What Misapplied Sciences does

Misapplied Sciences is a privately held technology company founded in 2014 and headquartered in Pasadena, California (incorporated in Delaware). The company develops parallel reality technology — a display and software system that enables multiple viewers to share the same screen while each seeing different content simultaneously, a capability that requires coordinated hardware and per-viewer content rendering. The company operates with a very small team of 1-10 employees under a lean leadership structure, with Albert Ng serving as CEO and co-founder David Thompson as Chief Operating and Creative Officer.

The company has raised approximately $10.58 million cumulatively across multiple funding events spanning 2015 to 2023, beginning with two National Science Foundation grants totaling roughly $1.56 million (2015, 2017), followed by early-stage participation from Pelion Venture Partners, Fort Ventures, and Social Starts (2015, 2019), and culminating in a June 2023 SEC Form D exempt offering that targeted $15 million with $9.02 million already sold at the time of filing. The company has not disclosed specific products, pricing, or customers in available sources, and its business model — beyond the general technology description — is not detailed in public filings.

Strategic positioning is suggested by a 2025 inclusion in SportsPro's annual list of 20 sports technology startups for investors to watch, indicating a likely commercial focus on sports venues, stadium signage, or out-of-home advertising applications of the parallel reality technology. Operating status remains active per SEC filings and recent media coverage, but commercial scale, revenue generation, and customer adoption metrics are not publicly disclosed.

Name

Misapplied Sciences

Legal name

Misapplied Sciences, Inc.

Website

https://misappliedsciences.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Misapplied Sciences is a privately held Pasadena-based technology company developing parallel reality displays that let multiple viewers simultaneously see different content on the same screen, with applications likely extending into sports venues and digital signage markets.

Ownership category

akta.pro rank

Product category

Parallel Reality Display Technology

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer and Peripheral Equipment Manufacturing (33411)

akta.pro primary industry

Dual-Screen & Specialty Form-Factor Monitors (HDACADAN)

akta.pro secondary industries

Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

Keywords

• Parallel reality displays
• Display technology
• Digital signage systems
• Multi-viewer displays
• Immersive visual technology

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations

Core offering

Misapplied Sciences develops parallel reality technology that allows multiple viewers to share a single digital display and each see different content at the same time. The Pasadena, California-based company builds proprietary display systems targeted at venues, advertisers, and entertainment applications, with additional exposure in the sports technology sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Parallel Reality Display System Proprietary parallel reality display technology and hardware system that enables multiple viewers to share a single digital display and each see distinct, personalized content at the same time. Targeted at venue operators, advertisers, and entertainment/sports venue customers.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Light Field Lab: Direct peer — builds holographic display modules aimed at experiential entertainment and signage. Comparable as a deep-tech display startup pursuing next-generation viewing experiences beyond conventional 2D screens.
• Looking Glass Factory: Direct peer — manufactures holographic/light-field 3D displays for consumer and enterprise use. Closely comparable specialty display hardware targeting similar immersive-visualization use cases where multiple viewers experience content differently.
• Leia Inc. Direct peer — develops light-field display technology for mobile devices, automotive, and retail signage. Comparable as a specialty display hardware company using diffractive optics to deliver differentiated viewing experiences.
• Dimenco: Direct peer — designs spatial 3D / glasses-free display technology for professional and consumer markets. Comparable as a specialty 3D display hardware company competing for the same next-gen signage and visualization customers.

Broad incumbents

• Samsung Electronics: Broad incumbent — global leader in consumer and commercial displays, including large-format signage used in stadiums, airports, and retail. Comparable as the dominant incumbent whose pricing power and scale set the competitive ceiling for any niche display startup.
• LG Display: Broad incumbent — manufactures OLED and specialty panels powering premium TVs, signage, and experimental transparent/flexible displays. Comparable as a large panel manufacturer with the capability to integrate novel viewing paradigms into mainstream display products.
• Sony (Spatial Reality Display): Broad incumbent — Sony's Spatial Reality Display and broader professional display portfolio compete in 3D/immersive visualization. Comparable as a large incumbent with the R&D, distribution, and balance sheet to out-execute a small startup if parallel-reality-style features become mainstream.

Emerging players

• Cosm: Emerging player — operates shared-dome immersive venues for sports and entertainment. Comparable as an experiential technology player in the same sports/experiential market that SportsPro highlighted for Misapplied Sciences in 2025.
• Realfiction: Emerging player — produces mixed-reality and holographic display solutions (DeepFrame) for advertising, events, and retail. Comparable in targeting the same experiential/exhibition venues where Misapplied Sciences' parallel reality displays could deploy.
• Magnopus: Emerging player — builds immersive content, real-time 3D, and location-based entertainment experiences for venues and brands. Comparable as an experiential-tech partner that venues may engage alongside or instead of a parallel-reality display hardware provider.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/misappsci

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Misapplied Sciences