What Salesfire does

Salesfire is a UK-based SaaS company founded in 2017 and headquartered in Middlesbrough that sells a data-led conversion rate optimization platform to e-commerce retailers. Its core proposition is building rich first-party shopper profiles from the first click — including cross-device identity, behavioral trends, purchase history, and inferred traits — and using those profiles to power personalized on-site messaging, triggered email and SMS, product recommendations, and search. The platform is organized into three product groups: AI & Data Intelligence (Salesfire AI, AI Connect, Data Capture, Shopper Insights), Customer Engagement (Email, SMS, On-Site Messaging, Segments), and Product Discovery (Search with AI/semantic/visual capabilities, Recommendations), supported by add-on modules for Analytics, Flows, and a Digital Assistant.

Underlying technology relies on AI-powered identity resolution to identify anonymous visitors across devices and sessions, an on-site semantic and visual search engine, and machine-learning-driven recommendation and segmentation engines. The product integrates natively with major e-commerce platforms (Shopify, BigCommerce), email and marketing automation tools (Klaviyo, HubSpot), ad platforms (Meta, Google Ads), and infrastructure providers (AWS, Twilio). Salesfire reports tracking more than 2.96 billion user journeys through its Salesfire Trends platform and being used by over 650 e-commerce clients (per third-party sources), with named customers spanning enterprise retail brands (Moss Bros, Sports Shoes, Hamleys, Godiva) and mid-market merchants (Heat Holders, Little Lies, Charles Clinkard, Happy Beds).

Revenue is generated primarily through annual subscription fees tied to a customer's Page Views and Active Profiles volumes, with usage-based charges for SMS and WhatsApp messaging credits and optional Dataworks professional services for configuration, campaign management, and integrations. The go-to-market combines direct sales (demo-led for enterprise), a self-serve product motion via Shopify and BigCommerce app stores, and a partner program for e-commerce agencies and technology providers. Salesfire is privately held and has raised disclosed funding of approximately £2 million in November 2022 and approximately $3.5 million in November 2024, both led by NPIF – Mercia Equity Finance, with stated use of proceeds to expand AI capabilities and headcount.

Name

Salesfire

Legal name

Salesfire Limited

Website

https://salesfire.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Salesfire is a UK-based SaaS platform that uses AI-powered cross-device identity resolution and behavioral profiling to help e-commerce retailers personalize on-site messaging, search, recommendations, and triggered email/SMS marketing to increase conversion rates.

Ownership category

akta.pro rank

Product category

E-commerce Conversion Rate Optimization Software

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)

akta.pro secondary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Conversion rate optimization
• Ecommerce marketing platform
• Visitor identification software
• On-site personalization
• Shopper data analytics

Headquarters

HQ city

Middlesbrough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Page Views & Active Profiles: Fees based on a combination of Page Views (volume of traffic associated with customer's website) and Active Profiles (individuals who have subscribed and provided personal information or engaged through general interactions on the website). Fees are agreed in writing per Order Form. Annual renewal pricing based on volumes at renewal time. Overage charges apply if Page Views or Active Profiles exceed Order Form volumes by more than 25%.
2. SMS/WhatsApp Messaging Credits: Credit-based system charged on a per send basis for transmission of SMS or WhatsApp messages to Active Profiles. Credit usage rates may be amended to reflect network provider cost increases, including retrospective increases for large volumes to high-cost destinations.
3. Dataworks Services: Optional add-on services including platform configuration and optimization, flow and campaign creation and management, data import/export advisory, and integration best practice guidance. Provided on reasonable endeavours basis as an add-on to core Services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels17 records

Core offering

Salesfire is a SaaS conversion rate optimization platform for eCommerce retailers that uses AI-powered identity resolution to identify anonymous website visitors, build rich first-party shopper profiles, and power personalized email, SMS, on-site messaging, search, and product recommendation experiences. The platform combines data capture, behavioral profiling, cross-device identification, and retargeting automation to help online retailers recover abandoned carts, grow marketing lists, and increase average order value.

Product overview

Salesfire is a unified data-led conversion rate optimization platform that transforms visitor data into sales through a comprehensive suite of tools. The platform builds rich shopper profiles from the first click, which then power personalized customer journeys across multiple channels. The core product architecture centers on AI-powered identification (Salesfire AI), combined with data capture, customer profiling, and engagement tools (Email Sequences, SMS, On-Site Messaging, Segments). Product Discovery capabilities include Search (with AI Search, semantic search, and visual search) and Recommendations for cross-selling and upselling. Add-on modules include AI Connect (Klaviyo integration), Flows (automation), Digital Assistant (on-site data capture), and Analytics. The platform integrates with major eCommerce platforms (Shopify, BigCommerce) and marketing tools (Klaviyo, Meta, Google Ads) to provide a complete remarketing and conversion optimization solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesfire AI AI-powered visitor identification technology that identifies shoppers across devices, connecting more profiles to enable retargeting emails and SMS marketing to website visitors who have already provided their email address or mobile number.
• AI Connect Integration with Klaviyo that uses advanced identity resolution technology to identify and track the shopper activity that Klaviyo cannot see, generating extra revenue from abandonment flows.
• Data Capture Significantly grows marketing subscriber lists by placing intelligent data capture points on websites to collect email addresses and mobile numbers from anonymous visitors.
• Shopper Insights Explores customer preferences, behavioral trends, and purchase history on an individual or collective level through detailed user profiles including cross-device identification, personality traits, and affluence indicators.
• Email Sequences Effectively re-engages shoppers with automated emails based on their real-time activity, including abandoned cart recovery, post-purchase follow-ups, and upsell campaigns.
• SMS Reaches shoppers with targeted SMS marketing delivered at the perfect moment based on behavioral triggers and preferences, including WhatsApp messaging capabilities.
• On-Site Messaging Maximizes on-site engagement, conversions, and average order value with behavior-based messaging overlays including exit intent, spin-to-win, and enquiry templates.
• Segments Effortlessly segments shoppers by their attributes and behavior for accurate campaign targeting across email and SMS channels.
• Search Delivers fast, accurate search results while harnessing search data to power retargeting campaigns. Includes AI Search, semantic search, curated terms, and visual search capabilities.
• Recommendations Promotes sales by displaying intelligent product recommendations across website and emails, including personalized, new-in, and visually similar product suggestions powered by machine learning.
• Digital Assistant All-in-one on-site solution for capturing valuable email addresses and mobile numbers, identifying more user information for future communications and enabling automated campaign visibility and management.

Quantifiable outcome

• Triples email and mobile number collection from anonymous visitors
• +9 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• KlaviyocoreTechnology or IntegrationStrategic integration partnership through AI Connect feature. Salesfire uses advanced identity resolution technology to identify and track shopper activity that Klaviyo cannot see, generating extra revenue from abandonment flows. Multiple customer case studies demonstrate significant revenue uplift through the combined solution.
• ShopifycoreTechnology or IntegrationPlatform integration for easy installation via Shopify App Store. Salesfire tracks marketing opt-ins for Shopify retailers and automatically adds subscribers to marketing lists.
• BigCommercecoreTechnology or IntegrationPlatform integration with support for BigCommerce price list features. Salesfire tracks marketing opt-ins for BigCommerce retailers and automatically adds subscribers to marketing lists.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider used for hosting and load balancing (AWSALB cookies). Core technology infrastructure partner.
• TwiliocoreTechnology or IntegrationSMS and WhatsApp messaging infrastructure provider for the messaging service functionality.
• eCommerce AgenciescoreChannel Partner/ Reseller/ DistributorPartner program connecting with eCommerce agencies who recommend and implement Salesfire for their retail clients. Includes Dream Big Digital mentioned in Heat Holders case study.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klaviyo: Dominant email/SMS marketing platform for eCommerce. Direct overlap with Salesfire's Email Sequences, SMS, and on-site messaging; Salesfire's AI Connect is specifically designed to extend Klaviyo with identity resolution that Klaviyo cannot natively perform.
• Nosto: eCommerce personalization platform offering on-site product recommendations, personalized content, and behavioral targeting. Directly competes with Salesfire's Recommendations, Segments, and personalization capabilities for the same Shopify/BigCommerce merchant base.
• Clerk.io: eCommerce personalization and search platform providing product recommendations, on-site search, and email personalization. Comparable in product scope (search + recommendations + email) and target customer (mid-market Shopify and Magento merchants).
• Rebuy: Shopify-focused personalization and product recommendation engine, including AI-powered search, smart checkout, and upsell features. Comparable to Salesfire's Recommendations, Search, and on-site personalization modules within the Shopify ecosystem.
• Fresh Relevance: Cross-channel personalization platform for retail and eCommerce with product recommendations, triggered emails, social proof, and on-site personalization. Directly competitive with Salesfire's personalization and retargeting suite for mid-market retailers.
• Emarsys: Omnichannel customer engagement platform for retail with AI-driven personalization, email/SMS, and loyalty. Comparable in customer base (mid-market and enterprise retailers) and overlapping product surface in automated email/SMS and personalization.
• Bloomreach: Enterprise eCommerce personalization and search platform with AI-driven product discovery, content, and marketing. Comparable to Salesfire's Search, Recommendations, and personalization capabilities, but at a much larger enterprise scale.
• Dynamic Yield (Mastercard): Personalization and conversion rate optimization platform offering A/B testing, product recommendations, and behavioral targeting. Directly competitive with Salesfire's CRO, personalization, and on-site messaging products for enterprise eCommerce.
• Optimizely: Digital experience platform providing A/B testing, experimentation, personalization, and content management. Comparable to Salesfire's on-site CRO capabilities (overlays, messaging, personalization) targeting digital commerce teams.

Broad incumbents

• Shopify (Personalization & Inbox): Ecommerce platform that increasingly bundles native personalization, email/SMS (via Shopify Messaging), and Shopify Audiences into its merchant offering. Represents both a critical distribution channel (App Store) and an emerging competitive threat as Shopify expands its martech stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/salesfireuk
• YouTubeyoutube.com/channel/UCD3mWFjiNvBCwSD2jN4ReZg
• Facebookfacebook.com/salesfireuk
• LinkedInlinkedin.com/company/salesfireuk
• Instagraminstagram.com/salesfireuk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salesfire