Julius
Julius is an enterprise influencer marketing SaaS platform that enables brands and agencies to discover, manage, and measure influencer campaigns across eight major social networks, operating as a Triller Inc. subsidiary under the brand "Julius by Triller."
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Julius does
Julius (legal entity JuliusWorks, LLC) is an enterprise influencer marketing SaaS platform founded in 2012 and headquartered in Brooklyn, New York. Operating commercially as "Julius by Triller" as a subsidiary of Triller Inc., the platform enables brands and advertising/marketing agencies to discover, analyze, activate, manage, and measure influencer marketing campaigns across eight major social networks (Instagram, Facebook, YouTube, TikTok, Snapchat, Pinterest, Twitter, and Twitch). The company differentiates through a hybrid model that combines data science-driven discovery with mandatory human analyst review on every influencer profile, positioning itself against pure-algorithmic competitors as a "humanized" curation layer rather than a raw data aggregator.
The platform's product surface spans influencer search and filtering, audience indexing and overlap analysis, list-level cohort filtering, side-by-side compare views, campaign notes and collaboration, and an Earned Media Value (EMV) reporting suite that quantifies the dollar value of influencer content. Its publicly displayed customer roster is concentrated in large agencies and brand-side marketing teams (e.g., Viacom, Dentsu, GREY, GS&P, M&C Saatchi, Mediacom, Sunshine Sachs, AbbVie/Allergan, UNICEF, New York Islanders, Club Med), and the company pursues a sales-led go-to-market with a prominent "Request Demo" CTA, supported by content marketing through a blog/content hub, the "Julius Profiles" podcast, gated ebooks, case studies, and conference participation.
Revenue is generated through SaaS subscription contracts (pricing is not publicly disclosed; one third-party review references a mid-market starting price near $500/month, while enterprise contracts are negotiated). The company reported 1-10 employees, which is a notable mismatch with its enterprise customer footprint and likely reflects operational leverage through the Triller parent organization. Note: the input dataset contains internal contradictions — a 2025-07 $10M seed round led by Bessemer Venture Partners is described in third-party reporting as funding an "AI data analysis" startup, and a 2025-10 HippoThinks acquisition is described as an "offshore digital marketing" deal; both are attributed in the source's company_history to Julius (JuliusWorks, LLC), but the descriptions conflict with Julius's first-party positioning as an influencer marketing SaaS, so these events should be interpreted with caution.
Julius firmographics
Firmographics- Name
- Julius
- Legal name
- JuliusWorks, LLC
- Website
- https://juliusworks.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Julius is an enterprise influencer marketing SaaS platform that enables brands and agencies to discover, manage, and measure influencer campaigns across eight major social networks, operating as a Triller Inc. subsidiary under the brand "Julius by Triller."
- Ownership category
- akta.pro rank
Julius industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Analytics, Measurement & Attribution Platforms (MPACABAJ)
- akta.pro secondary industry
- Influencer Measurement, Analytics & Brand Safety (MPAAAHAI)
Keywords
Where Julius is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Julius business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Platform: Julius operates as a cloud-based SaaS platform where brands and agencies pay subscription fees to access the influencer discovery, campaign management, and analytics platform. The platform serves as the central hub for managing the full lifecycle of influencer marketing campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mid-market starting price referenced by third-party review |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Julius product offering
Product offeringCore offering
Julius is an enterprise-level influencer marketing SaaS platform that enables brands and agencies to discover, analyze, activate, manage, and measure influencers across eight major social media networks (Instagram, Facebook, YouTube, TikTok, Snapchat, Pinterest, Twitter, and Twitch). The platform combines data science with human analyst review of influencer profiles, and provides campaign management, audience analysis, and Earned Media Value (EMV) reporting in a single subscription-based product.
Differentiator
Problem solved
Functional benefit
Products and services
- Julius Influencer Marketing Platform Enterprise SaaS platform that lets brands and agencies search, vet, activate, manage, and measure influencers across Instagram, Facebook, YouTube, TikTok, Snapchat, Pinterest, Twitter, and Twitch, with built-in campaign management, audience analytics, and EMV-based ROI reporting.
Quantifiable outcome
- Influencer marketing industry grew from $1.7 billion in 2016 to $16.4 billion in 2022, demonstrating the growing ROI and adoption of influencer marketing (market context)
- +1 more outcomes
Companies that use Julius
Customer profileNamed customers21 records
Segments2 records
Ideal customer profiles2 records
Julius technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature13 records
Julius partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Triller Inc.coreJulius is a subsidiary of Triller Inc., operating as 'Julius by Triller.' Triller is a leading creator economy platform that includes a short-form video app, creator tools, and music distribution services. Julius operates as a Triller company, benefiting from the broader Triller ecosystem integration within the creator economy while maintaining its own product identity and customer relationships.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Julius competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise influencer marketing platform offering discovery, workflow, and analytics for brands and agencies. Closest direct competitor to Julius at the enterprise tier, with a similar focus on Fortune 500 buyers.
- Aspire (formerly AspireIQ): End-to-end influencer marketing platform for brands and agencies covering discovery, relationship management, and ROI measurement. Directly competes with Julius for the same mid-market and enterprise customer base.
- Grin: Creator management platform built for DTC and ecommerce brands, covering influencer discovery, gifting, affiliate, and analytics. Overlaps with Julius on the discovery and campaign analytics core but emphasizes ecommerce workflows.
- Traackr: Influencer marketing platform with strong analytics and brand-safety emphasis used by global brands and agencies. Comparable to Julius in targeting enterprise buyers and providing measurement-driven influencer selection.
- Upfluence: Influencer marketing platform combining discovery, outreach, and ecommerce integrations. Overlaps with Julius on multi-platform discovery and campaign analytics, with similar positioning to mid-market and enterprise customers.
- Klear: Influencer marketing platform with strong discovery, audience analytics, and campaign management features. Now part of Meltwater, offering enterprise-grade analytics that compete directly with Julius's audience indexing and EMV reporting.
- HypeAuditor: AI-driven influencer analytics and fraud detection platform used by brands, agencies, and platforms. Overlaps with Julius on influencer analytics and audience quality measurement, with strong brand-safety positioning.
- Captiv8: Influencer marketing platform covering discovery, workflow, and measurement for brands and agencies. Direct competitor to Julius across the enterprise campaign management stack.
Others
- Influencer Marketing Hub: Industry research and directory site that regularly publishes platform comparisons including Julius. Not a direct software competitor but a key ecosystem touchpoint where influencer marketing buyers evaluate vendors.
Broad incumbents
- Brandwatch (Cision): Broader consumer intelligence and social listening platform that includes creator/influencer analytics as part of a wider marketing suite. Represents the 'broader incumbent' competitive threat, bundling influencer capabilities with social listening and PR analytics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Julius social profiles
Digital presenceJulius financial estimates
Financial estimateRevenue estimate
Valuation estimate
Julius leadership team
Management profileNumber of profiles
Profiles5 records
Julius subsidiaries and ownership
Company hierarchySubsidiaries1 record
Julius funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Julius M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Julius
What does Julius do?
Julius is an enterprise-level influencer marketing SaaS platform that enables brands and agencies to discover, analyze, activate, manage, and measure influencers across eight major social media networks (Instagram, Facebook, YouTube, TikTok, Snapchat, Pinterest, Twitter, and Twitch). The platform combines data science with human analyst review of influencer profiles, and provides campaign management, audience analysis, and Earned Media Value (EMV) reporting in a single subscription-based product.
Is Julius a public or private company?
Julius is a private company. It is classified as corporate owned and is currently operating.
When was Julius founded?
Julius was founded in 2012. It employs 1 to 10 people.
Where is Julius based?
Julius is headquartered in New York, United States, in the North America region.
How does Julius make money?
One revenue line is on record: saaS Subscription Platform.
Who are Julius's main competitors?
Direct peers on record are CreatorIQ, Aspire (formerly AspireIQ), Grin, Traackr, Upfluence, Klear, HypeAuditor and Captiv8. Influencer Marketing Hub is listed as an others. Brandwatch (Cision) is listed as a broad incumbent.
Does Julius have an API?
No public API is recorded for Julius.
What industry is Julius in?
Julius's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACABAJ, Creator Analytics, Measurement & Attribution Platforms, with a secondary code of MPAAAHAI, Influencer Measurement, Analytics & Brand Safety. Its NAICS code is 541810 and its SIC code is 7311.