Bravus Brewing
Bravus Brewing is North America's first non-alcoholic craft brewery, founded in 2015 in Anaheim, California. It uses a proprietary brewing process to produce alcohol-free craft beer sold via D2C e-commerce, Whole Foods and Target retail, and an Anaheim taproom, serving sober-curious, athletic, and recovery-oriented consumers.
- Company typePrivate
- Founded2015
- HeadquartersAnaheim, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bravus Brewing does
Bravus Brewing Company is a privately held craft brewery founded in 2015 by Philip Brandes and headquartered at 1931 E. Wright Circle in Anaheim, California. It manufactures non-alcoholic craft beer styles formulated to taste like their alcoholic counterparts, using a proprietary brewing process that explicitly avoids reverse osmosis filtration and vacuum distillation, the two methods the company identifies as producing inferior flavor. The core portfolio spans IPAs (West Coast IPA, Blood Orange IPA), dark beers (Peanut Butter Dark, Oatmeal Dark), lighter ales (Golden Light), and sours (Raspberry Gose), all 100% vegan, gluten-reduced to under 20ppm, with no added sugar and calorie counts of 65-110 per 12 oz serving.
The business operates across three revenue streams. Direct-to-consumer e-commerce via bravus.com ships UPS Ground and USPS Priority Mail, with a Subscribe and Save program offering 15% recurring discounts, free shipping on 24-pack orders, and a smile.io-powered rewards program. Wholesale distribution scaled materially in May 2023 with simultaneous debut at Whole Foods Markets, Target (nationwide), Wegmans, and Publix, with earlier and continuing regional expansion through Ambiente Beverage (Texas, April 2021) and additional distributors covering Midwestern, Southern, and Northeastern US states. On-premise sales come from the Anaheim taproom operating Monday-Friday 4pm-9pm and weekends by appointment. Pricing ranges from approximately $15.99 for 6- or 12-pack beers to $24.95 for WineØ Sparkling Rosé and $34.95 for Phil & Goode La Planta tequila alternative.
The customer base spans three primary segments: sober-curious and moderation-focused consumers, athletes and fitness enthusiasts, and people in alcohol recovery, with a secondary mainstream retail audience discovering the brand via grocery shelf placement. The company has expanded the catalog beyond beer into adjacent categories, launching WineØ Sparkling Rosé Spritz in June 2024 and Phil & Goode La Planta non-alcoholic Reposado tequila alternative in July 2024, with functional beverages (Whirl Focus Hop Water, Hopped Up Tea) operating as a sub-brand. Industry validation includes a GABF Silver Medal for Peanut Butter Dark, a Beer Connoisseur 90 rating for Blood Orange IPA, recognition at the 2021 Concours International De Lyon, and recurring earned media in Forbes, Wine Enthusiast, Bon Appetit, Food & Wine, Runner's World, Men's Health, and the Washington Post. Bravus is founder-led, with no institutional venture or PE rounds disclosed in the input data and an estimated 11-50 employees.
Bravus Brewing firmographics
Firmographics- Name
- Bravus Brewing
- Legal name
- Bravus Brewing Company
- Website
- https://bravus.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bravus Brewing is North America's first non-alcoholic craft brewery, founded in 2015 in Anaheim, California. It uses a proprietary brewing process to produce alcohol-free craft beer sold via D2C e-commerce, Whole Foods and Target retail, and an Anaheim taproom, serving sober-curious, athletic, and recovery-oriented consumers.
- Ownership category
- akta.pro rank
Bravus Brewing industry classification
Industry- Product category
- Non-Alcoholic Craft Beer
- NAICS
- Breweries (31212), Breweries (312120)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)
- akta.pro secondary industries
- Beer Brewing & Brands (CRADAIAA), Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Bravus Brewing is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bravus Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer E-Commerce: Bravus operates its own e-commerce storefront (bravus.com) selling directly to consumers. Products are shipped via UPS Ground and USPS Priority Mail. The company offers a Subscribe and Save program (15% discount) for recurring orders, driving subscription/recurring revenue. Free shipping on 24-can orders.
- Wholesale / Retail Distribution: Bravus sells its products through wholesale distribution to major retail chains including Whole Foods Markets, Target, Wegmans, and Publix, as well as regional distributors like Ambiente Beverage. This is a B2B revenue stream through retail shelf placement.
- Taproom / On-site Sales: The company operates a brewery and taproom in Anaheim, California where consumers can purchase products on-site. Taproom hours are Monday-Friday 4pm-9pm and Saturday-Sunday 1pm-9pm, by appointment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Craft Brew Variety Pack (6-pack/12-pack/24-pack) |
| Unit Pricing | Pay-as-you-go | Individual Beer Styles (6-pack units) |
| Unit Pricing | Pay-as-you-go | Build Your Own Brew Box (custom 12-pack or 24-pack) |
| Unit Pricing | Pay-as-you-go | WineØ Sparkling Rosé Spritz |
| Unit Pricing | Pay-as-you-go | Phil & Goode La Planta Non-Alcoholic Tequila Alternative |
| Unit Pricing | Pay-as-you-go | Bravus 16 oz. Tulip Pub Glass |
| Subscription | Monthly | Subscribe and Save Program |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels7 records
Bravus Brewing product offering
Product offeringCore offering
Bravus Brewing manufactures and sells non-alcoholic craft beer, non-alcoholic wine and spirits, and functional hop-based beverages using a proprietary brewing process that avoids reverse osmosis and vacuum distillation. Products are sold direct-to-consumer via the company's e-commerce store with subscription options, through an on-site Anaheim taproom, and via wholesale to national grocery retailers and regional distributors.
Product overview
Bravus Brewing Company is America's first non-alcoholic craft brewery, founded in 2015 and based in Anaheim, California. The company produces a portfolio of non-alcoholic craft beers using a proprietary brewing method that creates non-alcoholic styles tasting like their alcoholic counterparts, without using reverse osmosis or vacuum distillation. The core product lineup includes Blood Orange IPA, West Coast IPA, Peanut Butter Dark (GABF silver medal winner), Golden Light, Oatmeal Dark, and Raspberry Gose, available individually or through customizable Build Your Own Brew Box or pre-configured Variety Packs. Beyond beer, the company has expanded into functional beverages (Focus Hop Water, Hopped Up Tea) and non-alcoholic spirits/wines (Phil & Goode La Planta Tequila Alternative, WineØ Sparkling Rosé). All Bravus beers are 100% vegan, brewed to reduce gluten (<20ppm), contain approximately 65-110 calories per 12oz serving, have no added sugar, and are all natural.
Differentiator
Problem solved
Functional benefit
Brands
- Phil & Goode: Non-alcoholic tequila alternative brand featuring La Planta Agave Spirit
- WineØ
- Whirl
Products and services
- Blood Orange IPA Non-alcoholic craft IPA infused with blood orange, featuring citrusy notes with a slightly bitter finish. Sold in 6-pack format and part of the core standing portfolio.
- West Coast IPA Non-alcoholic West Coast IPA with Simcoe and Citra hops, offering resiny pine, zesty citrus, and floral notes balanced by a subtle malt backbone. 90 calories and 20g carbs per 12oz serving.
- Peanut Butter Dark Rich, decadent non-alcoholic stout-style craft brew made with roasted peanuts, hazelnuts, and chocolate. Dark color, creamy texture, nutty chocolate aroma. 110 calories, 25g carbs per serving. GABF silver-medal winner.
- Golden Light Light non-alcoholic golden ale that is crisp and clean with a touch of biscuit malt sweetness. 65 calories per serving and brewed to reduce gluten.
- Raspberry Gose Non-alcoholic Gose-style beer with raspberry, offering a sweet and tart flavor profile. Awarded at the 2021 Concours International De Lyon Competition.
- Oatmeal Dark Non-alcoholic oatmeal stout featuring creamy texture with notes of caramel, chocolate, and roasted coffee. Recognized by Forbes as one of the Seven Non-Alcoholic Beers Worth Trying.
- Craft Brew Variety Pack Pre-configured variety pack of Bravus non-alcoholic craft beer styles, available in 6-pack, 12-pack, and 24-pack configurations featuring West Coast IPA, Peanut Butter Dark, Blood Orange IPA, and Golden Ale.
- Build Your Own Brew Box Customizable beer box allowing customers to build their own 12-pack (2 x 6-packs) or 24-pack (4 x 6-packs) by selecting preferred Bravus beer styles.
- Phil & Goode La Planta Non-Alcoholic Tequila Alternative Non-alcoholic aged agave spirit with hints of caramel, vanilla, roasted agave, and oak, giving way to mild heat and citrus notes. Made with filtered water, natural tequila flavor, oak, and mushroom fiber extract. $34.95 per unit.
- WineØ Sparkling Rosé Spritz Non-alcoholic sparkling rosé spritz with 100% vegan, gluten-free, non-GMO formulation. 30 calories and 5g sugar per serving, available in 4-pack and 12-pack. $24.95 per unit.
- Focus Hop Water Sparkling hop water beverage under the Whirl functional beverages line, designed for focus and hydration.
- Hopped Up Tea Fizzy energy tea infused with hops, positioned as a functional beverage alternative.
Quantifiable outcome
- GABF Silver Medal winner (Peanut Butter Dark) — Great American Beer Festival recognition demonstrates top-tier quality
- +2 more outcomes
Companies that use Bravus Brewing
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Bravus Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bravus Brewing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Phil & GoodeminorBravus launched the Phil & Goode La Planta Non-Alcoholic Tequila Alternative in July 2024, in partnership with Phil & Goode. This non-alcoholic tequila spirit is distributed through Bravus's platform, representing a product line extension beyond beer.
- Whole Foods MarketscoreBravus debuted at Whole Foods Markets as part of a major retail expansion in May 2023, giving the non-alcoholic craft beer brand access to the natural food grocery channel and health-conscious consumer base nationwide.
- TargetcoreBravus expanded its nationwide footprint at Target as part of the May 2023 retail expansion, placing products in mass-market retail alongside mainstream alcoholic beer options and reaching a broad consumer demographic.
- WegmanscoreBravus debuted at Wegmans grocery stores as part of the May 2023 retail expansion, gaining access to the premium Northeast and Mid-Atlantic grocery market.
- PublixcoreBravus debuted at Publix grocery stores as part of the May 2023 retail expansion, entering the Southeastern US market through this regional grocery chain.
- Ambiente Beverage (Texas)coreBravus partnered with Ambiente Beverage as a regional distributor to expand distribution into Texas, marking the company's entry into one of the largest US beverage markets. Partnership announced April 2021.
Scale indicators4 records
Recent moves11 records
Expansion highlights6 records
Bravus Brewing competitors and assessment
Company assessmentDirect peers
- Athletic Brewing Company: The largest non-alcoholic craft brewery in the US and the most direct competitor to Bravus. Athletic Brewing offers a similar range of NA craft beer styles (IPAs, stouts, goldens) distributed nationally through retailers and DTC, making it the closest comparable for trajectory, retail strategy, and category leadership.
Broad incumbents
- Heineken 0.0: Heineken's non-alcoholic beer line is the dominant mainstream NA beer in US retail and competes with Bravus for the same shelf space and consumer occasions. It is a broader incumbent with vastly larger marketing and distribution budgets than Bravus, and is a benchmark for category scale rather than product quality.
- Sierra Nevada Brewing Co. Large established US craft brewer with an NA line (Trail Pass). Comparable because it represents the 'craft incumbent adding NA' model, bringing scale advantages in retail relationships and production that pure-play NA craft brands like Bravus must compete with.
- Anheuser-Busch InBev (Bud Zero / Stella 0.0): Global beer giant's NA offerings (Bud Zero, Stella Artois 0.0) compete for the same consumer occasions as Bravus in mainstream retail. While not craft, they set the baseline for NA beer distribution and pricing pressure at major retailers.
Emerging players
- BrewDog (including N.A. line): BrewDog, the large UK-based craft brewer, has launched a non-alcoholic craft beer range that competes directly with Bravus in the 'craft taste' segment. It is a comparable specialty/craft NA entrant with significant brand equity, even though its core business remains alcoholic.
- Two Roots Brewing Co. A non-alcoholic craft brewery focused on style variety and athletes/sober-curious consumers — a near-identical target customer profile to Bravus. Smaller scale than Athletic Brewing, making it a closely comparable emerging NA craft player.
- Untitled Art (NA line): Wisconsin-based craft producer with a non-alcoholic beer and NA hop water line aimed at sober-curious and athletic consumers. Comparable as a craft-positioned, DTC-and-retail NA competitor with growing distribution.
- Partake Brewing: Canadian non-alcoholic craft brewery sold widely across North American retailers and online. Comparable to Bravus as a craft NA brand pursuing mainstream grocery and natural channel distribution with similar SKUs (IPA, stout, pale).
- Wellbeing Brewing Company: St. Louis-based NA craft brewery specifically positioned around the recovery and sober-curious consumer — a segment Bravus explicitly targets. Comparable business model and customer focus, though smaller in scale and geographic reach.
Regional players
- Surly Brewing Company: Minnesota-based craft brewer that has released a non-alcoholic beer line. It is comparable to Bravus as a craft brewery moving into NA, but is concentrated in the Upper Midwest regional market rather than the multi-region national footprint Bravus has built.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Bravus Brewing social profiles
Digital presenceBravus Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bravus Brewing leadership team
Management profileNumber of profiles
Profiles1 record
Bravus Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bravus Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bravus Brewing
What does Bravus Brewing do?
Bravus Brewing manufactures and sells non-alcoholic craft beer, non-alcoholic wine and spirits, and functional hop-based beverages using a proprietary brewing process that avoids reverse osmosis and vacuum distillation. Products are sold direct-to-consumer via the company's e-commerce store with subscription options, through an on-site Anaheim taproom, and via wholesale to national grocery retailers and regional distributors.
Is Bravus Brewing a public or private company?
Bravus Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bravus Brewing founded?
Bravus Brewing was founded in 2015. It employs 11 to 50 people.
Where is Bravus Brewing based?
Bravus Brewing is headquartered in Anaheim, United States, in the North America region.
How does Bravus Brewing make money?
Three revenue lines are on record. Direct-to-Consumer E-Commerce is the primary driver. The others are wholesale / Retail Distribution and taproom / On-site Sales.
Who are Bravus Brewing's main competitors?
Athletic Brewing Company is listed as a direct peer. Broad incumbents are Heineken 0.0, Sierra Nevada Brewing Co. and Anheuser-Busch InBev (Bud Zero / Stella 0.0). Emerging players are BrewDog (including N.A. line), Two Roots Brewing Co., Untitled Art (NA line), Partake Brewing and Wellbeing Brewing Company. Surly Brewing Company is listed as a regional player.
Does Bravus Brewing have an API?
No public API is recorded for Bravus Brewing.
What industry is Bravus Brewing in?
Bravus Brewing's product category is Non-Alcoholic Craft Beer. Its primary akta.pro industry code is AFAFAAAJ, Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production, with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.