Flowerbx

What Flowerbx does

Flowerbx is a London-founded luxury flower delivery and event floristry company, established in 2015, operating across the United Kingdom, the United States, and the United Arab Emirates. Its core offering is direct-to-consumer e-commerce for premium cut flowers, complemented by a three-tier subscription product (Signature, Prestige, and a seasonal Peony tier starting at £45) with weekly, fortnightly, or monthly delivery cadences. The portfolio spans single stems and bouquets (50+, 100, and 1,000-stem rose arrangements up to £3,945), curated vase and gift sets, an in-house candle line handcrafted in Grasse, France, and event-driven services including weddings, corporate gifting, brand activations, and bespoke installations for private residences.

The business generates revenue across five streams: one-time e-commerce purchases, recurring subscriptions, project-based wedding floristry (UK from £3,000, international bespoke from £15,000+), corporate gifting programmes with luxury brands, and bespoke events. Go-to-market combines self-serve online ordering with a consultative enterprise sales motion for weddings and corporate accounts, supported by a same-day London delivery fleet operated via branded electric vehicles and next-day carbon-neutral partner deliveries for UK nationwide fulfilment. Physical boutique presence inside The Chancery Rosewood and Corinthia London hotels, alongside studios in Manhattan, Los Angeles, and Dubai, provides local market depth and installation capability.

The company positions itself as "fashion's favourite florist," with a verified enterprise client base including Gucci, Chanel, and Tiffany & Co, and holds B Corp certification. It is founder-controlled (CEO Whitney Hawkings, co-founder Adam Wilkie), with Mark Sebba as chairman, and has raised approximately $7.3M in disclosed funding across two rounds in 2017 and 2019. No proprietary technology, AI/ML capabilities, or external institutional ownership beyond those rounds are disclosed in the source material.

Name

Flowerbx

Legal name

Flowerbx

Website

https://flowerbx.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Flowerbx is a London-founded luxury flower delivery and event floristry company operating in the UK, US, and UAE, serving affluent consumers, luxury brands (Gucci, Chanel, Tiffany & Co), and destination wedding clients via e-commerce, subscriptions, and bespoke design services.

Ownership category

akta.pro rank

Product category

Luxury Floral Services

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Floral & Event Installations (HSACAAAC)

Keywords

• Luxury flower delivery
• Wedding floral design
• Flower subscription service
• Corporate floral gifting
• Bespoke event floristry

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of individual bouquets, arrangements, and gift sets through e-commerce platform. Products range from single stems to premium arrangements with vases. Revenue generated per transaction with no recurring commitment from customers.
2. Flower Subscriptions: Recurring subscription revenue from weekly, fortnightly, or monthly deliveries of seasonal bouquets. Subscription tiers include Signature (£45+), Prestige, and Seasonal/Peony subscriptions. Provides predictable recurring revenue and customer lifetime value through subscription gifting options.
3. Wedding Floral Services: Bespoke wedding floral design and installation services. Revenue is project-based with typical UK weddings starting at £3,000 and international/destination weddings quoted bespoke. Includes consultation, design, sourcing, delivery, and on-site installation.
4. Corporate Gifting: B2B corporate gifting services including branded bouquets, custom arrangements, and ongoing weekly or monthly deliveries for corporate clients. Targets luxury brands, hotels, and high-value corporate accounts.
5. Events & Brand Activations: Bespoke event floristry including brand activations, gala dinners, installations, and private celebrations. Project-based revenue with custom pricing based on scale, complexity, and location.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Flowerbx is a luxury flower delivery and bespoke floristry company founded in London in 2015, selling premium-grade cut flowers, arrangements, vases, candles, and gift sets direct to consumers via its own e-commerce platform with same-day London delivery, next-day UK delivery, and international shipping. It also designs and executes bespoke wedding floristry, corporate gifting programs, brand activations, and private residence floral installations through dedicated sales teams and flower studios in London, New York, Los Angeles, and Dubai.

Product overview

FLOWERBX is a luxury flower delivery and gifting platform founded in London in 2015, offering a comprehensive portfolio of products and services. The core offering centers on premium flower delivery with same-day and next-day options across UK, US, and UAE markets. The product portfolio includes: (1) Direct flower delivery with 50+ varieties (Peonies, Roses, Snapdragons, Calla Lilies, Orchids, Dahlias, Lilies, Iris, Anemones, Tulips, Hydrangeas, Stocks, Lisianthus, Delphiniums, Gerbera Daisies, and Foliage); (2) Flower Subscription service with three tiers (Signature, Prestige, Peony Seasonal) starting from £45; (3) Wedding Flowers service with bespoke design and execution across UK, US, UAE, and Europe; (4) Corporate Gifting and Events & Bespoke services for brand activations, installations, and private celebrations; (5) Home accessories including Apothecary Vase Collection, Windsor Vase Collection, Wickstead Collection, Bailey Bud Vase Sets, and handcrafted scented candles made in Grasse, France; (6) Collaborations including Marie-Chantal baby gift sets and Carrs Silver photo frames; (7) Educational content including Flower Care Guides, Rose Styling Guide, Wedding Flowers Checklist, and Christmas Styling & Care Guides. The company operates boutiques in London (The Chancery Rosewood & Corinthia London) alongside flower studios in Manhattan, Los Angeles, and Dubai, and holds B Corp certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Delivery Online direct-to-consumer flower delivery service offering premium cut flowers and arrangements across the UK, US, and UAE, with same-day delivery in London and next-day delivery nationwide.
• Flower Subscription Service Recurring flower delivery subscriptions in Signature, Prestige, and Seasonal/Peony tiers, with weekly, fortnightly, or monthly cadence, starting from £45, available for personal use or gifting.
• Wedding Floral Service Bespoke wedding floral design and installation covering consultations, mood boards, proposals, sourcing, delivery, and on-site execution across the UK, US, UAE, and Europe, typically starting at £3,000 for UK weddings.
• Events and Brand Activations Bespoke floral installations and styling for corporate events, gala dinners, brand launches, fashion events, and private celebrations, delivered with custom pricing based on scale and complexity.
• Private Residences Bespoke Flowers Bespoke floral design, sourcing, and recurring deliveries for private homes and residential settings, including weekly flower programs for upscale residences.
• Large-Scale Floral Installations Large-scale floral installation services for commercial venues, brand activations, and event spaces, executed by Flowerbx studios.
• Weekly Flower Deliveries Recurring weekly floral delivery service for ongoing corporate offices or residential needs, providing consistent floral refresh with custom arrangements.
• Flower Workshops Educational workshops teaching floral arrangement and styling techniques, offered in-person at Flowerbx locations.
• Home Décor and Accessories Home décor items including Apothecary Vase Collection, Windsor Vase Collection, Wickstead Collection vases, Bailey Bud Vase sets, and handcrafted scented candles made in Grasse, France.
• Bespoke Christmas Services Bespoke Christmas floral services including hand-crafted fresh foliage wreaths, garlands, and table styling for residential and corporate holiday décor.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Marie-ChantalcoreStrategic or Co-development PartnerCollaboration on exclusive baby gift sets combining FLOWERBX bouquets with Marie-Chantal's signature velour baby sleepsuit in coordinating colours. The partnership creates a differentiated new baby gifting product leveraging both brands' luxury positioning.
• BalthazarminorStrategic or Co-development PartnerFLOWERBX x The Roses Edit collaboration featuring curated rose arrangements inspired by or associated with the renowned New York restaurant and bakery brand.
• Carrs SilvercoreChannel Partner/ Reseller/ DistributorPartnership with heritage British silverware brand Carrs to offer curated gift sets combining FLOWERBX roses with Carrs photo frames including Fine Rope Frame and Sterling Silver Frame. Frames bear British Hallmark certification.
• PhaidonminorChannel Partner/ Reseller/ DistributorCollaboration to offer The Rose Book by Phaidon as part of gift sets, combining premium floral arrangements with authoritative horticultural publishing.
• Ester & ErikminorChannel Partner/ Reseller/ DistributorDanish candle manufacturer whose Platinum Candle collection with candle holders is offered as add-on gift items with FLOWERBX bouquets.
• Carbon-Neutral Delivery PartnerscoreOthersResponsible delivery partners who adhere to FLOWERBX's B Corp credentials. UK nationwide deliveries are made carbon-neutrally, aligning with sustainability commitments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Interflora:
• 1-800-Flowers: Large US public multi-brand gifting platform (including Harry & David, Wolferman's). Comparable to FLOWERBX on US consumer gifting occasions and corporate gifting, though positioned as a mass-market rather than luxury specialist.

Direct peers

• Bloom & Wild: UK-founded direct-to-consumer flower delivery and subscription brand, widely regarded as FLOWERBX's closest e-commerce rival. Overlaps directly on letterbox flowers, subscriptions, and occasion gifting, though positioned at a lower price point.
• The Real Flower Company: UK-based luxury florist focused on sustainably and seasonally sourced garden-style flowers. Overlaps with FLOWERBX on premium, sustainability-led positioning and subscription/DTC delivery.
• Wild at Heart: Luxury London florist founded by Nikki Tibbles, known for high-end weddings, events, and retail. Directly comparable to FLOWERBX on premium wedding florals and luxury brand clientele.
• Moyses Stevens: Historic luxury London florist (holder of multiple Royal Warrants) serving hotels, events, and private clients. Comparable to FLOWERBX on luxury event floristry and corporate contracts in London.
• The Bouqs Co. US-based DTC flower delivery brand with a subscription model and farm-to-door supply chain. Comparable to FLOWERBX on US consumer e-commerce, subscriptions, and farm-direct sourcing story.
• Freddie's Flowers: UK subscription flower delivery service that pioneered the curated 'letterbox' bouquet model. Directly comparable to FLOWERBX on subscription tiers, weekly cadence, and DTC funnel, competing on price and convenience.
• McQueens Flowers: Long-established luxury London florist with a strong corporate, hotel, and wedding business. Closest premium-event and luxury wedding competitor to FLOWERBX in the UK market.

Regional players

• Verdura Floral Design: New York-based luxury wedding and event florist serving Manhattan, the Hamptons, and the wider US Northeast. Directly comparable to FLOWERBX's Manhattan studio wedding and event book.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theflowerbx
• Instagraminstagram.com/theflowerbx/?hl=en

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowerbx