HDM Solar

What HDM Solar does

HDM Solar (legal name: HDM Solar (Wholesale) Ltd) is a UK-based B2B wholesaler of solar and renewable energy equipment, founded in 1997 and headquartered in Sheffield. The company positions itself as "The Installer's Wholesaler" and serves professional solar installers across the United Kingdom through five physical branches (Sheffield HQ, Basildon, Bournemouth, Port Talbot, Livingston) plus a Hull collection office, supported by an in-house delivery fleet offering same-day and pre-9:30am next-day delivery. It operates as an independent, family-run private limited company with no external institutional ownership evidenced.

The company's core product offering spans eight categories — solar panels (Astronergy), solar inverters (APsystems, Sunsynk, SolaX, Sungrow, EcoFlow), battery storage (Sunsynk, EcoFlow, SolaX, Sungrow), bundled battery-and-inverter systems (Sungrow PowerStack, SolaX ESS AELIO), EV chargers (Rolec, EcoFlow), mounting hardware (Fastensol, GSE Intégration, SolVe), cables and accessories, and heating/cooling — across a catalog of 1,200+ SKUs. HDM Solar maintains nine Platinum Partner relationships, securing first-UK-wholesaler rights on products such as the Sungrow PowerKeeper 125kW commercial hybrid inverter, and operates Renewables Training Centres of Excellence at each branch providing free hands-on installer training with roof rigs and working systems.

HDM Solar generates revenue primarily through wholesale hardware markups on solar equipment sold to trade account holders at non-publicly-disclosed B2B pricing. Its go-to-market combines a 24/7 e-commerce platform with dedicated branch account managers, multi-channel marketing (email to 6,000+ subscribers, LinkedIn, trade shows at Solar & Storage Live ExCeL London, training programmes), and bundled promotions such as free Hive smart-home kits with Sunsynk orders. A sister company, HDM Energies, extends the wider HDM group into SME solar Power Purchase Agreements backed by a £100m Paragon Bank funding facility, with co-founder Dan Rogers serving as its CEO; HDM Solar's wholesale operations provide an installer channel for that downstream business. Leadership comprises Co-founder Dan Rogers, COO Dean Wilsher, and Head of Marketing Cat Torry; the company was nominated for Insider Media's Large Business of the Year 2026 at the Humber Renewables Awards.

Name

HDM Solar

Legal name

HDM Solar (Wholesale) Ltd

Website

https://hdmsolar.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

HDM Solar is a UK B2B wholesaler of solar panels, inverters, batteries, EV chargers and mounting equipment, founded 1997 and headquartered in Sheffield. It serves professional solar installers across the UK through five branches, a dedicated delivery fleet, a trade e-commerce platform, and free in-branch training centres.

Ownership category

akta.pro rank

Product category

Solar Equipment Wholesale Distribution

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)

akta.pro secondary industries

PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC), Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF)

Keywords

• Solar equipment wholesale
• Trade distribution solar
• Renewable energy supplies
• EV charging equipment
• Installation mounting solutions

Headquarters

HQ city

Kingston upon Hull

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Solar Equipment Wholesale: HDM Solar generates revenue through the wholesale sale of solar panels, inverters, battery storage systems, EV chargers, mounting hardware, cables, and accessories to trade installers. Prices are displayed to logged-in trade account holders, indicating a B2B pricing model with margin built into product markups.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HDM Solar is a UK B2B solar equipment wholesaler that supplies solar panels, inverters, battery storage systems, EV chargers, solar panel mountings, cables and accessories, and heating/cooling equipment to professional solar installers. Products are sourced from nine Platinum Partners (Sunsynk, EcoFlow, APsystems, Sungrow, Astronergy, SolaX, Rolec, Fastensol, GSE Intégration) and distributed through five physical UK branches, an owned delivery fleet, and an online trade account platform.

Product overview

HDM Solar is a UK-based solar equipment wholesaler operating as The Installer's Wholesaler, offering a B2B e-commerce platform complemented by local branch support and own-fleet delivery. Its product portfolio is organized across eight categories: solar panels (Astronergy, Sungrow), solar inverters (APsystems microinverters, Sunsynk, SolaX, Sungrow, EcoFlow), battery storage (Sunsynk, EcoFlow, SolaX, Sungrow), battery and inverter bundled systems (Sungrow PowerStack, SolaX ESS AELIO), EV chargers (Rolec, EcoFlow PowerPulse2), solar panel mountings (Fastensol, GSE Intégration, SolVe), cables and accessories, and heating/cooling. HDM Solar also provides free installer training through its network of Renewables Training Centres of Excellence at branch locations, and same-day/next-day delivery via its own dedicated fleet. The company partners with nine Platinum Partners: APsystems, Astronergy, EcoFlow, Fastensol, GSE Intégration, Rolec, SolaX, Sungrow, and Sunsynk.

Differentiator

Problem solved

Functional benefit

Products and services

• HDM Solar Trade Account & E-Commerce Platform B2B e-commerce platform offering online product browsing, trade-account-gated pricing, and ordering for professional solar installers, complemented by dedicated trade account managers at each branch. Login is required to view prices, confirming the B2B-only commercial model.
• Renewables Training Centres of Excellence Free hands-on installer training facilities at HDM Solar branches offering Platinum Partner-led sessions on real product installations, with roof rigs, commissioning spaces, and working equipment for installer certification.
• Same-Day and Pre-9:30am Next-Day Delivery Owned delivery fleet providing same-day delivery, next-day pre-9:30am delivery, and branch collection with no cut-off time across the UK for trade installer orders.
• Solar Panels High-efficiency solar PV modules for residential and commercial installations, supplied from Astronergy and Sungrow as lead partners.
• Solar Inverters Inverters to convert solar DC output into usable AC electricity, supplied across leading brands — APsystems microinverters (DS3, DS3-H, QS2), Sunsynk hybrid inverters (3.6kW to 50kW single/three-phase), SolaX, Sungrow, and EcoFlow hybrid inverters.
• Battery Storage Standalone battery storage systems to store solar energy for later use, including Sunsynk W10.6 10.64kWh outdoor battery, EcoFlow PowerOcean LFP 5kWh batteries, SolaX Triple Power HS51 5.1kWh optimised batteries, and Sungrow SMR032 V13 3.2kWh high-voltage batteries.
• Battery and Inverter Systems All-in-one battery and inverter systems including the Sungrow PowerStack liquid-cooled 125kW inverter with 255kWh battery and SolaX ESS AELIO 50kW with 200kWh battery, designed for commercial-scale energy storage.
• Electric Vehicle Chargers EV charging points including Rolec UK-manufactured AC chargers (EVO 7.4kW) and DC fast chargers (UltraCharge80 80kW dual 5m tethered), plus EcoFlow PowerPulse2 options, for residential and commercial deployment.
• Solar Panel Mountings Solar panel mounting solutions covering on-roof (pitched tiled/metal and flat roofs), in-roof (clean uninterrupted aesthetics), and commercial ground-mount systems from Fastensol, GSE Intégration, and SolVe.
• Cables and Accessories Comprehensive cable and accessory range including MC4 connectors, DC and AC cables, three-phase energy meters, CT clamps, gateways, brackets, isolators, and circuit protection for solar installation completion.
• Heating and Cooling Heating and cooling equipment including air source heat pumps and energy management devices compatible with solar operation for integrated renewable heating/cooling installations.

Quantifiable outcome

• Sunsynk has over half a million systems in the field
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered platinum partner and core sister company.

• GSE Intégrationplatinum partnerStrategic or Co-development Partner · 4 March 2026GSE Intégration is a leading supplier of clean, uninterrupted in-roof solar panel mounting systems and innovative ground-mount solar solutions. Became HDM Solar's Platinum Partner in 2026, delivering training at Renewables Training Centres of Excellence on in-roof solar panel mounting equipment.
• APsystemsplatinum partnerStrategic or Co-development PartnerGlobal leader in multi-platform module-level power electronics (MLPE) delivering microinverters, energy storage and rapid shutdown devices. Launched in Silicon Valley in 2010, now trusted in over 100 countries worldwide. Their microinverters help limit effects of shading and poor performance on individual panels.
• Astronergyplatinum partnerStrategic or Co-development PartnerA pioneer of high-quality solar panels offering bifacial and monocrystalline photovoltaic modules. Provides solar panels including Astro N5 and N7 series to HDM Solar installer network.
• EcoFlowplatinum partnerStrategic or Co-development PartnerProvider of portable power and solar solutions including PowerOcean battery storage systems, home battery systems, and EV chargers. Delivers training at HDM Solar's Renewables Training Centres of Excellence on full inverter and battery system installation.
• Fastensolplatinum partnerStrategic or Co-development PartnerGlobally trusted manufacturer of solar mounting solutions including rails, clamps, roof hooks, and mounting hardware for pitched and flat roofs.
• Rolecplatinum partnerStrategic or Co-development PartnerThe UK's leading manufacturer of EV charging points with over three decades of experience in design, manufacturing and installation of outdoor electrical equipment. Renewed partnership for 2026.
• SolaXplatinum partnerStrategic or Co-development PartnerPioneering company in renewable energy sector specializing in advanced solar inverters, battery storage and EV chargers. Provides innovative and sustainable energy solutions globally. Renewed partnership for 2026.
• Sungrowplatinum partnerStrategic or Co-development PartnerWorld-leading solar inverter manufacturer offering residential, commercial and utility-scale inverter solutions. HDM Solar was first UK wholesaler to receive Sungrow PowerKeeper. Products include hybrid inverters, battery storage and PowerStack systems.
• Sunsynkplatinum partnerStrategic or Co-development PartnerLeading provider of solar storage solutions with over half a million systems in the field. Products include hybrid inverters, battery storage systems, and the new Elite modular system. Offers free Hive solar kit promotion with compatible orders.
• HDM Energiescore sister companyStrategic or Co-development PartnerSister company offering businesses solar installation through Power Purchase Agreements (PPAs) with no upfront costs. HDM Energies provides funding backed by £100m Paragon Bank funding package, enabling 30% savings on energy bills from day one. Co-founder Dan Rogers serves as CEO of HDM Energies. Companies partner to provide installer network access and comprehensive solar solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Krannich Solar: One of Europe's largest photovoltaic wholesalers with established UK operations, distributing panels, inverters, batteries and mounting systems to installers. Competes with HDM Solar for the same UK trade installer accounts via branch, online catalogue and account-manager-led sales.
• Segen Ltd: One of the UK's largest dedicated solar PV equipment distributors, serving professional installers with multi-brand stock, technical support, and trade pricing. Direct head-to-head competitor for HDM Solar's installer customer base in solar panels, inverters, batteries, mountings and EV chargers.
• Midsummer Energy: Long-established UK solar equipment distributor supplying modules, inverters, batteries and mounting hardware to professional installers. Comparable B2B model focused on UK trade installers with similar product breadth across residential solar.
• BayWa r.e. Solar Trade: Global renewable energy wholesaler operating a dedicated solar trade / distribution business supplying installers with modules, inverters, mounting and storage. Highly comparable wholesale-distribution model with multi-region physical presence and similar multi-brand supplier strategy.
• IBC Solar: Major German-headquartered solar wholesaler with an extensive European installer distribution footprint across PV modules, inverters, storage and mounting. Competes with HDM Solar for installer relationships via multi-brand catalogue sales and technical account support.
• Memodo: European PV and storage distributor offering installers a multi-brand catalogue of panels, inverters, batteries and EV chargers with technical advisory support. Comparable product breadth and trade-installers focus across UK-adjacent European markets.

Broad incumbents

• Enphase Energy: Global microinverter and home energy systems manufacturer with growing direct installer distribution and storage products (e.g., IQ battery). Overlaps with HDM Solar at the inverter/storage layer and competes for installer mindshare in the same B2B channel.
• SolarEdge: Leading global solar inverter and optimiser manufacturer with installer-focused distribution and an expanding residential battery offering. Competes with the same installer customers HDM Solar serves, particularly on inverter-plus-storage system sales.
• Huawei Digital Power (FusionSolar): Global inverter and smart PV solution provider with a UK installer distribution network for residential, commercial and utility-scale solar plus storage. Competes with HDM Solar in the inverter/storage category and supplies overlapping installer customer base.

Emerging players

• GivEnergy: UK-based inverter and battery storage manufacturer with a growing direct installer network and portal. A newer entrant competing against HDM Solar's stocked battery/inverter brands (Sunsynk, SolaX, EcoFlow) for UK installer specification decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hdm-solar-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HDM Solar