricing model. The employer-facing offering integrates the same core platform capabilities, targeting a 56% reduction in MSK spend per member per year. The platform resolves over 80% of low- and medium-acuity MSK injuries virtually, with a <15 minute average time to connect with a care team member.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Symptom Assessment Tool AI-powered digital triage tool that guides users through pain-specific questions to identify the likely cause of their musculoskeletal injury and route them to the appropriate level of care.
- Ortho Direct (Virtual Orthopedic Physician Visits) On-demand video visits with board-certified orthopedic surgeons and sports medicine physicians for diagnosis, care plan creation, imaging orders, and treatment oversight, available 7 days a week, with flat-rate self-pay pricing of $89-$150 per visit.
- Licensed Athletic Trainer / Upswing Coach Services Real-time access to certified athletic trainers who provide injury support, education, personalized exercise programs, and ongoing coaching throughout the recovery journey, with sub-15-minute average response time.
- MRI Direct Fixed-price MRI ordering service at $499 including a high-quality MRI at a local imaging center and a follow-up orthopedic physician consult, with no insurance authorization required.
- Virtual Rehabilitation Programs Self-help rehabilitation programs led by licensed athletic trainers featuring condition-specific physical therapist-developed exercise protocols for home-based recovery of MSK injuries.
- Coordinated Referrals Care coordination service that refers members to in-network physical therapists, imaging centers, or orthopedic specialists when in-person care is needed.
- Upswing for Employers Employer-sponsored MSK benefit program providing employees with AI-powered symptom assessment and on-demand orthopedic telehealth, targeting a 56% reduction in MSK costs ($300-$500 per episode vs. $3,000 typical cost). Offered via per-employee-per-month, per-episode, or shared savings pricing models.
- ORTHO DIRECT Monthly Subscription Monthly subscription at $30/month providing access to Upswing Health's orthopedic care services for individual consumers.
- Upswing Health Platform (Unified MSK Care Platform) Unified virtual MSK care platform combining AI symptom assessment, licensed athletic trainer coaching, virtual orthopedic physician visits, imaging coordination, and in-person referral management into a single integrated care journey addressing the full spectrum from acute injury through recovery, targeting 80%+ of MSK injuries managed virtually.
Quantifiable outcome
- 56% reduction in MSK costs ($189 per member/month)
- +5 more outcomes
Companies that use Upswing Health
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Upswing Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Upswing Health partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Trinity Marketing ServicescorePartnership to deliver high-value musculoskeletal care to self-funded employers through Trinity Marketing Services' distribution network.
- HealthJoycorePartnership to deliver the market's most complete end-to-end MSK solution. HealthJoy's benefits navigation platform integrates Upswing's orthopedic care services.
- Nextera HealthcarecorePartnership to provide employers with an integrated musculoskeletal and direct primary care solution, combining MSK specialty care with primary care services.
- BowTie MedicalcorePartnership to offer employers comprehensive orthopedic and direct primary care solutions, integrating Upswing's orthopedic expertise with BowTie's primary care platform.
- Integrated Source OnecorePartnership to provide comprehensive primary care and AI-driven orthopedic care to employers through Integrated Source One's healthcare delivery network.
- Hinge HealthcoreUpswing Health and Hinge Health partnered to address care for acute MSK injuries for joint clients. The partnership combines Hinge Health's digital MSK solution with Upswing's acute care capabilities, providing comprehensive MSK management from initial injury through ongoing care.
- State of Connecticut Health PlancoreUpswing Health partnered with the State of Connecticut Health Plan to deliver virtual musculoskeletal services to state employees. The partnership has been active for over 2 years with positive member experiences and demonstrated financial impact.
- WLT Software EnterprisesminorPartnership to expand availability of support for patients with musculoskeletal ailments through WLT's software distribution channels.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Upswing Health competitors and assessment
Company assessmentDirect peers
- Hinge Health: Category-leading digital MSK platform offering AI-guided exercise therapy, motion-tracking sensors, and virtual PT/coaching to employers and health plans. Direct competitor to Upswing on the same employer-sponsored MSK benefit use case; Upswing is also a Hinge Health partner for acute cases.
- Sword Health: Digital MSK and pelvic-health virtual care company selling AI-driven exercise therapy with digital motion tracking to employers and health plans. Competes head-to-head with Upswing on employer MSK benefit RFPs.
- Kaia Health: Digital MSK and chronic pain platform combining AI motion-tracking with self-guided exercise therapy, sold to employers and payers. Closely comparable virtual MSK product targeting the same employer benefits buyer.
- Vori Health: Physician-led virtual and in-person MSK care platform offering orthopedic, physical therapy, and coaching services to employers and health plans. Highly comparable model with surgeon oversight and integrated rehab, like Upswing.
- DarioHealth: Digital chronic-condition platform that includes a virtual MSK solution sold to employers and health plans alongside diabetes, hypertension, and behavioral health. Direct competitor in the employer MSK benefit category.
Broad incumbents
- Omada Health: Established digital chronic-care platform (diabetes prevention, hypertension, behavioral health) that has expanded into MSK care for employers and payers. Larger, broader incumbent with overlapping MSK offering.
- Included Health: Virtual care and care-navigation platform combining primary care, mental health, and specialty care for employers and payers. Broader incumbent with virtual MSK-relevant capabilities and similar employer buyer.
Emerging players
- RecoveryOne: Virtual MSK rehabilitation platform offering clinician-supervised, AI-enabled exercise programs to health plans and employers. Comparable emerging player in the employer MSK benefit space with narrower scale than Upswing's anchor partners.
- WizeCare: AI-guided virtual physical therapy and MSK rehabilitation platform sold to providers, payers, and employers. Smaller emerging competitor focused on motion-tracking-enabled home rehab, comparable to Upswing's Athletic Trainer-led virtual rehab.
Others
- One Medical (Amazon): Membership-based primary care platform acquired by Amazon offering in-person and virtual care to employer-sponsored populations. Adjacent employer-healthcare channel that overlaps with Upswing's self-funded employer buyer even though core offering is primary care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Upswing Health social profiles
Digital presenceUpswing Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upswing Health leadership team
Management profileNumber of profiles
Profiles11 records
Upswing Health funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upswing Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upswing Health
What does Upswing Health do?
Upswing Health provides a virtual musculoskeletal (MSK) care platform that combines an AI-powered symptom assessment tool, real-time licensed athletic trainer coaching, board-certified orthopedic physician telehealth visits, AI-driven motion tracking, virtual rehabilitation exercise programs, and fixed-price MRI ordering. The platform is sold to employers and health plans as an employee MSK benefit and directly to consumers as self-pay on-demand orthopedic care.
Is Upswing Health a public or private company?
Upswing Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Upswing Health founded?
Upswing Health was founded in 2017. It employs 11 to 50 people.
Where is Upswing Health based?
Upswing Health is headquartered in Stamford, United States, in the North America region.
How does Upswing Health make money?
Three revenue lines are on record. Employer/Health Plan Subscriptions are the primary driver. The others are individual Per-Visit and Subscription Plans and per Episode/Fee-for-Service.
Who are Upswing Health's main competitors?
Direct peers on record are Hinge Health, Sword Health, Kaia Health, Vori Health and DarioHealth. Broad incumbents are Omada Health and Included Health. Emerging players are RecoveryOne and WizeCare. One Medical (Amazon) is listed as an others.
Does Upswing Health have an API?
No public API is recorded for Upswing Health.
What industry is Upswing Health in?
Upswing Health's product category is Virtual Musculoskeletal Care. Its primary akta.pro industry code is HLALADAC, Musculoskeletal (MSK) & Physical Therapy Virtual Care. Its NAICS code is 621340 and its SIC code is 8000.