Assurly
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
Assurly firmographics
Firmographics- Name
- Assurly
- Website
- https://assurly.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Assurly industry classification
Industry- Product category
- Loan Insurance
- NAICS
- Insurance Carriers (5241), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where Assurly is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Assurly business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Assurly product offering
Product offeringCore offering
Assurly is an insurance company that underwrites and distributes a fully mobile loan insurance product designed to protect individual borrowers. The offering covers consumer loan obligations through a digital, app-based experience that allows policyholders to subscribe, manage, and claim on their insurance entirely via mobile.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Loan Insurance A fully mobile loan insurance product designed for individual borrowers to protect their consumer loan obligations. Delivered through a mobile application that allows policyholders to subscribe, manage, and claim on their insurance coverage.
Companies that use Assurly
Customer profileIdeal customer profiles1 record
Assurly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Assurly partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Assurly competitors and assessment
Company assessmentDirect peers
- Otherwise: French insurtech specializing in loan insurance (emprunteur) and related protection products. Direct peer in the same product category and geography as Assurly, both targeting the borrower insurance market with digital-first distribution.
- Luko: Paris-based digital insurance provider offering home and connected-insurance products with a mobile-first experience. Comparable as a French insurtech using consumer-grade mobile UX to challenge traditional insurance distribution.
Emerging players
- Alan: Paris-based health insurtech serving SMEs and individuals via a fully digital platform. Comparable in being a France-headquartered insurtech with mobile-native product design and a Series-stage funding trajectory.
- Qoala: Embedded insurance platform distributing coverage through digital partners in Southeast Asia. Directly comparable business model of insurance-as-embedded-product, though operating in a different geography.
- Zego: UK-headquartered insurtech offering embedded and usage-based insurance, particularly in mobility and gig economy. Comparable in the embedded insurance model and insurtech execution, though targeting different product verticals.
- Many Pets (formerly Bought By Many): UK-based digital insurance provider (pet) that scaled from a niche product to a multi-line platform. Comparable as a digital-first insurance challenger that built a niche into scale.
- Trov: On-demand, mobile-first insurance platform enabling embedded coverage via APIs. Comparable in mobile-native insurance design and embedded/API distribution strategy.
Regional players
- +Simple: French digital insurance broker focused on professional and SME coverage. Comparable as a French insurtech modernizing insurance distribution, though operating more as a broker than carrier.
Broad incumbents
- wefox: European digital insurance platform operating across multiple lines with significant scale and capital. Comparable as a European insurtech pursuing digital distribution, but at much larger scale and broader scope than Assurly.
- Lemonade: Public, mobile-first insurance carrier using AI-driven underwriting and a behavioral brand to scale across multiple lines. Comparable in mobile-native insurance design and insurtech positioning, but materially larger and broader in product scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Assurly social profiles
Digital presenceAssurly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assurly leadership team
Management profileNumber of profiles
Profiles2 records
Assurly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assurly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assurly
What does Assurly do?
Assurly is an insurance company that underwrites and distributes a fully mobile loan insurance product designed to protect individual borrowers. The offering covers consumer loan obligations through a digital, app-based experience that allows policyholders to subscribe, manage, and claim on their insurance entirely via mobile.
Is Assurly a public or private company?
Assurly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Assurly founded?
Assurly was founded in 2017. It employs 11 to 50 people.
Where is Assurly based?
Assurly is headquartered in Paris, France, in the Europe region.
Who are Assurly's main competitors?
Direct peers on record are Otherwise and Luko. Emerging players are Alan, Qoala, Zego, Many Pets (formerly Bought By Many) and Trov. +Simple is listed as a regional player. Broad incumbents are wefox and Lemonade.
Does Assurly have an API?
No public API is recorded for Assurly.
What industry is Assurly in?
Assurly's product category is Loan Insurance. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 5241 and its SIC code is 6411.