Mindsets Learning

What Mindsets Learning does

Mindsets Learning (legal entity: Mindsets Education) is a Boston-based K-12 education technology company that provides an authentic assessment platform measuring Portrait of a Learner (PoL) competencies through real-world mathematical problem-solving. Founded in 2015 and headquartered at 55 Court St in Boston (co-located with Learnlaunch), the company serves school districts with structured 45-minute Challenges, extended collaborative Projects, automated in-task assessment, and a Student Skills Passport that documents competency development against district-defined PoL attributes. The platform is aligned to Illustrative Math and California Mathematics Framework standards, with WestEd-validated evidence of 2.5x academic growth and 7.7x engagement increase in San Diego Unified deployments.

The product surface spans four core pathways (Mindsets Challenges, Mindsets Projects, Authentic Insights & Assessment, and Professional Learning) supported by a Future-Ready API that integrates with existing curriculum and student information systems, and a District Dashboard that aggregates individual Skills Passports into board-ready PoL reports. Core technology includes a proprietary rubric-based in-task scoring engine (Mindsets Intelligence, launched 2024) and a Future Ready Skills Measurement System (launched July 2025) for the 2025-2026 school year. An asynchronous Professional Learning Library was released in February 2025.

Mindsets monetizes through quote-based per-student district subscriptions (Impact tier), Essentials tier subscriptions, and an individual Teacher plan at $14.99 per month, complemented by professional services revenue. The go-to-market combines enterprise field sales to K-12 districts, a self-serve PLG motion at go.mindsets.com, channel partnerships with Microsoft, Google, AWS, and Instructure (Canvas LMS), and state-level relationships including a California Department of Education professional development partnership. The company reports reach across 2,500+ schools in all 50 U.S. states plus international sites in Australia and India, with named district customers including San Diego Unified, Fresno Unified, Hawaii DOE, and Shelby County Schools, and a UK GCSE pilot launched in February 2026.

Name

Mindsets Learning

Legal name

Mindsets Education

Website

https://mindsets.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindsets Learning is a Boston-based K-12 edtech company that provides an authentic assessment platform measuring Portrait of a Learner competencies through real-world math challenges. It monetizes via per-student district subscriptions and a $14.99/month teacher plan across 2,500+ U.S. schools.

Ownership category

akta.pro rank

Product category

K-12 Educational Assessment Software

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJAMAC

Assessment, Testing & Analytics Platforms (Formative/Summative)

Education/K–12 / Primary & Secondary Education/K–12 Educational Technology Solutions

Keywords

• K-12 assessment platform
• Authentic learning software
• Mathematics curriculum tools
• Competency-based education
• Educator professional development

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Per-Student Subscription: District/school licensing based on per-student pricing (Impact plan). Includes full curriculum library, professional learning, and outcomes tracking.
2. Teacher Subscription: Individual teacher plan at $14.99/month. Includes Open Reader with 150+ language accessibility, professional learning lead, and school/district outcomes plan.
3. Professional Learning Services: Professional learning programs including training, coaching, and resources for educators. Partnered with California Department of Education for New California Math Framework training.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mindsets Learning is a K-12 authentic assessment platform that delivers the measurement and evidence layer for school districts' Portrait of a Learner (PoL) frameworks. Its core products include Mindsets Challenges (45-minute real-world math scenarios), Mindsets Projects (extended collaborative activities), the Skills Passport (student-owned competency record), Authentic Insights & Assessment (in-task measurement), District Dashboards, and Professional Learning for educators. The platform connects to existing curriculum and student information systems via the Future-Ready API to automatically generate PoL evidence without adding teacher workload.

Product overview

Mindsets Learning is a K-12 authentic assessment platform organized around Portrait of a Learner (PoL) frameworks, with four core pathway products: Mindsets Challenges (45-minute real-world math scenarios), Mindsets Projects (extended collaborative math activities), Authentic Insights & Assessment (in-task measurement without extra testing), and Mindsets Professional Learning (educator training). The Skills Passport serves as the student-owned competency record tied to PoL attributes, while the Future-Ready API connects to existing curriculum and student information systems for automatic PoL evidence generation. The 2025 Future Ready Skills Measurement System and Professional Learning Library extend the platform with competency tracking and asynchronous educator development.

Differentiator

Problem solved

Functional benefit

Products and services

• Portrait of a Learner (PoL) Measurement & Evidence Layer A state and district-wide measurement and evidence layer for K-12 school districts' Portrait of a Learner frameworks, defining and tracking nine competencies (critical thinking, communication, collaboration, agency & self-direction, curiosity, resilience, global citizenship, creativity, future-ready skills). For superintendents, academic coordinators, curriculum & assessment leaders, and educators.
• Skills Passport An XP-based, asset-focused record of every student's demonstrated competencies mapped directly to district PoL attributes. Students carry their passport across grades and schools, building a living longitudinal record of growth.
• Mindsets Challenges Structured real-world scenarios for mathematics classrooms that students tackle in approximately 45 minutes (e.g., Catchy Clothing Challenge designing T-shirts, Farm Stay Open Challenge). For K-12 math teachers and students.
• Mindsets Projects Hands-on, collaborative multi-hour mathematical activities ideal for academic interventions and extended learning programs (e.g., Perfect Pancake Project). For K-12 teachers running interventions, after-school, or enrichment programs.
• Authentic Insights & Assessment (Mindsets Intelligence) Measures learning in-task as it happens without extra testing, evaluating students on what they do and how they think. Provides school leaders with actionable growth data and insights on mathematical practices (reasoning, pattern expression, argumentation) and future-ready skills (critical thinking, collaboration, creativity).
• Mindsets Professional Learning High-quality professional learning for educators including the asynchronous Professional Learning Library, coaching from experienced educators, community resources, lesson plans, and assessment rubrics. Delivered in partnership with state education departments (e.g., California Department of Education for the New California Math Framework).
• Future-Ready API Connects the Mindsets platform to existing curriculum and student information systems so the measurement layer works invisibly, generating PoL evidence automatically without adding steps for teachers. Individual Skills Passports roll up into district dashboards for board-ready reporting.
• District Dashboard Aggregates individual Skills Passports into district-level analytics, providing board-ready PoL progress reports that are always current and automatically refreshed.
• Future Ready Skills Measurement System System for automatically measuring student PoL competencies during real-world challenges and generating reportable district-wide evidence. Captures PoL evidence automatically as students complete tasks, scoring against PoL rubrics in real time.

Quantifiable outcome

• 2.5x faster academic growth in mathematical reasoning and analytical skills compared to traditional methods (San Diego Unified, WestEd validated)
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and major.

• MicrosoftcoreTechnology or IntegrationMicrosoft logo appears in trusted partners section. Mindsets is listed as a Microsoft STEM School partner. Relationship enables technology integration and credibility as an education technology platform.
• GooglecoreTechnology or IntegrationGoogle logo appears in trusted partners section indicating technology partnership and integration capabilities.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS logo appears in trusted partners section, likely providing cloud infrastructure for the Mindsets platform.
• Education Alliance FinlandmajorStrategic or Co-development PartnerEducation Alliance Finland certified Mindsets for pedagogical quality and learning impact. This is a significant validation of the platform's educational effectiveness through independent assessment.
• WestEdmajorStrategic or Co-development PartnerWestEd conducted independent evaluation of Mindsets impact on student engagement, reasoning, and analytical skills in San Diego Unified. Validated 2.5x academic growth and 7.7x engagement increase with effect sizes exceeding 1.0.
• LearnlaunchcoreStrategic or Co-development PartnerMindsets is co-located with Learnlaunch at 55 Court St, Boston. Learnlaunch is a Boston-based education technology incubator/accelerator. Jean Hammond, Partner at Learnlaunch, serves as an advisor.
• California Department of EducationmajorStrategic or Co-development PartnerMindsets selected to present professional development webinar highlighting the New California Math Framework with CDE support. The only provider capable of measuring all SMPs authentically without testing, aligned with California Mathematics Framework.
• InstructuremajorGTM or Marketing PartnerWon InstructureCon 2025 Partner Summit Pitch Competition - the first ever pitch competition winner. Instructure is the company behind Canvas LMS, suggesting integration and co-marketing opportunities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IXL Learning: A K-12 adaptive learning platform with a strong math focus, including real-time diagnostic assessments and personalized practice. Directly comparable to Mindsets because both sell per-seat/school subscriptions to K-12 math curriculum and assessment, targeting similar district and teacher buyers.
• Zearn: A K-8 math learning platform aligned to Illustrative Math, offering problem-based lessons and teacher dashboards. Comparable to Mindsets because both are math-first, project/inquiry-oriented, sell into district math programs, and emphasize student reasoning outcomes.
• Kahoot!: A widely used classroom engagement and formative-assessment tool with both teacher self-serve and district editions. Comparable to Mindsets because both overlap in formative-assessment engagement tooling and target similar teacher and district buyers.
• Defined STEM (Defined Learning): A K-12 project-based learning platform providing real-world, standards-aligned tasks with performance assessments. Most directly comparable to Mindsets' Mindsets Challenges and Projects because both sell authentic, performance-based PBL content to K-12 districts.
• Newsela: A K-12 content-and-assessment platform with formative assessments and teacher tools layered on top of real-world texts. Comparable to Mindsets because both emphasize authentic engagement with real-world material, formative assessment, and district-level analytics.
• Imagine Learning: A K-12 digital curriculum and assessment provider with adaptive math and ELA programs serving U.S. districts. Comparable to Mindsets because both sell into similar K-12 district procurement cycles with adaptive content and assessment tied to standards.

Broad incumbents

• Curriculum Associates (i-Ready): Sells i-Ready diagnostic assessment and instruction used widely across U.S. K-12 math and reading. Comparable as a K-12 formative/summative assessment incumbent with deeper resourcing, against which Mindsets positions its differentiated rubric-scoring and PoL evidence layer.
• NWEA: Provider of MAP Growth and other K-12 assessments used by a majority of U.S. districts. Comparable to Mindsets because both focus on formative measurement and longitudinal student data feeding into district dashboards, though NWEA is broader and more established.
• Renaissance Learning: A long-standing K-12 assessment and practice vendor (Star, Accelerated Reader, myON). Comparable as a portfolio incumbent in K-12 formative assessment and analytics where Mindsets competes for district assessment budgets.

Emerging players

• Edpuzzle: A K-12 formative assessment tool embedding questions into video content, popular with individual teachers and increasingly sold to districts. Comparable as a formative-assessment/engagement platform that competes for part of Mindsets' classroom-and-district stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gomindsets
• Facebookfacebook.com/MindsetsLearning
• LinkedInlinkedin.com/company/cashtivity-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindsets Learning