What Thriday does

Thriday is an Australian fintech platform, founded in 2019 and headquartered in Melbourne, that consolidates business banking, invoicing, accounting, and tax into a single AI-powered product aimed at small and micro businesses. The platform integrates a transaction and savings account (issued under an Authorised Representative arrangement with Regional Australia Bank, with up to 10 sub-accounts and Visa Debit cards), unlimited invoicing with Stripe-powered card acceptance, automated bookkeeping with a chart-of-accounts reconciliation, real-time tax and GST forecasting, expense management with mobile receipt OCR, and direct ATO BAS lodgment. A dedicated subsidiary, Thriday Accounting (Team Thrive No 2 Pty Ltd), holds a Tax Agent registration and provides human accountant support for higher-tier customers.

The underlying architecture layers AI and machine learning across four workflows: process automation for transaction categorization and invoice chasing, predictive analytics for tax and cash-flow forecasting, computer vision for receipt capture, and optimization for automated Profit First allocations and ATO-compliant depreciation. Banking infrastructure is delivered through Regional Australia Bank and Stripe handles card payment processing, while Open Banking enables connectivity to external business accounts. The product is offered as a free banking tier, a $29.95/month Time-saver tier, and done-for-you tax ($88/month) and BAS + tax ($119/month) tiers.

Monetisation is a freemium subscription model complemented by interest earned on customer deposit balances (3.35% p.a.) and professional-services revenue from done-for-you tax tiers. Distribution is product-led growth via the website and iOS/Android apps (4.6 and 4.8 star ratings respectively), with a 4.9-star Google rating, supplemented by partner referrals, Sprintlaw co-marketing, and a Partner Program for accountants and bookkeepers. Total disclosed equity raised is approximately $9 million (a 2021 crowdfunding-style round and a $6 million pre-Series A led by NAB Ventures in September 2022). In December 2025 the company was acquired by ASX-listed payments platform Tyro Payments, with the deal closing in January 2026; Thriday's team, including CEO Michael Nuciforo, joined Tyro upon completion.

Name

Thriday

Legal name

Team Thrive Pty Ltd

Website

https://thriday.com.au

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

1–10 employees

Short description

Thriday is an Australian AI-powered fintech that consolidates business banking, invoicing, accounting and tax into one platform for small businesses, operating as an Authorised Representative of Regional Australia Bank and acquired by Tyro Payments in January 2026.

Ownership category

akta.pro rank

Product category

Small Business Financial Management Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Biller Direct EBPP Platforms (FSAMAJAA)

akta.pro secondary industries

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB), A2A Reconciliation, Reporting & Treasury Ops (FSAMAFAJ), A2A Bill Pay & eInvoicing (Open Banking Enabled) (FSAMAFAL)

Keywords

• Small business banking
• Invoicing software
• Cloud accounting
• BAS lodgment
• Expense management

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Tiered subscription model with free tier (banking only), Time-saver plan at $29.95/month for automation features, and done-for-you tax services at $88-119/month
2. Interest on Savings: Earn interest on every dollar held in Thriday accounts, currently 3.35% p.a., providing passive revenue on customer deposits
3. Professional Services: Done-for-you tax and BAS lodgment services with human accountant support bundled into higher-tier plans

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Thriday is an Australian all-in-one financial management platform for small businesses that combines business banking, invoicing, accounting, and tax services in a single AI-powered application. Transaction accounts and Visa Debit cards are issued through Regional Australia Bank (Thriday is an Authorised Representative), while the platform adds automated bookkeeping, receipt scanning, real-time tax forecasting, BAS lodgment to the ATO, and automated Profit First allocations. Customers can also access human accountant support for tax and BAS preparation through higher-tier plans.

Product overview

Thriday is an all-in-one Australian fintech platform combining banking, invoicing, accounting, and tax services for small to medium-sized businesses. The core platform centers on integrated business banking (with up to 10 sub-accounts and Visa Debit cards) seamlessly connected to invoicing, automated accounting, and real-time tax forecasting. Key modules include expense management with receipt scanning, automated allocations based on the Profit First method, an Assets & Liabilities Register for depreciation tracking, interest-bearing savings accounts, BAS lodgment, and credit score tools. The product architecture offers a Free tier with core banking and invoicing, a Time-saver Plan ($29.95/month) adding AI-powered automation, and Done-for-you service tiers ($88-119/month) with human accountant support. Thriday Accounting provides full-service tax and BAS preparation. The platform is powered by AI and machine learning for automated reconciliation and tax calculations, with banking services provided through Regional Australia Bank.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Banking Business banking offering up to 10 sub-accounts, Visa Debit cards (up to 4 per account), and Open Banking connectivity. Accounts are issued through Regional Australia Bank, with balances earning interest and funds covered by the Financial Claims Scheme. Targeted at Australian small business owners.
• Invoicing Unlimited invoicing and quoting with custom branding, multiple payment methods (card, bank transfer), automated payment reminders, late fees with early-payment incentives, and automated invoice reconciliation. Stripe handles card payment processing.
• Accounting Automated bookkeeping that reconciles all transactions to a chart of accounts, calculates tax and GST in real time, and produces downloadable management reports. Integrated with banking, invoicing, and tax modules.
• Tax Real-time tax forecasting, direct BAS lodgment to the Australian Taxation Office (ATO), and access to human accountant support. Available either as a self-service feature or with done-for-you lodgment via Thriday Accounting (a Registered Tax Agent).
• Expense Management Receipt capture via mobile app photo or email forwarding to a Thriday inbox, with automatic reconciliation to bank transactions and tax-deduction categorization. Designed to minimize taxable income and simplify tax time for small business owners.
• Automated Allocations (Profit First) Automatically allocates every dollar earned into designated sub-accounts (profit, owner's pay, tax, GST, operating expenses) according to user-defined Target Allocation Percentages (TAPs), implementing the Profit First cash management methodology with one-click setup.
• Assets & Liabilities Register Tracks business assets and liabilities with automatic depreciation calculations using ATO simplified depreciation rules. Depreciation integrates with financial records and tax estimates.
• Interest Savings Accounts Earns interest on every dollar held in Thriday accounts (currently 3.35% p.a.), with interest calculated daily and added to balances to support customer cash flow.
• Thriday Accounting (Done-for-you Tax & BAS Service) Full-service accounting and tax agent offering provided by Team Thrive No 2 Pty Ltd (ABN 26 677 263 606, Registered Tax Agent No. 26262416). Includes cash flow optimisation sessions, FY tax planning, four BAS lodgments, and one end-of-FY tax lodgment.

Quantifiable outcome

• Save 6 hours per week on financial admin (from 6.5 hours to 30 minutes)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• Tyro PaymentsflagshipStrategic or Co-development Partner · 17 December 2025Tyro Payments (ASX-listed) agreed to acquire Thriday in December 2025, with the deal expected to close in January 2026. The acquisition aimed to expand Tyro's banking and payments capabilities and enable delivery of integrated cash-flow management solutions for small businesses. Thriday's team, including CEO Michael Nuciforo, joined Tyro upon completion.
• SprintlawminorGTM or Marketing Partner · 15 August 2025Sprintlaw partnership offering $50 incentive for new customers who join Thriday through the partnership. Joint marketing initiative to drive customer acquisition.
• StripecoreTechnology or IntegrationStripe provides payment processing infrastructure for Thriday's card payment capabilities on invoices. Users need to be approved by Stripe during onboarding to accept card payments. Stripe payouts are settled to Thriday accounts within 2 business days.
• Profit First Professionals Australia and New ZealandcoreStrategic or Co-development PartnerThriday actively partners with Profit First Professionals Australia and New Zealand, a network of certified coaches who guide businesses through Profit First implementation. This integration combines banking tools with expert guidance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Xero: Xero is a leading cloud accounting platform for Australian and global SMBs, offering invoicing, bank feeds, BAS/tax and app marketplace integrations. Highly comparable to Thriday's accounting/invoicing/tax core, but lacks the embedded banking accounts and interest-income layer that Thriday's Regional Australia Bank partnership provides.
• MYOB: MYOB is an Australia/NZ-focused accounting, payroll and now integrated business banking platform serving SMBs. Closely comparable to Thriday on the bundled accounting+banking proposition for the Australian SME market, with overlapping customer segments in tradies, consultants and small employers.
• Zeller: Zeller is an Australian SMB-focused fintech combining a business transaction account, card acceptance, payouts and basic accounting/invoicing tools. Direct competitor in the embedded banking-plus-invoicing wedge for Australian SMEs, with similar distribution through merchant channels post-Tyro context.
• Wave Financial: Wave (owned by H&R Block) provides free invoicing, accounting and receipt-scanning tools to small businesses worldwide, with a paid payments/ payroll add-on. Highly comparable on the freemium accounting + invoicing value proposition Thriday targets, although Wave does not issue transaction accounts.
• Reckon: Reckon is an Australia/NZ accounting and practice software provider serving SMBs and accountants with bookkeeping, BAS and payroll products. Comparable on the SMB accounting and BAS compliance wedge, though without Thriday's interest-earning banking wrapper.
• FreshBooks: FreshBooks is an SMB-focused invoicing, accounting, time-tracking and payments platform targeting freelancers, consultants and service businesses. Comparable to Thriday on the invoicing-led, SMB-services wedge, with similar AI-driven automation investments, although without an embedded deposit account.

Broad incumbents

• QuickBooks (Intuit): QuickBooks is Intuit's global SMB accounting, invoicing, payments and tax platform with a large Australian install base through Intuit's local operations. Comparable as a broad accounting/invoicing incumbent, but does not bundle full bank-account issuance the way Thriday does.
• Square (Block): Square provides SMB merchants with payments acceptance, a business banking account (Square Banking), invoices, payroll and basic accounting integrations. Broad incumbent in the same end-to-end SMB financial management space Thriday targets, but with a payments-first go-to-market.

Emerging players

• Airwallex: Airwallex is an Australian-founded fintech offering multi-currency business accounts, payments, cards and expense tools, increasingly targeting SMBs beyond its enterprise roots. Comparable on the embedded SMB business banking and expense management surface, with partial overlap rather than direct competition in accounting/tax.

Others

• Sprintlaw: Sprintlaw is an Australian online legal services provider with a referral partnership with Thriday. Included here as an ecosystem partner rather than a competitor; relevant context because it illustrates Thriday's partnership-led SMB services strategy, and Sprintlaw's accounting-adjacent offerings blur the line into indirect competition for Thriday Accounting.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thriday

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thriday