Fabric Tokyo

What Fabric Tokyo does

Fabric Tokyo (株式会社FABRIC TOKYO) is a Japanese made-to-measure business wear brand operating a hybrid Online-Merge-Offline (OMO) retail model. The company's core product is a mobile-first custom ordering platform — branded "Smart Order" — that captures customer body measurements in physical showrooms (or via home measurement service) and stores them digitally, enabling frictionless repeat purchases of custom suits, shirts, jackets, pants, and accessories online. The technical platform comprises a body measurement data layer, a configurator for fabric/style selection, and integration with LINE and Facebook for authentication and sharing. Pricing spans ¥7,900 for entry-level shirts to ¥110,000 for premium coats, with suits starting at ¥38,000.

The company generates revenue primarily through direct-to-consumer unit sales of custom business wear, supplemented by a corporate/B2B group ordering channel (minimum 5 employees, with on-site measurement coordinators) and gift cards in denominations up to ¥95,000. As of the input, Fabric Tokyo operates 9 retail showrooms across Japan (five in Tokyo plus Yokohama, Nagoya, Osaka, and Fukuoka) and supports nationwide reach through three home measurement options. The customer base targets individual working professionals aged 20s-40s in both men's and women's categories, with growing emphasis on business casual attire. Founded in 2018 (per company records), Fabric Tokyo has raised approximately $31M cumulatively across six funding rounds from 2014 to 2020, with strategic investors including MARUI GROUP, Globis Capital Partners, and POLA Orbis Holdings.

Name

Fabric Tokyo

Legal name

株式会社FABRIC TOKYO

Website

https://fabric-tokyo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Fabric Tokyo is a Japanese OMO retailer of made-to-measure business wear, selling custom suits, shirts, and business casual apparel through 9 showrooms and a digital platform that stores customer body measurements for online reordering.

Ownership category

akta.pro rank

Product category

Custom Business Wear

NAICS

Clothing and Clothing Accessories Retailers (458110), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Accessories and Other Apparel Manufacturing (31599), Cut and Sew Apparel Manufacturing (3152)

SIC

Retail-Family Clothing Stores (5651), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

akta.pro secondary industries

Outerwear & Performance Apparel Cut & Sew (IMAOAEAB), Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)

Keywords

• Custom business wear
• Made-to-measure suits
• Bespoke dress shirts
• Apparel e-commerce
• Corporate uniform services

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom tailored suits and business wear: The primary revenue stream comes from made-to-measure suits, jackets, shirts, pants, and accessories sold directly to consumers. Products are priced starting from ¥7,900 for shirts up to ¥110,000 for premium coats. The brand targets professionals seeking quality business attire with a custom fit.
2. Corporate/group orders: Fabric Tokyo accepts bulk orders from businesses for employee uniforms and corporate gifts, with a minimum order of 5 people. They offer coordinator visits to corporate offices for measurement and consultation.
3. Gift cards: The company sells gift cards at ¥10,000, ¥15,000, ¥19,800, ¥45,000, ¥70,000, and ¥95,000 denominations, available both in-store and through the website (up to 20 cards per order online).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fabric Tokyo designs and sells made-to-measure business wear — custom suits, shirts, jackets, pants, coats, and accessories — for individual professionals and corporate clients. Customers are measured once in-store (or via home measurement), with body data stored digitally on the proprietary Smart Order platform, and can subsequently reorder custom garments online through fabric-tokyo.com. The company operates its own retail showrooms across Japan and delivers finished tailored apparel directly to consumers and corporate group orders.

Product overview

FABRIC TOKYO is a mobile-first custom business wear brand offering made-to-measure suits, shirts, jackets, pants, and accessories for both men and women. The core offering is a digital ordering platform that stores customer body measurement data, enabling repeat orders online. The product portfolio includes: men's order suits, shirts, setup sets, jacket & pants combinations, casual jackets, slacks, chinos, polo shirts, T-shirts, cut & sewn garments, coats, and jacottes; women's pants suits, skirt suits, jackets, pants, and skirts; plus accessories including ties, belts, socks, and scarves. Supporting services include home measurement options (mail-in and home visit), corporate group ordering for B2B clients, and gift cards. The brand emphasizes technical performance fabrics combined with Italian luxury materials (Thomas Mason, Albini Group, Canonico, Tollegno) alongside functional textiles (COOLMAX, stretch materials, washable wool). The company operates physical stores across Japan (Tokyo, Yokohama, Nagoya, Osaka, Fukuoka) integrated with the online platform for measurement capture.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom-made Men's Suits (オーダースーツ) Made-to-order business suits for men, fully customizable in fabric and design, priced from ¥38,000 for jacket sets, with premium fabric options reaching higher price tiers.
• Custom-made Men's Shirts (オーダーシャツ) Custom dress shirts for men with multiple collar styles, fabric selections, and customization options, priced from ¥7,900.
• Custom-made Co-ord Set (オーダーセットアップ) Matching jacket and pants sets in coordinated fabrics for business casual styling, priced from ¥38,000.
• Custom-made Jacket & Pants (オーダージャケット＆パンツ) Separate custom jackets and pants available individually so customers can mix and match combinations.
• Custom-made Casual Jacket (オーダージャケット) Custom business casual jackets made from a range of performance and luxury fabrics.
• Custom-made Slacks (オーダースラックス) Custom-tailored dress slacks for business wear, made to individual measurements.
• Custom-made Casual Pants (オーダーパンツ) Custom casual pants distinct from slacks, offered as part of the business casual category.
• Custom-made Chinos (オーダーチノ) Custom chino pants for business casual styling.
• Custom-made Polo Shirts (オーダーポロシャツ) Custom polo shirts suitable for business casual office environments.
• Custom-made T-Shirts (オーダーTシャツ) Custom T-shirts designed for business casual layering.
• Custom-made Cut & Sewn (オーダーカットソー) Custom cut-and-sewn knitwear including turtlenecks.
• Custom-made Coats (オーダーコート) Custom-tailored overcoats including balmaccaan, trench, and ulster styles, with premium WOOL CASHMERE BEAVER options up to ¥110,000.
• Custom-made Jacotte / Gilet (オーダージャコット) Custom sleeveless vest/jacket designed for layering with business attire.
• Custom-made Vests (オーダーベスト) Custom-tailored vests for formal and business wear.
• Neckties (ネクタイ) Custom and ready-made silk neckties including knit ties and satin ties.
• Leather Belts (ベルト) Custom leather belts including bridle leather and elastic woven varieties.
• Socks (靴下) Custom-order socks in various colors and materials.
• Scarves / Mufflers (マフラー) Custom-order scarves and mufflers for business and casual wear.
• Custom-made Women's Pants Suit (オーダーパンツスーツ) Custom-tailored women's pants suits with multiple styling options.
• Custom-made Women's Skirt Suit, Knee-length (オーダースカートスーツひざ丈) Custom-tailored women's skirt suits in knee-length silhouette.
• Custom-made Women's Skirt Suit, Long (オーダースカートスーツロング) Custom-tailored women's skirt suits in longer length.
• Custom-made Women's Jacket (オーダージャケット) Custom-tailored women's jackets in various styles including no-collar designs.
• Custom-made Women's Pants (オーダーパンツ) Custom-tailored women's dress pants and trousers.
• Custom-made Women's Skirts, Knee-length (オーダースカートひざ丈) Custom-tailored women's skirts in knee-length style.
• Custom-made Women's Skirts, Long (オーダースカートロング) Custom-tailored women's skirts in longer flowing styles.
• Gift Cards / e-Gifts (ギフトカード / eギフト) Physical and digital gift cards for use across the Fabric Tokyo catalog, purchased by individuals or as corporate gifts/employee rewards.
• Home Measurement Service Service allowing customers to be measured for custom orders without visiting a store, via mail-in measurement, self-measurement kit, or in-home coordinator visit.
• Corporate Group Ordering (法人・団体のお客さまへ) B2B service for corporate clients to outfit employee teams with custom business wear, including on-site coordinator visits for measurement and alteration support, with a minimum order of five people.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Fast RetailingminorStrategic or Co-development Partner · 7 January 2026Mentioned alongside Fabric Tokyo in a Stripe-published article about digital transformation in Japan's apparel industry. Both companies are cited as examples of apparel businesses adopting RFID technology and OMO strategies to address labor shortages and changing customer preferences in the Japanese market.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alton Lane: US custom menswear company with a showrooms-plus-online model and strong B2B/corporate channel. Closely mirrors Fabric Tokyo's hybrid retail + corporate positioning.
• Hockerty: European online custom tailoring brand offering made-to-measure suits and shirts with a digital-first model. Comparable on customization and configurability, though more online-only.
• Knot Standard: US-based made-to-measure menswear brand serving professionals and corporate clients with showrooms and digital ordering. Directly comparable business model to Fabric Tokyo.
• Indochino: North American made-to-measure suiting brand with a showrooms-plus-online model and a strong data-driven fit profile. Closest international analogue to Fabric Tokyo's OMO + measurement-data approach.

Emerging players

• Original Stitch: Online custom shirt brand focused on made-to-measure dress shirts and casual tops. Comparable in product category (custom shirts and tops) and digital-first ordering model.

Broad incumbents

• Suit Select: Japanese affordable suit chain with a national footprint, including made-to-order options at lower price points. Competes with Fabric Tokyo in entry-level and corporate markets.
• Suitsupply: Global menswear brand combining off-the-rack and made-to-measure suiting with dense physical retail. Comparable as a broader incumbent offering custom suiting alongside ready-to-wear, with growing Asia-Pacific presence.
• Aoyama Trading: Largest Japanese business wear chain with national store network, suit-rental services, and corporate uniform contracts. Dominant incumbent competing with Fabric Tokyo for the same professional customer in Japan.
• Konaka Company: Major Japanese business wear retailer with broad product range including custom orders and corporate uniform services. Established competitor targeting similar white-collar customer base.

Regional players

• Onward Custom Lab (Sumisho Onward): Custom-order line from major Japanese apparel group Onward Holdings, offering bespoke suits through department store and online channels. Comparable as a domestic Japan-based custom suiting player with broader parent-group resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fabric_tokyo
• Facebookfacebook.com/fabrictokyo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabric Tokyo