What Untamed Planet does

Untamed Planet is a video game studio founded in 2021 and headquartered in Hong Kong, with corporate incorporation in the United States as Untamed Planet Inc. The company builds a Web3-enabled, immersive 3D nature-based gaming platform called the Untamed Metaverse, which currently encompasses over 200 biomes. Its branded product portfolio includes Of The Earth, De-Extinction (developed with Colossal Biosciences), Mindverse, Nature Lab, and Dodo's Escape, the last of which is published on Epic Games' Fortnite Creative platform. Additional experiences named as in development include Of The Ocean and Birder.

The underlying technology stack is centered on Web3 infrastructure combined with immersive 3D environments, and the company has published a long-horizon ambition to build a 50-million-person community and protect 100 million acres by 2030. A structurally distinctive feature is the conservation-tied business model: 50% of profits are contractually directed to Nature Lab, a conservation and education sub-brand. The studio has assembled a cross-sector partner network spanning Web3 investment (Animoca Brands), frontier science (Colossal Biosciences), conservation NGOs (WildArk, Borana Conservancy, AussieArk), and entertainment and media (Wild State Productions, CAA) to source content, validate mission, and broaden distribution.

Untamed Planet's go-to-market is described as community-led and event-driven, supplemented by channel partners, with the Fortnite Creative platform serving as a near-term distribution channel for Dodo's Escape. Revenue mechanics are not explicitly disclosed but are inferred to span in-game transactions, licensing, and merchandise tied to branded experiences. The company operates with a small team (11-50 employees), is privately held, and is led by founder Mark Hutchinson.

Name

Untamed Planet

Legal name

Untamed Planet Inc.

Website

https://untamedplanet.earth

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Untamed Planet is a Hong Kong-based video game studio building a Web3-enabled, immersive 3D nature-based gaming platform called the Untamed Metaverse, spanning 200+ biomes and titles like Dodo's Escape and Of The Earth, serving gamers and conservation enthusiasts.

Ownership category

akta.pro rank

Product category

Nature-based Web3 Gaming

akta.pro primary industry

Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)

akta.pro secondary industries

GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF), Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK), Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH)

Keywords

• Nature-based gaming
• Web3 metaverse games
• Conservation entertainment
• Immersive 3D experiences
• De-extinction gameplay

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Entertainment Experiences: Revenue generated from creating and distributing entertainment products across gaming, content, film, and immersive experiences inspired by nature. The 'Of The Earth' biome represents mission-based entertainment where users directly protect nature.
2. Gaming and Metaverse: Web3-enabled gaming experiences and metaverse platform monetization, including in-experience purchases and digital asset interactions within the Untamed Metaverse.
3. Merchandise and Apparel: Branded merchandise and apparel sales leveraging the Untamed Planet IP and nature-inspired branding.
4. Licensing and IP: Licensing of nature's intellectual property for use by global talent and partners across film, education, and other verticals.
5. Conservation Profit Share: 50% of all profits from Untamed Planet's entertainment model are directed to Nature Lab for conservation initiatives, creating a transparent conservation model where nature gains from its intellectual property.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Untamed Planet is a video game studio that builds the Untamed Metaverse, a Web3-enabled immersive 3D nature-based gaming platform spanning over 200 interconnected biomes. Its released biomes include Of The Earth, De-Extinction (with Colossal Biosciences), Mindverse, and Nature Lab, alongside standalone games like Dodo's Escape on Fortnite. The studio also sells branded merchandise and licenses its nature-inspired IP.

Product overview

Untamed Planet is a gaming studio focused on nature conservation that operates the Untamed Metaverse—a platform-plus-experiences architecture built around an immersive 3D nature-based game utilizing Web3 technology. The core Untamed Metaverse features over 200 interconnected biomes, including four released sub-products (Of The Earth, De-Extinction, Mindverse, and Nature Lab) and two in development (Of The Ocean, Birder). The company also develops standalone products like Dodo's Escape on Fortnite Creative. All experiences are designed with a mission-based conservation model, with 50% of profits directed to Nature Lab for real-world conservation initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Nature Lab: Untamed Planet's conservation function that focuses on achieving the company's mission of transforming global engagement with nature. Nature Lab directs 50% of Untamed Planet's profits to vetted conservation initiatives and bridges the company's virtual universe to real-world environmental outcomes through education, funding, science, and community building.

Products and services

• Untamed Metaverse An immersive 3D nature-based metaverse game utilizing Web3 technology, featuring over 200 interconnected biomes representing diverse terrains, dimensions, flora, and fauna. Targeted at consumers interested in nature-themed entertainment, gaming experiences, and metaverse exploration.
• Of The Earth (Biome)
• De-Extinction (Biome) A biome developed in collaboration with Colossal Biosciences that uses science to reimagine the natural world across past, present, and future, challenging players to de-extinct and breed viable animals. Targeted at consumers and Web3-native users interested in de-extinction science.
• Mindverse (Biome) A psychotropic exploration biome celebrating the fantastical qualities of nature through surreal and dreamlike experiences. Targeted at consumers seeking surreal nature-themed entertainment.
• Nature Lab An ever-evolving exploration of nature through micro-experiences and Untamed Planet's conservation function that bridges the virtual universe to real-world conservation outcomes, with a mission to protect 100 million acres and build a community of 50 million people by 2030.
• Dodo's Escape: The De-extinction Island A standalone Fortnite Creative game (island code 5331-3496-4655) where players rescue the Dodo from extinction before the island claims them. First installment in the Nature Force universe, distributed through the Fortnite Creative platform.
• Untamed Planet Branded Merchandise and Apparel Branded merchandise and apparel leveraging the Untamed Planet IP and nature-inspired branding, sold direct-to-consumer through the company's e-commerce channel.

Quantifiable outcome

• Protect 100 million acres (land, freshwater, and oceans) and build a community of 50 million people by 2030
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WildArkcoreStrategic or Co-development Partner · 5 May 2022Conservation partnership supporting real-world conservation efforts including initiatives in Kenya and Congo. WildArk is a conservation organization focused on protecting biodiversity and wild places.
• Colossal BiosciencescoreStrategic or Co-development PartnerCollaboration on the De-extinction biome using science to reimagine the natural world - past, present and future. The partnership challenges users to de-extinct and breed viable animals in the Colossal biome. Colossal is a bioscience company focused on de-extinction technology.
• Wild State ProductionsminorStrategic or Co-development PartnerEntertainment production partner contributing to Untamed Planet's nature-based content and experiences.
• Creative Artist Agency (CAA)minorStrategic or Co-development PartnerMajor entertainment agency partnership providing strategic guidance and industry connections in entertainment, film, and content creation.
• Borana ConservancycoreStrategic or Co-development PartnerKenya-based conservation partner for real-world conservation initiatives, part of Untamed Planet's Nature Lab conservation function directing profits to vetted conservation efforts.
• AussieArkcoreStrategic or Co-development PartnerAustralian conservation organization partner supporting real-world wildlife conservation efforts through Untamed Planet's Nature Lab profit-sharing model.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Sandbox: The Sandbox is a Web3-enabled user-generated-content metaverse with virtual land and branded experiences — closely paralleling Untamed Planet's Web3 metaverse with 200+ biomes and partner-driven experiences. Both target creators and brands seeking immersive virtual worlds with blockchain-based ownership.
• Decentraland: Decentraland is an established Web3 metaverse platform with virtual land, social experiences, and monetized user content — directly comparable to Untamed Planet's Web3-native Untamed Metaverse in technology stack, target audience, and mission-driven community model.
• Sky Mavis (Axie Infinity): Sky Mavis operates Axie Infinity, a flagship Web3 play-to-earn gaming ecosystem that pioneered blockchain-based virtual economies. Like Untamed Planet, Sky Mavis combines immersive gameplay with tokenized digital assets and real-world community impact narratives, and is also backed by Animoca Brands.
• Wilder World: Wilder World is a Web3 immersive metaverse with photorealistic 3D worlds and NFT-driven assets — comparable to Untamed Planet's Web3 3D nature metaverse. Both target the high-end immersive Web3 user and partner with Animoca Brands' ecosystem.

Emerging players

• Treeverse: Treeverse is an anime-inspired Web3 MMO emphasizing exploration and nature-themed environments on blockchain rails — sharing Untamed Planet's nature-exploration theme and Web3-native player economy focus, though at an earlier stage and narrower scope.

Broad incumbents

• Niantic: Niantic (Pokémon GO, Ingress) operates AR location-based games that fuse real-world environments with digital gameplay. It overlaps with Untamed Planet's nature-themed exploration gameplay and conservation-adjacent positioning, but at vastly greater scale and as a non-Web3 incumbent.
• Unknown Worlds (Subnautica): Unknown Worlds produces Subnautica, a critically acclaimed nature/exploration-focused game franchise centered on biomes, ecosystems, and wildlife. It shares Untamed Planet's biome-based, nature-driven gameplay DNA but operates as a traditional (non-Web3) game studio.
• Rare (Sea of Thieves): Rare develops Sea of Thieves, a shared-world exploration game built around wilderness, biodiversity, and emergent gameplay. Its nature-expedition focus and shared-world mechanics overlap with Untamed Planet's Of The Earth and De-Extinction biomes, though Rare is a Microsoft-owned non-Web3 incumbent.
• Wildlife Studios: Wildlife Studios is one of the largest mobile game studios globally with nature/wildlife-themed titles (e.g., Tennis Clash, War Machines). Comparable to Untamed Planet as a nature-branded gaming studio scaling toward mass-market consumer entertainment, though without the Web3 or conservation-profit-share model.

Others

• Colossal Biosciences: Colossal Biosciences is a partner (not a competitor) — a bioscience company pursuing de-extinction of species like the woolly mammoth and dodo. It supplies scientific IP for Untamed Planet's De-Extinction biome and Dodo's Escape and is the closest scientific anchor for the venture's conservation credibility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/untamed_planet
• Instagraminstagram.com/untamed.planet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Untamed Planet