Surreal Brewing Co.
Surreal Brewing Co. is a family-run, Campbell, California-based craft beverage manufacturer producing ultra-low calorie, all-natural non-alcoholic beers using a patent-pending non-de-alcoholized brewing process, sold direct-to-consumer and through natural grocers, concert venues, and farmers markets to health-conscious, outdoor, and sober-curious consumers.
- Company typePrivate
- Founded2018
- HeadquartersCampbell, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Surreal Brewing Co. does
Surreal Brewing Co. is a privately held, family-operated beverage manufacturer founded in June 2018 by husband-and-wife team Tammer and Donna, headquartered in Campbell, California. The company produces a portfolio of ultra-low calorie non-alcoholic craft beers — including Chandelier Red IPA, Natural Bridges Kolsch (17 calories), Juicy Mavs Hazy IPA, Creatives IPA (brewed with ancient Norwegian Kveik yeast), Milkshake IPA, 17 Mile Porter, and Pastry Porter — alongside branded merchandise such as Adventure Dry Bags and Nucleated Glasses.
The company's core technical differentiator is a patent-pending brewing process that ferments at cellar temperature (55–65°F) and avoids traditional de-alcoholization machinery, preserving natural esters and full ingredient flavor rather than boiling out alcohol. This process underpins the company's positioning as the first ultra-low calorie (17–72 cal/can vs. 75–120 cal for typical NA beers) and first-pioneer NA producer in multiple styles, including the first NA Hazy IPA, first NA Milkshake IPA, and first Kveik-yeast NA beer. A filed-pending patent protects the proprietary method.
Surreal's go-to-market is hybrid: a self-serve DTC e-commerce channel on surrealbrewing.com serving the South Bay Area with free local delivery, wholesale distribution through natural-grocer chains (Whole Foods, Natural Grocers, PCC, Ralph's) across California, Oregon, and Colorado, Live Nation concert venue distribution, and direct sales at the Campbell Farmers Market. The company monetizes via unit pricing on 4-packs, 6-packs, and custom 12-pack variety packs (one-time purchase model), plus merchandise. Marketing relies on earned media in CNN Business, Men's Health, Bon Appetit, USA Today, and Entrepreneur, an ambassador program (Surreal Tribe), Instagram-led organic social, blog content, and event activations. Target customer segments include health/fitness-conscious consumers, outdoor adventurers, sober-curious and alcohol-reducing individuals, cancer survivors and recovery communities, military service members, and live-music concert-goers. The company is bootstrapped with no disclosed outside funding and 1–10 employees.
Surreal Brewing Co. firmographics
Firmographics- Name
- Surreal Brewing Co.
- Legal name
- Surreal Brewing Co.
- Website
- https://surrealbrewing.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Surreal Brewing Co. is a family-run, Campbell, California-based craft beverage manufacturer producing ultra-low calorie, all-natural non-alcoholic beers using a patent-pending non-de-alcoholized brewing process, sold direct-to-consumer and through natural grocers, concert venues, and farmers markets to health-conscious, outdoor, and sober-curious consumers.
- Ownership category
- akta.pro rank
Surreal Brewing Co. industry classification
Industry- Product category
- Non-Alcoholic Craft Beer
- NAICS
- Breweries (31212), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)
- akta.pro secondary industry
- Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
Keywords
Where Surreal Brewing Co. is headquartered
LocationHeadquarters
- HQ city
- Campbell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Surreal Brewing Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online sales through surrealbrewing.com/shop with direct shipping to consumers. Offers free delivery in the South Bay Area serving 1.2 million people.
- Retail Distribution: Wholesale distribution to natural grocery chains including Whole Foods, Natural Grocers, PCC, and Ralph's. Products sold in physical retail locations.
- Farmers Market Sales: Direct sales at Campbell Farmers Market, with donations of $2 per case sold during fundraising events.
- Merchandise: Sale of branded merchandise including adventure dry bags and nucleated beer glasses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single style 4-pack and 6-pack options |
| Unit Pricing | Pay-as-you-go | 12-pack variety pack |
| Unit Pricing | Pay-as-you-go | Premium specialty styles |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Surreal Brewing Co. product offering
Product offeringCore offering
Surreal Brewing Co. manufactures and sells a portfolio of ultra-low-calorie non-alcoholic craft beers (17-72 calories per can) using a patent-pending brewing process that avoids de-alcoholization, preserving all-natural, non-GMO ingredients. The lineup spans multiple styles including Red IPA, Kolsch, Hazy IPA, West Coast IPA, Milkshake IPA, and Porter, sold as 4-packs, 6-packs, and 12-pack variety cases through direct-to-consumer e-commerce, natural grocery retail (Whole Foods, Natural Grocers, PCC, Ralph's), Live Nation concert venues, and farmers markets. The company also sells branded merchandise such as adventure dry bags and nucleated beer glasses.
Product overview
Surreal Brewing Co. offers a portfolio of ultra-low calorie non-alcoholic craft beers and merchandise. Their core beer lineup includes: Natural Bridges Kolsch Style (17 cal), Chandelier Red IPA (33 cal), Juicy Mavs Hazy IPA (25 cal), Creatives IPA (44 cal), Milkshake IPA (65 cal), 17 Mile Porter (50 cal), and Pastry Porter (72 cal). All beers feature 0g sugar options, gluten-reduced varieties, and are brewed with all-natural non-GMO ingredients using a patent-pending brewing process. The company also sells merchandise including Adventure Dry Bags and Nucleated Glasses.
Differentiator
Problem solved
Functional benefit
Products and services
- Chandelier Red IPA Flagship non-alcoholic Red IPA brewed with all-natural, non-GMO ingredients using a patent-pending process; 33 calories, 0g sugar, 5.6g carbs per can. Targeted at health-conscious adult craft beer drinkers seeking low-calorie alternatives.
- Natural Bridges Kolsch Style Ultra-low calorie non-alcoholic Kolsch-style craft beer with 17 calories, 0g sugar, and 2.8g carbs per can. Gluten-reduced style for health-conscious consumers.
- Juicy Mavs Hazy IPA The first non-alcoholic Hazy IPA from Surreal Brewing, with 25 calories, 0g sugar, and 4.9g carbs per can. Inspired by maverick waves and surfers.
- Creatives IPA First non-alcoholic beer brewed with ancient Norwegian Kveik yeast; West Coast-style IPA with 44 calories, 0g sugar, and 8.5g carbs per can. Tropical aromas with restrained piney hop finish.
- Milkshake IPA The first Milkshake IPA non-alcoholic beer from Surreal Brewing, with 65 calories, 9.8g sugar, and 14.7g carbs per can.
- 17 Mile Porter Non-alcoholic Porter with 50 calories, 0g sugar, and 10.5g carbs per can. Awarded U.S. Best Dark NA at the 2019 World Beer Awards.
- Pastry Porter Dessert-style non-alcoholic pastry porter with 72 calories, 6g sugar, and 15g carbs per can.
- 12-Pack Variety Pack Build-your-own 12-pack variety pack of Surreal's non-alcoholic craft beers, allowing customers to select their preferred mix of styles.
- Adventure Dry Bag Branded outdoor dry bag merchandise available in small and large sizes, designed to protect equipment from weather during hikes, water activities, and other outdoor adventures.
- Nucleated Glasses
Quantifiable outcome
- 2-7X fewer calories than other non-alcoholic beers
- +5 more outcomes
Companies that use Surreal Brewing Co.
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Surreal Brewing Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Surreal Brewing Co. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- American Cancer SocietycorePartnership with American Cancer Society to help research for the cure and support people going through cancer treatment. The company raises money and volunteers with ACS several times a year, inspired by the co-founder's breast cancer diagnosis in 2016. From October 24-27th, they donated $2 for every case sold online and at the Campbell Farmers Market, raising over $1000.
- Surfrider FoundationminorEnvironmental partnership supporting coastline protection with regular volunteer beach clean-up events.
- National Parks FoundationminorDonates money throughout the year to support national and state parks.
- Save the RedwoodsminorDonates money to protect redwood forests and support environmental conservation.
- Black Lives Matter MovementminorSupport for the Black Lives Matter Movement with commitment to educating themselves and others, helping spread awareness, and standing up to fight systemic racism. Provides resources including links to Black Lives Matter, Embrace Race, ACLUN, and NAACP.
- Live NationcoreConcert venue partnership making Surreal non-alcoholic beer available at several Live Nation venues across the nation, supporting the new trend of non-alcoholic options at concerts.
- Military Outreach ProgramminorShips free beer to women and men actively serving in the military. Recipients can email the company with the name and address of the serving person.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Surreal Brewing Co. competitors and assessment
Company assessmentDirect peers
- Bravus Brewing Company: U.S. craft non-alcoholic brewer focused on IPAs, lagers, and amber styles. Directly comparable in NA craft beer positioning, low-calorie formulation, and direct-to-consumer plus retail distribution.
- Athletic Brewing Company: The leading dedicated U.S. non-alcoholic craft brewer, producing a broad lineup of NA IPAs, lagers, and run-style beers. Directly comparable in product category, target health/fitness consumer, and craft positioning, though it is significantly larger and better capitalized.
- Partake Brewing: Canadian-based non-alcoholic craft brewery selling low-calorie NA beers (IPAs, pale ales, blondes) into the U.S. market. Directly comparable in product mix, health-conscious positioning, and retail distribution strategy.
- WellBeing Brewing Company: U.S. craft non-alcoholic brewery (Hellicious IPA, Intentional IPA, etc.) competing in the same health-forward, recovery-oriented use cases. Comparable in size, mission-driven branding, and craft NA positioning.
- Two Roots Brewing Co. Non-alcoholic craft beer brand offering a range of NA styles targeted at the same alcohol-reducing, lifestyle-conscious consumer. Directly comparable in product category and wellness-first positioning.
Emerging players
- Untitled Art (NA line): Wisconsin-based craft beverage maker with a non-alcoholic beer and seltzer range. Comparable in craft NA category and modern, lifestyle-led branding aimed at the same health-conscious and alcohol-reducing consumer.
- BrewDog (NA line): Scottish craft brewer with an expanding non-alcoholic lineup (Hazy AF, Punk AF). Comparable in craft positioning and NA IPA focus, though BrewDog is broader in scope than a dedicated NA brand.
Broad incumbents
- Heineken 0.0: Mass-market non-alcoholic lager from Heineken, the global brewing giant. Comparable as a competing NA beer in the same retail aisles, though positioned as a broad, mainstream offering rather than craft and ultra-low-calorie.
- Clausthaler: Established German non-alcoholic beer brand with broad distribution in the U.S. Comparable as a competing NA offering across the same retail channels, though it lacks the craft and ultra-low-calorie positioning.
- Samuel Adams Just the Haze (Boston Beer Co.): Boston Beer Company's entry into non-alcoholic craft with a hazy IPA. Comparable as a major incumbent's NA craft offering and direct shelf competitor in the same retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Surreal Brewing Co. social profiles
Digital presenceSurreal Brewing Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surreal Brewing Co. leadership team
Management profileNumber of profiles
Profiles3 records
Surreal Brewing Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surreal Brewing Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surreal Brewing Co.
What does Surreal Brewing Co. do?
Surreal Brewing Co. manufactures and sells a portfolio of ultra-low-calorie non-alcoholic craft beers (17-72 calories per can) using a patent-pending brewing process that avoids de-alcoholization, preserving all-natural, non-GMO ingredients. The lineup spans multiple styles including Red IPA, Kolsch, Hazy IPA, West Coast IPA, Milkshake IPA, and Porter, sold as 4-packs, 6-packs, and 12-pack variety cases through direct-to-consumer e-commerce, natural grocery retail (Whole Foods, Natural Grocers, PCC, Ralph's), Live Nation concert venues, and farmers markets. The company also sells branded merchandise such as adventure dry bags and nucleated beer glasses.
Is Surreal Brewing Co. a public or private company?
Surreal Brewing Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surreal Brewing Co. founded?
Surreal Brewing Co. was founded in 2018. It employs 1 to 10 people.
Where is Surreal Brewing Co. based?
Surreal Brewing Co. is headquartered in Campbell, United States, in the North America region.
How does Surreal Brewing Co. make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution, farmers Market Sales and merchandise.
Who are Surreal Brewing Co.'s main competitors?
Direct peers on record are Bravus Brewing Company, Athletic Brewing Company, Partake Brewing, WellBeing Brewing Company and Two Roots Brewing Co.. Emerging players are Untitled Art (NA line) and BrewDog (NA line). Broad incumbents are Heineken 0.0, Clausthaler and Samuel Adams Just the Haze (Boston Beer Co.).
Does Surreal Brewing Co. have an API?
No public API is recorded for Surreal Brewing Co..
What industry is Surreal Brewing Co. in?
Surreal Brewing Co.'s product category is Non-Alcoholic Craft Beer. Its primary akta.pro industry code is AFAFAAAJ, Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production, with a secondary code of CRANABAH, Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined). Its NAICS code is 31212 and its SIC code is 2082.